Money 20/20 was billed as the largest convention in payments history held in Las Las Vegas, during the last week of October 2015.
The show delivered well-organized, incisive content such as Europay, MasterCard and Visa (EMV) migration, mobile payments, security and omnichannel commerce.
20/20 Highlights
- Alternative lending and credit.
- Bill Payments, Financial Services: Newly released market research provides insights into the future of household bill payments, millennials, and financial services.
- Connected Commerce and the Mobile Enterprise: The Internet of Things is changing the way that consumers interact with their environments. Analysts predict up to 30 billion interactive devices will be connected to the Internet by 2020, noting that many of these devices will be payment-enabled.
- Marketing and Customer Experience: Most marketers agree that the era of demographic profiles and pull marketing is over. Retailers, card brands and information technology professionals looked at the customer experience in the digital world. They explored new marketing practices, trends in e-commerce and mobile commerce, and big data findings in other industries that may be useful to financial service companies.
- Mobile Banking: Banks are undergoing an incremental transformation as they learn to compete with nonbank lenders, balance cash management with digital currencies, and shift from local branches to online and mobile forms of banking.
- Mobile Payments: Payments analysts reviewed Apple Pay a year after its launch and a range of other mobile wallet offerings, and they speculated on how third-party wallets will impact bank apps.
- Payment Card Evolution: Payment card issuers, processors and network service providers analyzed the changing look, feel and role of payment cards in the greater ecosystem. Discussions ranged from card linking to the coolness factor of gift cards to how e-cards are expanding market opportunities.
- POS, Processing and Open Platforms: Executive roundtables with leading acquirers explored front-end and back-end technology and omnichannel commerce for small and midsize businesses.
- Regulatory Landscape: Increased federal and state oversight has had a significant impact on the financial services sector.
- Security: Security analysts made in-depth presentations on tokenization, end-to-end encryption, and secure methods of authentication designed to protect consumers, merchants and industry stakeholders from cybercriminals. Many agreed that EMV implementation in the United States will drive fraudsters to the card-not-present space. They discussed how EMV adoption has changed fraud patterns in other regions and offered examples of best practices geared toward identifying and preventing electronic payment fraud.
More than 10,000 attendees and 3,000 exhibitors from 75 countries attended Money20/20. Financial services professionals from mobile, retail, marketing services, data and technology met at what show organizers described as the intersection of mobile, retail, marketing services, data and technology.
The years to come will be a turning point in the payments sector, and with the recent shift to EMV, the entire conference confirmed that all the players are more interested than ever in finding innovative solutions for combating online fraud.