Category: Credit card Processing
October 21st, 2013 by Elma Jane
Retailers today collect email at every point of interaction. Collecting customer information in the store at the point of sale (POS) offers the greatest potential to build retailer’s email list quickly and to drive timely offers and communications that increase customer loyalty and retention.
The practice of collecting email addresses at the point of sale (POS) isn’t a new one. However, more companies are embracing the trend, and they’re doing so with increasing regularity.
E-Receipts
One popular technique among retailers is to ask shoppers if they would like a receipt emailed to them. It is important to note that an agreement to receive an e-receipt should not be necessarily interpreted as consent to be added to a commercial email list unless this intent is adequately communicated to the consumer and they consent. It always best practice to reference their consent to marketing emails at the same time as the e-receipt request.
It is possible to collect (PII) Personally Identifiable Information at the counter in a
careful and conscientious manner if you follow guidelines.
1. Be transparent about the commercial intent. A consumer who feels misled is more likely to complain and to seek redress under the consumer protection laws. If following different scripts is a challenge, apply the same disclosure/request script for both credit and cash transactions.
2. Consider using the credit card terminal or other touchpad device for customers to enter their email rather than using the sales associate. The device should first prompt the customer to consent to receiving an in-store e-receipt and/or marketing communications, ideally before proceeding with the transaction, it could be after as well.
3. Decouple PII collection from the credit card purchase. Ask customers for their email addresses before taking their credit cards or after they sign off on the purchase so it is clear that email is not required as part of the transaction.
4. Fulfill any incentives offered at the counter through email. Provide each consumer with a dynamic and unique link. A consumer will have less of a reason to give you a valid email address if you offer and fulfill the incentive at POS. Limiting the use of the incentive to email will help you avoid incentive abuse.
5. Send a welcome permission pass. Don’t assume that the customer wants anything more than an in-store e-receipt even if you can legally claim to have this right. Let the customer make an informed decision at the counter or in a subsequent email.
6. Validate submitted data. Ask customers to verify the accuracy of their PII before submitting. Use appropriate list management tools to prevent avoidable domain errors.
Clients that take the proper steps to overcome POS challenges and risks will reap the rewards of subscriber loyalty, a stronger reputation and better inbox performance in the long run.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Gift & Loyalty Card Processing, Point of Sale Tagged with: associate, best practice, cash, commercial, communications, companies, consumer, credit, credit-card, customer, e-receipts, email, emailed, incentive, interaction, list, loyalty, offers, personally identifiable information, pii, point, point of sale, POS, retailers, rewards, sales, script, subscriber, timely, touchpad, transactions, transparent
October 18th, 2013 by Elma Jane
Cash registers were the only game in town not too long ago, but these days companies have many more choices. Replacing antiquated cash registers with modern POS (point of sale devices carries a number of important benefits, including:
1. Can cut down on user errors. Hitting a wrong key is always a risk when ringing a sale, but point of sale devices have built in checks to ensure that the information is entered accurately.
2. Customers receive more informative itemized receipts with a point of sale devices. Many cash registers can only print the date and the amount of the sale, but since point of sale devices are tied into the inventory control system they can provide much more detailed information, including a description of the item, the list price and the sale price.
3. Easy to look up past transactions. If you need to know how much you sold last Tuesday a point of sale system can give you that information in a snap. It would take many hours of laborious work to find the same answer using a cash register.
4. Maintenance and repair costs are often much lower on a point of sale device than a cash register. The number of companies that repair cash registers is dwindling, and that means that repair costs can be rather high. There are many vendors who repair point of sale devices, and that can keep repair costs low.
5. Provide faster service than old fashioned cash registers. Every part of the process, from authorizing a credit card transaction to printing a customer receipt, is faster on a point of sale device.
6. Simplify the accounting process. Old fashioned cash registers force accountants to sort through hundreds of receipts, but with a point of sale system financial personnel can simply use the built in reports or create their own.
7. Unlike a cash register, a point of sale system often includes an overall inventory management system. Store owners can use a point of sale system to track their biggest sellers and reorder those products when stock gets low.
