Know Your Business

There are numbers of guidelines issued for accepting card payments, and merchants are expected to understand them all. To avoid issues down the road know a few basic rules in order to keep your business going without being penalized.

There’s a lot of ways to process a credit card: In-store, online, and by phone. There’s also different ways to pay and different brands of cards.

In-store and Card-not-present policies.

In-Store Policies:

• Always verify that the person presenting the card is the cardholder
• Ask for a 2nd ID for comparison
• Cards are non-transferable, cardholder MUST be present for purchase
• Compare the signature on the back of the card with that of the person who presents the card
• Inspect the card to confirm that it’s not visibly altered or mutilated
• Validate the card’s expiration date

Online/Phone Payment Policies: Card-not-present transactions

• Card account number
• Card billing address
• CID (3 digits on back of card OR 4 on the front)
• Card expiration date
• Card member’s home or billing telephone number
• Card member name (as it appears on the Card)

Rules for Visa, MasterCard and Amex that merchants need to know:

• Never store cardholder data on any systems to help minimize the risk of fraud and protect your business from potential chargebacks.

Complying with Federal Laws, State Laws and PCI

• A merchant should be familiar with and abide by Federal Laws regarding accepting credit cards. The Fair Credit Reporting Act is the federal law that establishes the foundation of consumer credit rights. This law regulates the collection and use of consumer credit information by merchants.
• Check state laws on the use of consumer credit information and accepting credit cards. Not all states have additional laws that regulate credit card practices, but some (such as California) prohibit merchants from requesting/requiring a customer to provide any personal information (like their address or telephone number) on any form involved with their credit card transaction. So, it is advised that merchants inquire about further information in their particular state.
• The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies processing, storing, or transmitting credit card information uphold a secure environment. These rules essentially apply to any merchant that has a Merchant ID (MID). If you are a merchant that accepts credit card payments, you are required to comply with the PCI Data Security Standard, large or small businesses.

EMV Liability Shift Set By Visa and MasterCard as of October 1^st

U.S. banks and credit card companies are now using the EMV (Europay, MasterCard, and Visa) technology. The EMV liability shift for fraud carried out in physical stores with counterfeit cards belongs to the merchant if it has not yet upgraded its POS system to accept EMV-enabled chip cards. While issuers absorb losses under card-network rules, that burden will shift to acquirers in cases where the fraud occurs at merchants unprepared for EMV.

It’s good to know every aspect of your business. The above guidelines are part of a business that every merchants should be familiar with. The main reason for these rules is to protect your business and keep your customer’s payment card data safe and secure.

To start accepting more credit cards give us a call now at 888-996-2273. We have the latest terminals that’s EMV/NFC capable.

 

 

Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Payment Card Industry PCI Security Tagged with: amex, card network, card payments, card-not-present, chargebacks, chip cards, credit card, credit card companies, Data Security Standard, EMV, EuroPay, MasterCard, merchants, MID, Payment Card Industry, PCI-DSS, POS system, U.S. banks, visa

Don’t Be A Breakage…Avoid Losing Gift Card Value.

Americans love gift cards, but many of those pieces of plastic go partially or entirely unused. Some are lost or forgotten. Others simply are ignored once the balance drops to a few dollars or less.

A gift card’s unused value…known in industry parlance as spillage or breakage…long has meant big profits for the gift card industry .

But the Credit Card Accountability, Responsibility and Disclosure Act of 2009, better known simply as the Credit CARD Act, tightened rules on retailers, making it more difficult for stores to cancel unused cards or charge inactivity fees. That prevents retailers from quickly cashing in on breakage.

In addition, savvy consumers are catching on and appear to be finding ways to avoid losing breakage while getting the most out of their gift cards.

According to the most recent figures, about 1 percent of the total value of gift cards was predicted to go unused in 2013. That’s down from a record high of 10 percent in 2007. Some of the reduction in breakage is a result of growing cardholder realization that even though there’s only $2.12 on gift card, they got to find a way to use it.

