Intelligent Use Of Big Data
In understanding Big Data for Merchants, NTC provided a general overview of how online merchants can use Big Data. Think about this application of big data as adopting a more intelligent use of data.
Keeping customers happy is the key to the travel industry, but customer satisfaction can be hard to gauge in a timely manner. Big data analytics gives these businesses the ability to collect customer data, apply analytics and immediately identify potential problems before it’s too late.
Collecting Big Data is the easy part. Storing, organizing, and analyzing it is much more complex.
One seam of data that several experts identify as a particularly rich, emerging source of information can be as diverse as a CRM and your own website. Mobile communications, including text messages and social media posts such as Facebook and Twitter.
A business could analyze data on visitor browsing patterns, login counts, phone calls, and responses to promotions.
In a shopping cart analysis, in which a merchant can determine which products are frequently bought together and use this information for marketing purposes.
A Virtual Merchant can capture email addresses at the Point-of-Sale (POS) into a database to assist merchants and consumer stay connected.
As more Big Data solutions for small online businesses come to market and more online merchants incorporate Big Data into their business tool set, employing Big Data will become a necessity for all Merchants.
Using data wisely has the potential to boost margins and increase conversions for online merchants. Application of big data is a more intelligent use of data.
You know WHO, WHAT, WHEN, AND WHERE a purchase took place.
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