Mobile Payments Archives - Page 11 of 13 - Payment Processing News

Category: Mobile Payments

September 30th, 2013 by Elma Jane

Facebook this week began testing a new feature dubbed “Autofill with Facebook” that aims to simplify mobile purchases by filling in customers’ credit card information for them, thus eliminating the need to type it in each time. This “Autofill with Facebook gives people the option to use their payment information already stored on Facebook to populate the payment form when they make a purchase in a mobile app,” Facebook spokesperson told the E-Commerce Times. “The app then processes and completes the payment.”  The feature “is designed to make it easier and faster for people to make a purchase in a mobile app by simply pre-populating your payment information.”During the test period, which began Monday evening, the feature will show up only to Facebook users who have already provided credit card information to the social network — in other words, those who have made in-game purchases or bought gifts for friends.

Facebook has partnered with PayPal, Braintree and Stripe as financial partners on the service, which is initially available only on the e-commerce iOS apps JackThreads and Mosaic.

Ironing Out the Wrinkles Autofill with Facebook isn’t a move to compete with PayPal and credit card companies, but to complement payment services by adding a layer for convenience, much the way Facebook, Google and Amazon have created a single login that works across a network of websites.

“Facebook is not interested in being a payments company,” an analyst, told the E-Commerce Times. “Instead, it is aiming to be the entity that irons out bumps in the payment process — something it is well-positioned to do. “With Autofill, Facebook will act as the lubricant that makes the commerce experience more seamless, providing a number of benefits to all stakeholders.”

Partners in the deal ensure that Facebook will succeed in Autofill with Facebook, it doesn’t care about payments, it cares about reaping the benefits that come from making the payment experience better.”

‘The Potential to Be Lucrative’ There could be significant financial benefits as well. “This approach has the potential to be lucrative for Facebook in that it will help plug the mobile conversion gap,” McKee suggested. “If Facebook can prove to its partner merchants that an ad on its site led to a purchase, the validity of its platform can easily be proven. Ideally, this will help convince other companies to advertise with Facebook as well.”

Taking it a step farther, Facebook will also gain transaction data, which McKee believes has considerable value. “Facebook can leverage transaction data with what it already knows about us for precision ad targeting. This will increase the relevance and placement of ads on Facebook.”

The Security Factor While many mobile customers will appreciate the Autofill function, security issues still lurk in the back of every consumer’s mind. Yet while privacy concerns have been an ongoing issue for Facebook, it has a good track record where security is concerned. “Facebook has been relatively incident-free when it comes to security breaches.”  “However, this is more a problem of consumer perception. Will consumers feel comfortable storing their payment credentials with a social media platform?

“Facebook is already approaching ‘big brother’ status, and this takes it one step further.” “To succeed, Facebook must provide visibility into what it plans to do with transaction data.”

‘It’s a No-Brainer’ The convenience factor, meanwhile, could be a compelling one for consumers. “It’s no-brainer useful to mobile users…who wants to enter their credit card on a mobile phone more than once?” “It could be more secure than mobile payment alternatives.” If Facebook gets past its hurdles, it will also succeed in building strengths in areas where it has been lacking to date.

“Right now Facebook isn’t super strong at the conversion side of  e-commerce.” “Autofill will give them a lot of data about purchases, which might help them remedy that.”

‘Strategic Smarts and Ambition’ As for those benefits to Facebook, there are potentially many. One example,”Autofill admits them to the online payments world.”

“This is another example of the strategic smarts and ambition of Zuck.” “One gets the sense that he wants to be a major competitor for everything online.”

Posted in Credit card Processing, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Mobile Payments Tagged with: , , , , , , , , , , , , , , , , , ,

September 30th, 2013 by Elma Jane

Future of Marketing Lies in Mobile Payments…Why?

Marketing and payments might seem like strange bedfellows to the average retailer, but in fact, they are converging rapidly to bring more value to consumers and merchants alike. Here are 10 reasons why the future of marketing is inextricably linked to payments innovation:

1. Cross-Platform Acceptance

Better yet, these targeted offers can be acquired and redeemed through different mediums…online, offline and mobile…and utilized interchangeably. This makes life easier on the consumer and thus makes them more likely to engage with new loyalty and rewards programs. Moreover, as the Internet and mobile solutions continue to merge, the digital “wallets” that many of us use online today (think PayPal) are, logically, moving to our phones. When these payment and marketing applications are accessible from the same device, customers can seamlessly receive pertinent offers and pay for goods at the same time in the same place. Other apps will give consumers the ability to shop in one medium and buy in another, simplifying omni-channel marketing to affect commerce across all channels. This kind of convenience and value is a win for both customer and merchant.