However, even with the decline in breakage, around $1 billion worth of gift cards will be lost to fees and expiration dates or misplaced, shoved in a drawer or otherwise neglected this year. That’s a huge amount of money that consumers will not be able to use toward a new shirt, stuffed animal or bicycle.

Retailers love when people use gift cards because studies show that most customers spend more in the store than the card is worth. Breakage makes gift cards even more profitable: An estimated $127 billion in gift cards will be sold in 2014, even a small percentage of unused cards boost a company’s bottom line.

Those profits make it feasible for retailers to make some consumer-friendly moves, such as selling gift cards at a discount. However, most of the money goes toward other endeavors.

Wal-Mart may have a billion dollars (in unused gift cards) sitting there. Wal-Mart could go out and build 30 new superstores without borrowing a penny. They know those gift cards will come in eventually, but for now, they have the use of that money.

Ways to make sure you’re not ‘breakage’
The longer you let a card sit untapped, the less likely you are to use it. Here are eight ways to make sure your gift cards are not lost to breakage:

Give again. Instead of letting that last two bucks on a card go to waste, use it to make a donation. Stockpile cards and combine them into higher-value gift cards that are donated to the needy.

A Gift Card Giver founder, got the idea when he asked a group of acquaintances how many had unused gift cards sitting in their wallets. They literally started pulling out gift cards from their wallets, everyone had one.

The Gift Card Giver founder offered to redistribute the unused cards to the needy and a new nonprofit was born.

Give low-end cards as gifts. To make sure your gift card doesn’t languish in someone else’s wallet, consider purchasing cards at Walgreens and Wendy’s instead of Nordstrom and Saks. Practical gift cards, such as those for fast-food chains and discount retailers are used faster than cards to fine dining establishments and pricey department stores.

Corral your cards. Make sure you can quickly locate your cards by storing them all in the same place.

If you have too many cards to tuck into your wallet, stowing them in a durable plastic envelope. Or upgrade to a Card Cubby (about $24), which includes alphabetized tabs and is tiny enough to keep in a purse.

Plan your shopping ahead of time. Set up your e-mail program to send you a monthly reminder to use your gift cards. Think in terms of the week or month ahead, when will you be near the store? What items do you need there? Is there a gift you need for someone else? You are more likely to use the card if you know what you want ahead of time and can get in and out quickly.

Rethink general-purpose gift cards. Gift cards from credit card companies can be used anywhere you can use a credit card. But these cards also come with drawbacks.

Use-anywhere cards, known as open-loop cards  are more likely to come with startup fees and monthly inactivity fees that chip away at your balance. Many of these gift cards also include a valid through or good through date stamped on the front. Your card’s underlying value will not expire after that date, but you will have to call customer service for a replacement card, and that raises the risk that you will simply toss the card and your remaining balance.

Read the fine print. The CARD Act  prohibits gift card inactivity fees for the first year, and requires that gift cards cannot expire within five  years of when activated. State lawsmay extend additional gift card protections. That gives you a big, but not permanent cushion of time to use the cards.

Trade or sell your cards. If you get a card you know you will not use, a Hot Topic gift card, for instance, when you are more of an L.L.Bean type, use one of the many card-swapping and card-selling sites to get what you really want.

That is because with a Wendy’s and a Walgreens on practically every corner, such lower-end cards simply are more convenient to use. They also offer more value for your card. If you give a Wal-Mart gift card to your mailman, there are plenty of things to use it on.

Posted in Best Practices for Merchants, Gift & Loyalty Card Processing Tagged with: card-selling, card-swapping, cardholder, cards, consumers, Credit CARD Act, credit card companies, credit-card, customer service, customers, drawbacks, e-mail program, fees, gift card industry, Gift Cards, inactivity fees, lower-end cards, open-loop cards, retailers, startup fees, Wal-Mart gift card