Category: Best Practices for Merchants
May 28th, 2015 by Elma Jane
No such thing as FREE, but with National Transaction, Customer Relationship Management Software can be! Take advantage of technology and use it for your business success.
What is CRM? Customer relationship management is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support.
Free CRM comes in two categories: FREE, but limited, and OPEN SOURCE.
Free, but limited versions – set caps on the amount of free users, contacts, storage, extra features, or some combination.
Open source – offers an unlimited, fully functional CRM to users, is extremely customizable. Most open source CRM companies also offer a preconfigured version and/or installation and support for a price.
There are a whole host of affordable CRM options you should be considering even though not free, may be the perfect fit for your organization.
Each CRM system is different and each one will serve some companies better than others. CRM is a category that’s very rich in free and open source programs.
Why is the value of CRM great for Merchants?
It allows you to register your leads and contacts. You need some basic categories to make your data efficient so that you can implement your CRM strategy to fulfill their needs. With a CRM you can store and manage hundreds of clients and let a computer system handle the task of memory and recall.
You can track all customer interaction – A customer relations management system put all the pertinent client information in one central location that was easy to update and easy to see when other’s updated. All communication can be kept in one spot, nothing gets lost and you can now see and share with the rest of your team. This history builds a long-time relationship. Emails should be in your system, and not in each person’s mailbox.
Every time you make a call, send an email, or contact that customer or prospect you can update your CRM with their current status.
It reveals possibilities. Most companies keep their current supplier until they are ignored. That’s why keeping them alive and kicking in your CRM database is so important. And if you have an opt-in newsletter or a great seminar plan, their business might be yours for the next quarter.
It makes your most valuable asset – the customer data – remain. People change jobs. Have you ever experienced someone leaving you, and nothing is left behind? The pipeline wasn’t up to date. The contacts wasn’t updated. The important contacts wasn’t registered – because all relevant information was stored locally. Don’t let it happen. Customer relations systems help keep all conversations in one place and make it easy for you to quickly look back in time and see how things have progressed. See for yourself the progression of a client and their communication as well as your company’s notes and responses. You’ll be able to save more customers from leaving by catching something you would have otherwise missed, and you can learn from your history.
Posted in Best Practices for Merchants Tagged with: crm, CRM database, customer data, customer service, data, database, merchants, open source
May 19th, 2015 by Elma Jane
We’re now nearly midway through 2015, and payment security still remains a topic that stirs up great concern and confusion. While there is seemingly unanimous agreement on the need for heightened security, there’s uncertainty about those who are tasked with actually implementing it. Let’s dig deeper into EMV, P2PE and tokenization. How each will play a part in the next generation of securing payments, and how without properly working together they might just fall short.
Europay, MasterCard, and Visa (EMV) – A powerful guard against credit card skimming. EMV also uses cryptography to create dynamic data for every transaction and relies on an integrated chip embedded into the card.
Downside: For Independent Software Vendor (ISVs), the biggest downside of EMV is the complexity of creating an EMV solution. ISVs interested in certifying PINpads with a few processors face up to 22 months of costly work, and because there are a large number of pending certifications, processors will be backed up over the next few years.
It’s not impossible for an ISV to build EMV solutions in-house, but it’s difficult and unnecessary when there are plug-and-play EMV solutions available. These solutions include pre-packaged and pre-certified APIs that remove most of the need for research, the complexity and the burden of time and cost.
Point to Point Encryption (P2PE) – Secures devices, apps and processes using encrypted data with cryptographic keys only known to the payment company or gateway from the earliest point of the transaction, from tech-savvy criminals, jumping at their chance to intercept POS systems and scrape the memory from Windows machines.
How does a key get into card reader? Through an algorithm called derived unique key per transaction (DUKPT), or “duck putt.” DUKPT generates a base key that’s shared with device manufacturers securely, where output cardholder data is rendered differently each time a card is swiped, making it impossible to reverse engineer the card data. P2PE not only benefits the cardholders, but also the ISVs and merchants. PA-DSS certification was designed to address the problems created with cardholder data which is not encrypted.
Downside: P2PE isn’t cheap if an organization wants to do it in-house. The secure cryptographic device needed to manage the keys, Hardware Security Module (HSM), can cost $30-40,000 but when it’s built out, that total cost can jump to $100,000.
TOKENIZATION – The best way to protect cardholder data when it’s stored is using tokenization, a process which the PCI Security Standards Council describes as one where the primary account number is replaced with a surrogate value a token. For merchants dealing with recurring billing, future payments, loyalty programs and more, tokenization is critical.
