June 5th, 2015 by Elma Jane
Traditionally, travel-related merchants have a difficult time obtaining merchant accounts. National Transaction Corporation (NTC) is a full service merchant account provider with extensive experience in the travel arena and related markets, servicing thousands of travel-related merchant accounts by specializing in non-cash electronic transactions. Our services include processing credit card transactions, gift card transactions, and e-commerce transactions, among others. We offer a full line of products including credit card terminals, cellular devices, supplies, and accessories for each model sold. We offer aggressive rates and pricing for mail/telephone order, retail/restaurant, wireless, and online transactions while specializing in the travel and high volume sectors of merchant processing, and we are proud to be the preferred merchant provider for ASTA.
NTC is dedicated to providing the highest caliber of service and solutions in the merchant processing industry. We actually answer the phone when you need assistance! NTC has a team of dedicated employees providing personalized service to each account holder and are available directly through their toll free number, never hidden behind a menu system. Our excellent service truly separates us from everyone else in the industry. The principals of NTC have extensive experience in the processing arena for over 25 years, with experience in all facets of operation, including credit cards, credit initiation, credit investigation, loss prevention, deployment, and customer and terminal support. We employ internal sales associates as well as independent sales agents who offer many opportunities through their referral reward services and Independent Sales Organization (ISO) programs.
NTC’s online gateway allows for processing transactions, reviewing account history, and interacting with various shopping cart and accounting applications such as QuickBooks, Peachtree, and many other titles. Reservation software such as Trams are compatible and integrate well with all National Transaction merchant accounts. Whether you are a travel agency or an independent agent, we offer many solutions that cater to the travel industry and will increase your revenue with quicker deposits into your bank account.
Travel environments are unique in that your transactions are usually keyed; there is almost always a delayed delivery period, and large ticket transactions are not uncommon since one card holder may be paying for multiple tickets. They also tend to be seasonal, with peak season months generating an unusual spike in their “average” monthly volume, and charge-back’s pose a potential threat by travelers who are unable to complete their trip. Combine even a few of these factors together and you have cause for a reserve, or even account termination. National Transaction Corp specializes in understanding what makes your transactions unique, as a travel agent, and how they affect your merchant account.
The importance of customer service is something that is over looked when merchants compare the overall cost of monthly fees with their merchant account. That is, until the moment they need assistance with their account. Whether searching for missing deposits, having problems processing transactions, issuing refunds, processing voids, or questioning their billing statement, a merchant should always remember you get what you pay for. If you wonder why they can offer you no monthly fee, they are offering you no LIVE customer support. Customer support for them will come via means of email. You will wait hours for answers, and even days for a simple confirmation or general email, let alone a resolution.
National Transaction Corporation has over 17 years of dedication and experience in providing quality solutions in the credit card processing arena. From internet e-commerce applications to food stamp processing, from small start up businesses to fortune 500 companies, NTC has a complete product selection to customize a solution to grow with your business. We at NTC pride ourselves on being a full service, member service provider. It is our mission to provide the same dedication and service in maintaining your business as you experience in us earning your business. NTC will provide service after the sale. It is that service that sets us apart! For more information, contact NTC for world class service and solutions.
Contact National Transaction Corporation today at 888-996-2273 to see how we can help you with your travel merchant account, or visit us online at www.nationaltransaction.com for more information.
by Elizabeth Cody (Travel Research Online)
Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, Gift & Loyalty Card Processing, Merchant Account Services News Articles, Merchant Cash Advance, Travel Agency Agents Tagged with: ASTA, bank account, billing statement, credit card terminals, credit card transactions, credit cards, customer service, deposits, e-commerce, e-commerce transactions, electronic transactions, gift card transactions, Independent Sales Organization, ISO, merchant account provider, merchant accounts, merchants, service provider, travel, travel agency, travel agent, travel industry
June 1st, 2015 by Elma Jane
It’s hard to pinpoint the exact reason why a customer decides to do business with your company, but more often than not, it is the moment the consumer or merchant chooses to trust the brand or company. With this, it makes sense for companies in any industry to prioritize transparency and truthfulness as critical components of customer service. If a company masters this, its merchants are less likely to feel the sensation of remorse, and it helps build long-term relationships that result in repeat business.
