August 14th, 2014 by Elma Jane
To make a strong first impression on consumers, businesses need an impactful logo. Despite the importance of a logo, businesses with just a handful of employees often struggle to design a memorable one with their limited budgets. Fifteen percent of small businesses with five employees or less have no logo at all, with 56 percent of businesses having designed their own logos without any professional help.
A standout logo and impressive Web presence are important parts of building a brand even at the very early stages of building a business. The research revealed that more than a quarter of small businesses are planning on changing their logo in the next few months, and when thinking about logo design, it’s best to keep it simple.
Small business owners should choose a design that has staying power, but it’s important to be open to small iterations over time. Brands may need to refresh their logo as the company evolves, expands, and takes on new audiences just don’t lose sight of what makes your brand recognizable whether it’s a signature color or graphical element.
Here are some tips to help small businesses refresh their logo.
Ask your audience. Social media makes it easy to communicate directly with customers. Engage customers in the process by asking for input and even allowing them to judge potential designs.
Communicate the change. To avoid confusion, the refresh should be consistent at every touch point for customers. Ensure a seamless experience by communicating the change with employees and updating marketing materials.
Keep it simple. A complete brand overhaul may alienate customers, so less is more when it comes to a refresh. Focus on one or two elements and make subtle changes.
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