2. Loyalty and Rewards get Simpler

The reality is that it’s much easier to issue and redeem loyalty rewards, gift cards and discounts when they are integrated into the POS experience and don’t require customers or merchants to alter the existing in-store purchase or checkout stream. You can see these simplified applications already in practice at chains like Starbucks, as well as independent merchants that use systems like LevelUp.

3. Merchant adoption

The payment technologies that succeed will be the ones that are ultimately adopted by merchants, which in turn will lead to consumer usage. Key technologies that will likely facilitate widespread adoption of mobile payments…either proactively because merchants want to see what they can offer them, or passively as they upgrade devices…include:

EMV (chip and pin), which will force merchants to update their POS systems, likely catalyzing them to update all points of interaction.

NFC – Cloud Computing – Geofencing – QR Codes and even Basic Bar Codes

4. More Value for Consumers

And for consumers, the convergence of payments and marketing should deliver highly valuable deals, offers, comparisons information and more, ultimately providing drastic improvement of the buying and shopping experience.

5. More Value for Merchants

So what does this value look like? For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers, and provide more customer data. It should also create a more streamlined multi-channel experience so consumers have little barrier to adoption.

6. No Single Technology will Win

These new technologies introduce an interesting question: What should merchants do to prepare for this brave new world where payments and marketing collide? For one, merchants should avoid betting on any one technology. In fact, the POS needs to morph into something a little more complex, becoming instead a POI, where a broad variety of payment types, loyalty programs, coupons and more can be redeemed. Merchants should be in a position to choose what types of payment they want to accept and in what medium, and not be limited to fixed payment tenders.

When the convergence of marketing and payments will happen

The increasing adoption of mobile payments by merchants and consumers, when combined with new POS environments, will jump-start the convergence of marketing and payments. However, we’re still in the early stages.

Mobile commerce technologies are widespread but still working to gain traction from consumers en masse. Additionally, merchants haven’t yet felt the need to upgrade their POS systems to accept mobile payments

However, the October 2015 EMV Liability Shift, a date set by Visa and MasterCard for certain charge-back liabilities to fall to the merchant unless they have upgraded to EMV-capable POS systems, is likely to push merchants to upgrade their systems.

Once merchants begin to upgrade these POS systems, the smart ones will take the opportunity to add more features and functionality to the systems, including the ability to accept payment…and marketing-driven solutions from mobile handsets. That’s when we’ll see the value of two-way communication between merchants and consumers dramatically change the shopping experience and bring payments into the marketing mix.

7. Smartphone Adoption is Speeding Up

Consumers’ mobile phones are already equipped to deliver highly valuable offers, and adoption is increasing at a rapid pace. Smartphones bring with them new app technologies that include not only mobile payments but also loyalty and rewards programs that are designed to drive preference for stores, good and services.

8. Targeted Offers and Single-Use Applications

Of course, these solutions are still in their infancy. Elegant single-use applications, such as mobile wallets and gift cards, will soon grow to provide highly targeted offers that take into account everything from shopping preferences to location, providing incentives as a customer walks the aisle of a store. Just about every player in the payments ecosystem is thinking about these new commerce technologies. The winners will be those that demonstrate clear value for both the merchants and customers.

9. The “POS” is now a “POI”

A point-of-sale (POS) solution used to be a place where goods were purchased and money traded hands. Usually, this took the form of a cash register or credit card machine. Though these still exist, a wave of new value-added marketing services, such as targeted offers, discounts and highly valuable loyalty applications, have led to the transformation of the POS into a point-of-interaction (POI), a place where consumers and merchants meet to exchange value for value.

10. Two-way communication

When embedded in smartphones, new technologies…like near-field communication (NFC), QR codes, geofencing and cloud authentication solutions…allow for two-way communication between the consumer and the POS solution, enabling merchants to deliver coupons and offers directly to customers’ mobile phones through targeted integrated programs.

