July 14th, 2014 by Elma Jane

French financial services company LCL has introduced a service that securely issues payment card PIN codes to customers via SMS texting. The programme has been introduced initially for cardholders who forget their confidential code when out shopping or withdrawing cash. In a second phase, the bank intends to extend PIN issuance to coincide with the mail-out of newly-created cards.

LCL is using Gemalto’s Netsize platform, which offers direct connections to more than 160 mobile operators globally for message delivery. LCL recognizes the mobile channel as a new opportunity to support their continued drive to optimize card activation rates and be the top-of-wallet choice for payment. Enabling cardholders to get their PIN code on their mobile phone prompts them to start using their banking card as soon as they receive it.

Posted in Best Practices for Merchants, Mobile Payments, Smartphone Tagged with: , , , , , , , , , , ,

June 12th, 2014 by Elma Jane

QR:  The Bridge to the Modern World

Involvement devices have come a long way from the time of Clearinghouse mailings, where you would peel off a label and stick it onto another page before dropping it back in the mail.

Today, print’s best involvement device is the QR code. It works as a portal or bridge into the mobile online world where the cataloger’s brand lives and breathes in real time. Even better, it can lead the customer from the catalog page to the checkout button on their smartphone within minutes.

The printed catalog delivers rich colors and a personal, tactile experience still not attainable through any mobile device. In many ways, though, it is a vestige of a bygone era, and an expensive one at that. Catalogers know this. Even the U.S. Postal Service also knows this. That’s why the USPS is running a postage discount promotion for the second year in a row this summer to encourage the use of QR codes by direct mailers.

Let’s take a quick look at the way a few catalogers are using QR codes.

Anthropologie

Anthropologie’s marketing strategy is more about selling a lifestyle than selling products. That explains why making it easy for customers to move toward actually buying something doesn’t seem like such a big priority in their catalog. They did not include a QR code anywhere. The closest they came was one line next to the address: For store information, go to www.anthropologie.com. Their 800 number, they do take phone orders is printed only once in tiny type, so having no QR code seems to fit in with their attempts to play hard to get. Marketing critique aside, by not using a QR code on their catalog, they are missing the opportunity to draw customers into closer involvement with their brand, whether or not they intend to make an immediate sale.

Best Practices

With these few examples in mind, it’s time to look at best practices for using QR codes in catalogs, which can be a two-sided equation. There is the technical aspect and the branding/selling aspect. As far as the technical side goes, customers need to use their smartphone to scan the code successfully, and the destination on the other end must be optimized for mobile access. Sometimes the hardest part is organizing the resources required to execute the backend side of things, especially if the goal is to make an immediate sale.

The main thing to consider is that QR codes work as a bridge and that bridge is a smartphone, iPad, or some other tablet with all their usual constraints (screen size, internet connection, quality of camera, QR reader app, user proficiency, etc.). Also, don’t assume that everyone has a QR reader or even knows what a QR code is. Especially in catalogs, where customers have been seeing postal service barcodes for years, people may assume that the pixelated square thing is just something else for the USPS to lose money on. Instead, including a brief call to action to scan the QR code should do the trick.

Crossing the Bridge

Getting customers to scan the QR code is only half the battle. Now you need to make sure they feel it was worth their while to scan. It’s all about the next steps in your customer relationship. If you have an Apple or Android app, then that’s where to send people if you know that you can convert sales successfully on mobile devices. Sending them to your Facebook fan page is an option too, but not a big win if a majority of your customers are already fans.

Special promotions, optimized for mobile access, will certainly earn your QR its keep. If your goal is to inspire a trip to one of your stores, then do what Brookstone does and send customers to a Google map with all store locations within a hundred miles. It’s also possible to send scanners to a dedicated page, again, optimized for mobile where you give them a number of options: Facebook, shop, app, etc.

Delia’s

By appealing to fashion-hungry American teens via retail stores, web, and catalog, Delia’s sold over $220 million in 2011. In the single catalog we looked at, Delia’s had a QR code on its back cover. When scanned, the code points to Delia’s Facebook page. That’s certainly one way to build involvement with the Delia’s brand, but it may not be the best. Delia’s has an Apple app with full e-commerce capabilities, so Delia’s could be missing out on the opportunity to help the customer cut to the chase and get straight to their virtual shopping bag. Still, at least they’re using the code. 