Here are a few pointers how can you master it and get you started:
Transparency begins with the team.
Company culture will reflect on the way employees do business with customers, it’s imperative to support trust and transparency among internal team.
To establish and protect a sense of trust among employees, NTC share knowledge and learnings in the company, this help our employees cooperate and allow such values to inform their interactions with vendors and most importantly, prospective customers.
The heart of an exceptional business is Great customer service
Usually, the reason behind customers loyalty is the company’s ability to exceed expectations and deliver attentive, holistic customer service. That’s why National Transaction exceed, because we answer the phone and we are very attentive to our Merchant’s needs.
Gather customer insights from a direct source.
Maintaining a focus on customer feedback is a major driver of success for companies of all sizes and industries. As a result, you can meet the needs of your projected audience, even when you’re facing competitors that provide a similar service.
NTC implements solutions to show that we truly care about our customer’s feedback.
As marketing and business evolve, company needs to get smarter if you want to be taken seriously by your customer. We take cues from our customers, that’s why National Transaction is growing.
Posted in nationaltransaction.com Tagged with: customer service, customers, Merchant's
May 28th, 2015 by Elma Jane
No such thing as FREE, but with National Transaction, Customer Relationship Management Software can be! Take advantage of technology and use it for your business success.
What is CRM? Customer relationship management is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support.
Free CRM comes in two categories: FREE, but limited, and OPEN SOURCE.
Free, but limited versions – set caps on the amount of free users, contacts, storage, extra features, or some combination.
Open source – offers an unlimited, fully functional CRM to users, is extremely customizable. Most open source CRM companies also offer a preconfigured version and/or installation and support for a price.
There are a whole host of affordable CRM options you should be considering even though not free, may be the perfect fit for your organization.
Each CRM system is different and each one will serve some companies better than others. CRM is a category that’s very rich in free and open source programs.
Why is the value of CRM great for Merchants?
It allows you to register your leads and contacts. You need some basic categories to make your data efficient so that you can implement your CRM strategy to fulfill their needs. With a CRM you can store and manage hundreds of clients and let a computer system handle the task of memory and recall.
You can track all customer interaction – A customer relations management system put all the pertinent client information in one central location that was easy to update and easy to see when other’s updated. All communication can be kept in one spot, nothing gets lost and you can now see and share with the rest of your team. This history builds a long-time relationship. Emails should be in your system, and not in each person’s mailbox.
Every time you make a call, send an email, or contact that customer or prospect you can update your CRM with their current status.
It reveals possibilities. Most companies keep their current supplier until they are ignored. That’s why keeping them alive and kicking in your CRM database is so important. And if you have an opt-in newsletter or a great seminar plan, their business might be yours for the next quarter.
It makes your most valuable asset – the customer data – remain. People change jobs. Have you ever experienced someone leaving you, and nothing is left behind? The pipeline wasn’t up to date. The contacts wasn’t updated. The important contacts wasn’t registered – because all relevant information was stored locally. Don’t let it happen. Customer relations systems help keep all conversations in one place and make it easy for you to quickly look back in time and see how things have progressed. See for yourself the progression of a client and their communication as well as your company’s notes and responses. You’ll be able to save more customers from leaving by catching something you would have otherwise missed, and you can learn from your history.
Posted in Best Practices for Merchants Tagged with: crm, CRM database, customer data, customer service, data, database, merchants, open source
May 12th, 2015 by Elma Jane
Our company’s goal is to make our customer happy. Our Merchant is very important with us. At National Transaction it’s all about our customer service. Yet many customers would rather than not contact a company for support, and this is especially true in the tech world. Customer finds the support experience as frustrating and time-wasting exercise.
