Card-not-present fraud is projected to worsen. However, 3D secure technology has made progress and is gaining more and more adoption.
How can e-Commerce merchants avoid CNP fraud?
Here are other ways to make card-not-present transaction safe:
Biometrics – Using Fingerprint Scans and Facial Recognition or Selfie. To validate the identity of the consumer. Challenge Questions – Such as listing your father’s middle name or a fact known only to the consumer is an effectively added layer of security. Location Data – Another way to fight against fraud is location data and the use of IP addresses to certify the location and identity of the consumer making the transaction. Outsource Your Payment Platform – Payments pages hosted by a reputable payment service provider are much more secure. One-time Passwords – During the checkout process, there will be a window to enter a one-time password which the consumer receives a text message on his/her mobile phone. The consumer enters the password within a short time frame to authenticate the transaction. This solution is especially effective against cyber criminals who steal credentials.
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E-Pay Security improves – but merchants remain cautious.
U.S. merchants are still reluctant to embrace 3D Secure technology in card-not-present transactions, even though it has vastly improved from the initial version.
3D secure technologies – namely Verified by Visa and SecureCode for MasterCard which offer an extra layer of protection for merchants and its customers. Merchant participation is mandatory to process certain cards in some countries.