8. Workers now a days are often more comfortable with point of sale devices than old fashioned cash registers. Generation now entering the workforce never knew a time without computers, and as a result they are very comfortable working with computerized technology like point of sale devices.
9. You can use a point of sale system to create your own purchase orders, eliminating an extra step in the ordering process. You can even automate the ordering process to make sure you never run out of your hottest selling products.
10. You can see real time inventory with a point of sale device, something that even the best cash registers simply cannot do. In fact, many companies have found that implementing a point of sale system virtually eliminates the need for a costly hand count.
There are many reasons why your company should consider state of the art point of sale device and ditching the old fashioned cash register. These devices can lower the cost of doing business while increasing productivity, and that can be good for the bottom line.
Ready to make the switch from a cash register to a point of sale system? National Transaction can provide the software, hardware and support for any POS need. NTC integrate your payment processing into many accounting software titles such as Intuit Quickbooks or Peachtree Accounting. NTC can also provide integation for any restaurant cash register system and all industry specific solutions. NTC provide credit card readers for Android, Apple and Blackberry smartphones and tablet devices. National Transaction can make the World your Point Of Sale.
Posted in Credit card Processing, Mobile Point of Sale, Point of Sale, Visa MasterCard American Express Tagged with: accounting, amount, Android, Apple, authorizing, benefits, blackberry, cash register, computerized, control, costs, credit-card, date, devices, hardware, inventory, itemized, low, maintenance, point of sale, POS, price, print, process, readers, receipts, reorder, repair, sale, sale price, Smartphones, software, stock, system, transactions, vendors, virtually
October 18th, 2013 by Elma Jane
Verifone Ruby 2 POS
VeriFone Systems, announced today the availability of Commander Site Controller, the company’s next generation site management solution, and Ruby2 a touch-screen point of sale (POS) solution, both designed to provide greater efficiency, faster payment acceptance and new management capabilities that maximize profit potential for convenience store retailers.
Commander Site Controller is purpose-built for rugged c-store environments and combines site, payment and forecourt control in one device, creating additional flexibility in store configuration. Its future-proof system architecture includes expansion slots and ports for additional capacity and functionality. Additionally, Commander Site Controller features 100 percent IP communication for increased speed of EMV transactions.
Ruby2 is the next evolution of VeriFone’s Ruby POS platform, a 20-year leader in the petroleum industry. It features a fully-touchscreen console that increases checkout speed by providing fast and efficient order and payment processing, and a smaller footprint for increased counter space. Ruby2 is compatible with the latest VeriFone product offerings, including customer engagement media solutions, site management software to efficiently manage multiple locations seamlessly, and the latest in fuel control management.
VeriFone is taking petroleum retail and c-store operations to new heights of efficiency and manageability. These next-generation systems build on the success of Sapphire site controller and original Ruby POS systems with the ability to expand in order to meet customers’ future needs.
Commander Site Controller’s cloud based management software platform – Commander Console—enables owners to remotely and simultaneously complete PLU price changes, tax rate adjustments, fuel price changes and promotional updates in real time for multiple site locations from any web enabled device or mobile app for iOS and Android tablets and smartphones.
Ruby2 will be available this fall on certain networks while Commander Site Controller is available today on certain networks.
Posted in Credit card Processing, Electronic Payments, Mobile Point of Sale, Point of Sale Tagged with: acceptance, app, architecture, capabilities, capacity, command site controller, convenience, EMV, engagement, expansion, forecourt, iOS, management, mobile, networks, payment, plu, point of sale, POS, retailers, ruby 2, rugged, seemlessly, site, Smartphones, store, systems, touch-screen, touchscreen, transactions, verifone
October 17th, 2013 by Elma Jane
National Transaction Corporation’s services will work with any existing (Non Proprietary) Terminal. NTC can reprogram an existing terminal as well as service and provide supplies for any terminal.
Below are the following Terminals and Model Type:
1. Hypercom – They produce electronic payment processing hardware and software for a wide range of industries. In 2009 Hypercom co-founded founding the Secure POS (Point Of Sale) Vendor Alliance, a non profit organization created by Hypercom, Ingenico and VeriFone to increase awareness of and improve payment industry security. Hypercom entered into a merger agreement with VeriFone, which closed August 4th, 2011.