King Schools

Unless you’re a pilot in training or know one fairly well, you have probably never heard of King Schools. They offer more than 90 flight training courses, plus all sorts of accessories for pilots-in-training. They have no retail stores, but that’s all the more reason to mention them here, retailers can learn a lot from King Schools about how to use QR codes in their catalogs.

In the one catalog, King used a QR code on the front cover and the back cover. Now, the iPad shows enormous potential for use in general and commercial aviation, so King is smart to use their QR codes to point customers directly toward their mobile apps and offerings. In fact, King Schools uses QR codes on the Take Courses on Your iPad landing page itself.

In most cases it seems counterintuitive to display a QR code on a website for people to scan. After all, they’re already there. It’s a smart use of codes in this case, for two reasons. First, the codes lead the customer directly to the Apple app store, so it actually makes sense to scan the codes even though the customer is already on their website. The customer is now just a few clicks away from buying and installing the app. Second, there is one QR code for their app store in general, and then there are unique codes for individual apps.

Technicalities

The content in a QR code tops out at 4,296 alphanumeric characters, but catalogers only need a fraction of that to get the customer to where they want them. However, even when the character count is down to a few dozen, size does matter, because QR codes with more data embedded in them are more complex visually. This means that even smartphones with the latest and greatest optics will have trouble reading densely populated codes. Make sure the QR code is big enough. Even the simplest codes will frustrate the scanning process if they are too small or if there isn’t enough white space around them. Maybe a QR code isn’t the most photogenic thing in the world, so it’s a good challenge for catalog art directors to incorporate it into the design without shrinking it into oblivion.

More sophisticated catalogers will want to use personalized QR codes. Today, even local printers are likely to have the means to print unique QR codes for each recipient in a mailing. This creates the ability to track scans back to the individual, a marketer’s dream when it comes to one-to-one marketing relationships.

Innovation can get you traction within the social media realm and that’s money in the bank. Whether you’re a major catalog player or using QR for something completely different, always consider getting the marketing and PR people involved to leverage any novelty aspects of the application.

The benefits pile up quickly to those catalogers who take the time to get smart about QR codes. Thick catalog books can be thinned down a bit if QR codes succeed in pulling customers from the page and onto their site or apps, cutting postal costs for the millions of mailings every year. And, even if the cataloger doesn’t go to the extreme of printing unique QR codes, the branding value of offering that connection from the old-style printed piece to the dynamic world of interactive mobile technology makes it well worth the effort.

The ink needed to print a QR code on a major retailer’s catalog might weigh only a fraction of an ounce, but when used right, it’s worth its weight in gold. Too bad the majority of catalogs seem to be squandering the opportunity by underutilizing the code or worse, not including any at all. In a world where an integrated multi-channel approach is a must-have for any retailer to survive, the stakes of leveraging every opportunity for interaction are higher than ever.

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June 3rd, 2014 by Elma Jane

Apple announced new Touch ID API better known among the masses as fingerprint ID, which will allow app developers to use fingerprint authentication for mobile payments and other applications.

This means that in addition to protecting the mobile device itself, the technology can now be used also to secure individual applications on the device against unauthorized use. Customers could potentially use prints from different fingers to control different apps. For instance, right thumbprint for access to the device, left index finger for access to the mobile bank app within the device.

The new feature for third party software developers provides a logical progression for the removal of password protection across a range of applications, including payments.

Financial services providers who offer the convenience of a mobile application for their customers can now also offer said customers an additional layer of security for the information that application holds.

Posted in Credit Card Security, Mobile Payments, Smartphone Tagged with: , , , , , , , , , , , , , , , ,

May 13th, 2014 by Elma Jane

Walmart US, says: After listening to customers complain about the high fees and confusion associated with transferring money, we knew there had to be a solution. Walmart-2-Walmart brings new competition and transparent, everyday low prices to a market that has become complicated and costly for customers.