Posted in Digital Wallet Privacy, e-commerce & m-commerce, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: , , , , , , , , , , , , , , , , , , , , ,

September 27th, 2013 by Elma Jane

Mobile Payment Bandwagon

Just this month, September 2013, a number of British retailers announced their partnership with smartphone payment application Zapp, expected to launch summer 2014. Long before that, in November 2012, global coffee chain Starbucks launched a mobile payment system using Square Wallet, allowing customers to pay for their coffees with a simple scan of their smartphone. In China, the mobile payment market tripled in size over the last year, with a growing number of retailers jumping aboard the e-payments trend. Clearly, mobile payments are the new face of commerce…both for consumers and, increasingly, within a B2B setting as well. It may not be long until every type of payment…from mortgages and business loans to utilities bills and income tax…is made through mobiles.

Though it’s a trend that’s now spreading across the globe, the rise of mobile payments can be directly traced back to Africa. It’s an example of how unique conditions give rise to innovative solutions, and how those innovations catch on. Here’s a brief look at the rise of mobile payment technology and at the role Africa has played in its success.

Africa Gets There Firstthis notion of exchanging funds through a mobile phone really took off in Africa. When M-Pesa was launched by Safaricom in Kenya in 2007, it was a simple solution to issues specific to the region. Kenyans who lived far from banks or couldn’t afford banking fees were given the opportunity to send and receive payments through SMS messages. M-Pesa answered these specific problems, but the concept behind the service has proven to have a far broader reach. After achieving success in Kenya, M-Pesa launched in Tanzania in 2008. Despite getting off to a slow start, the mobile payment services now has 5 million Tanzanian subscribers. It has also launched in South Africa, Afghanistan, India and there’s plans to roll it out in Egypt at some point in 2013.

At the heart of M-Pesa’s success has been efficiency and security. Removing the need to travel to a bank…or even the need to log into online banking…has made the process of transferring funds far easier and faster. Eliminating the need to write a cheque, use cash or enter credit card details has made the process far more secure. Increased efficiency and improved security are qualities that everyone…not just those in the developing world…stands to benefit from.

Thus, though today’s technology has adapted and built upon the M-Pesa model, the world still has Africa…Kenya in particular…to thank for starting the mobile payment revolution.

Posted in Financial Services, Mobile Payments, Smartphone Tagged with: , , , , , , , , , , , , , , , , , ,

September 26th, 2013 by Elma Jane

With revamped iPhone app Travelocity rethinks smartphone bookings

To accommodate for the more gesture-based features in Apple’s new iOS 7, Travelocity rebuilt its iPhone application from the ground up. The online travel agency’s new app is aimed at moving users through the booking process quicker with more visuals. Travelocity has been streamlining all parts of the trip-planning experience with its mobile apps continuously in the past few years.

“Luckily, we have a great, agile team and some top-notch mobile designers, so we were able to dive into the new design as soon as the beta was released. “We also decided early on to rebuild this version from scratch and really work on making it fast and reliable,” said Blake Clark, director of mobile for Travelocity.    “We find mobile travelers demand speed and sometimes they’re in less-than stellar connection areas, so that was a big one.”

Streamlined design
Tavelocity updated its iPhone app with a design that highly plays up images and visuals. The app’s home screen shows photos of world cities to inspire consumers to take a last-minute trip. The app also leverages the new AirDrop feature of iOS 7 to let consumers securely share their travel information with friends and family members after they book a hotel.

The new app includes a feature that lets consumers scan their credit cards with a built-in camera feature to cut down on the number of steps that it takes consumers to check out. The technology detects the number on a credit card and automatically fills in portions of the checkout page. The app also highlights Travelocity’s mobile-exclusive offers that take into account a user’s location to serve up relevant offers and deals.

Travel on mobile
Travelocity has been building up its mobile strategy for quite some time with different mobile products and ad campaigns. Most recently, the brand designed its Web site around responsive design, which led to a 6 percent increase in iOS bookings and an 8 percent jump for Android reservations after two month.

Travelocity’s tablet booking experience was also named the best this spring in a study from Mobivity.

Travelocity is the latest example of how iOS 7 has shifted the way that marketers develop mobile apps with more gesture- and touch-based features. “It’s a shift of how Apple customers interact with their devices, and as a leader in the travel space, we wanted to make sure we’re reducing the amount of friction travelers have when booking a trip.” “With the iOS 7 launch, now our app and the device look, work and feel the same; it’s seamless.” Mr. Clark said.

