Category: Near Field Communication

March 3rd, 2014 by Elma Jane

A solution for mobile commerce will be needed eventually, whether you’re an ecommerce merchant or you run a brick-and-mortar shop.

There are mobile payment platforms for digital wallets, smartphone apps with card-reader attachments, and services that provide alternative billing options. Here is a list of mobile payment solutions.

Boku enables your customers to charge their purchases directly to their mobile bill using just their mobile number. No credit card information, bank accounts or registration required. The Boku payment option can be added to a website, mobile site, or app. Price: Contact Boku for pricing.

Intuit GoPayment  is a mobile credit card processing app from Intuit. It accepts all credit cards and can record cash or check payments. Intuit GoPayment transactions sync with QuickBooks and Intuit point-of-sale products. Intuit GoPayment works with iOS and Android devices and provides a free reader. Price: $12.95 per month and 1.75 percent per swipe, or 2.75 percent per swipe and 3.75 per keyed transaction.

iPayment MobilePay is a mobile payment solution from Flagship Merchant Services and ROAMpay. The service accepts all major cards and can record cash transactions. To help build your customer database, the app completes customer address fields for published landlines. The app can handle taxes, tips, and can record transactions offline. You can use the service month-to-month. The app and the reader are free. Price: $7.95 per month; Each transaction costs $0.19 plus a swipe fee maximum of 1.58 percent, or a key fee between 1.36 and 2.56 percent.

ISIS mobile commerce platform enables brick-and-mortar stores to collect payments (via an NFC terminal) from the mobile devices of their customers. Provide your customers with a simplified checkout process through the contactless transmission of payments, offers, and loyalty integrated in one simple tap. Price: Isis does not charge for payment transactions in the Isis Mobile Wallet. Payment transaction fees will not be increased by working with Isis.

LevelUp is mobile payment system that uses QR codes on smartphones to process transactions. Use LevelUp with a scanner through your POS system, or use a standalone scanner with a mobile device. You can also enter the transaction through the LevelUp Merchant App, using your smartphone’s camera to read the customer’s QR Code and entering the amount to complete the transaction. LevelUp also provides tools to utilize customer data. Price: LevelUp charges a 2 percent per transaction fee. Scanner is $50; tablet is $200.

MCX is a mobile application in development by a group of large retail merchants. Details on the solution are vague, but MCX is intended to offer a customizable platform that will be available through virtually any smartphone. MCX’s owner-members include a list of merchants in the big-box, convenience, drug, fuel, grocery, quick- and full-service dining, specialty-retail, and travel categories. Price: To be determined.

mPowa is a mobile payment app to process credit and debit card transactions, and record cash and check sales. mPowa will soon launch its PowaPIN chip and PIN reader for the EMV (“Europay, MasterCard, and Visa”) card standard. (Developed in Europe, EMV utilizes a chip embedded in a credit card, rather than a magnetic strip.) The EMV standard is likely to gain footing to combat credit card fraud. mPowa is a good solution for merchants with a global presence. Price: 2.95 percent per transactions, or .25 percent or $0.40 per transaction when used as a current processor’s point-of-sale system.

PayAnywhere is a solution to accept payments from your smartphone or tablet with a reader. It features an automatic tax calculation based on your current location, discounts and tips, inventories with product images and data, and more. Bilingual for English and Spanish users. PayAnywhere provides a free credit card reader and free app, available for iOS and Android. Price: 2.69 percent per swipe, 3.49 percent plus $0.19 per keyed transaction.

PayPal Here gives you a variety of options for accepting payments, including credit cards, PayPal, check, record cash payments, or invoice. With PayPal Here, you can itemize sales totals, calculate tax, offer discounts, accept tips, and manage payment email notifications. Available for iOS and Android. The app and reader are free. Price: 2.75 percent per swipe and 3.5 percent plus $0.15 per manually-entered transaction.

Square is a simple approach to mobile credit card processing. Square provides a free point of sale app and a free credit card reader for iPhones and iPads. Square offers a selection of tools to track sales, taxes, top-purchasing customers, and more. Square’s pricing is on the higher end, but with no monthly fee Square may be a good fit if you have infrequent mobile transactions. Price: 2.75 percent per swipe and 3.5 percent plus $0.15 per manually-entered transaction.

