I was shopping in Kmart and didn’t understand why my Credit Card transaction was declined. My card is EMV and Kmart is EMV, but the Kmart system did not forced the transaction to run as EMV so, Citibank declined it. Kmart can loose a $600 sale can your small business afford it? If you think hiring a professional is expensive try an amatuer…
A lot of stores, specially big chain stores, have EMV capable terminals, but they haven’t turned them on yet and still force you to swipe. Some think, migration is just getting a new terminal and asking their acquirer to enable EMV on their account. Its not only about the liability shift, and the EMV equipment, It’s the lack of information for the Merchants.
There has to be training and orientation that merchants will need to invest into for their employees. As well as changing our mentality that we all need to be prepared for this upcoming transition….as both consumers and business owners.
The issuing banks can, and are starting to decline transactions when a merchant CAN use EMV but do not. EMV is coming October 2015 and if you are not ready you may loose sales, and will loose when a fraudulent card walks in your business.
