Category: Mobile Payments
October 25th, 2013 by Elma Jane
Some brands have managed to pull themselves together to mobilize their online sites…that’s design them to be visually friendly to mobile users.
Earlier this month the quick-service restaurant debuted a new item on its menu…the Smoke Brisket Sandwich…with a campaign that involved a number of social media components. Included among those were a game that awards points based on a customer’s tweets, the online challenges he or she wins and the photos uploaded to Instagram.
It starts with a purchase of the sandwich at an Arby’s outlet. When the customers receives her receipt she takes a picture of it and uploads it to mobile site PunchTab created for the campaign.
What sets this campaign apart from many others is that it is coordinated at the point of sale.
For this campaign, PunchTab created mobile Web onto which Arby’s customers upload a receipt. When users make a purchase, they can take a picture of their receipt and submit it via the mobile website. From there, points are dispersed, the players advance…and hopefully, return to Arby’s for more purchases, err, points.
Helping Business
There’s definitely been a trend in the POS and payments industry to add value offerings by helping businesses better understand their customers. This trend is built on the wealth of transactional data being collected by POS and payments companies, and the goal is to present simplified consumer behavior analyses that can be used by merchants to generate more revenue.
Looking ahead, more and more retailers will understand the value that capturing this customer data can unlock for this business, and will put the software in place to tap into a customer’s purchase history and thus their preferences.
Now the focus is on salespeople delivering a personalized experience to customers. The next stage, will focus on extending to individual customers the inside track on new products that will appeal to them and complement or replace things they have previously purchased.
Pimping Out The POS
Engaging with the customer at the point of sale is hardly a new idea. It certainly is an established practice in traditional brick and mortar operations…think credit card solicitations and offers for loyalty points and cards…as we all as e-commerce sites, where a customer is usually presented with several offers before the checkout is complete.
Now CRM is making its way into the mobile POS and customers are finding that there are a number of unique benefits to the model.
In the case of PunchTab, it ties the receipt-scanning functionality that doesn’t require an app…not to mention several other benefits to the system.
For example, Marketers get greater insight into purchasing behavior because a receipt is usually involved. Consumers are right there and thinking about the campaign…which they wouldn’t necessarily be when they got home to go online, and it is relatively easy system to set up.
Arby’s for example, has 40 POS systems and because it is a franchise, it requires coordinating with multiple owners. For them, mobile is the best and easiest way to engage with customers at the point of sale.
Real-Time Offers
Other companies…such as Groupon with its Breadcrumb mobile app…are adding even more advanced CRM capabilities, such as reporting at the mobile point of sale.
It is a growing trend for all mobile applications and most especially apps in the mobile POS to bring more CRM capabilities into their service platform.
Eventually, some of these CRM-infused mobile POS systems will be able to make offers in real time to customers based on their purchase at the moment and accumulated knowledge about the preferences of other customers that make similar purchases. Example it might be noted that in 20 percent of all purchases of a particular type of coffee the customer also purchase a biscotti, then the server can offer up the option as a reminder for purchase/order.
The example assumes the mobile POS system has access to customer data about purchase and preferences…which is somewhat rare now, but a trend gaining momentum.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: app, awards, brick and mortar, crm, customers, data, design, franchise, functionality, mobile, mobile pos, mobilize, online, payments, payments industry, point of sale, points, POS, purchase/order, purchases, receipt, receipt-scanning, restaurant, retailers, revenue, social media, transactional, uploaded, users, web, website
October 24th, 2013 by Elma Jane
Reflecting recent research that concludes mobile payment adoption remains low, Total System Services Inc. (TSYS) issued results from a survey that confirm consumers prefer banking applications other than payments for their mobile devices.
While reinforcing the dominance of debit and credit cards as payment mechanisms, the TSYS 2013 Consumer Payment Choice Study revealed that mobile devices are used as a tool for ancillary financial services, such as checking account balances and accessing discounts and rewards.