Walmart is taking on Western Union and MoneyGram through the launch of a low-fee store-to-store money transfer service. The retail giant has teamed up with Euronet Worldwide subsidiary Ria on the Walmart-2-Walmart service, which will enable customers to transfer money to and from more than 4000 stores when it launches next week. The partners say that their service is far cheaper than rivals, with just two pricing tiers: customers pay $4.50 for transferring up to $50 and $9.50 for sending up to $900. Walmart argues that its service will particularly benefit the tens of millions of America’s underbanked. The retailer has long had its sights on this market, teaming up with American Express in 2012 to launch Bluebird, a mobile-heavy alternative to bank debit and current accounts.

 

Posted in Best Practices for Merchants, Financial Services Tagged with: , , , , , , , , , , , , , , , , , ,

May 7th, 2014 by Elma Jane

NTC's Payment

NTC’s New Approach On Payment Processing brings Client Satisfaction

About NTC (National Transaction Corporation)
NTC is a credit card processing company that was built uniquely. Combining leading edge technology with passion for customer service, as well as service to help customers maximize the value of their merchant service program. NTC provides sales agents, financial institutions and merchants with benefits not available from other providers, such as next day funding with a late cut-off time and unparallel graphical and web-based reporting.
To learn more visit http://www.nationaltransaction.com or call 888-996-2273.
Marking a 65% increase over 2012 NTC now serves approximately 15,000 businesses.
This rapid growth was driven by the many unique benefits that NTC offers its merchants and sales partners, ranging from best technology to superior customer service.
The major differentiators made possible by NTC’s proprietary back-end processing system is the Next Day Funding Service. Because NTC connects directly to the following: Amex, Discover, MasterCard and VISA. This way sales partners and merchants are able to avoid the middleman and go straight to the source of all their processing needs. This also means that the merchants can batch out their terminal POS with one of the latest cut-off times in the industry by as late as 11:00 pm Eastern.
NTC’s another appealing factor to new sales partners and merchants is its merchant connect online reporting system. It provides 24/7 access to graphical account information through a system that is fast easy and secure. Merchants are now able to clearly see and understand their payment processing costs. ISO’s have access to sugar CRM to make notes and see Merchant Marketing Data. Card Numbers are secure on the banks server so our faculty has credentials to access the bank servers.
Independent sales organizations (ISOs) and Merchant sales professionals continue to choose NTC as their payment processing partner to obtain these unique benefits. In addition to industry-leading technology, NTC offers its merchants and sales partners a level of personalized support that is not easily found among other credit card processing companies. They get round the clock account and terminal support. Collective hard work and determination helped NTC grow faster in the industry, resulted in more loyal ISO sales partners who are submitting more applications. Looking forward for continued success for NTC, its sales partners and merchants.

 

Posted in Credit card Processing, EMV EuroPay MasterCard Visa, Financial Services, Merchant Account Services News Articles, nationaltransaction.com, Point of Sale, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,

October 29th, 2013 by Elma Jane

Three dimensions merchants must look for in a payment system PSP and ISO:

1. Ability to adapt and customize the solution.

2. Solutions that support broad range of payment methods.

3. Supports a full set of different channels and devices.

Difference between a PSP and ISO in the payments ecosystem? Online and Mobile Payments:

There are two types of merchant service providers and not all service providers are made equal, Processors and Resellers:

Resellers are known in the industry as Independent Sales Organizations (ISO’s) and/or Merchant Service Providers (MSP’s).

1) Resellers or ISOs – ISOs resell the products or services of one or multiple processors. They can also develop their own or aggregate other value added products and services. ISO’s range from a little sketchy to best in class providers.

2) Processors – Also known as Acquirers, processors are distinguished by their ability to actually process a transaction. To be a processor, a company must have the technical capability to receive transaction data from a merchant via a telephone line or the internet and then communicate with the appropriate financial institutions to approve or decline transactions. Processors must also be able to settle completed transactions through financial institutions in order to deposit funds into the merchant’s bank account.