 

 

Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Check Services, Electronic Payments, EMV EuroPay MasterCard Visa, Financial Services, Internet Payment Gateway, Mail Order Telephone Order, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Small Business Improvement, Smartphone, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

February 21st, 2014 by Elma Jane
QR Code for National Transaction Corporation

NationalTransaction.com QR Code

Emerging economies, such as the BRIC countries and the next layer of emerging markets, are seeing particularly fast growth of alternative payments, said Kevin Dallas, chief product and marketing officer for e-commerce at WorldPay. This means the complexity of the payment landscape will increase further. Merchants will need to ensure they understand diverging regional and sector trends in preferred methods of payment.

In three years alternative payments will eclipse credit card payments as the dominant way to pay online, according to a report yesterday from London-based e-commerce processor WorldPay. In Your Global Guide to Alternative Payments (Second Edition), WorldPay found card payments online, which accounted for 57 percent of transactions in 2012, will fall to 41 percent in 2017. Alternative payment methods (defined by the report as anything other than credit or debit cards including bank transfers, direct debits, e-wallets, mobile, COD and others) will rise to 59 percent of online transactions in the next three years. Part of the reason is the preferred payment methods in some of the fastest growing e-commerce markets are not cards.

The report predicts e-wallet transactions alone will equal the number of credit card transactions online at 41 percent, becoming the most popular method of paying online globally by 2017. Currently, PayPal is the most popular alternative payment method in the world with a market share of 57 percent. China’s Alipay is second at 20 percent.

Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , ,

February 10th, 2014 by Elma Jane

Is traditional POS on its way out? Not so fast. It is likely to be an enhancement rather than a replacement to traditional POS.

Trending topic when it comes to POS is all about the mobile kind because Mobile Point of Sale (POS) systems have rocked the retail world. When one searches the term POS, nearly every article that comes up is all about mobile. Many seem to believe it will change the retail industry.

There is definitely a need and a place for both.

Retailers everywhere have incorporated the Internet into their business model by creating multi-channel sales strategies, such as e-commerce, digital marketing, social media marketing, online product information, specifications, reviews and online customer service.

In addition to their online presence, these same retailers have started to bring the Internet in-house by integrating such services as customer centric promotions at point of sale, introducing loyalty programs and member registration, facilitating digital signage, offering e-receipts via email, and self check out centers; all at the traditional POS kiosk. In fact, 95% of all sales transactions are conducted via traditional POS terminals.

 Why bother with mobile POS anyway?

While it’s true that traditional POS system won’t be going anywhere soon and with good reason, mobile POS systems have allowed retailers to make great strides when it comes to efficiency and customer service, as well as customer satisfaction.

Companies have made big changes in the way they handle customer transactions in-store, thus affording faster checkout, waiting line reduction, consultative selling and more.

List of mobile POS benefits goes on:

Email Receipts – Better for the environment, more convenient for customers and faster to process, a digital purchase receipts sent via email tells the customer that you care about the earth and about them.

Expanded Reach – With mobile POS, your sales are no longer confined within the four walls of your brick and mortar store. Sidewalk sales, seasonal mall kiosks, and special sponsorship events are just a few examples of all the places you can take your retail sales to, with a POS in hand.

Inventory and Price Search – When customers can be assisted with finding an item color, size or availability on the spot, rather than having to wait in line to do so, it makes them happier. The same can be said for pricing. POS in the hands of store reps can go a long way toward customer satisfaction.

Inventory Return Stations – There is always a certain volume of returns, but that volume increases for retailers particularly after the holidays. The implementation of mobile POS allows for retailers to set up additional return stations in order to avoid long lines and customer frustrations.

Mobile POS goes Mobile – Your investment in your company POS system doesn’t need to be one size fits all, regardless of store traffic volume in one location or another. Retailers may opt to have a blow out sale in one location, thus require additional checkout power for that location for a specific period of time. With mobile POS, devises and licensing can be utilized throughout different store locations on an as needed basis.

Optional Seasonal Subscription – The great thing about mobile POS is that you needn’t pay for a POS system year round if you’re not using it year around. Seasonal spikes in retail sales warrant the additional cost of extra POS licensing and hardware, but the rest of the year your budget shouldn’t need to encompass more than what is needed. Mobile lets you better manage your overall POS investment.

