VeriFone and National Payment Card Association Debut Mobile Payment and Rewards Solution

VeriFone and National Payment Card Association (NPCA) debuted a mobile payment and rewards solution that enables convenience store and petroleum retailers to provide customers with smartphone-based payment options at the pump.

Utilizing VeriFone’s Smart Fuel Controller and NPCA’s mobile payment solution, c-store and gas station operators with VeriFone payment acceptance systems can quickly implement a fixed low-cost mobile payment and rewards program built on existing infrastructure used for merchant branded debit cards.

Consumers are increasingly drawn to rewards-based fuel purchase programs and they expect to be able to use their mobile phone to complete transactions at the pump.  NPCA and VeriFone are showing how easy it is for CSPs to offer mobile payment and reward options to customers that increase loyalty and sales.

VeriFone Smart Fuel solutions make it easy for CSPs to offer forecourt pump POS payment without incurring the cost of installing new dispensers. The Smart Fuel Controller combines pump and pay-point support into a single unit, simplifying installation and maintenance, and eliminating the need for third-party interface devices to integrate pay-point management with in-store POS systems.

Merchants can develop their own mobile app, or apply their brand to a mobile app supplied by NPCA, to enable customers to pay for purchases and receive loyalty incentives using their smartphones.

Consumers today would rather utilize the capabilities of their smartphones versus pulling out their wallets. Using this solution, retailers can easily and cost-effectively create mobile loyalty programs that attract and reward high-value customers – without having to replace their existing payment infrastructure.

NPCA’s debit-based payment programs provide retailers with the ability to drive customer loyalty and reduce the cost of payments. Fuel discounts are funded from interchange savings that retailers would otherwise pay to banks. Payment processing is done by NPCA using the automated clearing house (ACH) system to clear debits to cardholder checking accounts and net settle with retailers each day. The company holds five patents related to the processing and methods for ACH-based decoupled debit and mobile payments.

Come November VeriFone and NPCA mobile payments solution will be available for beta testing.

Posted in Electronic Payments, Mobile Payments, Point of Sale, Smartphone, Visa MasterCard American Express Tagged with: acceptance, ach, app, apply, cardholder, consumers, cost, debit cards, devices, infrastructure, interchange, interface, loyalty, merchant, mobile, pay-point, payment, payments, phone, POS, Processing, rewards, sales, smart, Smartphones, solution, transactions, verifone, wallets

Amazon launches payments for other e-commerce sites

Amazon has launched a service that enables its customers to pay on other e-commerce sites via their Amazon account data. Called ‘Login and Pay with Amazon,’ the service sells payment processing for participating retailers.

Amazon has more than 215 million active customer accounts. The Amazon payment service works on personal computers, smartphones and tablets. Site developers employ Amazon widgets and APIs, or application programming interfaces.

Login and Pay with Amazon enables companies to make millions of customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

Amazon previously called its payment service Checkout by Amazon, but rebranded it Amazon Payments. In May, Internet Retailer wrote about Autoplicity.com’s experiences adding the Amazon payment tool.

Amazon says it will not share customers’ credit card information gained via the payment tool, and that it will cover purchases made through the service in the same way purchases are covered from Amazon.com.

“This [newly launched] service is more of a repackaging of Checkout by Amazon than as something new,” says a payments industry analyst. “Amazon has been a challenger to PayPal for some time in the Internet payments arena, but PayPal has the dominant market share. One key reason is that PayPal is not viewed as a direct competitor to the merchants it serves while Amazon often is.”

PayPal, part of eBay, is the clear leader in so-called alternative payments, used by 84% of consumers who pay online with alternatives to payment cards, according to a report earlier this year from Javelin Strategy & Research. The report, based on a 2012 survey, also showed that 42% of consumers pay with credit cards when making online retail and travel purchases, up from 40% in the 2011 survey, and 29% pay with debit cards, down from 30%.

The new Amazon service is a “great deal” more than a warmed-over Checkout.