We know this is true because we are customers ourselves. We’ve all felt that palpable sense of dread when we have to call a toll-free support number, expecting a massive, circular phone tree followed by a seemingly endless wait, and possibly a clueless rep when (if!) we finally do reach a human being.
It doesn’t have to be that way, at National Transaction we manage customer support delivery because we know we have an obligation to make it work. NTC’s teamwork-focused strategy and effective application of technology and data, can help our customer service do their jobs better.
How it works:
Apply lessons learned to continuously improve service – Some issues customers raise are a one-off, but many times, patterns emerge that can deliver insights on how the company could improve service for everyone.
It can be difficult for a single agent or manager to identify patterns, which is why a customer support platform with robust reporting capabilities is crucial to enable continuous service improvement.
In a crowded marketplace, excellence in customer support can be a key differentiator for a business. When customers reach out for support, they’re usually already stressed out about something that’s not working as expected. Far too often, their stress level increases while they’re attempting to get help, due to poorly designed business processes.
If your customers are stressed out, you can change that by taking a new approach. Make sure you know who they are when they reach out, and allow them to contact you on their own terms. Access your company’s collective expertise to quickly resolve the customer’s problems.
Be honest with the customer – A good customer support agent really does want to make things right for the customer, and that’s admirable. However, it’s important to avoid making commitments you can’t keep, which will serve only to increase the customer’s dissatisfaction in the long run.
Always be honest with your customers. If you can’t solve their problem immediately, give them an accurate time frame for a resolution, and let them know what steps you’re taking to address the issue. Record the commitment on a customer database so colleagues are up-to-date on your activities.
Be honest about what you can and cannot do, and take a look at the big picture, so you can improve service not only for the customer on the line but for everyone else.
Give customers multiple channels to access help – Customers have unique needs and individual preferences, Give them choices.
Know who your customers are – There are few among us who haven’t experienced the frustration of a poorly designed phone tree and the indignity of being shuffled from agent to agent and asked for our name, account number, product type and current service issue over and over again. Stop doing that to your customers.
Deploy a technology platform that incorporates a customer database with product and inventory information. That way, you’ll know who your customers are and what products they use when they call, and if you have to transfer them to another agent for help, the next agent will have that information too.
Use teamwork to solve customer issues – Chances are, someone in your company is capable of solving any problem a customer brings to the support team, but that person might not be on the phone. That’s why collaboration is so important.
There are software solutions that make collaborating across business units simple, and enable agents to view notes about past customer issues for clues to solving current problems. This not only helps your company solve the problem at hand, but also allows you to manage the entire relationship.
By following these steps, you can reduce your customers’ stress level and your own.
Posted in Best Practices for Merchants, nationaltransaction.com Tagged with: account, customer service, customer support, data, database, merchant, software, transaction
January 12th, 2015 by Elma Jane
Mobile Point of Sale (POS) systems have rocked the retail world and the trending topic when it comes to POS is all about the mobile kind. When one searches the term POS, nearly every article that comes up is all about mobile, and many seem to believe it will change the retail industry.
Is traditional POS on its way out? Not so fast.
While mobile POS is indeed a hot topic, it is likely to be an enhancement, rather than a replacement, to traditional POS
There is definitely a need and a place, for both.
Everyone was certain that dot.coms would eradicate brick-and-mortar stores; they are still alive and well, and traditional brick-and-mortar stores have, like traditional POS, embraced the Internet and allowed it to serve them in the capacity of extension.
Retailers everywhere have incorporated the Internet into their business model by creating multi-channel sales strategies, such as e-commerce, digital marketing, social media marketing, online product information, specifications, reviews and online customer service.
In addition to their online presence, these same retailers have started to bring the Internet in-house by integrating such services as customer centric promotions at point of sale, introducing loyalty programs and member registration, facilitating digital signage, offering e-receipts via email, and self check out centers; all at the traditional POS kiosk.