Storewide Promotion Opportunities – Mobile POS has allowed retailers to drive sales in various sections of the store by holding demonstrations or promotions in different departments to tout products or services. Customers can be marketed and sold to, on the spot.

The growing industry of mobile payments doesn’t stop at in-store mobile POS. Digital wallets like Google Wallet and Apple Passbook, mobile-to-mobile cell phone transfers, Near Field Communication (NFC) payments, mobile device credit card swipe and other emerging technologies are quickly changing our cash and credit card world.

 What about traditional POS?

Mobile payment systems are indeed terrific. So, when should you consider going with traditional POS? The reality is,  in addition to the aforementioned benefits of traditional checkout kiosk functions, there times when mobile POS simply will not suffice.

Mobile POS is great when a customer wants to choose and pay for one item while on the sales room floor, but what about when the customer has a multitude of items? Ringing up and bagging groceries, removing anti-theft mechanisms, neatly folding and bagging clothing items and managing the sales of numerous agents, stations or departments are just a few examples of situations that often require the traditional POS checkout station.

By combining traditional POS strategies with mobile POS flexibility, retailers can leverage the command of a complex, and multi-dimensional, marketing and retail sales management system.

Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

January 23rd, 2014 by Elma Jane

Commonwealth Bank of Australia (CBA) will now offer the embedded payments service to customers that use the Samsung Galaxy S4 and have CBA’s mobile banking app. MasterCard  indicated that this development allows these customers to make payments at more than 1.6 million PayPass-enabled merchant locations around the globe.

MasterCard is just one major issuer that views embedded chips in NFC-enabled phones as the key to unlocking mobile payments globally. But, its news yesterday of how it is going to leverage its Samsung partnership puts a bit of a different spin on digital wallets and mobile payments.

“Our focus is on helping consumers shop and pay in a way that best fits their needs, across all of their devices,” Mung Ki Woo, group executive of mobile and industry alliances at MasterCard, said in a December 11 statement.

The move is part of MasterCard’s continued relationship with Samsung. Earlier this year, MasterCard  teamed with the handset maker to offer exclusive deals and special discounts to Samsung Galaxy S4 users in Bangladesh.

Posted in Electronic Payments, Financial Services, Mobile Payments, Mobile Point of Sale, Near Field Communication, Smartphone, Visa MasterCard American Express Tagged with: , , , , , , , , , , , ,

January 21st, 2014 by Elma Jane

A “cryptocurrency” is a peer-to-peer, decentralized, digital currency. Cryptocurrencies offer the potential for merchants to one day break the stranglehold of credit card processing fees. Cryptocurrencies are a disruptive technology that should be actively followed and considered. After all, online commerce is itself a disruptive technology.

Bitcoin

Bitcoin’s high cryptographic security allows it to process transactions in a very efficient and inexpensive way. You can make and receive payments using the Bitcoin network with little or no fees, and without a merchant account. Payments are made from a wallet application, either on your computer or smartphone, by entering the recipient’s address, the payment amount, and pressing send. To make it easier to enter a recipient’s address, many wallets can obtain the address by scanning a QR code or touching two phones together with NFC technology. Market Cap: $10.6 billion (12.1 million coins).

Bitcoin is the first implementation of a cryptocurrency, which was first described in 1998 by Wei Dai and specified by Satoshi Nakamoto in 2009, establishing a decentralized form of money that uses cryptography to control its creation and transactions. New Bitcoins are generated by a competitive and decentralized process called “mining,” the process of spending computing power to process transactions, secure the network, and keep everyone in the system synchronized together. The number of new Bitcoins created each year is automatically halved over time until Bitcoin issuance halts completely with a total of 21 million Bitcoins in existence.

Feathercoin – is based on Litecoin’s Scrypt-based hashing algorithm for GPU mining, rather than requiring Bitcoin’s expensive ASIC mining hardware. Feathercoin uses advanced checkpointing to provide additional security through a form of centralization without having to redistribute the Feathercoin software. At mining completion, 336 million coins will be produced. Market Cap: $11 million (26.2 million coins).