He points out that the number of Amazon’s active accounts is much more than the active users of all eBay’s payment services. Including consumers with PayPal or Bill Me Later accounts, that base totaled 132.4 million in the second quarter, up nearly 17% from 113.2 million a year earlier, according to eBay.  And Amazon’s customers trust the security of making payments through the e-retailer, and have grown accustomed to the convenience of doing so. Amazon is No. 1 in the Internet Retailer.

For e-retailers, it’s yet another payment method they might want to evaluate. “Amazon is a damn big brand. If you bring that many users along with [the payment service], then e-retailers will give it serious consideration. It will give PayPal some competition.

 

 

Posted in e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Amazon, amazon.com, api, application programming interface, checkout, credit cards, customers, debit cards, e-commerce, e-retailer, ebay, internet retailer, online, orders, payment methods, payment processing, payment service, PayPal, purchase, shoppers, travel purchases

PayPal announces updated app, device for hands-free, in store payment.

PayPal announces updated app, device for hands-free, in store payment.

A busy few days at PayPal. Late last week, the global payments giant announced a major update to its app for Android and iOS.  The new features have a strong mobile payments bent. And now, the company has announced the planned roll-out of “Beacon,” which uses Bluetooth Low Energy Technology to let customers check into retail stores and pay by verbal consent.

Paypal’s President calls the solution PayPal’s “most significant contribution to date in reinventing  the in-store shopping experience.”

Beacon is a new add-on technology that merchants plug into an A/C outlet. When a PayPal customer walks into a participating store and agrees to check-in, Beacon triggers a quick vibration or sound to confirm a check-in; customer’s photo then appears on a point-of-sale screen. To pay, the customer simply gives a verbal confirmation. “No wallet and no card. Nothing to do. Not even touching your phone.

BLE was chosen to resolve some problems posed by traditional geo-location, including power consumption. It will look for any store running a PayPal compatible POS system, and will only transmit information to PayPal or to the merchant if the customer agrees to check in.

The solution aims to improve on the credit-card-swiping experience.  PayPal figured the only better way to pay would be to do nothing.

The company will be piloting  Beacon in the fourth quarter.

New App  

PayPal’s vastly redesigned app for creating a more seamless in-store shopping experience is getting a lot of kudos across the web.

A New tab called “Shop” the first thing that appears when the app is opened, it displays nearby stores or restaurants that accept PayPal payments.  Users can check in and open a tab, then select various payment methods from the check-in screen. Upon payment, the app generates a confirmation alert and sends an email receipt.

You’ve really got access to your entire wallet in the app.

The app also lets you order food ahead of your arrival bypassing the line.  The feature works through PayPal’s partnership with Eat24 . Dinners can pay at the table, and at some locations, order more drinks.

For the first time, the app includes a Bill Me Later tab that lets users apply to finance PayPal purchases, and it integrates coupons and offers.

The company wanted the new app to help solve problem, and that payment isn’t something they typically complain about. So they focused on other potentially problematic experiences in the retail environment, waiting in line, waiting to pay the bill at their table and keeping track of coupons.

Posted in Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Point of Sale, Smartphone Tagged with: Android, app, Apple, card, credit-card-swiping, geo-location, iOS, payment, PayPal, POS, retail, system, wallet

Mind-Blowing 3D Trickery for Work or Play Occipital Promises

Mind-Blowing 3D Trickery for Work or Play Occipital Promises

Get in on the ground floor as we look at the most exciting crowdfunded tech projects out there. Structure Sensor, which is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile tablets and phones that allows the user to capture spatial models of objects and indoor areas.

If you’ve ever used Microsoft’s Kinect motion-sensing input device for the Xbox 360 game console, you’ll have an initial grasp of how Occipital’s 3D scanner for mobile devices, called “Structure Sensor”, functions. Whereas game add-on Kinect is a sensor for detecting and interpreting movement, new Kickstarter crowdsourced funding project Structure Sensor is for mapping three-dimensional spaces or objects.

What Is It? Occipital’s Structure Sensor is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile devices that allows the user to capture spacial models of indoor areas – 3D models of objects – and perform augmented reality. The creator uses rooms, furniture and augmented reality games as examples. The captured 3D models can then be imported into CAD software of the kind used by architects and designers, or to a 3D printer to be replicated.