Why bother with mobile POS anyway?
While it is true that traditional POS systems won’t be going anywhere soon, and with good reason, mobile POS systems have allowed retailers to make great strides when it comes to efficiency and customer service, as well as customer satisfaction.
Since the advent of Mobile POS, companies have made big changes in the way they handle customer transactions in-store, thus affording faster checkout, waiting line reduction, consultative selling, and more.
The list of mobile POS benefits goes on and on:
Email Receipts: Better for the environment, more convenient for customers and faster to process. A digital purchase receipts sent via email tells the customer that you care about the earth and about them.
Expanded Reach: With mobile POS, your sales are no longer confined within the four walls of your brick and mortar store. Sidewalk sales, seasonal mall kiosks, and special sponsorship events are just a few examples of all the places you can take your retail sales to, with a POS in hand.
Inventory and Price Search: When customers can be assisted with finding an item color, size or availability on the spot, rather than having to wait in line to do so, it makes them happier. The same can be said for pricing. POS in the hands of store reps can go a long way toward customer satisfaction.
Inventory Return Stations: There is always a certain volume of returns, but that volume increases for retailers particularly after the holidays. The implementation of mobile POS allows for retailers to set up additional return stations in order to avoid long lines and customer frustrations.
Mobile POS goes Mobile: Your investment in your company POS system doesn’t need to be one size fits all, regardless of store traffic volume in one location or another. Retailers may opt to have a blow out sale in one location, thus require additional checkout power for that location for a specific period of time. With mobile POS, devises and licensing can be utilized throughout different store locations on an as needed basis.
Optional Seasonal Subscription: The great thing about mobile POS is that you needn’t pay for a POS system year round if you’re not using it year around. Seasonal spikes in retail sales warrant the additional cost of extra POS licensing and hardware, but the rest of the year your budget shouldn’t need to encompass more than what is needed. Mobile lets you better manage your overall POS investment.
Storewide Promotion Opportunities: Mobile POS has allowed retailers to drive sales in various sections of the store by holding demonstrations or promotions in different departments to tout products or services. Customers can be marketed, and sold to, on the spot.
The growing industry of mobile payments doesn’t stop at in-store mobile POS. Digital wallets like Google Wallet and Apple Passbook, mobile-to-mobile cell phone transfers, Near Field Communication (NFC) payments, mobile device credit card swipe and other emerging technologies are quickly changing our cash and credit card world.
What about traditional POS?
Mobile payment systems are indeed terrific. So, when should you consider going with traditional POS? The reality is, in addition to the aforementioned benefits of traditional checkout kiosk functions, there times when mobile POS simply will not suffice.
Mobile POS is great when a customer wants to choose and pay for one item while on the sales room floor, but what about when the customer has a multitude of items? Ringing up and bagging groceries, removing anti-theft mechanisms, neatly folding and bagging clothing items and managing the sales of numerous agents, stations or departments are just a few examples of situations that often require the traditional POS checkout station.
By combining traditional POS strategies with mobile POS flexibility, retailers can leverage the command of a complex, and multi-dimensional, marketing and retail sales management system.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: brick and mortar, credit card swipe, credit-card, customer service, digital marketing, Digital wallets, e-commerce, mobile device, Mobile Payments, mobile point of sale, mobile pos, multi-channel, Near Field Communication (NFC), POS, retail industry, social media
October 31st, 2014 by Elma Jane
It is a given that damage to a retailer’s reputation is one of the biggest negative outcomes from a big data breach. However, research said that customer service or the lack thereof, is a bigger turn-off for consumers than a data breach, and by a wide margin.
In April 2014 research, 75 percent of almost 800 survey respondents said poor customer service would have the greatest impact on a company’s reputation. Some type of environmental incident was the second most determining factor in reputational damage, at 33 percent, with a data breach coming in third at 30 percent.