Litecoin – is based on the Bitcoin protocol, but differs from Bitcoin in that it can be efficiently mined with consumer-grade hardware. Litecoin provides faster transaction confirmations and uses a mining proof-of-work algorithm to target the regular computers with GPUs — graphics processing unite — most people already have. Litecoin provides a mining algorithm that can run at the same time on the same hardware used to mine Bitcoins. The Litecoin network is scheduled to produce 84 million currency units. Market Cap: $731 million (23.9 million coins).

Megacoin – raises the most red flags among this list of cryptocurrencies. Launched just six months ago, fifty percent of the total coins have been mined. Upon mining completion, only 42 million coins will exist. Its branding might lead an investor to believe it is associated with billionaire Kim Dotcom’s Mega.co.nz, but there is no connection. If you are interested in monitoring the fate of the more speculative cryptocurrencies, this is one to watch. Market Cap: $15.3 million (21.2 million coins).

Namecoin – is based on the Bitcoin source code. A cryptocurrency, Namecoin also acts as a DNS, a decentralize domain name system to buy, register, configure, and sell domains. The first project using Namecoin is the .bit domain. Market Cap: $44.4 million (7.4 million coins).

Peercoin –  is a cryptocurrency project forked from Bitcoin that strives to achieve energy efficiency and increased security. Like other cryptocurrencies, initial coins are mined through the more commonly used proof-of-work hashing process. However, unlike other coins, as the hashing difficulty increases over time, users continue to be rewarded with coins generated by the additional proof-of-stake algorithm. Unlike most cryptocurrencies, Peercoin does not have a fixed money supply. Market Cap: $90.1 million (20.9 million coins).

Primecoin – is the first cryptocurrency with non-hashcash proof-of-work. Primecoin’s proof-of-work is based on searching for prime number chains, providing potential scientific value in addition to minting and security for the network. Similar to Bitcoin, Primecoin enables instant payments to anyone, anywhere in the world. It also uses peer-to-peer technology to operate with no central authority. Primecoin is also the name of the open source software that enables the use of this currency. Market Cap: $13.8 million (3.5 million coins).

ProtoShares – are used to mine Distribute Autonomous Corporation (DAC) backed cyrptocurrencies while they are still in development by Invictus Innovations. DACs are essentially automated businesses that perform services. And so ProtoShares are stakes in future cryptocurrency platforms. Cryptocurrencies under development are BitShares for asset trading and DomainShares for domain services. Protoshares will achieve a maximum supply of approximately 2 million coins in 2 years. BitShares money supply will be about 20 million coins. Market Cap: $23.1 million (1.1 million coins).

Quark –  is a cryptocurrency that focuses on enhanced security, using nine separate rounds of encryption and six different algorithms. Quark is mined by CPU only, with 247 million mined in the first six month and then an additional 1 million units mined every year. Quark coin will continue to release coins in perpetuity at an inflation rate of .5% per year. Market Cap: $47.4 million (246.3 million coins).

Worldcoin – seeks to become the cryptocurrency of choice for merchants and consumers for their everyday transactions. Transactions are fully confirmed in about 60 seconds. Due to frequent block generation (30 seconds), the network supports more transactions without a need to modify the software in the future. At mining completion, 265 million coins will be produced. Market Cap: $20.6 million (35.2 million coins).

Posted in e-commerce & m-commerce, Electronic Payments, Financial Services, Internet Payment Gateway, Mobile Payments, Near Field Communication Tagged with: , , , , , , , , , , , , , , , , ,

January 13th, 2014 by Elma Jane

Most of the world has already migrated to EMV chip technology. EMV, as commentators have noted, affects not only hardware and software, but every card payment system, device and application.  Looking ahead to the 2015 liability shift, stakeholders who have not made the switch should consider these benefits of EMV.

Rather than focusing on any potential expenses, however, stakeholders should  instead consider the important elements they have to gain.
EMV is here.

Benefits of EMV:

Global interoperability – Since most of the world has migrated to EMV, U.S. banks can that transition gain the ability to have their cards used with full EMV security anywhere in the world. Further, merchants benefit from this global interoperability as it allows them to process transactions coming into the U.S. from foreign travelers in the same way as domestic transactions.

Higher security – The latest data indicates that 78 percent of all counterfeit card fraud originates in areas where EMV has not yet been widely implemented, and even the most ardent detractors of EMV admit that EMV is very secure.

