Category: Near Field Communication
September 26th, 2013 by Elma Jane
With revamped iPhone app Travelocity rethinks smartphone bookings
To accommodate for the more gesture-based features in Apple’s new iOS 7, Travelocity rebuilt its iPhone application from the ground up. The online travel agency’s new app is aimed at moving users through the booking process quicker with more visuals. Travelocity has been streamlining all parts of the trip-planning experience with its mobile apps continuously in the past few years.
“Luckily, we have a great, agile team and some top-notch mobile designers, so we were able to dive into the new design as soon as the beta was released. “We also decided early on to rebuild this version from scratch and really work on making it fast and reliable,” said Blake Clark, director of mobile for Travelocity. “We find mobile travelers demand speed and sometimes they’re in less-than stellar connection areas, so that was a big one.”
Streamlined design
Tavelocity updated its iPhone app with a design that highly plays up images and visuals. The app’s home screen shows photos of world cities to inspire consumers to take a last-minute trip. The app also leverages the new AirDrop feature of iOS 7 to let consumers securely share their travel information with friends and family members after they book a hotel.
The new app includes a feature that lets consumers scan their credit cards with a built-in camera feature to cut down on the number of steps that it takes consumers to check out. The technology detects the number on a credit card and automatically fills in portions of the checkout page. The app also highlights Travelocity’s mobile-exclusive offers that take into account a user’s location to serve up relevant offers and deals.
Travel on mobile
Travelocity has been building up its mobile strategy for quite some time with different mobile products and ad campaigns. Most recently, the brand designed its Web site around responsive design, which led to a 6 percent increase in iOS bookings and an 8 percent jump for Android reservations after two month.
Travelocity’s tablet booking experience was also named the best this spring in a study from Mobivity.
Travelocity is the latest example of how iOS 7 has shifted the way that marketers develop mobile apps with more gesture- and touch-based features. “It’s a shift of how Apple customers interact with their devices, and as a leader in the travel space, we wanted to make sure we’re reducing the amount of friction travelers have when booking a trip.” “With the iOS 7 launch, now our app and the device look, work and feel the same; it’s seamless.” Mr. Clark said.
“Travelers can easily access the deep selection and great value Travelocity is known for. Travelocity’s goal – to be a traveler’s trusted companion before, during and after the travel experience.”
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Mobile Payments, Near Field Communication, Travel Agency Agents Tagged with: agencies, agency, agency's, agent, app, booking, iOS, ios7, Iphone, mobile, smartphone, travel, travelocity
August 30th, 2013 by Admin
According to a poll by OnePoll on behalf of I Love Velvet titled “Consumer Mobile Point-of-Sale (MPOS) Attitudes Report” over half of retail customers think cash registers are outdated. The poll found that 51% of Americans think the cash register could soon be gone altogether as retailers opt for mobile point of sale systems. Consumers seem to favor MPOS systems allowing the shoppers to check out from anywhere in the store and that they return more often to stores with modern electronic payment technologies. Thirty five percent cited they would shop more often at stores with mobile point of sale payment systems. An additional 17% said they would share their shopping experience via social networking sites and 35% report they likely would tell a friend or recommend stores with these technologies. Forty six percent say that stores that have mobile payment systems seem to be more tech savvy and even more (56%) praise the store for making the experience more convenient and secure. Retailers are struggling to modernize their payment platforms to cut down long lines at registers, and place staff on the floor for better customer access. “It’s a great opportunity for retail store owners to dip into the mobile point of sale arena” said Richard Delos Santos of National Transaction Corporation.
Mobile point-of-sale equipment and software manufacturers are stepping up to the security plate as they seek to pass PCI DSS and other security related issues. As new mobile kiosks and point of sale hardware and software evolve so do the security challenges used to thwart credit card fraud and identity theft. The challenge for point of sale system providers is to create an increasingly secure and convenient way for customers to make electronic payments in-store or on their mobile devices. iPads, iPhones and Android tablets are often used by curious shoppers to compare and contrast features, prices and availability, why not let digital wallets be used to close the transaction? The use and connectivity of these new devices mean more complex security measures are needed to thwart attackers, crackers, and hackers.