Processors can be banks or non-banks. While processors do maintain a direct sales force of their own, they primarily work through ISOs to acquire and maintain their merchant base. A processor’s business model is really one of economies of scale. They’re volume shops. They essentially outsource the sales function to ISOs. The processing industry is highly concentrated with the top five processors maintaining over 70% of all transaction volume.

Types of ISOs: 

1. Banks – Banks of all shapes and sizes are ISOs. Banks entered into the merchant services business because it was a natural fit with their product and service offerings. It’s a way to increase revenue per customer. Most, but not all banks, will private label the services so that it’s difficult to distinguish whether they are a processor or ISO. The benefit of working with a bank is that you can consolidate your financial services. The drawback is, the you usually get out of the box solutions and service.

2. Non-banks – These types of ISOs range from some of the most dynamic and capable providers to firms who don’t represent the industry very well.

Industry Dynamics – There are a few dynamics that make the industry landscape quite interesting. First, there are very barriers to entry due to the lack of certifications, licenses, and capital requirements. Secondly, there really is no active regulatory body that oversees and enforces acceptable practices. So naturally, with these two market conditions, merchants need to be mindful and thorough in selecting a provider.

Processors versus ISOs In comparing the two, ISOs offer all of the products and services that processors do (because they are reselling) but processors can’t always offer the same products and services as ISOs. This is because ISOs can resell for multiple processors and can either develop their own technologies or aggregate solutions from other providers. ISOs have largely been the most successful creators of value-added services. ISO’s also tend to be smaller, which usually (but not always) leads to better customer service.

Processors are usually a safer bet for newer merchants that are still learning about the industry. Most still maintain what consider less-than-upfront pricing practices, but with their services it is less common to hear about some of the more serious problems that merchants encounter when they deal with the wrong ISO. As for price, in most cases, there really is very little to no difference. I argue, and fully disclose my vested interest, that in nearly any situation a best in class, non-bank ISO can provide more value than a processor.

Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Financial Services, Mail Order Telephone Order, Merchant Services Account, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

October 15th, 2013 by Elma Jane

What is an electronic check?

Electronic Check also known as Echeck – is an electronic version of a Paper Check. Electronic Checks allow merchants to convert paper check payments made by customers to electronic payments that are processed through the (ACH) Automated Clearing House Network. It’s a fast, efficient, and secure way to process check payments.

Because of the many benefits and increased security methods that electronic checks offer, this method of payment is quickly growing in popularity. In 2007, electronic check conversion increased by 30%, with more than 3.1 billion paper checks converted to echecks through in-store transactions. Familiarizing yourself with how electronic checks work, the benefits and security features they offer, and how you can get started with electronic check conversion will save you time and money and help you provide greater protection for your business and your customers.

How it works:

Electronic check conversion is a simple method of processing payments, and the changes to how you do business are minimal. One of this method’s greatest advantages is that you can electronically submit checks instead of having to physically take them to the bank, saving you time and increasing employee efficiency.

When you receive a paper check payment from your customer, you will run the check through an electronic scanner system supplied by your merchant service provider like National Transaction Corporation (NTC). This virtual terminal captures the customer’s banking information and payment amount written on the check. The information is transferred electronically via the Federal Reserve Bank’s ACH Network, which takes the funds from your customer’s account and deposits them to yours.

Once the echeck has been processed and approved, the virtual terminal will instantly print a receipt for the customer to sign and keep. Employees should mark the paper check as “void” and return it to the customer. Your merchant transactions will be available online for viewing with customized detailed reporting, which may vary in features depending on the merchant service provider you choose.

Using electronic check conversion to process your customers’ payments holds many benefits over paper checks:

Benefits:

1. Received Funds Sooner. Businesses that use electronic check conversion have funds deposited almost twice as fast as those using the traditional check processing method, with billing companies often receiving payments within one day.

2. Reduced Fraud and Fewer Errors. Echecks are processed using an automated system, which cuts down the number of people who must handle the check, reducing the potential for error and fraud. Merchant service providers (NTC) also maintain, monitor, and check files against negative account databases that store information about individuals or companies that have past records of fraud to help decrease fraudulent activity.

