Every business knows how crucial sales are to keeping a company going. Without paying customers, there’s no money coming in, which means no profits to help the business grow. But convincing people to buy something isn’t always an easy task for a sales person, and many entrepreneurs still struggle with selling.
It’s not about giving a rundown of the facts and features of a product, it’s about communicating the ways in which it can help the buyer. Stop thinking from the sales perspective. Think about what it will do for others. Take your elevator pitch and transcend it to other people’s perspective and solve their problems.
Five key components to a successful sales presentation.
A call to action. Ask someone to take action at the end of a sales presentation. If you don’t ask for the sale, they probably won’t go through with it. Always approach sales from a helping perspective. Instead of putting pressure on sales reps to make the sale, focus on what the product means to the buyer.
If your sales team focus on how to communicate effectively and help the person, it takes pressure off and puts the focus and energy where it needs to be. A superior salesperson inspires the buyer to feel the benefits of what they have.
A grabber. This is a mutual point of agreement where sales person connect with the buyer. This is usually established in a face-to-face conversation (the person nods in agreement when sales reps speak to them), but if you’re not able to see the person, you need to start off with the mind-set that he or she agrees with what you’re saying.
A point of difference. Explain to the buyer what’s different about your product, and why it occupies a unique space in the market.
A solution to a problem. Consumers purchase products that they believe will solve a problem they have. Your product may be the perfect solution, but they won’t know that unless sales reps explain the problem and how they can solve it. Stating the problem you solve and talking about it as much as if not more than the solution.
WSGAT. (What’s So Great About That?) is all about demonstrating the benefits of using your product. When discussing your product’s features, a sales person can’t just spout facts. You need to understand why a buyer should care about that feature, and how it contributes to solving the problem you outlined.