In the coming years everything from NFC, to fingerprint readers in smartphones and tablets and even QR codes will change the landscape of mobile payment transaction processing and things are beginning to heat up. An estimated $17 Trillion of mobile transactions are predicted by 2020 and security and adoption will reign king on the streets. It might be time to look into the security and features that a mobile point-of-sale system can add over any existing point of sale systems and cash registers. Mobility is a great tool for a sales force, but security and convenience for the customer is a necessity that will only grow in the future.
Posted in Credit Card Reader Terminal, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale Tagged with: Android, ipad, Iphone, mobile, MPOS, payments, point of sale, Processing, smartphone, tablet, transaction
August 13th, 2013 by Admin
MasterCard who has endorsed Google Wallet on the Sprint network will now endorse the ISIS network for mobile wallet solutions. Both Google and Sprint have not joined ISIS and it is interesting to see card issuers invest in both platforms. With Verizon, AT&T and T-Mobile in alliance with ISIS, could Sprint be next? Google? Well count Visa and MasterCard as Isis partners. After securing American Express both Visa and MasterCard will now have their credit cards available in Isis’ Wallet. What will be in your mobile wallet?
Many mobile wallet providers are looking at the various options for electronic transaction processing. Will NFC beat out all the others? It’s hard to say but with Apple having yet to release an iPhone model with the chip on board, it could be a yet unseen technology that wins out. QR Codes and Carrier billing are gaining traction for devices without NFC installed and SmartSD cards are coming equipped with NFC to extend devices that have a card slot available.
With device limitations, mobile wallets are still in flux. There are approximately 5 different types of mobile wallets today. There are digital bank accounts similar to prepaid credit cards offered by banks and mostly used for person to person or P2P payments. Mobile payment apps that link payment accounts like those offered by Starbucks or PayPal. Card containers like Apple Passbook store credit cards and loyalty rewards card information and can even fill in forms requesting that information. Similarly, Credential and Card containers store credit card and loyalty rewards but also store identity credentials.
True mobile wallets directly mimic a physical wallet and allow the customer to chose between various credit cards, debit cards even electronic benefits transfer or EBT cards at the point of sale. These wallets are typically app based for both iPhone and Android smartphones and tablets. These wallets can link account information to a point of sale terminal via NFC or other methods for a secure electronic transaction.
Branding and Banks
In recent times Visa, MasterCard and American Express signs at the point-of-sale was a branding element designed to instill confidence for the consumer. With digital wallets becoming the interface for payments, this branding may fade into the background. Yet payment card issuers find themselves in a precarious position. The big three are participating in multiple digital wallet programs in order to not be excluded. This early in the game there are multiple movers and shakers like Square, PayPal, Lemon, Google and now banks and cellular carriers getting into the game, no one knows who consumers and merchants will eventually prefer over the others. It’s like a wait and see game that forces them to play. As banks enter the arena they are favored to win because of the solid loyalty they enjoy from their customers. Though they may not be fair in other categories, they win the security of their customers.
Posted in Credit card Processing, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone, smartSD Cards, Visa MasterCard American Express Tagged with: American Express, Android, Apple, AT&T, google, Iphone, ISIS, MasterCard, PayPal, Square, Starbucks, T-Mobile, Verizon, Visa MasterCard American Express
August 12th, 2013 by Admin
Small businesses are gaining traction in the mobile payment landscape. Mobile credit card readers attached to a smartphone or tablet now account for billions of dollars in m-commerce sales. “Together, mobile and social are transforming the way SMBs acquire and retain customers, With the heavy use of social media, SMB marketing is quickly becoming a two-way engagement rather than a one-way promotion.” Said Steve Marshall of BIA/Kesley. As more people switch to and upgrade their smartphones, AT&T, Verizon and T-mobile are looking to partner with digital wallet provider Isis. Read more of this article »
Posted in Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Smartphone Tagged with: American Express, biometrics, electronic payments, iPhones, m-commerce, mobile, PayPal, recognition, Smartphones, Square