Downside: Tokenization doesn’t prevent malware that’s remotely installed on POS devices. It’s possible, as seen with recent retail card breaches, for data to be stolen before it is tokenized. That’s why it’s essential to group tokenization together with P2PE and EMV to offer optimal security.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Payment Card Industry PCI Security, Visa MasterCard American Express Tagged with: (POS) systems, account number, billing, card, card breaches, card reader, cardholder, cardholder data, chip, credit card, data, DSS, EMV, EuroPay, gateway, Independent Software Vendor, ISVs, MasterCard, merchants, p2pe, payment company, payment security, payments, PCI, PINpads, point-to-point encryption, POS devices, processors, Security, security standards council, token, tokenization, transaction, visa
May 14th, 2015 by Elma Jane
The way customers Pay In Stores Is Changing.
Chip cards are here to provide advanced security with every transaction. Accepting chip cards could be as simple as changing your payment terminal.
What do you need to know about Chip Card and EMV? Chip cards are payment cards that have an embedded chip, which offers advanced security when you use the card to pay in store. Chip cards are based on a global card payment standard called EMV (Europay, MasterCard and VISA) currently used in more than 80 countries.
Why Is it More Secured? Chip card transactions offer you advanced security for in store payments by making every transaction unique, and, more difficult to counterfeit or copy. If the card data and the one-time code are stolen, the information cannot be used to create counterfeit cards and commit fraud.
How do you know if a customer has a Chip Card? The customer’s card will have chip on the front of it, magnetic stripe remains on the back.
How to use Chip Card at the POS? Swipe the card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it instead. The customer should insert their card with chip toward terminal, facing up. The chip card should not be removed until the customer is prompted.
Customer will provide their signature or PIN as prompted by the terminal.
Some transactions may not require either.
When the terminal says the transaction is complete, the customer can remove their card.
Chip-enabled terminals will still accept magnetic stripe card payments for customers who do not have a chip card.
What does a chip-enabled terminal look like? They have all of the features you are used to with a payment terminal, with the addition of a slot for the customer to insert their card. The slot is typically located at the bottom or the top of the payment terminal.
How will you know if a terminal accepts chip card? During the transition to chip, customers are being told to swipe their card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it instead. If you have chip-enabled terminals, you can tell your customer to insert their card for a chip transaction, if a customer has a chip card.
How can you get a chip-enabled terminal? Contact your acquirer or merchant service provider.
Show your customers that you care about their information security by making the move to chip. This will ensure that your business and your customers are protected from fraud. Start accepting chip cards!
You may be liable for fraud if you don’t make the change from chip terminal. Starting October 2015, rules are changing. Merchants that accept chip will be protected from fraud losses resulting from in store counterfeit magnetic stripe card transactions just as you are today. However, liability will shift from issuers to merchants if their payment terminals are not chip-enabled for in store transactions. Fraud liability for lost or stolen cards varies by payment network. Contact your acquirer or payment services providers for more information.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Payment Card Industry PCI Security, Point of Sale Tagged with: card data, cards, chip cards, Chip-enabled terminals, data, EMV, EuroPay, magnetic stripe, MasterCard and VISA, merchant service provider, Merchant's, payment, payment cards, payment network, payment terminal, POS, Security, terminal, transaction
May 12th, 2015 by Elma Jane
Our company’s goal is to make our customer happy. Our Merchant is very important with us. At National Transaction it’s all about our customer service. Yet many customers would rather than not contact a company for support, and this is especially true in the tech world. Customer finds the support experience as frustrating and time-wasting exercise.
We know this is true because we are customers ourselves. We’ve all felt that palpable sense of dread when we have to call a toll-free support number, expecting a massive, circular phone tree followed by a seemingly endless wait, and possibly a clueless rep when (if!) we finally do reach a human being.
It doesn’t have to be that way, at National Transaction we manage customer support delivery because we know we have an obligation to make it work. NTC’s teamwork-focused strategy and effective application of technology and data, can help our customer service do their jobs better.
How it works:
Apply lessons learned to continuously improve service – Some issues customers raise are a one-off, but many times, patterns emerge that can deliver insights on how the company could improve service for everyone.
It can be difficult for a single agent or manager to identify patterns, which is why a customer support platform with robust reporting capabilities is crucial to enable continuous service improvement.
In a crowded marketplace, excellence in customer support can be a key differentiator for a business. When customers reach out for support, they’re usually already stressed out about something that’s not working as expected. Far too often, their stress level increases while they’re attempting to get help, due to poorly designed business processes.