“For now, the hype largely remains hope for mobile from a payments standpoint,” the survey said. “On a relative basis, consumers would overwhelmingly prefer to have the ability to use their smartphone to monitor transaction activity or prevent fraud versus using their mobile phone as a form factor in a transaction.”
Columbus, Georgia-based processor TSYS found in its third annual survey that, out of 1,000 consumers surveyed online in the summer of 2013, 40 percent of respondents were interested in using mobile devices to instantly stop illegitimate transactions. Additionally, 37 percent indicated that the ability to view in real-time the transactions made with debit and credit cards was also an important feature.
Receiving instant offers and promotions from stores being visited (33 percent); temporarily blocking and unblocking purchases using certain bankcards (29 percent); and paying for purchases using reward/loyalty points (28 percent) rounded out the top payment-related uses for smartphones.
At the bottom of the scale was to pay for purchases with mobile wallets (25 percent) and to use credit or debit card-funded prepaid accounts for the same purpose (22 percent). “Industry observers regard mobile payments as an assumed eventuality,” TSYS stated. “Our survey results indicate that consumers are presently more interested in increased non-payment functionality on their mobile device.”
But the processor remains optimistic about the promise of mobile payments. “We believe that as the infrastructure matures and the ability to use mobile payments becomes more widespread, this trend will change,” TSYS said.
Prepaid undermarketed?
In addressing the role of prepaid cards in the payment mix, TSYS expressed surprise that prepaid cards are apparently not being marketed aggressively by financial institutions. The processor noted that major banks jumped into the prepaid card industry in 2012 to offer general-purpose reloadable (GPR) prepaid cards as checking account alternatives.
But TSYS found that just over 10 percent of survey respondents indicated they had received GPR card offers from their banks. TSYS attributed that low percentage to the fact that the survey respondents were by default credit and debit card users, while GPR cards are primarily targeted to individuals without access to credit or debit cards.
Regardless, survey respondents aged 35 and younger accounted for 64 percent of those who had received such offers. “It could be that the younger demographic on average represents a less profitable checking relationship for banks, or that banks perceive them to be more receptive to the offering,” TSYS said.
Steady goes debit and credit
Consumer payment preferences in 2013 remain relatively unchanged from previous years, according to TSYS. Debit still trumps credit as the preferred payment instrument overall, with both methods being favored by every eight of 10 survey respondents. Debit is still the clear winner when it comes to supermarket shopping and gas purchasing, while credit is preferred when dining out and shopping in department stores. But when it comes to fast food cravings, cash is still king.
On the opposite end of the spectrum, and also consistent with TSYS’ 2012 report, only 11 percent of respondents said being able to set up text message alerts for account balances and transactions was most valuable, and a mere 6 percent valued the ability to register payment cards in mobile wallets.
However, credit tops debit for online purchases, TSYS said. Further of note is that PayPal Inc.’s digital wallet service rivals debit online, with both payment methods favored by roughly one-fifth of respondents. But for small-dollar purchases, like coffee and donuts, cash remains the preferred payment vehicle, despite innovative mobile schemes offered by companies like Starbucks and Dunkin’ Donuts.
Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mail Order Telephone Order, Merchant Services Account, Mobile Payments, Smartphone Tagged with: account, adoption, applications, banking, checking, consumers, credit cards, debit, devices, discounts, financial services, form factor, general-purpose, gpr, infrastructure, low percentage, mechanisms, mobile, mobile wallets, non-payment, offers, online, payment, payment related, phone, prepaid, processor, profitable, promotions, real-time, reloadable, reward/loyalty, rewards, smartphone, transaction, tsys
October 22nd, 2013 by Elma Jane
Sponsored by Artisan Mobile, this webinar on Nov. 7, 2013 from 2 p.m. – 3 p.m. will cover the challenges and opportunities that will come with the transition to iOS as well as what it means for retailers and marketers that rely on the mobile medium for success.