Technical Details Structure Sensor contains a precision infrared emitter, camera and optics that are housed in an anodized aluminum shell. The shell affixes to a bracket designed to clip to the 4th Generation Apple iPad. Data-streaming connectivity is with Apple’s Lightning Connector. Hardened glass is used to protect the dual infrared lenses. Range is from 40 cm to 3.5 m. Some iOS demo apps included in the package consist of an object scanner; room capture; Fetch, which is a virtual pet; and Ball Physics, an augmented reality demo with virtual balls. An SDK is available.

The Downsides The creator has recently said that the technology is still in development and some planned features haven’t been implemented yet. We’re concerned about the lack of software or brackets for any Android devices, even though the creator has said it will be producing open-source drivers. We would also like to see more work go into precision measurement because we think that an architect planning a remodel, for example, is going to want the same kind of tolerances as are available in laser measurement.

The Upsides Occipital has been involved in panorama-creation apps and a successful shopping-scanner app, so it’s familiar with the spatial and optical-scanning area. The project creator has said it has already inked agreements with manufacturers and suppliers and is almost ready to start manufacturing a run of beta sensors. We like the way that the creator has plans to simply redesign the bracket rather than the entire scanner assembly as new mobile devices come to market.

The Numbers After launching a Kickstarter project on Sept. 17, Occipital already had more than 2,000 backers a week later pledging more than US$700,000 of a $100,000 goal. So, its funding goal has been achieved. The funding period ends Nov. 1. Pledge rewards range from a T-shirt for $25 to a Structure Sensor in your choice of silver or blue, a USB hacker cable, drivers and open CAD models for $349 — everything, in other words, that you need to develop with the iPad.

Underlying Concepts Kinect and Structure Sensor both work on the same principal – one shared also with golfing and shooting-sports range finders  – in that they send out radio signals, like laser, or infrared frequencies that bounce off objects. The returned signal is then interpreted to calculate gestures in 3D for gaming, map an object – in the case of Structure Sensor – or measure golf-hole distance. Varying levels of sophistication are employed in the resulting rendering, depending on software, that can include 3D reconstructed images and so on.

Conclusion Pre-beta, and with available demo apps only, this product is at a supremely early product life-cycle stage, but is a potentially exciting product, particularly for software and app developers. 

Posted in Smartphone Tagged with: 35, 3D Printer, Apple, architects, CAD, camera, iOS, ipad, Mobile Devices, object scanner, occipital, optics, sensor, shopping, tablet

Future of Marketing Lies in Mobile Payments…Why?

Future of Marketing Lies in Mobile Payments…Why?

Marketing and payments might seem like strange bedfellows to the average retailer, but in fact, they are converging rapidly to bring more value to consumers and merchants alike. Here are 10 reasons why the future of marketing is inextricably linked to payments innovation:

1. Cross-Platform Acceptance

Better yet, these targeted offers can be acquired and redeemed through different mediums…online, offline and mobile…and utilized interchangeably. This makes life easier on the consumer and thus makes them more likely to engage with new loyalty and rewards programs. Moreover, as the Internet and mobile solutions continue to merge, the digital “wallets” that many of us use online today (think PayPal) are, logically, moving to our phones. When these payment and marketing applications are accessible from the same device, customers can seamlessly receive pertinent offers and pay for goods at the same time in the same place. Other apps will give consumers the ability to shop in one medium and buy in another, simplifying omni-channel marketing to affect commerce across all channels. This kind of convenience and value is a win for both customer and merchant.

2. Loyalty and Rewards get Simpler

The reality is that it’s much easier to issue and redeem loyalty rewards, gift cards and discounts when they are integrated into the POS experience and don’t require customers or merchants to alter the existing in-store purchase or checkout stream. You can see these simplified applications already in practice at chains like Starbucks, as well as independent merchants that use systems like LevelUp.

3. Merchant adoption

The payment technologies that succeed will be the ones that are ultimately adopted by merchants, which in turn will lead to consumer usage. Key technologies that will likely facilitate widespread adoption of mobile payments…either proactively because merchants want to see what they can offer them, or passively as they upgrade devices…include:

EMV (chip and pin), which will force merchants to update their POS systems, likely catalyzing them to update all points of interaction.