All stakeholders, gain a higher level of security than was available through magnetic-stripe technology.

Roadmap to mobile – POS terminals that support contactless EMV will in turn enable mobile EMV on NFC at merchants, meaning merchants can take advantages of all manner of popular payment methods, as well as the latest loyalty, location-based and couponing capabilities of mobile.

Posted in Credit card Processing, Credit Card Security, EMV EuroPay MasterCard Visa, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone Tagged with: , , , , , , , , , , , , , , , , , , , ,

January 3rd, 2014 by Elma Jane

Results of a new survey on overall mobile use by consumers has several ramifications for payments using mobile devices. The report, from global management consultancy Deloitte, found the number of consumers who said their device is NFC-equipped more than doubled from 2012 to 2013. More importantly perhaps, for a technology many observers have pronounced dead and buried, of those whose devices are equipped with NFC technology, more than one-third said they have made a contactless payment using their phone in the past month.

The report also found that the number of app downloads decreased 13 percent this year in the U.S. and even more in other countries. Per-app spending also decreased during the year, but the report’s authors still believe the outlook for apps is positive.

The good news is, we see a lot of potential remaining in the apps market space over the long term. We believe that the overall declines indicated in this year’s survey may be due to increasing sophistication among consumers. It is likely that they have already obtained the core apps they prefer for work and play, with those choices persisting over time as they upgrade and change their devices said Craig Wigginton, vice chairman and U.S. telecommunications sector leader for Deloitte.

Posted in Credit card Processing, Electronic Payments, Environmentally Green, Mobile Payments, Near Field Communication, Smartphone Tagged with: , , , , , , , , , , , ,

December 30th, 2013 by Elma Jane
Google

Google

With New Debit Card, Google Admits Digital Isn’t Everything

The maker of all things digital is introducing a debit card for accessing Google Wallet accounts. Google is getting physical.

A debit card alone is not a platform, or at least not a new one. In this case, it’s the payments version of comfort food: an everyday, easy-to-use technology to drive greater adoption of the less familiar Wallet platform.

This isn’t a new concept for a digital wallet. PayPal itself has a debit card. The significance for Google is more in its apparent acknowledgment that its business needs to play in the physical world. Earlier this week, the company ramped up its Google Shopping Express service with a partnership with Costco, further expanding its presence in the buying and selling of physical goods. Its self-driving cars are another way the company is reaching beyond digital, though never losing sight of the digital-derived lesson that the real business opportunity is in platforms, not just products.

The MasterCard-branded card is swipe-able at stores, and it can be used to withdraw cash at ATMs, Google said. The company pitched its new plastic in a blog post today as a way to pay for things offline without waiting for the money in your Google Wallet to transfer to a bank account.

This should sound familiar to users of PayPal or any other digital wallet, where the lag time between receiving money and being able to spend it makes such services marginal in the brick-and-mortar world, where most consumer dollars get spent.

That it took Google this long to make such a card available shows just how hard it is for the company to re-imagine itself as expanding beyond digital. For years, Google has supported NFC tap-to-pay technology that lets users of the few phones with such chips use their handsets to pay by Wallet at the few merchants with point-of-sale systems that support NFC. With the release of a debit card, Google seems to be acknowledging that battle is lost for now. In a world Google is trying to remake in its digital-first image, plastic still prevails.

 

Posted in Digital Wallet Privacy, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone Tagged with: , , , , , , , , , , , , , ,

December 16th, 2013 by Elma Jane

1. Account Updater (Visa)

Incorrect billing information leads to declined credit cards, loss of sales and unhappy customers.

Visa touts its Account Updater as an easier way to keep customer data current. The tool appends all card data with up-to-date customer info so businesses can avoid difficulties over address changes, name changes, expired cards and more.

The tool can benefit any business that bills customers on a recurring basis.

It eliminates the need for manual administration, so it can lower your business’s operational costs and customer-service expenses. And by saving your clients the hassle of a declined payment, you can boost customer satisfaction and overall sales.

2. Netswipe

Paying online is convenient for customers, but keying in an unwieldy credit card number is still a pain.

Netswipe from Jumio gives customers an easier way: The tool lets users pay by snapping a photo of their credit card; it’s almost as easy as swiping your card through a traditional card reader.