The iOS 7 release is the most significant mobile operating system update since the launch of the iPhone. And while mobile developers are testing new features and debating the merits of Apple’s latest overhaul, it is not clear that C-level executives are aware of the enormity of the effect that iOS 7 will have on retailers and marketers.
The Apple update brings along with it a new mobile user interface, new gestures, more sophisticated background processing support and auto-layout updates. The changes will not only affect existing iPhone and iPad applications, but will significantly shape app design strategies moving forward.
Posted in Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: app, Apple, application, auto-layout, design, developers, executives, iOS, ios 7, ipad, Iphone, marketers, medium, mobile, Processing, retailers, strategies, success, update, webinar
October 18th, 2013 by Elma Jane
All Alerts, All The Time
Will mobile payment apps hail the arrival of mobile interruptions that never let up? Consumers worry that adopting a mobile wallet app will open them up to a barrage of alerts, sounding the alarm every time the local supermarket has toilet paper for half-off. The services can even track your purchases, opening the floodgates for targeted ads. Frequent alerts could be a deal breaker.
Battery Woes
As smartphones gets bigger, badder and more powerful, battery technology is struggling to keep up. That’s a problem if you want to make a call — but it could be an emergency if your smartphone is your wallet, too. Users are already scrambling to find a charging outlet by lunchtime. Soon, failure to recharge might mean you lack the funds to buy lunch in the first place. Meanwhile, credit cards never need a battery boost, and paper money has worked faithfully since well before the invention of the light bulb.
Do I Have The Right Phone?
You’re ready to make a mobile payment — but is your smartphone? Only the most popular new Android and Windows smartphones have NFC support to enable tap-to-pay services, and Apple has decided to forgo NFC altogether with its iPhone handsets. Users of budget smartphones are likewise out of luck. And though smartphones may seem ubiquitous, only a little more than half of U.S. adults have one.
Is It Secure?
Mobile payments open up a whole new frontier for fraudsters — or so cautious consumers worry. In fact, tap-to-pay technology is as secure as swiping a plastic bank card, and cloud services like PayPal Here support two-factor authentication for extra reassurance. Still, consumers worry their personal information could be intercepted during a transaction, and not everyone is convinced that Google can provide the same level of protection as their bank. But hope remains. The survey found about half of the most security-conscious respondents were much more likely to be interested in mobile payment options if they could be promised 100 percent fraud protection.
Limits, Limits, Limits
Even with a glut of mobile payment options, most lack at least one critical feature. Google’s Wallet app lets you stow your payment information in your phone to buy items in brick-and-mortar shops, but its touch-to-pay functionality is limited to Android devices on Sprint and other smaller carriers. Last year, Apple introduced Passbook, a mobile wallet app that lets users store gift card credits, loyalty card information and more on their iPhones — but only a handful of participating businesses support the app. The mobile payment model isn’t just fragmented — it’s fundamentally limited by countless companies competing for an ever-smaller piece of the pie.
Mobile What?
A recent CMB Consumer Pulse survey showed about half of smartphone users have never even heard of mobile payments. And of the 50 percent who have, a meager 8 percent said they’re familiar with the technology. Banks, credit card companies and others hoping to cash in on consumer interest will have to invest in better messaging first.
What Are The Perks?
Credit cards come with alluring perks — signing bonuses, cash back and travel accommodations, to name a few. But mobile payment systems have serious benefits. They can utilize GPS technology to direct you to deals, keep tabs on your bank account to alert you when you’re near your spending limit, and store unlimited receipts straight to the cloud. Businesses profit from mobile wallets, too, which often charge lower fees than credit card companies and encourage return trips by storing digital copies of loyalty cards.
What’s In It For Me?
To convince consumers to abandon trusted payment options for something new, companies must strike an undeniable value proposition. In the late ‘90s, electronic retail giants like Amazon compelled consumers to enter their 16-digit credit card numbers into online portals, opening up a whole new world of convenience with online shopping. But today’s consumers aren’t convinced that mobile wallets are any more convenient than their physical counterparts. Credit and debit cards already offer a speedy, reliable way to pay on the go. And since they’re accepted virtually everywhere, customers can fork over a card without worry or confusion. Convincing people that new technology is worth their time and effort might ultimately be the toughest nut to crack for mobile payment purveyors.
