July 22nd, 2014 by Elma Jane
Facebook has begun testing a buy button which lets users purchase products advertised on the social network. Meanwhile, Twitter is also stepping up its commerce game, acquiring payments outfit CardSpring.
Facebook users on desktop or mobile can now click a buy call-to-action button on ads and page posts to purchase a product directly from a business, without leaving the social network. Users can pay with a card that Facebook already has on file or enter new details and save them for future use or have them forgotten. No payment details are shared with advertisers. So far, the system is only being tested with a few small and medium-sized businesses in the US.
Separately, Twitter is also looking to strengthen its commerce credentials, buying CardSpring for an undisclosed fee. CardSpring provides an API designed to make it easy for developers to link digital applications to payment cards. It is expected that CardSpring’s technology will help merchants offer discounts in tweets, with customers entering their card details so that when they make a purchase at a later date, the saving is automatically applied.
Posted in Uncategorized Tagged with: api, card, card details, CardSpring, customers, desktop, digital applications, discounts, link, Merchant's, mobile, network, payment cards, payments, product, purchase, technology, twitter
April 7th, 2014 by Elma Jane
Integrate Cloud-Based Platforms
E-commerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more.
To operating smoothly, a merchant’s cloud-based apps should integrate with each other, to save time and to otherwise prevent data loss and ensure accurate reporting.
It’s important, therefore, to have an integration mindset when choosing and using software-as-a-service solutions.
Some tips:
Ask Around
As with evaluating any vendor for your company, go beyond the company’s website. Ask the vendor about other customers. Get references. Contact those companies and ask how the platform is working. Is it easy to set-up? Does it integrate seamlessly with other apps? How long does it take to transfer data from one app to the other? These are just some of the questions you need to ask when evaluating an app. Also check social media sites for any discussions pertaining to the program. Read what people are tweeting. Check relevant LinkedIn groups.
Check the Company’s Integrations Page or API
When evaluating a software-as-a-service (SaaS) solution, first determine if it integrates with the platforms that you’re already using. Pre-built integrations will save much time. Alternatively, if a company has an application programming interface (API), use it to integrate the app with your existing systems.
If you can’t find the integration you need or if you want to avoid the API option, contact the vendor directly and ask if it can make its platform sync with your existing solutions. Don’t underestimate the power of reaching out to your vendors.
Use Cloud App Integration Services
Another option is to use SaaS integration services. You have plenty of choices, depending on what you need to connect. If you just need to integrate two apps, like Dropbox to Gmail, for instance, you can use (IFTTT) If This Then That – a service that lets you assign triggers and actions to each app through a drag-and-drop interface. When one program does something, it will automatically trigger another app to perform an action. For example, you can create a recipe wherein all your Gmail attachments are automatically saved to your Dropbox folder. IFTTT is free to use, to integrate up to 80 apps.
A similar service, Zapier, lets you do the same thing, but on a larger scale. It supports more than 250 applications, including Salesforce, Zoho CRM, Xero accounting, Campaign Monitor email, and more. Zapier is free for five integrations. It also offers Basic, Business, and Business Plus plans that cost $15, $49, and $99 per month, respectively.
IFTTT and Zapier work well to integrate two cloud applications. However, if you’re running a combination of cloud and on-premise applications, or if you have an ecosystem of apps and data sources that have to connect and exchange data, you need more sophisticated options.
That’s where services such as Dell Boomi and SnapLogic come in. Like IFTTT and Zapier, these solutions use a drag-and-drop interface, but at a larger scale. They connect multiple combinations of cloud and on-premise applications.
Use Free Trials
Always test-drive your apps or integration services. Most SaaS platforms offer free trials. Take note of user-friendliness, functionality, and observe how they function with programs you already have.
Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, Financial Services, Internet Payment Gateway, Payment Card Industry PCI Security, Small Business Improvement, Visa MasterCard American Express Tagged with: api, apps and data sources, cloud applicaitons, cloud based applications, cloud based apps, cloud-based accounting, customer service, dropbox, e-commerce, ecommerce, exchange data, existing systems, gmail, integration, SAAS, salesforce, shopping carts, social media, software-as-a-service, sync, zapier
October 10th, 2013 by Elma Jane
Amazon has launched a service that enables its customers to pay on other e-commerce sites via their Amazon account data. Called ‘Login and Pay with Amazon,’ the service sells payment processing for participating retailers.
Amazon has more than 215 million active customer accounts. The Amazon payment service works on personal computers, smartphones and tablets. Site developers employ Amazon widgets and APIs, or application programming interfaces.
Login and Pay with Amazon enables companies to make millions of customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.
Amazon previously called its payment service Checkout by Amazon, but rebranded it Amazon Payments. In May, Internet Retailer wrote about Autoplicity.com’s experiences adding the Amazon payment tool.
Amazon says it will not share customers’ credit card information gained via the payment tool, and that it will cover purchases made through the service in the same way purchases are covered from Amazon.com.
“This [newly launched] service is more of a repackaging of Checkout by Amazon than as something new,” says a payments industry analyst. “Amazon has been a challenger to PayPal for some time in the Internet payments arena, but PayPal has the dominant market share. One key reason is that PayPal is not viewed as a direct competitor to the merchants it serves while Amazon often is.”
PayPal, part of eBay, is the clear leader in so-called alternative payments, used by 84% of consumers who pay online with alternatives to payment cards, according to a report earlier this year from Javelin Strategy & Research. The report, based on a 2012 survey, also showed that 42% of consumers pay with credit cards when making online retail and travel purchases, up from 40% in the 2011 survey, and 29% pay with debit cards, down from 30%.
The new Amazon service is a “great deal” more than a warmed-over Checkout.
He points out that the number of Amazon’s active accounts is much more than the active users of all eBay’s payment services. Including consumers with PayPal or Bill Me Later accounts, that base totaled 132.4 million in the second quarter, up nearly 17% from 113.2 million a year earlier, according to eBay. And Amazon’s customers trust the security of making payments through the e-retailer, and have grown accustomed to the convenience of doing so. Amazon is No. 1 in the Internet Retailer.
For e-retailers, it’s yet another payment method they might want to evaluate. “Amazon is a damn big brand. If you bring that many users along with [the payment service], then e-retailers will give it serious consideration. It will give PayPal some competition.
Posted in e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Amazon, amazon.com, api, application programming interface, checkout, credit cards, customers, debit cards, e-commerce, e-retailer, ebay, internet retailer, online, orders, payment methods, payment processing, payment service, PayPal, purchase, shoppers, travel purchases
