Today, the information thieves want most from your customers is not their credit card numbers but their email addresses and account passwords. Criminals used stolen credentials to gain control of consumer accounts and open new accounts using their names to defraud merchants.
Data encryption and payment security are crucial for merchants, but so is helping customers keep their credentials secure. Encouraging customers to keep their information secure is a good thing.
Help customers practice good password habits – set up your system to require good passwords. Have account rules in place that require more secure passwords. ( a minimum number of characters and a mix of character types).
Remind customers what they can expect from your business – like your employee will never ask for customer account passwords or payment account information via email or no one from your company will call to ask for account passwords or credit-card information.
Offer security tips ahead of peak season – by reminding them ahead of time about account safety. Your business may receive a high volume of travel booking which means peak time for fraud attempts that need to be screened for fraud.
Keep your own fraud-prevention program updated – fraud prevention is an ongoing cost of doing business for merchants, but it doesn’t have to be too much expense. Working with your customers to keep their data and yours secure, will strengthen your business with them while protecting your business from fraud.