Where’s The Support?
Even the most enthusiastic adopters are out of luck if their favorite shops lack the infrastructure to process mobile payments. Big-box retailers sprang up in the infancy of computer technology, so joining the mobile payment revolution could necessitate updates to check out hardware and software. Mobile payments could be a boon to businesses, but installing the upgrades could be expensive and disruptive — especially when consumer interest remains low.
Which to Pick?
Even curious consumers are confounded by the array of mobile payment options available. Google, Visa, MasterCard and even mobile carriers like Sprint and Verizon are among the heavy hitters on the mobile payment scene, each offering a discrete service with different apps — and different rules. Some rely on Near Field Communication (NFC) technology that lets users simply tap their smartphone against a special reader to pay, while others offer up scannable QR codes. Mobile payments may never take off until one company rises above the rest with a single killer service.
Forget about cash or credit. In 2013, consumers can simply swipe or scan their smartphones at the checkout to pay. A huge array of mobile payment services have sprung up in recent years, urging customers to abandon their plastic credit cards for the “mobile wallet” revolution, but so far, adoption of mobile payment technology has been dismal.
Posted in e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Smartphone Tagged with: alerts, Android, Apple, bank card, battery, cautious, consumers, crack, credit cards, deal, digital, fraud, gift card credits, google, GPS, information, Iphone, lower fees, loyalty cards, mobile, nfc, online, options, paper money, Passbook, payment, PayPal, personal, phone, plastic, portals, powerful, protection, purchases, secure, Smartphones, sprint, storing, support, Swiping, Tap to Pay, touch-to-pay, track, two-factor authentication, wallet, windows
October 17th, 2013 by Elma Jane
VeriFone and National Payment Card Association (NPCA) debuted a mobile payment and rewards solution that enables convenience store and petroleum retailers to provide customers with smartphone-based payment options at the pump.
Utilizing VeriFone’s Smart Fuel Controller and NPCA’s mobile payment solution, c-store and gas station operators with VeriFone payment acceptance systems can quickly implement a fixed low-cost mobile payment and rewards program built on existing infrastructure used for merchant branded debit cards.
Consumers are increasingly drawn to rewards-based fuel purchase programs and they expect to be able to use their mobile phone to complete transactions at the pump. NPCA and VeriFone are showing how easy it is for CSPs to offer mobile payment and reward options to customers that increase loyalty and sales.
VeriFone Smart Fuel solutions make it easy for CSPs to offer forecourt pump POS payment without incurring the cost of installing new dispensers. The Smart Fuel Controller combines pump and pay-point support into a single unit, simplifying installation and maintenance, and eliminating the need for third-party interface devices to integrate pay-point management with in-store POS systems.
Merchants can develop their own mobile app, or apply their brand to a mobile app supplied by NPCA, to enable customers to pay for purchases and receive loyalty incentives using their smartphones.
Consumers today would rather utilize the capabilities of their smartphones versus pulling out their wallets. Using this solution, retailers can easily and cost-effectively create mobile loyalty programs that attract and reward high-value customers – without having to replace their existing payment infrastructure.
NPCA’s debit-based payment programs provide retailers with the ability to drive customer loyalty and reduce the cost of payments. Fuel discounts are funded from interchange savings that retailers would otherwise pay to banks. Payment processing is done by NPCA using the automated clearing house (ACH) system to clear debits to cardholder checking accounts and net settle with retailers each day. The company holds five patents related to the processing and methods for ACH-based decoupled debit and mobile payments.
Come November VeriFone and NPCA mobile payments solution will be available for beta testing.