NFC – Cloud Computing – Geofencing – QR Codes and even Basic Bar Codes

4. More Value for Consumers

And for consumers, the convergence of payments and marketing should deliver highly valuable deals, offers, comparisons information and more, ultimately providing drastic improvement of the buying and shopping experience.

5. More Value for Merchants

So what does this value look like? For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers, and provide more customer data. It should also create a more streamlined multi-channel experience so consumers have little barrier to adoption.

6. No Single Technology will Win

These new technologies introduce an interesting question: What should merchants do to prepare for this brave new world where payments and marketing collide? For one, merchants should avoid betting on any one technology. In fact, the POS needs to morph into something a little more complex, becoming instead a POI, where a broad variety of payment types, loyalty programs, coupons and more can be redeemed. Merchants should be in a position to choose what types of payment they want to accept and in what medium, and not be limited to fixed payment tenders.

When the convergence of marketing and payments will happen

The increasing adoption of mobile payments by merchants and consumers, when combined with new POS environments, will jump-start the convergence of marketing and payments. However, we’re still in the early stages.

Mobile commerce technologies are widespread but still working to gain traction from consumers en masse. Additionally, merchants haven’t yet felt the need to upgrade their POS systems to accept mobile payments

However, the October 2015 EMV Liability Shift, a date set by Visa and MasterCard for certain charge-back liabilities to fall to the merchant unless they have upgraded to EMV-capable POS systems, is likely to push merchants to upgrade their systems.

Once merchants begin to upgrade these POS systems, the smart ones will take the opportunity to add more features and functionality to the systems, including the ability to accept payment…and marketing-driven solutions from mobile handsets. That’s when we’ll see the value of two-way communication between merchants and consumers dramatically change the shopping experience and bring payments into the marketing mix.

7. Smartphone Adoption is Speeding Up

Consumers’ mobile phones are already equipped to deliver highly valuable offers, and adoption is increasing at a rapid pace. Smartphones bring with them new app technologies that include not only mobile payments but also loyalty and rewards programs that are designed to drive preference for stores, good and services.

8. Targeted Offers and Single-Use Applications

Of course, these solutions are still in their infancy. Elegant single-use applications, such as mobile wallets and gift cards, will soon grow to provide highly targeted offers that take into account everything from shopping preferences to location, providing incentives as a customer walks the aisle of a store. Just about every player in the payments ecosystem is thinking about these new commerce technologies. The winners will be those that demonstrate clear value for both the merchants and customers.

9. The “POS” is now a “POI”

A point-of-sale (POS) solution used to be a place where goods were purchased and money traded hands. Usually, this took the form of a cash register or credit card machine. Though these still exist, a wave of new value-added marketing services, such as targeted offers, discounts and highly valuable loyalty applications, have led to the transformation of the POS into a point-of-interaction (POI), a place where consumers and merchants meet to exchange value for value.

10. Two-way communication

When embedded in smartphones, new technologies…like near-field communication (NFC), QR codes, geofencing and cloud authentication solutions…allow for two-way communication between the consumer and the POS solution, enabling merchants to deliver coupons and offers directly to customers’ mobile phones through targeted integrated programs.

Posted in Digital Wallet Privacy, e-commerce & m-commerce, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: bar codes, cloud, device, EMV, handsets, innovation, loyalty, marketing, merchants, mobile, nfc, offline, omni-channel, online, payments, PayPal, phones, POI, point of interaction, POS, qr codes, rewards

Mobile Payments in Africa and Beyond SmartPhones Are the New Banks:

Mobile Payment Bandwagon

Just this month, September 2013, a number of British retailers announced their partnership with smartphone payment application Zapp, expected to launch summer 2014. Long before that, in November 2012, global coffee chain Starbucks launched a mobile payment system using Square Wallet, allowing customers to pay for their coffees with a simple scan of their smartphone. In China, the mobile payment market tripled in size over the last year, with a growing number of retailers jumping aboard the e-payments trend. Clearly, mobile payments are the new face of commerce…both for consumers and, increasingly, within a B2B setting as well. It may not be long until every type of payment…from mortgages and business loans to utilities bills and income tax…is made through mobiles.

