May 6th, 2014 by Elma Jane
MasterPass in-app payments is this latest offering from MasterCard to address the specific needs of the digital ecosystem. With MasterPass in-app payments, MasterCard is creating great experiences for consumers across all channels and all devices, and enabling merchants to reach new consumers in ways not possible in the pre-digital world.
MasterPass an in-app payments enabling consumers to make secure purchases within a mobile app has been announced by Mastercard. MasterPass in-app payments eliminate the need to store payment card credentials across numerous mobile apps, providing consumers with a fast and simple payment experience.
MasterCard is also developing a framework to make all payments using MasterPass as or more secure than anything, ensuring that consumers can benefit from the highest possible levels of security.
MasterPass in-app payments extend the capabilities of the current browser-based MasterPass digital service into the mobile app environment, and provide consumers with one secure direct relationship with their bank. Apps with MasterPass embedded in them enable consumers to complete a purchase with as few as one click or touch on their favorite connected device without leaving the app environment. MasterPass in-app payments will be made available to developers and merchants beginning in Q2 of this year.
Posted in Best Practices for Merchants, Digital Wallet Privacy, EMV EuroPay MasterCard Visa, Financial Services, Mobile Payments, Payment Card Industry PCI Security, Smartphone, Visa MasterCard American Express Tagged with: card credentials, consumers, digital service, in-app payments, MasterCard, MasterPass in-app payments, Merchant's, mobile app, payments, pre-digital, Security
