A company is teaming up with MasterCard to help other companies integrate mobile payments into their fitness devices, smart watches, jewelry, or clothing. Anything and everything that can fit an NFC chip inside it.
The program is a small iteration on something MasterCard announced last October, in which MasterCard was setting up essentially the same thing: Tokenized payment systems device makers could embed in virtually anything.
To start, the two companies have partnerships set up with Atlas, Moov and Omate, all of whom make wearable or fitness devices. The idea is that if you’re out for a run, you can just use the fitness band you’ve already got on you to buy something. That makes sense, but it also may mean you’ve got yet another payment system to set up and think about, one that presumably isn’t fully integrated either into your Apple Pay or Android Pay setup.
http://www.theverge.com/2016/1/6/10704812/coin-mastercard-partnership-ces-2016-atlas-wearables-moov-ornate