3. Reduced Processing Costs. In general, the cost to process an echeck is substantially less than that of paper check processing or credit card transactions. Echecks require less manpower to process and eliminate incidental costs such as deposit and transaction fees that accompany paper checks. With Echecks, you can save up to 60% in processing fees.

4. Sales Increase. If your business didn’t accept paper checks in the past, you can expand the payment options available to your customers and increase sales by offering echecks. If you are converting from accepting paper checks to echecks, you can still expand your customer base by being able to accept international and

out-of-state checks without the worry of fraud. Echecks require account validation and customer authentication processes that identify bad checks within seconds.

5. Safe, Simple and Smart. Electronic check conversion is easy to set up and relies on the ACH Network for processing, the same reliable and trusted funds transfer system that handles Direct Deposit and Direct Payment. Plus, echecks are a smart choice for the environment, helping to reduce more than 67.4 million gallons of fuel used and 3.6 million tons of greenhouse gas emissions created by transporting paper checks.

Increase security with electronic checks – Electronic check conversion leverages the latest information protection features such as encryption and message authentication. Because of this, many retail merchants, merchant service providers, and financial institutions consider it to be one of the most secure payment methods in the electronic payment processing industry.

 Authentication – Merchants must verify that the person providing the checking account information has the authority to use that checking account. There are a number of authentication services and products available to merchants, including:

Digital Signatures or Digital Certificates are a way of Encrypting information that gives the receiver a more reliable indication that the information was sent by the claimed sender. They are used by programs on the Internet to confirm the identity of a customer to concerned third parties, serving a similar purpose as a handwritten signature. Digital Signatures cannot be easily tampered with or imitated and are easily transportable, thereby making them a reliable method for verifying identity when implemented correctly. Digital Signatures are often used to implement Electronic Signatures, a broader term that refers to any Electronic Data that carries the intent of a signature.

Duplicate Detection and prevention is another way to reduce fraudulent activities. Financial institutions have software and operational controls in place to prevent duplication of the scanned electronic representations of customer checks.

Encryption The ACH Network automatically encrypts messages using 128-bit encryption and a secure sockets layer (SSL).

 Public Key Cryptography is an Encryption/Decryption Security Method that uses one key to Encrypt a sent message and another to Decrypt it. With Electronic Check Conversion, the Private Key is a secret mathematical calculation used to create the digital signature on the Echeck, and the Public Key is the corresponding key given to anyone who needs to verify that the sender signed the echeck and that the electronic transfer has not been tampered with. Public Key Cryptography is another way to ensure authenticity of the Electronic Transfer of Funds.

 What is the (ACH) Automated Clearing House Network?

The Automated Clearing House (ACH) Network is a funds distribution system that moves funds electronically from one entity to another. This highly reliable and efficient nationwide electronic network is governed by the rules established by the National Automated Clearing House Association (NACHA) and the Federal Reserve (Fed). The ACH payment system also handles debit card transactions; direct deposits of payroll, Social Security, and other government benefits; direct debit payments; and business-to-business payments.

How to get started with Echeck:

Useful advice to help make the implementation of electronic check conversion at your business run smoothly:

Choose a processing company that is well established in the market. While a competitive pricing package may also be of importance, having a processor that is reliable with a good reputation is essential.

Look for a processor that enables you to easily align your current business processes with your new electronic processing system. Ensure that you can easily export customer data and smoothly integrate the electronic payment processing system with your business management software.

Notify your customers that your business will begin using electronic check conversion to process payments. Federal rules require you to post a notification about this change in practice as well as to give your customers a takeaway copy of the notification. You must also provide customers a telephone number to request more information about electronic check conversion.

 

 

Posted in Electronic Check Services, Electronic Payments, Financial Services Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

October 10th, 2013 by Elma Jane

Merchant Cash Advance was originally structured as a lump sum payment to a business in exchange for an agreed upon percentage of future credit card and/or debit card sales.

