Chargeback Cycle
A chargeback is also known as a reversal; a credit card transaction that is reversed to a merchant because of the customer or customer’s bank disputes charges. Other reasons include fraud, credit card processing errors, authorization issues and non-fulfillment of copy requests. There’s an assigned reason code for every chargeback. Reason codes may vary by VISA and MasterCard.
How does the chargeback cycle work?
1. A customer files a complaint to card-issuing bank.
2. The bank sends disputed transaction (chargeback) to acquirer.
3. Acquirer receives chargeback and resolves it or forwards to the merchant for documentation.
4. Merchant accepts chargeback or addresses issues and resubmits to Acquirer.
5. Acquirer represents the chargeback to the issues once acquirer agrees the merchant has properly addressed it.
6. The issuer resolves the dispute by reposting to the cardholder’s account.
7. The cardholder receives dispute information and may be rebilled or credited.
Every merchant that offers credit card processing to its customers should be concerned about chargebacks to their merchant account.
Lower your risk of chargebacks by following the tips below:
Verify card logos, credit card numbers, identification, customer signature and check the expiration date.
Call for voice authorization if the card stripe doesn’t work or if the terminal is down or cannot authorize.
Authorize every transaction.
Be sure your customers are familiar with your return or exchange policy.