Data breach management
According to the 2014 survey, businesses can do themselves the most good in the wake of breaches by explaining the potential risks or harms of the compromises, disclose the facts of the incidents and tell the unvarnished truth. Sixty-seven percent of respondents believe explaining the risks/harms to them of data breaches is the best way companies can improve communications, followed by fact disclosures and not sugar coating the message.
When asked what businesses could do to prevent customers from ending relationships with them following breaches, 41 percent said offering free identity theft protection and credit monitoring services would help out.
Consumer attitudes contradictions
When consumers are victimized by data breaches, their fears of also becoming victims of identity theft increase. Following a data breach, that fear nearly doubles. Furthermore, following breaches, victimized consumers in the survey said that their identities were at risk for years or forever.
But curiously enough, when consumers received data breach notifications that they may have been victimized, 32 percent of respondents ignored the notifications and took no action and only 18 percent followed the advice provided in the notifications.
Nevertheless, most consumers seem to recognize what types of data are the most sensitive and would cause the most stress and financial damage if compromised. Respondents said the compromise of Social Security numbers would lead to the most potential damage, followed by password/PIN and bankcard account information.
If you are out of business because of financial impact the data breached cost you. How good is your service? Losing even a single customer can be very costly. It’s critical for companies to turn a complaint into a positive for the customer and for the company moving forward.
Posted in Best Practices for Merchants Tagged with: bankcard account, consumers, credit monitoring services, customer service, data breach, password/PIN
September 30th, 2014 by Elma Jane
Email remains king in the types of digital marketing businesses. Fifty four percent of businesses view email as the most effective form of Internet marketing. However, a number of other types of digital marketing tactics aren’t far behind. More than 40 percent of the businesses surveyed believe optimized websites and blogs, search engine optimization (SEO) and social media are among the most successful online marketing tactics. Mobile marketing and e-commerce marketing are viewed as the least effective forms.
Contributing to email marketing’s success is the ease in which it is conducted. Eleven percent of the businesses surveyed thought email was one of the most difficult types of digital marketing to execute. Social media tops the list, with nearly 50 percent of businesses saying it was the hardest to accomplish.Content marketing and SEO were among the other toughest tactics to execute. Overall, the vast majority of businesses using some form of digital marketing report seeing positive results from it.
Businesses have a wide range of motives for using Internet marketing. Wanting to increase customer engagement, sales revenue, leads for their sales teams and brand awareness were the most important reasons. Reducing marketing and customer service costs are surprisingly least important. Majority of the businesses believe their digital marketing efforts are only getting better. In order to achieve all of their goals, there are a number of challenges businesses are facing:
The most challenging obstacle to success is clearly the lack of an effective digital marketing strategy.
Followed by an inadequate budget to fund programs.
Other challenges business must overcome to achieve better digital marketing results include a lack of training and expertise.
Inability to prove a return on investment and increasing competition.
Posted in Best Practices for Merchants, e-commerce & m-commerce Tagged with: Content marketing, customer service, digital marketing, digital marketing businesses, e-commerce marketing, email, Internet marketing, Mobile marketing, search engine optimization, SEO, social media, websites
September 24th, 2014 by Elma Jane
The CVV Number (Card Verification Value) on your credit card or debit card is a 3 digit number on VISA, MasterCard and Discover branded credit and debit cards. On your American Express branded credit or debit card it is a 4 digit numeric code.
The codes have different names:
American Express – CID or unique card code.
Debit Card – CSC or card security code.
Discover – card identification number (CID)
Master Card – card validation code (CVC2)
Visa – card verification value (CVV2)
CVV numbers are NOT your card’s secret PIN (Personal Identification Number).
You should never enter your PIN number when asked to provide your CVV. (PIN numbers allow you to use your credit or debit card at an ATM or when making an in-person purchase with your debit card or a cash advance with any credit card.)