Though it’s a trend that’s now spreading across the globe, the rise of mobile payments can be directly traced back to Africa. It’s an example of how unique conditions give rise to innovative solutions, and how those innovations catch on. Here’s a brief look at the rise of mobile payment technology and at the role Africa has played in its success.

Africa Gets There First – this notion of exchanging funds through a mobile phone really took off in Africa. When M-Pesa was launched by Safaricom in Kenya in 2007, it was a simple solution to issues specific to the region. Kenyans who lived far from banks or couldn’t afford banking fees were given the opportunity to send and receive payments through SMS messages. M-Pesa answered these specific problems, but the concept behind the service has proven to have a far broader reach. After achieving success in Kenya, M-Pesa launched in Tanzania in 2008. Despite getting off to a slow start, the mobile payment services now has 5 million Tanzanian subscribers. It has also launched in South Africa, Afghanistan, India and there’s plans to roll it out in Egypt at some point in 2013.

At the heart of M-Pesa’s success has been efficiency and security. Removing the need to travel to a bank…or even the need to log into online banking…has made the process of transferring funds far easier and faster. Eliminating the need to write a cheque, use cash or enter credit card details has made the process far more secure. Increased efficiency and improved security are qualities that everyone…not just those in the developing world…stands to benefit from.

Thus, though today’s technology has adapted and built upon the M-Pesa model, the world still has Africa…Kenya in particular…to thank for starting the mobile payment revolution.

Posted in Financial Services, Mobile Payments, Smartphone Tagged with: banking, broader, credit card, e-payments, efficiency, fees, global, innovations, innovative, messages, mobile, payment, retailers, Security, services, smartphone, sms, solution, travel

Citi expands real-time mobile services for banks

Citi expands real-time mobile services for banks

Citi is ramping up its mobile strategy for banks, which are increasingly looking for real-time access to financial information such as payment status. CitiDirect BE, the company’s online banking platform for financial institutions, has launched two new mobile applications. The Mobile Payment Advisor app enables users to track the status of a payment at any time from any mobile device while the Payments Directory Mobile app provides a database of institutions worldwide that participate in U.S. dollar clearing.

“In existing scenarios, banks rely on servicing tools set up between different correspondent banks to determine the status of their payments.” Citi’s mission is to provide payment status to a larger group of users by offering readily available access points. The result is an enhanced service experience for banks, delivered by a provider aligned to their own objectives.

Payment Status
The feedback Citi has received from its financial institution clients indicates that real-time access to payment status is an important feature they are looking for. With this in mind, the CitiDirect BE Mobile Payment Advisor enables banks, their customers, or third parties to track the status of a payment at any time and from any mobile device, similar to tracking the status of a package. Users will be able to check the up-to-the-minute status of a payment online within seconds.  The app requires no installation or user credentials. Users enter the sender reference, amount, currency and value date to search for payment status. The app will also help Citi streamline internal operations by cutting down on the number of calls service centers receive regarding the status of a payment. Citi reports that currently the majority of phone calls to a given service center are payment status inquiries. Such calls can take several minutes to complete and involve multiple parties.

Next Mobile Frontier
The Payments Directory Mobile app addresses the need to simplify the process of choosing from one of thousands of correspondent banks to route a payment. “Citi has at its disposal a vast repository of information to determine the best route of making a payment successfully, across multiple geographies.” This information is available to clients in physical form,  CD-rom, through an electronic banking platform, and making it available on a mobile platform was a logical extension for sophisticated and innovation-focused client base.” Users can quickly search for clearing intermediaries with filtering preferences. With businesses executives having a mobile device nearby almost all the time, Citi recognizes that corporate apps are the next frontier for mobile. As such, the company is mobilizing its online banking applications little by little as part of its overall digital strategy. “In the payments space within correspondent banking, mobile tools have been launched to very receptive and excited clients.” These new channels allow them to harness Citi’s global presence and expect an upward trend in adoption of these tools by significant financial institutions client base.”

