Businesses looking to make an impact on their bottom line should take a look at the way they process electronic transactions. Today consumers view their transactions as an experience gravitating toward convenience. Long lines at the cash register can often turn away customers, sending them to competitors who might have more convenient ways to pay and therefore shorten time spent to complete the purchase. Impulse buyers are another reason to make sure that transactions go as smooth as possible increases the chance of future purchases. Read more of this article »
Posted in Electronic Payments Tagged with: account, application, electronic payments, electronic transactions, fees, merchant, process, process transactions, Processing, Rates
Ron Klien, also known as the “Grandfather of Possibilities” is an exceptional entrepreneur, business consultant, mentor and inventor. “I solve situations by simplifying them”, says Klein. At 77, the Philadelphia native is the inventor of the magnetic strip found on nearly all of today’s credit cards. The “validity checking system” as his patent reads is a magnetic strip on the back of a plastic card that functions much like a cassette recorder. Rather than recording sounds the magnetic strip records characters that can be ‘played’ into a credit card swipe reader. Read more of this article »
Posted in Uncategorized Tagged with: credit card, electronic device, magnetic strip, MasterCard, merchant account, process, reader, swipe reader, terminal, Visa MasterCard American Express