According to Jumio, customers can use their smartphone or tablet to scan a card in as little as 5 seconds, whereas traditional key entry takes 60 seconds or more, on average. Having a quick and convenient way to pay could help contribute to a positive buying experience and encourage repeat business.

The system is compatible with any iOS or Android mobile device, as well as with any computer with a webcam.

3. Netverify

Jumio’s fraud-scrubbing tool helps you determine if your customers are who they say they are.

Net verify allows customers to snap a picture of their driver’s license or other identification using a smartphone, tablet or PC webcam. Once the image is taken, the tool can verify the authenticity of the documentation in as little as 60 seconds.

That’s much faster and more convenient than asking a customer to fax or mail a copy of their ID in the middle of a transaction.

The tool can verify identifying documents from more than 60 countries…including passports, ID cards and driver’s licenses, and even bank statements and utility bills. Jumio says its software is smart enough to automatically reject nonauthentic documents.

And customers can rest easy knowing that all submitted information is protected with 256-bit encryption to prevent identity theft.

Online merchants embed Netverify into their websites as part of the checkout process.

4. Payment Gateway

Payment Gateway service does all the heavy lifting of routing and managing credit card transactions online.

Portals like this one benefit small businesses by providing a fast and secure transmission of credit card data between your website and the major payment networks. It works a lot like a traditional credit card reader, but uses the Internet to process transactions instead of a phone line.

Payment Gateway also offers built-in fraud-prevention tools and supports a range of payment options, including all major credit cards and debit cards.

5. PayPal Here

Mobile credit card processing services like PayPal Here  make it easy to accept credit cards in person using a smartphone or tablet.

PayPal Here and other similar services send you a dongle that attaches directly to your iPhone, iPad or Android device, allowing you to swipe physical credit cards wherever you are.

One major benefit of mobile credit card readers is that they work with the devices you already own. That means there’s no need to carry around additional hardware, aside from the reader add-on itself. Most credit card readers attach to your device via the headphone jack or charger port, and are small enough to fit in your pocket.

The smallest businesses have the most to gain by opting for mobile credit card readers, which are cheaper and far more portable than traditional options.

6. Virtual Terminal

If you do business online, your website needs the infrastructure to accept credit card information.

Web-based applications like virtual terminal offer the basic processing functionality of a physical point-of-sale system, and are easy to install on your business’s website.

The system allows merchants to collect orders straight from the Web, or take orders via phone or mail and before initiating card authorizations online.

It also includes extensive transaction history to help you manage payment data, split shipments, back orders and reversals. Business owners can even receive a daily email report of all credit card transaction activity from the prior day.

 

Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, e-commerce & m-commerce, Electronic Payments, EMV EuroPay MasterCard Visa, Gift & Loyalty Card Processing, Mail Order Telephone Order, Merchant Cash Advance, Merchant Services Account, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

December 12th, 2013 by Elma Jane

A new study reveals that a staggering 68% of smartphone owners plan to use their devices to assist with their holiday shopping this year. According to Deloitte’s 28th annual survey of holiday spending intentions and trends, 56% of smartphone owners plan to use their phones to search for store locations. 54% will compare prices with their phones and 47% expect to use their phones to learn more about the products they wish to purchase.

The survey showed smartphone shoppers plan to spend 27% more on holiday gifts than non-mobile shoppers. Smartphone ownership has skyrocketed in 2013, rising from 42% last year to 61%, a change that is sure to influence the biggest buying season of the year.

The study also showed 38% of the consumers in the survey owned a tablet. 63% of those tablet owners will use their devices for holiday shopping this year. “Tablets are a two-way street for retailers. They have opened up an entirely new consumer touchpoint, where shoppers can view multiple retailers’ products regardless of their location…from their couch to the point of purchase. Retailers can also put tablets to work in their stores, providing both their sales team and customers with a broader lens into merchandise selection,” said Alison Paul, a vice chairman of Deloitte LLP retail & distribution. Now that the majority of consumers also own smartphones, these two devices have altered the way they interact with a brand, while also yielding a higher spend per customer.

Posted in Electronic Payments, Mobile Payments, Near Field Communication, Smartphone Tagged with: , , , , , , , ,