“Travelers can easily access the deep selection and great value Travelocity is known for. Travelocity’s goal – to be a traveler’s trusted companion before, during and after the travel experience.”

 

Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Mobile Payments, Near Field Communication, Travel Agency Agents Tagged with: , , , , , , , , , , , ,

September 26th, 2013 by Elma Jane

Mobile checkout integrated into transportation ticketing app by Barclay’s Pingit

Barclay’s Pingit mobile payments service is teaming up with Corethree to bring the financial institution’s mobile checkout to public transportation customers in Britain.

Corethree offers a mobile wallet for transport ticketing in Britain. By including Barclays Pingit in its wallet, Corethree can offer users more flexibility in how they pay for tickets.

“Providing a variety of native payment solutions within the application enhances the customer experience by allowing them the same type of purchasing experience that they currently enjoy from their favorite websites and ecommerce sites.”

“In the U.S. this includes integrating with payment option like PayPal and eventually electronic wallet providers as well.”

Mobile checkout
Pingit was introduced in early 2012, enabling users to make person-to-person payments.

The app’s breadth of services have been expanded several times since to include mobile payments from NFC tags and mobile checkout for Web sites and print ads.

Corethree reports that it is the first business to integrate Barclays Pingit mobile checkout, enabling bus passengers to browse, select, purchase and use bus tickets from their mobile devices.

Over the next 12 months, Corethree and Barclays will roll out their mobile payment services to other transport operators, with the goal of reaching up to 1 million passenger journeys per day.

The service will be available via Android and iPhone devices on any mobile network.

Mobile payments entry
Public transportation organizations around the world are embracing mobile ticketing to make it easy for riders to purchase and use tickets from their smartphones. Enabling users to purchase transit tickets anywhere at any time that can be used. Last year, the Massachusetts Bay Transportation Authority rolled out a new mobile ticketing service, giving commuters a way to purchase and display rail tickets on their smartphones.

“Transit is an integral part of consumers’ daily lives, and as such providing consumers with a secure way to pay with their phone and not have to carry cash or exact change is a great starting point for people to get comfortable using mobile payments.”

“Mobile ticketing is a great way to introduce customers to making payments from their mobile device.”

Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Travel Agency Agents Tagged with: , , , , , , , , , , , , , , ,

September 26th, 2013 by Elma Jane

Convergence of mobile banking, ATM channels is a given

 AurigaDieboldNCR and Wincor Nixdorf International have all demonstrated their mobile phone-based cardless cash withdrawal solutions. It is interesting to note that all of these vendors have embraced the QR code technology…a clear endorsement for a technology that is secure, low-cost, and readily available.

It doesn’t take a deep examination to realize that the mobile banking and ATM channels are heading toward convergence,  and when the fusion of these dominant channels occurs, the consumer should be at the heart of it.

Auriga has advanced this idea by combining cardless ATM withdrawals with its mobile payments solution. The company has also added an option to make payments using a bank account rather than a card to support those consumers who do not embrace, or do not qualify for, traditional bank cards.

Not surprisingly, many large retailers are watching these developments with keen interest, ever mindful of the significant interchange fees they pay for accepting card based payments.

Although cardless ATM withdrawals and mobile payments are exciting, they are only the start of a deeper, multi-channel convergence. The real channel convergence is not happening at the endpoint devices, it is happening internally within the banks and processors, where modern, flexible technologies are being increasingly deployed to augment or replace yesterday’s legacy infrastructure.

The abilities to centralize business services to save costs, to easily deploy services over any channel for greater consumer choice and to achieve faster times to market for new services are no longer “nice to have” luxuries — they are now “must have” attributes to stay in the game.

It is little wonder that leading banks are shifting their IT investments away from solutions that perpetuate a fragmented services approach in favor of true multichannel systems that facilitate the ultimate consumer experience.

“Channel convergence does not mean that the ATM or the mobile device is at the center, it means the consumer is at the center.”

Once the consumer is placed at the center of your self-service strategy, you quickly realize it is their needs and preferences that should rightfully guide your approach.

The real secret is to allow consumers to interact with their bank the way they want to…with as few restrictions as possible. There is no magic silver bullet that will suit every consumer’s needs.