Posted in Mobile Payments, Smartphone Tagged with: banking, electronic, mobile, onine, payments

Isis Gets Visa and MasterCard Backing for Mobile Wallet Payments.

MasterCard who has endorsed Google Wallet on the Sprint network will now endorse the ISIS network for mobile wallet solutions. Both Google and Sprint have not joined ISIS and it is interesting to see card issuers invest in both platforms. With Verizon, AT&T and T-Mobile in alliance with ISIS, could Sprint be next? Google?  Well count Visa and MasterCard as Isis partners. After securing American Express both Visa and MasterCard will now have their credit cards available in Isis’ Wallet. What will be in your mobile wallet?

Many mobile wallet providers are looking at the various options for electronic transaction processing. Will NFC beat out all the others? It’s hard to say but with Apple having yet to release an iPhone model with the chip on board, it could be a yet unseen technology that wins out. QR Codes and Carrier billing are gaining traction for devices without NFC installed and SmartSD cards are coming equipped with NFC to extend devices that have a card slot available.

With device limitations, mobile wallets are still in flux. There are approximately 5 different types of mobile wallets today. There are digital bank accounts similar to prepaid credit cards offered by banks and mostly used for person to person or P2P payments. Mobile payment apps that link payment accounts like those offered by Starbucks or PayPal. Card containers like Apple Passbook store credit cards and loyalty rewards card information and can even fill in forms requesting that information. Similarly, Credential and Card containers store credit card and loyalty rewards but also store identity credentials.

True mobile wallets directly mimic a physical wallet and allow the customer to chose between various credit cards, debit cards even electronic benefits transfer or EBT cards at the point of sale. These wallets are typically app based for both iPhone and Android smartphones and tablets. These wallets can link account information to a point of sale terminal via NFC or other methods for a secure electronic transaction.

Branding and Banks

In recent times Visa, MasterCard and American Express signs at the point-of-sale was a branding element designed to instill confidence for the consumer. With digital wallets becoming the interface for payments, this branding may fade into the background. Yet payment card issuers find themselves in a precarious position. The big three are participating in multiple digital wallet programs in order to not be excluded. This early in the game there are multiple movers and shakers like Square, PayPal, Lemon, Google and now banks and cellular carriers getting into the game, no one knows who consumers and merchants will eventually prefer over the others. It’s like a wait and see game that forces them to play. As banks enter the arena they are favored to win because of the solid loyalty they enjoy from their customers. Though they may not be fair in other categories, they win the security of their customers.

Posted in Credit card Processing, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone, smartSD Cards, Visa MasterCard American Express Tagged with: American Express, Android, Apple, AT&T, google, Iphone, ISIS, MasterCard, PayPal, Square, Starbucks, T-Mobile, Verizon, Visa MasterCard American Express

Isis, PayPal, Biometrics, and Mobile Payment Security.

Small businesses are gaining traction in the mobile payment landscape. Mobile credit card readers attached to a smartphone or tablet now account for billions of dollars in m-commerce sales. “Together, mobile and social are transforming the way SMBs acquire and retain customers, With the heavy use of social media, SMB marketing is quickly becoming a two-way engagement rather than a one-way promotion.” Said Steve Marshall of BIA/Kesley. As more people switch to and upgrade their smartphones, AT&T, Verizon and T-mobile are looking to partner with digital wallet provider Isis. Read more of this article »

Posted in Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Smartphone Tagged with: American Express, biometrics, electronic payments, iPhones, m-commerce, mobile, PayPal, recognition, Smartphones, Square

Who will advantage from Apple’s rectangle Stand sales?

Square Inc. and Apple Inc. teamed up afresh for a new POS merchandise joint venture. On July 9, 2013, Square issued the Square Stand, a POS device conceived to endow brick-and-mortar enterprises to use an iPad as a free-standing, over-the-counter, card-swipe sales system. Apple agreed to showcase and deal the merchandise in Apple shops over the United States. It is one of two companies designated as prime consumer retail outlets; the other is Best Buy Inc. Read more of this article »

Posted in Smartphone Tagged with: Android, Apple IOs, Cloud-Based Pos Scheme, Medium-Sized Merchants, POS Scheme, Smartphones, Tablet Apparatus