Notion Merchant Cash Advance companies provide funds to businesses in exchange for a percentage of the businesses daily credit card income, directly from the processor that clears and settles the credit card payment. A company’s remittances are drawn from customers’ debit- and credit-card purchases on a daily basis until the obligation has been met. Most providers form partnerships with card-payment processors and take payments directly from a business owner’s card-swipe terminal.These Merchant Cash Advances are not loans – they are a sale of a portion of future credit and/or debit card sales. Therefore merchant cash advance companies claim that they are not bound by state usury laws which limit lenders from charging excessive interest rates. This technicality allows them to operate in a largely unregulated market and charge much higher interest rates than banks. This structure has some advantages over the structure of a conventional loan. Most importantly, payments to the merchant cash advance company fluctuate directly with the merchant’s sales volumes, giving the merchant greater flexibility with which to manage their cash flow, particularly during a slow season. Advances are processed quicker than a typical loan, giving borrowers quicker access to capital. Also, because MCA providers typically give more weight to the underlying performance of a business than the owner’s personal credit scores, Merchant Cash Advances offer an alternative to businesses who may not qualify for a conventional loan.

Usage Merchant cash advances are most often used by retail businesses that do not qualify for regular bank loans, and are generally more expensive than bank loans.  Competition and innovation led to downward pressure on rates and terms are now more closely correlated with an applicant’s FICO score.

Generally there are three different types of repayment methods for the business.

1. ACH (Automated Clearing House) Withholding: When structured as a sale, the finance company receives the credit card processing information and deducts its portion directly from the business’s checking account via ACH. When structured as a loan, the finance company debits a fixed amount daily regardless of business sales activity.

2. Lock Box or Trust Bank Account Withholding: All of the business’s credit card sales are deposited into bank account controlled by the finance company and then the agreed upon portion is forwarded onto the business via ACH (Automated Clearing House), EFT ( Electronic Funds Transfer) or wire. This is the least preferred method since it results in a one-day delay in the business receiving the proceeds of their credit card sales.

3. Split Withholding: When the credit card processing company automatically splits the credit card sales between the business and the finance company per the agreed portion (generally 10% to 22%). This is generally the most common and preferred method of collecting funds for both the clients and finance companies since it is seamless.

Opting for a merchant cash advance is a decision made by small business owners every day of the week across this country.  If you’re having a hard time establishing a business line of credit or getting approved for a business loan, a merchant cash advance may very well be the best option available to you to help you finance your business.

Here are reasons why a business cash advance makes sense.

A. Can take out more advances as advance is repaid

Most business loans will not be extended as you pay off your balance, but with a merchant cash advance, you can get more money as you pay off your advance.

B. Even with less-than-perfect credit, you can be approved

No worries about being approved if you have less-than-perfect credit, a high credit score is not a major factor in whether you are can receive business funding from a cash advance.

C. Flexible repayment terms – repayment is based on sales volume, not a flat rate

Some businesses can run into financial hardships with traditional business loans that require flat-rate monthly payments, but with merchant cash advances your monthly payments are dependent on your sales volume.  This means that if you have a slow month, you pay back less.

D. Frees up time because of the simple application/approval process

The application and waiting process for a business loan or even a business line of credit can be outstanding –sometimes you have to wait 30 days just to receive notice of approval from your application, add the wait time to the back and forth calls, document signing, etc – and it can be an arduous process.  However, by choosing a merchant cash advance, you can quickly qualify online or by phone.

E. Gives you more money in your pocket to improve cash flow

Cash advances can give you the opportunity to receive more money than you would be able to borrow from a bank.

F. Gives you money right away

With a merchant cash advance you literally can have your cash in as little as 72 hours from your applications approval – and most businesses get their funding in less than a week.   Now that’s a simple process

G. New business friendly

Many small business loans require that you have a well-established business (2 years or more) to even consider you for business funding.  With a cash advance, you can receive funding even if your company is newly in business.

H. No personal liability for repayment of the cash advance

Much unlike with business lines of credit and small business loans, you are not personally responsible for repayment of the advancement.

I. Non-restrictive usage on what you use the funding for

 Too many times business owners are restricted by what they can do with their business loans.  But, because a cash advance is designed to help you improve your cash flow, you can use your new funds wherever your business needs them.

J. Qualification is easier than with traditional business loans

Banks have a lot of stipulations for businesses that they loan money to or extend credit lines – cash advances have minimal qualifications and high approval rates.