Banks can create deeper and more enduring relationships with their customers by implementing personalization profiles that allow consumers to tailor their own service experience.

MySpend solution is an excellent illustration of how banks and consumers can better cooperate to combat fraud, consumers can define their own use rules to significantly improve the accuracy of any fraud detection system. For example, card transactions from specific countries can be readily declined if a consumer knows that he or she will not be there, it also provides consumers with an instant notification of their transactions and the means for them to immediately flag any transaction they did not perform.

The use of consumer-specific profiles can be easily extended beyond the anti-fraud focus of MySpend solution. For example, Auriga’s Internet banking solution allows consumers to choose their own login security options from the bank-approved list, including an option for phone-based authentication using QR codes. More broadly, consumer-configured use profiles can improve the entire consumer experience, regardless of the chosen service channel.

Auriga’s ATM solution includes an intelligent menu that automatically tracks the consumer’s transactions and presents the most frequently used transactions on conveniently accessed menu buttons.

“The technology already exists to allow (consumers) to customize their own ATM menu through their mobile or Internet banking channel.” “It is only a matter of time to see the widespread adoption of this advanced customer-centric convenience.”

Ultimately, the business challenges are not about technology; they are about learning how to use the technology to promote growth and identify new competitive advantages. A recent ATM Marketplace report said that “the bank of the future will be a multichannel, multifunction and multi-device environment.” Given the current evidence, it seems this is a sentiment everyone can agree with.

Posted in Electronic Payments, Mobile Payments Tagged with: , , , , , , , , , , ,

September 20th, 2013 by Elma Jane

U.S. Bank integrates to simplify mobile money transfers with Western Union

U.S. Bank has offered Western Union Money Transfer services since 2009, but now customers can do so via mobile. According to U.S. Bank, it is the first bank in the United States to integrate the Western Union Money Transfer services into its mobile app.

U.S. Bank is collaborating with Western Union to let U.S. Bank customers use the Western Union Money Transfer services via the U.S. Bank mobile application. “Adding Western Union enhances overall digital money movement strategy.”

“Primary goal is to make it easier for customers to send money on any device to anyone across the country or around the world.” Giving customers the most convenient banking experience by delivering and allowing customers to bank anywhere and anytime they want.

Money transfer

In order to qualify for the new service, customers must have been a customer of U.S. Bank for at least a year and have a registered mobile phone and eligible deposit account. Western Union Money Transfer services let consumers conveniently pay other consumers via mobile or desktop.

Eligible U.S. Bank mobile banking customers will now see the Western Union logo in the person-to-person money transfer options. Online banking customers will see Western Union as a funds transfer option.

U.S. Bank decided to offer the new service to make moving money as convenient as possible for its customers. Customers will be able to send money around the world from the comfort of their own home.

When consumers receive a payment through the Western Union services, they can be paid in cash and use it immediately.

Mobile banking

U.S. Bank has rolled out a number of mobile initiatives in the past few years.

In July, U.S. Bank integrated with the Square digital wallet, enabling users to fund payments made via the mobile application from their bank account.

Earlier this year, U.S. Bank even offered customers the ability to pay via NFC by providing a customized U.S. Bank Go Mobile iPhone case equipped with NFC technology.

The bank also rolled out mobile photo bill pay services last year to let customers pay their bills by simply snapping a picture of the document using the camera on a smartphone or tablet.

“As device ubiquity grows, as people become more comfortable using their phones for all their banking activities, a lot of new ways to leverage a phone’s capabilities to make banking easier for customers, customers expect their bank to offer a full rich set of money management and movement capabilities on their phones, tablets and laptops.”

Posted in Digital Wallet Privacy, Electronic Payments, Mobile Payments Tagged with: , , , , , , , ,

September 20th, 2013 by Elma Jane

Citi expands real-time mobile services for banks

Citi is ramping up its mobile strategy for banks, which are increasingly looking for real-time access to financial information such as payment status. CitiDirect BE, the company’s online banking platform for financial institutions, has launched two new mobile applications. The Mobile Payment Advisor app enables users to track the status of a payment at any time from any mobile device while the Payments Directory Mobile app provides a database of institutions worldwide that participate in U.S. dollar clearing.