Posted in Electronic Payments, Mobile Payments, Point of Sale, Smartphone, Visa MasterCard American Express Tagged with: acceptance, ach, app, apply, cardholder, consumers, cost, debit cards, devices, infrastructure, interchange, interface, loyalty, merchant, mobile, pay-point, payment, payments, phone, POS, Processing, rewards, sales, smart, Smartphones, solution, transactions, verifone, wallets
October 11th, 2013 by Elma Jane
PayPal payments giant may finally have found a way to get people to use (Quick Response Code) QR Code.
The company is introducing Payment Code today, a new technology intended to enable shoppers to make purchases by scanning a QR code on their mobile phone, or receive a short four-digit code on their phone, to complete a purchase. “Payment code is easy to use and understand and utilizes a ubiquitous technology that merchants have and are familiar with. If the merchant has a barcode or QR code scanner, the merchant scans to complete the transaction. If the merchant doesn’t, then a four-digit code pops up on the shopper’s phone that can be entered into the PIN pad at checkout.
According to the PayPal blog, Payment Code is an extension of the company’s offerings aimed at enhancing in-store payments. Their approach isn’t to push technology for technology’s sake, but to truly make the paying experience better for consumers and to give merchants more opportunity to innovate without a costly investment. When shoppers are ready to pay, they open the PayPal app (or the specific merchant’s app) and check in at that location, which will result in the app prompting them with a QR code, or a four-digit short code, to authenticate their purchase.
Posted in Financial Services, Merchant Account Services News Articles, Mobile Payments Tagged with: app, authenticate, check in, code, costly, in-store payments, merchant, mobile, payment, PayPal, phone, purchase, QR, QR code, quick response, Scanning, shoppers, technology
October 11th, 2013 by Elma Jane
U.S. Bank and Monitise will develop a mobile shopping experience that includes product selection and instant checkout payment capabilities. Leveraging digital and audio watermarking and scanning technology for product discovery, an initial pilot will integrate mobile action codes, mobile shopping and mobile payments.
Mobile money solutions provider Monitise and U.S. Bank announced an agreement to accelerate the delivery of a product discovery and shopping service that the companies say will make it easier for top-tier retailers to help consumers interact with and buy from leading brands via mobile.
“Technology is creating new ways to bank and buy, and U.S. Bank is committed to playing a leading role in the digital commerce revolution as money becomes more mobile,” developing mobile money services has been a key focus for the company.
“As mobile technology accelerates the convergence between the offline and digital worlds of banking, payments and commerce, banks are identifying new revenue streams and driving value for both retailers and consumers,”
Posted in e-commerce & m-commerce, Electronic Payments, Financial Services, Mobile Payments Tagged with: banking, banks, checkout, convergence, electronic, etailers, mobile, mobile action codes, mobile shopping, money, payment, Scanning
October 10th, 2013 by Elma Jane
Amazon has launched a service that enables its customers to pay on other e-commerce sites via their Amazon account data. Called ‘Login and Pay with Amazon,’ the service sells payment processing for participating retailers.
Amazon has more than 215 million active customer accounts. The Amazon payment service works on personal computers, smartphones and tablets. Site developers employ Amazon widgets and APIs, or application programming interfaces.
Login and Pay with Amazon enables companies to make millions of customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.
Amazon previously called its payment service Checkout by Amazon, but rebranded it Amazon Payments. In May, Internet Retailer wrote about Autoplicity.com’s experiences adding the Amazon payment tool.
Amazon says it will not share customers’ credit card information gained via the payment tool, and that it will cover purchases made through the service in the same way purchases are covered from Amazon.com.
“This [newly launched] service is more of a repackaging of Checkout by Amazon than as something new,” says a payments industry analyst. “Amazon has been a challenger to PayPal for some time in the Internet payments arena, but PayPal has the dominant market share. One key reason is that PayPal is not viewed as a direct competitor to the merchants it serves while Amazon often is.”