Types of security codes:
CVC1 or CVV1, is encoded on track-2 of the magnetic stripe of the card and used for card present transactions. The purpose of the code is to verify that a payment card is actually in the hand of the merchant. This code is automatically retrieved when the magnetic stripe of a card is swiped on a point-of-sale (card present) device and is verified by the issuer. A limitation is that if the entire card has been duplicated and the magnetic stripe copied, then the code is still valid.
The most cited, is CVV2 or CVC2. This code is often sought by merchants for card not present transactions occurring by mail or fax or over the telephone or Internet. In some countries in Western Europe, card issuers require a merchant to obtain the code when the cardholder is not present in person.
Contactless card and chip cards may supply their own codes generated electronically, such as iCVV or Dynamic CVV.
Code Location:
The card security code is typically the last three or four digits printed, not embossed like the card number, on the signature strip on the back of the card. On American Express cards, the card security code is the four digits printed (not embossed) on the front towards the right. The card security code is not encoded on the magnetic stripe but is printed flat.
American Express cards have a four-digit code printed on the front side of the card above the number.
MasterCard, Visa, Diners Club, Discover, and JCB credit and debit cards have a three-digit card security code. The code is the final group of numbers printed on the back signature panel of the card.
New North American MasterCard and Visa cards feature the code in a separate panel to the right of the signature strip. This has been done to prevent overwriting of the numbers by signing the card.
Benefits when it comes to security:
As a security measure, merchants who require the CVV2 for card not present payment card transactions are required by the card issuer not to store the CVV2 once the individual transaction is authorized and completed. This way, if a database of transactions is compromised, the CVV2 is not included, and the stolen card numbers are less useful. Virtual Terminals and payment gateways do not store the CVV2 code, therefore employees and customer service representatives with access to these web-based payment interfaces who otherwise have access to complete card numbers, expiration dates, and other information still lack the CVV2 code.
The Payment Card Industry Data Security Standard (PCI DSS) also prohibits the storage of CSC (and other sensitive authorization data) post transaction authorization. This applies globally to anyone who stores, processes or transmits card holder data. Since the CSC is not contained on the magnetic stripe of the card, it is not typically included in the transaction when the card is used face to face at a merchant. However, some merchants in North America require the code. For American Express cards, this has been an invariable practice (for card not present transactions) in European Union (EU) states like Ireland and the United Kingdom since the start of 2005. This provides a level of protection to the bank/cardholder, in that a fraudulent merchant or employee cannot simply capture the magnetic stripe details of a card and use them later for card not present purchases over the phone, mail order or Internet. To do this, a merchant or its employee would also have to note the CVV2 visually and record it, which is more likely to arouse the cardholder’s suspicion.
Supplying the CSC code in a transaction is intended to verify that the customer has the card in their possession. Knowledge of the code proves that the customer has seen the card, or has seen a record made by somebody who saw the card.
Posted in Best Practices for Merchants, EMV EuroPay MasterCard Visa, Point of Sale, Visa MasterCard American Express Tagged with: (Card Verification Value), (CVC2), American Express, atm, authorization data, bank/cardholder, card holder data, card identification number, card issuers, Card Not Present transactions, card number, card numbers, card security code, card validation code, card-not-present, card-present transactions, cardholder, cards, cash advance, chip cards, CID, code, Contactless card, credit, credit-card, CSC, customer, customer service, CVC1, CVV Number, CVV1, CVV2, Data Security Standard, debit, debit card, debit cards, device, Diners Club, Discover, fax, gateways, iCVV or Dynamic CVV, individual transaction, internet, issuer, JCB credit, magnetic stripe, mail, MasterCard, merchant, payment card, Payment Card Industry, payment card transactions, payment gateways, PCI-DSS, Personal Identification Number, PIN, point of sale, post transaction authorization, security codes, telephone, terminals, unique card code, virtual terminals, visa, web-based payment
September 18th, 2014 by Elma Jane
Americans love gift cards, but many of those pieces of plastic go partially or entirely unused. Some are lost or forgotten. Others simply are ignored once the balance drops to a few dollars or less.
