September 26th, 2013 by Elma Jane
Mobile checkout integrated into transportation ticketing app by Barclay’s Pingit
Barclay’s Pingit mobile payments service is teaming up with Corethree to bring the financial institution’s mobile checkout to public transportation customers in Britain.
Corethree offers a mobile wallet for transport ticketing in Britain. By including Barclays Pingit in its wallet, Corethree can offer users more flexibility in how they pay for tickets.
“Providing a variety of native payment solutions within the application enhances the customer experience by allowing them the same type of purchasing experience that they currently enjoy from their favorite websites and ecommerce sites.”
“In the U.S. this includes integrating with payment option like PayPal and eventually electronic wallet providers as well.”
Mobile checkout
Pingit was introduced in early 2012, enabling users to make person-to-person payments.
The app’s breadth of services have been expanded several times since to include mobile payments from NFC tags and mobile checkout for Web sites and print ads.
Corethree reports that it is the first business to integrate Barclays Pingit mobile checkout, enabling bus passengers to browse, select, purchase and use bus tickets from their mobile devices.
Over the next 12 months, Corethree and Barclays will roll out their mobile payment services to other transport operators, with the goal of reaching up to 1 million passenger journeys per day.
The service will be available via Android and iPhone devices on any mobile network.
Mobile payments entry
Public transportation organizations around the world are embracing mobile ticketing to make it easy for riders to purchase and use tickets from their smartphones. Enabling users to purchase transit tickets anywhere at any time that can be used. Last year, the Massachusetts Bay Transportation Authority rolled out a new mobile ticketing service, giving commuters a way to purchase and display rail tickets on their smartphones.
“Transit is an integral part of consumers’ daily lives, and as such providing consumers with a secure way to pay with their phone and not have to carry cash or exact change is a great starting point for people to get comfortable using mobile payments.”
“Mobile ticketing is a great way to introduce customers to making payments from their mobile device.”
Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Travel Agency Agents Tagged with: checkout, devices, electronic wallet, integrating, Iphone, mobile, nfc, payment, payments service, smartphone, Tags, ticket, ticketing, tickets, transportation, travel
September 26th, 2013 by Elma Jane
5 Effective and Unusual Ecommerce Pricing Strategies
Most online retailers set pricing using the cost-plus or the value-based method. While these work well, there are several other ways to price products. Here are the five effective and unusual ways to price products on your ecommerce site.
1. Name your Price
This is a variation of the PWYW model, where the price has to exceed a threshold to get the product. This threshold price is not shown to shoppers to allow them to name their own price. This model has been successfully used in the travel industry, among others, where availability of airlines, hotels, and travel dates is based on the named price. This strategy can also work well for online retailers that are selling the following types of products.
Defined Price Ranges – Gifts site where NYP can be a guide to show products that are within that price range. NYP can be used as a guided selling tool to show gifts within a defined price range. The retailers can use price discrimination in combination with this strategy to increase their profits.
High Perceived Value – The perceived value of the product is much higher than the cost of procuring it, prompting the consumers to name a higher price. This can apply to books, music, and food products.
Imprecise Value – The products can be sold at a wide range of prices and still generate a profit. This could include one-of-a-kind products or art, where it is difficult to assess the value.
2. Pay What You Want
The pay-what-you-want strategy — PWYW — has been around for a while but has not been used heavily in the online retail space. A well-publicized offline success is Panera Bread restaurants, which has used this pricing strategy in a few of its restaurants. In the online world, Humble Bundle a music and game store has been using this too. In almost all cases, this strategy did not result in a significant profit or loss but led to a lot of free marketing. That is one of the big reasons for adopting this strategy in retail. There are several types of online retailers that can benefit.
Limited Categories – This strategy does not need to be implemented for your complete online store. It can be limited to a few products or a few categories that are the best fit.
Link to Charities – If your site shares revenue with charities, then PWYW can work, as customers often pay more to help the charity, increasing your share of the revenue in the process.
Offer an Incentive – You can also tie the PWYW strategy with an incentive…such as an additional product once the price exceeds a certain threshold, say $10. This threshold can be kept secret or made public on the site as a marketing tactic to encourage customers to pay more.
Proper Customers – If you believe that your customers are fair-minded and understand the value of your products, then PWYW might be effective.
3. Personalized Pricing
This is a relatively new strategy where specialized yield management algorithms are used to personalize the price offered to each visitor. With the rise of Big Data, most of the personalized pricing is done in real-time by analyzing a variety of factors like customer loyalty, device used by the shopper, customer preferences, history of purchases, and so on. This strategy is best suited for the following types of online retailers.
New Products Regularly – There are many products in the online store, with new products introduced regularly. This makes personalized pricing more effective as repeat customers see the new product and the new promotional pricing to reward their loyalty, or to encourage a first purchase for new ones.
Repeat Customers – Customers know that they will be rewarded with personalized pricing and promotions based on the loyalty to your site.
Wide Profit Margins – Products are sold with good margins, allowing the retailer to offer discounts at any time. For example if the product is sitting in a shopper’s cart for a few days, the retailer might offer a discount or drop the price to encourage the shopper to complete the purchase.
4. Flat Pricing
Flat pricing is a strategy where a limited number of prices are used for all product offerings, such as in dollar stores where every product is priced at one dollar. This strategy works well in the following situations.
Many Similar Products – Your site sells a wide variety of products that are priced nearly the same. In this scenario, flat pricing is simpler to manage, easier for consumers, and also results in greater profit.
Subscription Pricing – A new trend in online retail is subscription pricing, where customers can sign up for a flat price of, say, $25, $49, or $99 to receive a set of products every month.
5. Free
Several software companies are using free pricing successfully where the software is given away for free and customer is charged either for support or for premium features. A free pricing strategy can be an effective strategy for ecommerce merchants to attract customers by following the following guidelines.
Basic vs. Premium Versions – This strategy can be effective if the basic version is free and the customer pays for a premium version. The life insurance industry uses this approach, where a basic $10,000 insurance is often free. If even a small percentage of customers buy the premium offering, the insurer makes a profit.
Emphasize Consumables – Products that have durable and consumable components can benefit from a free pricing strategy, if customers can only buy both pieces from your site. For example, Gillette sometimes offers shaving razors for free since only Gillette shaving blades will work with its razors. On the other hand, it does not make sense to give away a laser printer for free because the printer paper and toner can be bought from anywhere.
Loss Leader – Use this strategy to offer products for free using the loss leader model. Customers come to the site to get the free products and once they are on the site, you can up-sell or cross-sell them other products.
Seasonal Products – If your site sells seasonal products, then this strategy can drive traffic. For example, a retailer could give away free U.S. flags during the July 4th holiday to generate traffic, while also pushing other non-free July 4th merchandise.
Posted in e-commerce & m-commerce, Electronic Payments, Travel Agency Agents Tagged with: Airlines, e-commerce, hotel, online store, pricing, subscription, travel industry