If your customers are stressed out, you can change that by taking a new approach. Make sure you know who they are when they reach out, and allow them to contact you on their own terms. Access your company’s collective expertise to quickly resolve the customer’s problems.
Be honest with the customer – A good customer support agent really does want to make things right for the customer, and that’s admirable. However, it’s important to avoid making commitments you can’t keep, which will serve only to increase the customer’s dissatisfaction in the long run.
Always be honest with your customers. If you can’t solve their problem immediately, give them an accurate time frame for a resolution, and let them know what steps you’re taking to address the issue. Record the commitment on a customer database so colleagues are up-to-date on your activities.
Be honest about what you can and cannot do, and take a look at the big picture, so you can improve service not only for the customer on the line but for everyone else.
Give customers multiple channels to access help – Customers have unique needs and individual preferences, Give them choices.
Know who your customers are – There are few among us who haven’t experienced the frustration of a poorly designed phone tree and the indignity of being shuffled from agent to agent and asked for our name, account number, product type and current service issue over and over again. Stop doing that to your customers.
Deploy a technology platform that incorporates a customer database with product and inventory information. That way, you’ll know who your customers are and what products they use when they call, and if you have to transfer them to another agent for help, the next agent will have that information too.
Use teamwork to solve customer issues – Chances are, someone in your company is capable of solving any problem a customer brings to the support team, but that person might not be on the phone. That’s why collaboration is so important.
There are software solutions that make collaborating across business units simple, and enable agents to view notes about past customer issues for clues to solving current problems. This not only helps your company solve the problem at hand, but also allows you to manage the entire relationship.
By following these steps, you can reduce your customers’ stress level and your own.
Posted in Best Practices for Merchants, nationaltransaction.com Tagged with: account, customer service, customer support, data, database, merchant, software, transaction
All merchants that accepts, transmit or stores cardholder data are required to be PCI (Payment Card Industry) Compliant. Most believe that because they do not charge the credit cards themselves, they are exempt. Why all agencies are required to be complaint even when they don’t charge credit cards themselves, and some steps to ensure your agency is PCI compliant.
What is PCI compliance?
The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies that process, store or transmit credit card information maintain a secure environment. PCI applies to all organizations or merchants, regardless of size or number of transactions, that accepts, transmits or stores any cardholder data. Travel agents accepting, storing and transmitting credit card information to suppliers, are required to be compliant too. Suppliers reinforce this through their travel agent guidelines/contracts. Travel Agency must adhere to the applicable credit card company’s procedures for credit card transactions.
Consequences of Not Being PCI Compliant
If an agency is not PCI compliant, the agency can lose the ability to process credit card payments with that supplier. Not being able to pay with client credit cards can be a serious roadblock for agencies, and an inconvenience for clients.
If you have a merchant account and are found to be out of compliance, you can be fined.
How to be PCI Compliant
Don’t store the CCV security code from the client’s credit card. The client does not have the authority to grant you permission to store their CCV code. The credit card company explicitly forbid storage of the CCV code.
Make sure you securely store any client information, including their credit card number and expiration date. If you use a CRM, ensure that you have a strong password. If your CRM database is stored on your computer hard drive, encrypt it (there is a great encryption software that is free of charge). If you have an IT resource, talk to them about installing a firewall on your network, installing anti-virus and anti-malware protection, and any other steps that you can take to secure your client data even further.
If you keep paper copies of client information, keep it in a locked filing cabinet or desk drawer. When you no longer need their credit card information, cross shred it.
Home based businesses are arguably the most vulnerable simply because they are usually not well protected, according to the PCI Compliance Guide. Having strong passwords, encryption, a firewall, anti-virus and anti-malware protection are all inexpensive steps that you can take to protect your business and your clients’ sensitive data.
If you receive a courtesy call reminding you about PCI Compliance, don’t ignore it.
Posted in Best Practices for Merchants, Credit card Processing, Credit Card Security, Payment Card Industry PCI Security Tagged with: cardholder, cardholder data, cards, CCV, CCV code, credit, credit card company, credit card number, credit card payments, credit card transactions, credit cards, crm, CRM database, data, database, encryption software, merchant account, Merchant's, network, Payment Card Industry, PCI, security code, transactions, travel agents
Biometrics Market To Reach $14.9 Billion by 2024
The Biometrics market currently sits at $2 billion, by 2024, it will reach $14.9 billion, with a cumulative total revenue of $67.8 billion. This is being driven by new advancements in Biometrics Hardware and Software that are not only transforming payments, but also serving as frictionless alternatives to security in a myriad of use cases.