PayPal, part of eBay, is the clear leader in so-called alternative payments, used by 84% of consumers who pay online with alternatives to payment cards, according to a report earlier this year from Javelin Strategy & Research. The report, based on a 2012 survey, also showed that 42% of consumers pay with credit cards when making online retail and travel purchases, up from 40% in the 2011 survey, and 29% pay with debit cards, down from 30%.
The new Amazon service is a “great deal” more than a warmed-over Checkout.
He points out that the number of Amazon’s active accounts is much more than the active users of all eBay’s payment services. Including consumers with PayPal or Bill Me Later accounts, that base totaled 132.4 million in the second quarter, up nearly 17% from 113.2 million a year earlier, according to eBay. And Amazon’s customers trust the security of making payments through the e-retailer, and have grown accustomed to the convenience of doing so. Amazon is No. 1 in the Internet Retailer.
For e-retailers, it’s yet another payment method they might want to evaluate. “Amazon is a damn big brand. If you bring that many users along with [the payment service], then e-retailers will give it serious consideration. It will give PayPal some competition.
Posted in e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Amazon, amazon.com, api, application programming interface, checkout, credit cards, customers, debit cards, e-commerce, e-retailer, ebay, internet retailer, online, orders, payment methods, payment processing, payment service, PayPal, purchase, shoppers, travel purchases
October 1st, 2013 by Elma Jane
As Capital One drops support Isis’ future darkens
Capital One pulling its support points to the challenges that near-field-communications is having with scale as non-NFC mobile wallet initiatives take off, as Isis gears up for a broader launch.
Capital One was one of Isis’ three founding card issuers, and the company’s drop of support as the company prepares for a larger roll-out emphasizes the challenges in gaining scale and momentum for mobile payments. PayPal and Apple’s recently announced their own mobile payment options that also avoid NFC reflect the opportunity that marketers see in services beyond NFC.
“Capital One dropping its support for Isis is significant in what it telegraphs about the problems issuers will continue to face with the wallet provider.” “Issuers must pay each time a consumer loads their card onto the wallet.”
“The caveat is that whether or not a consumer uses the card, the issuer must pay to have it in the Isis Wallet. Card issuers are interested in encouraging card spend whereas Isis is purely interested in getting consumers to link their cards to the wallet. This conflict of interest will continue to be problematic.”
Losing support
Capital One pulling its support from Isis could indicate that the financial institution did not see a substantial amount of consumers using their mobile devices to pay during the pilot for repeat visits, which is key in driving consumer adoption ahead. The number of mobile payment options available for card issuers to partner with is clearly growing, meaning that Capital One might see a bigger opportunity elsewhere.
However, Capital One’s pull-out could be well-timed since Isis is signing new partners, and Isis has an opportunity to recover quickly. “Many financial institutions and merchant acquirers see PayPal and Apple as threats and the moves that these companies are making could cause financial institutions, payment networks and acquirers to accelerate their mobile payments efforts in response to the perceived threat.” Since Isis is looking to partner with the financial institutions, payment networks and acquirers, the moves made by Apple and PayPal could drive partners into Isis’ embrace.
Google expands mobile wallet
Yesterday Google made a significant upgrade to Google Wallet that continues to focus on NFC, but also adds additional payment options for consumers. The Google Wallet app has been updated to let consumers send money to friends and family in the U.S. via an email address. Consumers can either send money directly from their bank account or from Google Wallet balance. Additionally, the app is now available for all Android devices that run the 2.3 operating system and higher. Previously, Google Wallet was only available on select Android devices. Consumers can also store loyalty cards from retailers that can be redeemed by scanning a mobile device in-store. Similar to Apple’s Passbook, Google Wallet will now also alert consumers when they are nearby to a store where they have a loyalty program.
Google said that it plans to support the one of 29 different NFC-enabled devices with NFC, but the company’s focus on additional features points to NFC as un-scalable by itself. In fact, Yankee Group estimates that 18 percent of device owners have a mobile device that supports NFC.