“In existing scenarios, banks rely on servicing tools set up between different correspondent banks to determine the status of their payments.” Citi’s mission is to provide payment status to a larger group of users by offering readily available access points. The result is an enhanced service experience for banks, delivered by a provider aligned to their own objectives.

Payment Status
The feedback Citi has received from its financial institution clients indicates that real-time access to payment status is an important feature they are looking for. With this in mind, the CitiDirect BE Mobile Payment Advisor enables banks, their customers, or third parties to track the status of a payment at any time and from any mobile device, similar to tracking the status of a package. Users will be able to check the up-to-the-minute status of a payment online within seconds.  The app requires no installation or user credentials. Users enter the sender reference, amount, currency and value date to search for payment status. The app will also help Citi streamline internal operations by cutting down on the number of calls service centers receive regarding the status of a payment. Citi reports that currently the majority of phone calls to a given service center are payment status inquiries. Such calls can take several minutes to complete and involve multiple parties.

Next Mobile Frontier
The Payments Directory Mobile app addresses the need to simplify the process of choosing from one of thousands of correspondent banks to route a payment. “Citi has at its disposal a vast repository of information to determine the best route of making a payment successfully, across multiple geographies.” This information is available to clients in physical form,  CD-rom, through an electronic banking platform, and making it available on a mobile platform was a logical extension for sophisticated and innovation-focused client base.” Users can quickly search for clearing intermediaries with filtering preferences. With businesses executives having a mobile device nearby almost all the time, Citi recognizes that corporate apps are the next frontier for mobile. As such, the company is mobilizing its online banking applications little by little as part of its overall digital strategy. “In the payments space within correspondent banking, mobile tools have been launched to very receptive and excited clients.” These new channels allow them to harness Citi’s global presence and expect an upward trend in adoption of these tools by significant financial institutions client base.”

Posted in Mobile Payments, Smartphone Tagged with: , , , ,

September 20th, 2013 by Elma Jane

“Hardware”: Key to Mobile Commerce’s future

If you thought mobile commerce was about the cloud or software, proof to the contrary is mounting. In fact, four key moves by three big companies over the past week have provided more evidence that software and the cloud are taking a back seat to a significant force in mobile.

OTA VS. Device Access

Without security mobile commerce is dead in its tracks after the first major breach. Two basic elements: Access to mobile apps and over-the -air security. Both necessary but they play entirely different roles. Mobile apps have direct access to our lives. With them we can share our professional story, personal lives and of course move money around with mobile banking and mobile commerce apps. Therefore, ensuring that no one but YOU can access your apps is important. That is why you probably have myriad user names, passwords and PINs. This brings us to our first big hardware move.

Apple’s Touch ID

Apple introduces hardwarebased biometrics with its new Touch ID. Essentially the first commercially product available biometric button, combines the user request (pushing button) and the identity check (scanning the fingerprint) into one action.

Apple correctly presented this feature as an excellent for a personal identification number to activate the phone or complete an iTunes purchase.

Apple’s Secure Enclave

The “secure element” is essentially hardware and software that, when combined, function like a smartcard running on a part of the mobile phone that no other app can access. Apple announced that the highly sensitive fingerprint data from its Touch ID product would not be stored on a remote server, in the cloud or even in the iPhone memory. It will be stored in the “secure enclave” of its new A7 processor chip.

Difference between a secure enclave and a secure element? Probably little or nothing. We don’t know if Apple’s secure enclave uses smartcard technology, we know it is essentially hardware and software running on the part of it’s a& chip that no other app can access.

 

Posted in Electronic Payments, Mobile Payments, Mobile Point of Sale Tagged with: , , , ,

September 17th, 2013 by Admin

Payments
“Geofencing” a program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical bounderies. It creates the opportunities for new business models and generations. Allowing the use of mobile tools and services to not only interact with loyal customers, but also reach potentially new customers when they come into a geographic proximity, explained by a spokesperson from a Mobile and Wireless Group. So it does open the doors to some interesting new applications.
To date, radio positioning signals have been supplied to consumers primarily by the U.S. Military through a constellation called “GPS” or Global Positioning System. Essentially, receivers on the ground…. or in cars….interpret the signals and tell you roughly where you are.
Europe’s Galileo global satellite navigation system is expected to open up a variety of business opportunities. Big changes are in the air as a result of new more accurate systems on the way. One example: geofencing, a highly targeted form of tight, perimeter-based locating.