Posted in Best Practices for Merchants, Merchant Cash Advance, Merchant Services Account Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

October 3rd, 2013 by Elma Jane

Here’s how typical credit card transaction works:
When a consumer pays with a credit card, the merchant sends the details of the transaction along with the credit card information to the merchant’s bank. The merchant’s bank forwards the information to the cardholder’s bank for approval. If approved, the cardholder’s bank sends the required amount to the merchant’s bank, minus the merchant discount rate. The credit card companies don’t receive any revenue directly from interchange rates. Instead they make their money by charging the banks fees for networks, transactions and other kinds of services.

Up until April 2008, interchange rates were simple and inflexible. At that point, the company decided to move to a more dynamic system.

Interchange rates now vary from card to card, depending on the types of services and incentives offered. Typically, premium cards, which come with rewards for things like travel, cost merchants more to process. The rates also vary by type of transaction, and even by type of retailer. At times, the card companies have, for example, set special rates for grocery and gas retailers in a bid to boost credit-card use in locations where cash and debit traditionally dominated. The card companies have also introduced a growing number of premium and even super-premium cards that cost merchants more to process. The cards appeal to consumers because they contain a number of attractive incentives, such as travel and other rewards. The changes in the rate structure followed a change in the credit card companies’ business model in the mid 2000s.

Visa and MasterCard evolved from private associations owned mainly by the banks they serviced to publicly traded, profit-driven entities beholden to a wide range of shareholders. Merchants say the fees they pay to accept credit cards are rising as a result and have become increasingly unpredictable. Critics of the credit card companies say the merchant is a powerless middleman in a system that entices consumers to use their cards and banks to reap the benefits.

The credit card companies say the system benefits everyone, including merchants, by providing a rapid, secure form of payment.

Every time you use your credit card to make a purchase, the merchant pays what is called the “merchant discount fee.” The merchant discount fee is calculated as a percentage of the good or service purchased. It can range from 1.5 per cent to 3 per cent. On a $100 item, for example, the merchant could pay a fee of between $1.50 and $3.The merchant discount fee covers a number of things, such as terminal rentals, fraud protection and transaction slips. But the biggest component of it is based on the interchange rate, which is set by the credit card companies.

In a complicated twist, the credit card companies don’t make any money from the interchange rate. The banks do. The interchange rate is what makes the credit card system work.  This rate ensures the banks have a financial incentive to issue and accept credit cards.

Posted in Credit card Processing, Electronic Payments, Merchant Services Account, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,

August 19th, 2013 by Admin

1. Use newer POS systems to reduce credit card fees.

2. Find out what percentage of your gross sales go toward credit card rates.

3. Perform a statement review at least annually.

Any time a customer uses a credit card to purchase services and goods the merchant pays various rates and fees processing those transactions. Most of these fees go to the bank issuing the credit card as they take on the bulk of the risk in credit card transactions. Visa, American Express and Discover own the network on which these credit card transactions are processed on and they receive part of the fee and percentage rate as well as establish these rates and fees. Finally the bank that provides merchant account services gets part of these rates and fees.

To a small business 2, 3, or even 4% might not sound like much but when these fees are on the gross total of sales they can be significantly higher than originally thought. For this reason it’s a great idea to assess your merchant account statement to see if rates are in line and that your most frequently used cards and transaction types are getting the best rate possible. By going over your statement, you can see exactly what you pay per transaction and get details about your most common transaction types and credit card used to get the process going. Knowing how to untangle the various levels of pricing rates and fees can be daunting if you don’t know what they mean. If you are unfamiliar with what these rates and fees mean on your statement companies like National Transaction can perform the review for you. Free of charge.

Ultimately the best thing to have is a merchant account service provider that will take the time to go over your business with an eye lowering your rates and fees. The savings can be significant. As a business grows it changes and there should be an ongoing strategy at maintaining the best processing rates and fees possible. Today with so many different credit card types, like rewards cards, airline miles programs and more it can pay off to check once or twice a year.

Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Merchant Services Account Tagged with: , , , , , , , , , , , ,