Apple, PayPal news
The interest around NFC has also significantly decreased as both PayPal and Apple are rolling out their own mobile payment options. For example, PayPal recently introduced its PayPal Beacon device that lets consumers pay hands-free in exchange for downloading the company’s app. The technology uses Bluetooth to pick up when a consumer is in-store to trigger a payment.
Apple is also working its way around NFC with its iBeacon technology that is rolling out in iOS 7. The technology lets marketers use Bluetooth around stores that can then be used to push out offers and relevant deals.
Both Apple and PayPal’s announcements emphasize the slow adoption that NFC has had in the United States. Although the technology has taken off internationally, it has had a harder time picking up steam in the U.S. because of the low number of NFC-enabled devices.
Broader roll-out
After running pilot programs, Isis is gearing up for a broader roll-out nationally. To date, most of the activity around mobile wallets has focused around the payment section of mobile wallets, which do not have as strong of a value proposition as the coupon and offers side that Isis is forced to prove to merchants.
Additionally, the education behind getting consumers aware of how to use the technology is still clunky, as evidenced by a test at a participating location in Austin by a local mobile consultant.
“Anything in the digital wallet space is a high-risk/high-reward venture at the moment and there are few if any profits being made in this space.” “When that is the case, business continuation is more a question of resolve than a question of competition.” Having multiple players in the market increases the overall quantity of marketing efforts that will take place in the mobile payments arena, increasing the probability that at least one product will succeed.
Posted in Credit card Processing, Credit Card Reader Terminal, Mobile Payments, Near Field Communication Tagged with: Apple, Capital One, google, ISIS, mobile, near field communications, nfc, Passbook, payment, PayPal, wallet, wallets
October 1st, 2013 by Elma Jane
PayPal announces updated app, device for hands-free, in store payment.
A busy few days at PayPal. Late last week, the global payments giant announced a major update to its app for Android and iOS. The new features have a strong mobile payments bent. And now, the company has announced the planned roll-out of “Beacon,” which uses Bluetooth Low Energy Technology to let customers check into retail stores and pay by verbal consent.
Paypal’s President calls the solution PayPal’s “most significant contribution to date in reinventing the in-store shopping experience.”
Beacon is a new add-on technology that merchants plug into an A/C outlet. When a PayPal customer walks into a participating store and agrees to check-in, Beacon triggers a quick vibration or sound to confirm a check-in; customer’s photo then appears on a point-of-sale screen. To pay, the customer simply gives a verbal confirmation. “No wallet and no card. Nothing to do. Not even touching your phone.
BLE was chosen to resolve some problems posed by traditional geo-location, including power consumption. It will look for any store running a PayPal compatible POS system, and will only transmit information to PayPal or to the merchant if the customer agrees to check in.
The solution aims to improve on the credit-card-swiping experience. PayPal figured the only better way to pay would be to do nothing.
The company will be piloting Beacon in the fourth quarter.
New App
PayPal’s vastly redesigned app for creating a more seamless in-store shopping experience is getting a lot of kudos across the web.
A New tab called “Shop” the first thing that appears when the app is opened, it displays nearby stores or restaurants that accept PayPal payments. Users can check in and open a tab, then select various payment methods from the check-in screen. Upon payment, the app generates a confirmation alert and sends an email receipt.
You’ve really got access to your entire wallet in the app.
The app also lets you order food ahead of your arrival bypassing the line. The feature works through PayPal’s partnership with Eat24 . Dinners can pay at the table, and at some locations, order more drinks.
For the first time, the app includes a Bill Me Later tab that lets users apply to finance PayPal purchases, and it integrates coupons and offers.
The company wanted the new app to help solve problem, and that payment isn’t something they typically complain about. So they focused on other potentially problematic experiences in the retail environment, waiting in line, waiting to pay the bill at their table and keeping track of coupons.
Posted in Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Point of Sale, Smartphone Tagged with: Android, app, Apple, card, credit-card-swiping, geo-location, iOS, payment, PayPal, POS, retail, system, wallet
