Cybercriminals will continue to look for opportunities to steal payment information. Despite the superior security features associated with EMV technology, chip cards may still be vulnerable to certain types of fraud.
An EMV chip does not stop lost or stolen cards from being used in card-not-present transactions. Merchants who deal in card-not-present transactions like sales over the telephone or via the Internet are encouraged to adopt additional security measures to ensure the authenticity of cards used for transactions. The strength of the U.S. e-commerce market makes card-not-present fraud an equally important security issue that card issuers and merchants need to consider in the shift to chip cards for point-of-sale transactions.
Retailers and service providers who deal in card-present transactions are reminded that upgrading to EMV terminal at the POS is the best way to protect their customers and their business from fraudulent transactions.
EMV cards are available as either chip-and-PIN (requiring the cardholder to enter their personal identification number to complete a transaction) or chip-and-signature (requiring the cardholder’s signature), U.S. banks have primarily chosen to issue chip-and-sign cards for now.
While 59 percent of US adults have already received a new chip card, only 41 percent of them know its benefits and only 37 percent say their card issuers explained how to use the chip cards.