Hypercom Machines: T7P – T7Plus – T4100 – T4210 – T4220 IP Terminal. For Precise Detail of the machines please check our website. www.nationaltransaction.com
2. Ingenico – is a leading provider of payment solutions, with over 20 million terminals deployed in more than 125 countries. Ingenico is a worldwide company, whose business is to provide the technology involved in secure electronic transactions. Its traditional business is based around the manufacture of point of sale payment terminals, but it now also includes complete payment solutions and related services. In 2008, after the merging with SAGEM Sécurité, Ingenico decided to close its historical R&D centre in Barcelona. This centre has developed Ingenico’s most successful family of EFTPOS (Electronic funds transfer point of sale). More than three million units sold worldwide in 2007. Ingenico acquired German payment processor Easycash in 2009. In 2011, Ingenico integrated Pennies, The electronic charity box, into one of their market leading mobile Chip and PIN payment terminals, allowing retailers to ‘switch on’ the Pennies solution so their customers can add a micro-donation to their bill when paying by card. As of 2012, over 15 million Ingenico terminals are deployed across 125 countries, with the Ingenico Aqua 50 being their best selling POS (Point Of Sale) terminal.
Ingenico Terminals: iPP220 – iPP320USB – iCT220 PIN Pad – iCT250 CounterTop – Agua PCI – i5100 Dial – i7780 HandHeld i778oM – i7780 Versatile Base – 7770 Intel Base. For Precise Detail of the terminal please check our website. www.nationaltransaction.com
3. VeriFone – is a global provider of technology for electronic payment transactions an international producer and designer of electronic payment solutions and value-added services at the POS (Point Of Sale). VeriFone provides merchant-operated, consumer-facing and self-service payment systems for the financial, retail, travel & hospitality, petroleum, government and healthcare industries. The company’s solutions are utilized by merchants, processors and acquirers in developed and emerging economies worldwide.
VeriFone Models: OMNI 3730LE/VX510LE N – OMNI 3750 4MEG DUAL COM – VX 510 6 MB DUAL COM 12MB – VX570 DUAL COM 6MB WITH SMART CARD – VX610 CDMA (AVAILABLE FOR SPRINT AND VERIZONE). For Precise Detail of the models please check our website. www.nationaltransaction.com
Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Electronic Payments, Near Field Communication, Point of Sale Tagged with: 15100 Dial, 7770 Intel Base, acquirers, aqua 50, Aqua PCI, Chip and PIN, eftpos, electronic, electronic funds transfer point of sale, financial, healthcare, hospitality, hypercom, i7780, iCT220 PIN Pad, IP, iPP220, iPP320USB, mobile, Omni 3730LE, Omni 3750, paying, payment, point of sale, processor, retailers, Security, T4100, T4210, T4220, T7P, T7Plus, travel, VX 510, VX510LE, VX570, VX610
October 14th, 2013 by Elma Jane
First what is a Merchant Account? It is a type of bank account that allows businesses to accept payments by payment cards, typically debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, independent sales organization (ISO), or member service provider (MSP) is also a party to the merchant agreement. Whether a merchant enters into a merchant agreement directly with an acquiring bank or through an aggregator such as PayPal, the agreement contractually binds the merchant to obey the operating regulations established by the card associations.
Merchant Account comes in 2 Basic Types – Aggregated Accounts and Dedicated Accounts.
Aggregated Merchant Account – such as those provide by PayPal that use a single merchant account to provide credit card processing for an entire portfolio of companies.
Dedicated Merchant Account – are provisioned specifically for your business.
Each has its Advantages and Disadvantages.
4 Key Points to Consider when deciding which type is the most advantageous for your small business.
1. Creditworthiness: To obtain a dedicated credit card processing merchant account your business will need to go through comprehensive underwriting. If you’re in a difficult to underwrite industry or if your business is very new and if it has a less than stellar credit history then an aggregated merchant account is the best choice. You still need to provide information about your business, underwriting for aggregated accounts is typically far less rigorous than for dedicated merchant accounts.
