November 18th, 2013 by Elma Jane
Big players are entering the merchant cash advance business and the industry’s smaller players are maturing. Meanwhile, the market is growing with the help of automated clearinghouse transactions.
The industry has caught the attention of high rollers who are transforming merchant cash advance into a mainstream option for funding small to midsize businesses.
In the past two years, venture capitalists and hedge funds have invested tens of millions of dollars in long-standing merchant cash advance firms and startups alike.
Meanwhile, big players such as PayPal and the card brands have launched their own programs to provide working capital to merchants.
The business has changed so much in the five years, it’s almost not the same business anymore, says a hybrid ISO and merchant cash advance company based in New York.
CEO of Capital Stack LLC, a merchant cash advance company in New York, has been monitoring the industry’s growth on his DailyFunder blog. He estimates that a year ago, there were about 50 merchant cash advance funders and about $1.5 billion in funding. This year, that number is north of 120, and the funding volume has doubled to $3 billion.
Counting mainstream funders such as Amazon and PayPal, which offer products that follow the cash advance model, the numbers are closer to $5 billion.
Until now, ISOs were using cash advances as an acquiring tool for credit card accounts. An estimate that of the 20 million to 25 million businesses in the U.S., about 5 million accept credit cards. When ACH opened up the remainder of those businesses for loans, the funding volume went off the charts. Now it’s going to grow 50-fold in a 10-year period, just because there are so many more businesses that are approvable.
The popularity of cash advance is good news for ISOs, who might have an easier time pitching the product to merchants because they already know about it and know to ask for it.
A number of factors have coincided to make merchant cash advances more attractive.
Previously, cash advances were associated with luring merchants into a high-rate source of cash. Funders could charge any rates they wanted because the industry was so unregulated. As the industry has matured, the more disciplined companies have survived, while the others have fallen by the wayside, and with the recession causing fewer banks to offer traditional loans, the market is wide open for alternative funders of all shapes and sizes to enter the fray.
The industry has also outgrown the one-size-fits-all pricing that once defined it. Before, all lenders set high prices. Now, companies rely on risk-based pricing, which means better clients get better deals, and ISOs can offer more competitive pricing. That changed the dynamics of the industry.
But the real change in merchant cash advance, members of the industry say, has been the widespread use of automated clearinghouse payment transfers. It used to be that merchant cash advance was available only to companies that accepted credit cards. Now with more businesses accepting payments online via ACH, there is another mechanism for collecting from merchants.
It took some time for people to accept people going into their bank account and debiting their account. Five or six years ago, no one would have allowed someone to do something like that.
Today, everybody’s fundable, as long as you have a bank account. Gone are the days when ISOs had to walk away from potentially big deals because the merchant didn’t accept credit cards, or didn’t have enough processing volume. ISOs and merchants now have more flexibility to walk into just about any business and offer financing. That’s why it’s mainstream.
Posted in Best Practices for Merchants, Financial Services, Merchant Cash Advance Tagged with: accept credit cards, accounts, ach, acquiring, Amazon, approvable, automated, clearinghouse, credit-card, funders, funding, high rate, high rollers, ISO, merchant cash advance, PayPal, traditional loans, transactions, unregulated, venture capitalist, working capital
October 14th, 2013 by Elma Jane
First what is a Merchant Account? It is a type of bank account that allows businesses to accept payments by payment cards, typically debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions. In some cases a payment processor, independent sales organization (ISO), or member service provider (MSP) is also a party to the merchant agreement. Whether a merchant enters into a merchant agreement directly with an acquiring bank or through an aggregator such as PayPal, the agreement contractually binds the merchant to obey the operating regulations established by the card associations.
Merchant Account comes in 2 Basic Types – Aggregated Accounts and Dedicated Accounts.
Aggregated Merchant Account – such as those provide by PayPal that use a single merchant account to provide credit card processing for an entire portfolio of companies.
Dedicated Merchant Account – are provisioned specifically for your business.
Each has its Advantages and Disadvantages.
4 Key Points to Consider when deciding which type is the most advantageous for your small business.
1. Creditworthiness: To obtain a dedicated credit card processing merchant account your business will need to go through comprehensive underwriting. If you’re in a difficult to underwrite industry or if your business is very new and if it has a less than stellar credit history then an aggregated merchant account is the best choice. You still need to provide information about your business, underwriting for aggregated accounts is typically far less rigorous than for dedicated merchant accounts.
2. Funds Control: With an aggregated merchant account, transaction proceeds go to the service provider and are then deposited to your bank account at the provider’s discretion. There are no industry standards or rules that govern how an aggregated merchant account provider handles or disburses your money. The provider makes the rules, and can change them at will, so if you choose an aggregated merchant pay very close attention to the contract terms and any changes made to them. With a dedicated merchant account, transaction proceeds, less processing fees, are deposited directly into your business account. While the merchant account provider can correct errors, react to potential fraud and debit your account for customer “chargeback” claims. This must all be done based on industry-standard credit card processing rules.
3. Neighborhood: With an aggregated account, you’ll have no idea about the other companies processing transactions. If a good number of them engage in fraudulent activity, it is possible that the service provider’s processing account will be terminated and even honorable businesses like yours will lose credit card processing ability. If you do go with an aggregated account, it is very important to make sure that your provider is large enough to absorb fraud generated by a few bad apples.
If you’re using a small provider, try to get a list of the other business using the service and check them out to see if you want to live in the same neighborhood. With a dedicated merchant account the only company processing credit card transactions through it will be yours. You are in full control of keeping the account in good standing.
4. Speed: Getting a dedicated merchant account can take time. While there are some providers automating the process and providing same-day decisions. A typical application will take 48 hours to approve and additional time to integrate into a POS or electronic payment processing environment. Signing up for a credit card processing under an aggregated account service provider can usually be done in minutes, and it often comes with an online system that can have you actively processing payment within the hour.
Offering your customers the option to pay with a credit card is a great way to enhance revenue for your small business. Customers want the points associated with rewards cards, and they want to manage their own cash flow by floating balances or financing their purchases. Allowing them to use credit cards accomplishes both. So, give the customers what they want. If you don’t accept credit cards yet, now is a great time to start. Having made that decision, the next step is to obtain a merchant account for credit card processing.
The actual credit card processing rates you’ll be charged are a critically important factor as well. But as with most things, you get what you pay for. So don’t choose a low rate without also considering how the provider you select will impact your overall business.
For Merchant Account Services Please call National Transaction at 888-996-2273 or visit our website www.nationaltransaction.com to know more about our services.
Posted in Credit card Processing, Merchant Services Account Tagged with: account, accounts, acquiring, aggregator, card, cards, chargeback, credit, debit, electronic, environment, fees, financing, fraud, ISO, merchant, msp, payment, PayPal, POS, Processing, provider, transaction, underwriting