For consumer facing security, Biometrics can be deployed at a low price-point for high-volume authentication. Think an iris scan or finger swipe for quickly unlocking a mobile device like an iPhone 6 or Samsung Galaxy S6.
The forecast goes over use cases that spans from Point-of-Sale transactions, to voter identification, making the case for Biometrics embedding itself into a vast number of aspects in everyday life.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Point of Sale, Smartphone Tagged with: biometrics, consumer, device, mobile, mobile device, payments, point of sale, Security, swipe, transactions
With the EMV migration just a few months away, Visa is stepping up its merchant education efforts, by launching an online portal for merchants featuring a background on chip cards, demonstrations on proper usage, and tips for implementation.
Visa also kicked off its 20-City Small Business Chip Education Tour expounding on the benefits and necessity of chip cards to local small businesses.
Visa is bringing payment industry experts to connect directly with merchants to answer their questions on the transition across the United States.
Merchant education will be a herculean task, but payments industry stakeholders should make every effort to make sure chip cards are adopted and used effectively by both merchants and consumers.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: cards, chip, chip cards, consumers, EMV, EMV migration, Merchant's, payment, payment industry, visa
May 4th, 2015 by Elma Jane
The rate of payments fraud is steadily decreasing, the current frequency stands at 0.06 percent or six basis points.
The perception of risks associated with card payments are much larger than the actual threat or reported losses. But the lack of trust that comes from such perception could impact the growth of the payments industry.
Recent advancements in payments security, such as tokenization and multiple tier authentication protocols, have contributed to the manageable number of fraudulent transactions. The EMV migration is expected to push the figure even lower, as chip-enabled technology spreads to over 50 percent of the US by the end of 2015.
For criminals, breaking into robust financial systems is becoming more costly and time consuming, which has discouraged many from attempting such unlawful acts.
Fraud is something that we can’t say will be eliminated completely. But efforts by all stakeholders in the industry can contain it to the minimum.
Counterfeit cards and payments data falling into the wrong hands are the two most common types of fraud that consumers are facing today. The surge in e-commerce has been linked to greater risks of fraud in the online channel, and while counterfeiting cards may be more difficult with EMV in place, online fraud has historically increased in its place.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa Tagged with: card payments, cards, consumers, data, e-commerce, EMV, EMV migration, fraud, payments, payments industry, Payments Security, tokenization, transactions
April 28th, 2015 by Elma Jane
The Southeast Acquirers Association held its 14th annual conference April 20 to 21, 2015, in New Orleans with a balanced blend of exhibits, entertainment and presentations. It’s a two-day event which includes networking, presentations, seminars and entertainment.
It was a well-organized, high quality event with a great balance between social gatherings and informative discussions around payments, acquiring and merchant relationships.
Leading industry processors, manufacturers, vendors, leasing companies and technology startups convened in the exhibit hall. Monday evening’s opening reception was followed by a Bourbon Street pub crawl led by a live jazz band. Show highlights included an ETA Certified Payments Professional seminar, an array of contests and an eclectic mix of guest speakers.
Other presentations by industry experts included advice on selling merchant portfolios, using technology to acquire new merchants, and effective ways to build a personal brand through networking and relationships.
Exhibiting at SEAA increased company’s visibility and credibility. The show’s overall atmosphere as friendly professionalism.
Lagniappe, a word that means a little something extra, can be used to describe the spirit of camaraderie and partnership at Transaction Cardi Gras. It thought to have originated in New Orleans from the Spanish phrase la ñapa.
Posted in Best Practices for Merchants Tagged with: merchant, payments, processors, transaction, vendors
April 27th, 2015 by Elma Jane
I was shopping in Kmart and didn’t understand why my Credit Card transaction was declined. My card is EMV and Kmart is EMV, but the Kmart system did not forced the transaction to run as EMV so, Citibank declined it. Kmart can loose a $600 sale can your small business afford it? If you think hiring a professional is expensive try an amatuer…
A lot of stores, specially big chain stores, have EMV capable terminals, but they haven’t turned them on yet and still force you to swipe. Some think, migration is just getting a new terminal and asking their acquirer to enable EMV on their account. Its not only about the liability shift, and the EMV equipment, It’s the lack of information for the Merchants.
There has to be training and orientation that merchants will need to invest into for their employees. As well as changing our mentality that we all need to be prepared for this upcoming transition….as both consumers and business owners.
The issuing banks can, and are starting to decline transactions when a merchant CAN use EMV but do not. EMV is coming October 2015 and if you are not ready you may loose sales, and will loose when a fraudulent card walks in your business.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: banks, card, consumers, credit card transaction, credit-card, EMV, Merchant's, swipe, terminals