2. Funds Control: With an aggregated merchant account, transaction proceeds go to the service provider and are then deposited to your bank account at the provider’s discretion. There are no industry standards or rules that govern how an aggregated merchant account provider handles or disburses your money. The provider makes the rules, and can change them at will, so if you choose an aggregated merchant pay very close attention to the contract terms and any changes made to them. With a dedicated merchant account, transaction proceeds, less processing fees, are deposited directly into your business account. While the merchant account provider can correct errors, react to potential fraud and debit your account for customer “chargeback” claims. This must all be done based on industry-standard credit card processing rules.
3. Neighborhood: With an aggregated account, you’ll have no idea about the other companies processing transactions. If a good number of them engage in fraudulent activity, it is possible that the service provider’s processing account will be terminated and even honorable businesses like yours will lose credit card processing ability. If you do go with an aggregated account, it is very important to make sure that your provider is large enough to absorb fraud generated by a few bad apples.
If you’re using a small provider, try to get a list of the other business using the service and check them out to see if you want to live in the same neighborhood. With a dedicated merchant account the only company processing credit card transactions through it will be yours. You are in full control of keeping the account in good standing.
4. Speed: Getting a dedicated merchant account can take time. While there are some providers automating the process and providing same-day decisions. A typical application will take 48 hours to approve and additional time to integrate into a POS or electronic payment processing environment. Signing up for a credit card processing under an aggregated account service provider can usually be done in minutes, and it often comes with an online system that can have you actively processing payment within the hour.
Offering your customers the option to pay with a credit card is a great way to enhance revenue for your small business. Customers want the points associated with rewards cards, and they want to manage their own cash flow by floating balances or financing their purchases. Allowing them to use credit cards accomplishes both. So, give the customers what they want. If you don’t accept credit cards yet, now is a great time to start. Having made that decision, the next step is to obtain a merchant account for credit card processing.
The actual credit card processing rates you’ll be charged are a critically important factor as well. But as with most things, you get what you pay for. So don’t choose a low rate without also considering how the provider you select will impact your overall business.
For Merchant Account Services Please call National Transaction at 888-996-2273 or visit our website www.nationaltransaction.com to know more about our services.
Posted in Credit card Processing, Merchant Services Account Tagged with: account, accounts, acquiring, aggregator, card, cards, chargeback, credit, debit, electronic, environment, fees, financing, fraud, ISO, merchant, msp, payment, PayPal, POS, Processing, provider, transaction, underwriting
October 11th, 2013 by Elma Jane
(Moto) Mail Order/Telephone Order Merchant – In the realm of credit card processing is defined as a merchant who manually keys in over 50% of their transactions and an Internet Merchant is one who accepts transactions over the Internet via an E-Commerce store with an online gateway or who submits transactions manually through a Virtual Terminal.
Qualified Transaction Conditions (For MOTO/Internet merchants the Mid-Qualified Rate is essentially the Qualified rate as these merchants never swipe a credit card through a terminal.)
One electronic authorization request is made per transaction and the transaction date is equal to the shipping date. The authorization response data must also be included in the settled transaction.
Additional data (sales tax and customer code) is required in the settled transaction on all commercial (business) cards at non-Travel & Entertainment (T&E) locations.
The authorization request message must include Address Verification Service (AVS), which verifies the street address and the zip code of the card holder. NOTE: The only way this happens is if your software is set up to do this, or, if you are using a terminal, then if you capture the AVS information at the time of keying in your transaction.
The settled transaction amount must equal the authorized amount.
The settled transaction must include the business’s customer service telephone number, order number, and total authorized amount.
The transaction is electronically deposited (batch transmitted) on or 1 day after authorization date.
The transaction/shipping date must be within 7 calendar days of authorization date.
Non-Qualified Transaction Conditions
One or more of the Qualified or Partially Qualified conditions were not met.
Commercial Card without the additional data.
The transaction was not electronically authorized or the authorization response data was not included in the settled transaction.
The transaction was electronically deposited (batch transmitted) greater than 1 day from transaction/shipping/authorization date, or:
The VISA Infinite card was accepted.
