Reality of data theft means that a breach can sometimes have two or three aftershock effects years down the line.
Eighty five percent of American consumers admitted that if significant personal consequences present themselves after their information is compromised as part of a breach, they would have no problem seeking a new place to spend their money.
In particular, 67 percent said that they would cut ties with the victimized brand if money was actually removed from their checking accounts, 62 percent said so if their credit cards were charged for fraudulent purchases, 57 percent said the same if their personal information was released and 54 percent would look elsewhere if their credit scores were affected.
It’s been two years since major retail attacks made data breach a household word, vice president of enterprise data security firm said.
As it becomes easier for customers to switch their preferred brands, data breaches events can be too devastating for some merchants.
http://www.pymnts.com/news/2015/been-breached-say-bye-bye-to-customer-loyalty/