Galileo
A form of geofencing using the U.S. GPS is already used to monitor stolen vehicles, trucks and delivery drivers, among other things. GPS isn’t particularly accurate, though. With more accuracy, geofencing could be used to create a zone around a store or school, for example…or even a particular vending machine, in the world of commercial applications.
One of the new systems offering fresh potential in this area is Europe’s upcoming Global Satellite Navigation System, or GNSS, Known as Galileo.

“Global Applications”
Where Galileo gets particular interesting for us in the e-commerce world is that, buried deep in the European Space Agency’s promotional descriptions are some telling statements. For example, Galileo will offer a commercial service that will “allow global high-end and innovative applications” with accuracy down to a few centimeters.
For comparison , GPS maker Garmin says its latest GPS receivers are accurate to within 3 to 5 meters. Second, despite being a government project, Galileo will be under civilian control…not government control the way GPS is. It will be fully open to commercial applications. Then too, there’s aunthentication feature Galileo will include…an accurately timed, trusted location factor. The Galileo Commercial Service demonstrator will begin its proof of concept in 2014, with early service reckoned to start in 2016.

Possible Sensitive Transactions
Why do we care about all this? Simple: because of Geofencing.
Geofencing is currently used in mobile e-commerce to deliver ads and promotions based on a geographical region of interest. The GPS is used to define proximity so that an advertiser can know when you’re in the area.
Now add Galileo’s authentication to this mix, plus the microlocations obtainable with Galileo, and you’re in a defferent ballpark…almost literally. Sensitive transactions become possible, along with tracking to the millimeter… when you enter a building, go to the zoo or choose a concert seat. Turnstiles and the cost involved become redundant, for example.
Current location-based access control and payments solutions that use a GPS signal are authenticated through proprietary algorithms.

Security Improved
By virtue of its ability to enable transaction security and access control improvements, in fact, Galileo’s authentication feature will ultimately be perceived by industries such as banking to be a source of added value.
“For example, GNSS-based positioning and accurate timing could be integrated in the encryption algorithms to improve the security and payment process.
Location-based billing using existing GPS is already in use in limited areas including toll-road billing, and it’s being considered for parking as well. However, one of the big problems has been the availability of equipment that’s small enough and power-friendly enough to be practical.

The Technology on the ground…the device in our pocket, in other words…is a limiting factor. If you’ve ever tried to use your smartphone’s GPS chip for more than a few hours, you’ll know it kills the battery, even the the latest phones. Current vehicle geofencing trackers, meanwhile, are large, permanently mounted boxes. New chips will provide portability.

“This Previously Wasn’t Possible”
A mobile and wireless company, recently inroduced a battery-saving GNSS smartphone location chip with Geofence capabilities. The company’s BCM47521 chip lets an application receive an alert when a user enters or exits a virtual perimeter, and uses the current GPS, GLONASS, QZSS and SBAS constellations…all at the same time.
What is unique about this technology is that it’s able to monitor the user’s location as a background task, consuming less power. “This previously wasn’t possible, as the process of continually monitoring for a geofence would rapidly drain a mobile device’s battery”.
Near Field Communications radio standards can be used for the secure payment element, and the more widespread adoption of NFC for mobile payments will also generally help drive adoption of location-based payments.
“Geofencing creates the opportunities for new business models, allowing the use of mobile tools and services to not onl interact with loyal customers but also reach potentially new customers hen they come into a geogrphic proximity.” “So it does open the doors to some interesting new applications.”

“Security and Privacy Crucial”
A networking and connectivity subsidiary is also working on positioning. It’s IZ at location platform is geared towards precise indoor positioning for public places and provides 3- to 5-meter positioning inside.
GNSS will help enable location-based payments, but it’s not everything. “There will certainly be other augmentation technologies that will help to increase the propagation of this in the market. “Security and privacy will also be crucial to acceptance.”

Indeed today, the tested indoor services need to rely on antennas installed outside the target buildings to reproduce the GNSS signal. This requirement causes additional costs, challenging the economic viability of GNSS-based positioning as a means to reinforce the security of access and transactions. Add in the vast amounts of data gained by tracking user movements down to the centimeter, and you’ve got a whole other can of worms.

Posted in Credit Card Security, Electronic Payments, Mobile Payments Tagged with: , , , , , , , ,