Commercial Card Additional Data
MasterCard
Corporate Data Rate II (Purchasing cards): Sales Tax and customer Code (supplied by cardholder at point of sale) Corporate Data Rate II (Business and Corporate cards): Sales Tax International Corporate Purchasing Data Rate II: Sales Tax and Customer Code (supplied by cardholder at point of sale)
The following information must also be provided: Merchant’s Federal Tax ID; Merchant Incorporation Status; and Owner’s full name if the merchant is a sole proprietor.
Visa
Purchasing cards: Sales Tax and Customer Code (supplied by cardholder at point of sale) Corporate and Business cards: Sales Tax
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mail Order Telephone Order Tagged with: address verification service, authorization, avs, batch, business, corporate, credit card processing, data, e-commerce, electronically, entertainment, fax order, gateway, internet, internet merchant, keying, mail order, moto, phone order, qualified, settle, store, telephone order, transactions, transmit, travel, virtual terminal
October 10th, 2013 by Elma Jane
There are various payment processing rates that apply to credit and debit card transactions. Visa and MasterCard do not publish their rules and regulations or the payment processing standards required to get the lowest interchange rate. It’s up to credit card processing companies to understand and implement them to their merchants’ benefit. A high downgrade rate may indicate that your processor does not know the standards, or may be reluctant to implement best practices or new rules changes. The application of these rates is based on a variety of factors related to the particular circumstances of the sale and the way the payment is processed, as well as on the type of the card that was used. Typically payments processed in a card-not-present environment (e.g. online or over the phone) are assessed higher processing fees than payments processed in a face-to-face setting. Payments made with regular consumer types of cards are generally processed at lower rates than payments made with rewards, business-to-business or commercial cards. Debit cards are processed at lower interchange rates than credit cards. In order to simplify the pricing for their merchants, the majority of the processing companies have elected to use various tiered pricing models (two-tiered, three-tiered, six-tiered, etc.). There are three general classifications used in the various tiered pricing models:
Qualified Transaction (also referred to as the Swiped Rate) This is the rate charged per each transaction when the card is physically swiped through a credit card terminal. When a transaction is processed in accordance with the rules and standards established in the Payment Processing Agreement, signed by the merchant and the processing bank, and It involves a regular consumer credit card, It is processed at the most favorable rate. This rate is called a “Qualified Rate” and is set in the merchant’s Payment Processing Agreement. The Qualified Rate is set based on the way a merchant will be accepting a majority of their credit cards. For example, for an internet-based merchant, the internet interchange categories will be defined as Qualified, while for a physical retailer only transactions where cards are swiped through a terminal will be Qualified.
Mid-Qualified Transaction This is the rate charged when a transaction is manually keyed-in using AVS – Address Verification Service (card #, expiration date, address, zip code and CVV code all match). When a consumer credit card is keyed into a credit card terminal instead of being swiped or The cardholder uses a rewards card, business-to-business or another special type of card the transaction is charged a discount rate that is less favorable than the Qualified. This rate is called a “Mid-Qualified Rate.”
Non-Qualified Transaction This is the rate charged when manually keying-in a transaction without using AVS – Address Verification Service. When a special kind of credit card is used (like a rewards card or a business card), or a payment is not processed in accordance with the rules established in the Payment Processing Agreement, or It does not comply with some applicable security requirements.
Qualified Transaction Conditions
One electronic authorization request is made per transaction and the transaction/purchase date is equal to the authorization date. The authorization response data must also be included in the transaction settlement. The authorization transaction amount must match the settled (deposit) transaction amount. The card that is used is not a commercial (business) credit card The credit/debit card is present at the time of the transaction, the card’s full magnetic stripe is read by the terminal, and a signature is obtained from the cardholder at the time of the transaction.
The transaction must be authorized and settled under a standard retail industry code.
The transaction must be electronically deposited (batch transmitted) no later than 1 day from transaction/purchase/authorization date.
