To succeed in customer service, a business must be customer-obsessed. Businesses should genuinely want to listen to their customers and provide the best service possible. But it’s even more important for businesses to differentiate themselves from the competition. Customers crave differentiation.
Tips for improving customer service:
Go beyond average. The baseline for service has been raised. Average is no longer good enough it’s forgettable. Ask customers specific questions about their experience, and listen for words like fine and okay that scream mediocrity, and then ask what you can do to make their next experience better.
Hire the right people. Building the right team from the start is vital to great customer service. Look for candidates who are the absolute best people for the job and who also genuinely care about providing great service.
Keep up with your competition. Business owners should keep their fingers on the pulse of the industry, to understand what their competitors are doing. They can then use that knowledge to do something more unique. Always network and look for opportunities to figure out how you can be a step ahead.