Mid-Qualified Transaction Conditions
One or more of the Qualified conditions were not met
Non-Qualified Transaction Conditions
One or more of the Qualified conditions were not met, or The card that was used was a commercial card without submitting the additional data or:
The transaction was electronically deposited (batch transmitted) greater than 1 day from the authorization date, or:
The transaction was not electronically authorized, or the authorization response data was not included in the transaction settlement.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Financial Services, Merchant Services Account Tagged with: account, authorization, authorized, best, business, card, card-not-present, credit, cvv, debit, downgrade, interchange, keying, lowest, MasterCard, merchant, payment, processed, Processing, qualified, rate, rewards, standards, swiped, transaction, visa
October 3rd, 2013 by Elma Jane
Here’s how typical credit card transaction works:
When a consumer pays with a credit card, the merchant sends the details of the transaction along with the credit card information to the merchant’s bank. The merchant’s bank forwards the information to the cardholder’s bank for approval. If approved, the cardholder’s bank sends the required amount to the merchant’s bank, minus the merchant discount rate. The credit card companies don’t receive any revenue directly from interchange rates. Instead they make their money by charging the banks fees for networks, transactions and other kinds of services.
Up until April 2008, interchange rates were simple and inflexible. At that point, the company decided to move to a more dynamic system.
Interchange rates now vary from card to card, depending on the types of services and incentives offered. Typically, premium cards, which come with rewards for things like travel, cost merchants more to process. The rates also vary by type of transaction, and even by type of retailer. At times, the card companies have, for example, set special rates for grocery and gas retailers in a bid to boost credit-card use in locations where cash and debit traditionally dominated. The card companies have also introduced a growing number of premium and even super-premium cards that cost merchants more to process. The cards appeal to consumers because they contain a number of attractive incentives, such as travel and other rewards. The changes in the rate structure followed a change in the credit card companies’ business model in the mid 2000s.
Visa and MasterCard evolved from private associations owned mainly by the banks they serviced to publicly traded, profit-driven entities beholden to a wide range of shareholders. Merchants say the fees they pay to accept credit cards are rising as a result and have become increasingly unpredictable. Critics of the credit card companies say the merchant is a powerless middleman in a system that entices consumers to use their cards and banks to reap the benefits.
The credit card companies say the system benefits everyone, including merchants, by providing a rapid, secure form of payment.
Every time you use your credit card to make a purchase, the merchant pays what is called the “merchant discount fee.” The merchant discount fee is calculated as a percentage of the good or service purchased. It can range from 1.5 per cent to 3 per cent. On a $100 item, for example, the merchant could pay a fee of between $1.50 and $3.The merchant discount fee covers a number of things, such as terminal rentals, fraud protection and transaction slips. But the biggest component of it is based on the interchange rate, which is set by the credit card companies.
In a complicated twist, the credit card companies don’t make any money from the interchange rate. The banks do. The interchange rate is what makes the credit card system work. This rate ensures the banks have a financial incentive to issue and accept credit cards.
Posted in Credit card Processing, Electronic Payments, Merchant Services Account, Visa MasterCard American Express Tagged with: associations, bank, card, cardholder, charging, credit, credit-card, discount rate, dynamic, fees, financial, fraud, interchange, merchant, Merchant's, networks, payment, process, protection, Rates, rentals, secure, services, terminal, transaction, travel
October 1st, 2013 by Elma Jane
Google announced Wednesday that it is opening its Google Shopping Express service to shoppers in the entire San Francisco Bay Area, marking the official launch and first big expansion of the company’s same-day delivery service. Google began testing the retail delivery service this year among a limited set of invited consumers in a few areas within the Bay Area, but the new announcement extends the service to anyone in an expanded region ranging from San Francisco to San Jose. With the service, online shoppers can place online orders from several chain stores and have those products delivered within the day.
Also on Wednesday Google released an app for iOS and Android that allows users to browse the shopping sites and order products directly from their smartphones. New users who sign up before the end of the year can get six months of free, unlimited delivery service; it costs $4.99 per store order.
Race to Deliver
Google is not the only company to experiment with the same day delivery offerings. Walmart and eBay are both testing similar services…eBay now even offers the delivery within an hour, although consumers can only shop from a single store. Amazon is also following in the footsteps of companies like Fresh Direct and rolling out same-day deliveries on groceries to consumers in Los Angeles and Seattle. Google understands that it will have tough competition in the space and can afford to take a loss on the service at first, which is why it is offering the service for free for new users, said an e-commerce consultant. It is evident from the low price and free sign-up offer that Google is not interested in making money in the short term, that will come once there is a widespread adoption of their service…
A Lot of Challenges Ahead
Although Google is not a retail hub at its core, the company has other strenghts that could help it gain an advantage over its competitiors. Being a default search provider for many millions of users on all platforms, from desktops to tablets right through to mobile phones, can give Google an edge over Amazon and eBay.
Still the key element to a successful e-commerce platform is logistics. Google might have deep pockets and effective algorithms, but it has a a lot of cathing up to do to make sure its delivery service could compete with those of companies like Amazon and eBay, which have years of experience delivering products to consumer worlwide.
“Google certainly has the stamina and budget to give it a good run, but there are a lot of moving parts”. Being a big data company doesn’t automatically mean you’ll be good at the logistics, so they’re going to have a lot of challenges ahead.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Merchant Account Services News Articles Tagged with: Amazon, Android, app, delivery, desktops, e-commerce, ebay, google, iOS, mobile phones, online, platforms, shopping, tablets, walmart
October 1st, 2013 by Elma Jane
A payment card transaction involves some or all the following participants:
Acquirers or Payment Processors that market card acceptance services to merchants, obtain transaction authorization, and clear and settle card transactions for the merchant.
Consumers or Cardholders that use payment cards to purchase goods and services. Issuers that market and issue payment cards to consumers and set the terms and conditions for their use; Merchants that accept payment cards for the purchase of goods and services; Network Operator that oversees the system and coordinates the transmission of information and the transfer of funds between issuers and acquirers.
Since the network operators revenue depends on the value of transactions that flow through its network, it tries to ensure the widest possible acceptance among consumers and merchants. In order to increase use and acceptance, the networks use marketing techniques to gain brand recognition, create products that encourage consumer usage and merchant acceptance, and set fees and impose rules on system participants including:
Interchange Fees they are set by the network but are generally paid by acquirers to issuers and are usually reflected in the merchant service fee paid by merchants to acquirers. Interchange fees can be calculated either as a flat fee per transaction, as a percentage of the transaction value, or a combination of both.
Membership Requirements MasterCard and Visa require issuers and acquirers to be regulated financial institutions or be sponsored by a regulated financial institution. Interac also requires issuers to be regulated financial institutions.
Network Switch Fees these fees are charged to acquirers and/or issuers, and are set and collected by the network. They can be calculated either as a flat fee per transaction or as a percentage of the transaction value.
Merchant Acceptance Rule Includes:
No Discrimination Rules which prohibit merchants from encouraging consumers to consider (or steering consumers toward) lower cost payment instruments.
No Surcharge Rules which prevent merchants from charging consumers a fee for the use of a credit card rather than some other credit card or method of payment;
Honour-All-Cards Rules which require merchants that accept any of the networks credit cards to accept all of that networks credit cards (core, high spend and premium high spend in the case of MasterCard), regardless of the applicable interchange fee. The networks have also expanded this rule to include debit cards (i.e. if a merchant accepts one debitcard, they must accept all of that networks debit cards).
With four-party card networks, such as Visa and MasterCard, the card networks seek to maximize the transactions following through them by attacting more card issuers. The networks do this by offering the prospect of interchange income to issuers, thus creating an incentive to increase interchange as much as the market (i.e. the parties paying the interchange fees) will bear.
The ability to use credit cards and debit cards to purchase goods and services rests largely on a behind-the-scenes architecture of procedures, rules and technology that govern how funds and information are transferred between people and institutions in the process of settling accounts, i.e., of ensuring that merchants that sell goods and services get paid by the people who purchase them.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments Tagged with: accept, account, acquirer, authorization, cardholder, credit card, debit, fees, interchange, issuer, merchant service, merchants, network, payment, processor, Rates, transaction