A gift card’s unused value…known in industry parlance as spillage or breakage…long has meant big profits for the gift card industry .
But the Credit Card Accountability, Responsibility and Disclosure Act of 2009, better known simply as the Credit CARD Act, tightened rules on retailers, making it more difficult for stores to cancel unused cards or charge inactivity fees. That prevents retailers from quickly cashing in on breakage.
In addition, savvy consumers are catching on and appear to be finding ways to avoid losing breakage while getting the most out of their gift cards.
According to the most recent figures, about 1 percent of the total value of gift cards was predicted to go unused in 2013. That’s down from a record high of 10 percent in 2007. Some of the reduction in breakage is a result of growing cardholder realization that even though there’s only $2.12 on gift card, they got to find a way to use it.
However, even with the decline in breakage, around $1 billion worth of gift cards will be lost to fees and expiration dates or misplaced, shoved in a drawer or otherwise neglected this year. That’s a huge amount of money that consumers will not be able to use toward a new shirt, stuffed animal or bicycle.
Retailers love when people use gift cards because studies show that most customers spend more in the store than the card is worth. Breakage makes gift cards even more profitable: An estimated $127 billion in gift cards will be sold in 2014, even a small percentage of unused cards boost a company’s bottom line.
Those profits make it feasible for retailers to make some consumer-friendly moves, such as selling gift cards at a discount. However, most of the money goes toward other endeavors.
Wal-Mart may have a billion dollars (in unused gift cards) sitting there. Wal-Mart could go out and build 30 new superstores without borrowing a penny. They know those gift cards will come in eventually, but for now, they have the use of that money.
Ways to make sure you’re not ‘breakage’
The longer you let a card sit untapped, the less likely you are to use it. Here are eight ways to make sure your gift cards are not lost to breakage:
Give again. Instead of letting that last two bucks on a card go to waste, use it to make a donation. Stockpile cards and combine them into higher-value gift cards that are donated to the needy.
A Gift Card Giver founder, got the idea when he asked a group of acquaintances how many had unused gift cards sitting in their wallets. They literally started pulling out gift cards from their wallets, everyone had one.
The Gift Card Giver founder offered to redistribute the unused cards to the needy and a new nonprofit was born.
Give low-end cards as gifts. To make sure your gift card doesn’t languish in someone else’s wallet, consider purchasing cards at Walgreens and Wendy’s instead of Nordstrom and Saks. Practical gift cards, such as those for fast-food chains and discount retailers are used faster than cards to fine dining establishments and pricey department stores.
Corral your cards. Make sure you can quickly locate your cards by storing them all in the same place.
If you have too many cards to tuck into your wallet, stowing them in a durable plastic envelope. Or upgrade to a Card Cubby (about $24), which includes alphabetized tabs and is tiny enough to keep in a purse.
Plan your shopping ahead of time. Set up your e-mail program to send you a monthly reminder to use your gift cards. Think in terms of the week or month ahead, when will you be near the store? What items do you need there? Is there a gift you need for someone else? You are more likely to use the card if you know what you want ahead of time and can get in and out quickly.
Rethink general-purpose gift cards. Gift cards from credit card companies can be used anywhere you can use a credit card. But these cards also come with drawbacks.
Use-anywhere cards, known as open-loop cards are more likely to come with startup fees and monthly inactivity fees that chip away at your balance. Many of these gift cards also include a valid through or good through date stamped on the front. Your card’s underlying value will not expire after that date, but you will have to call customer service for a replacement card, and that raises the risk that you will simply toss the card and your remaining balance.
Read the fine print. The CARD Act prohibits gift card inactivity fees for the first year, and requires that gift cards cannot expire within five years of when activated. State lawsmay extend additional gift card protections. That gives you a big, but not permanent cushion of time to use the cards.
Trade or sell your cards. If you get a card you know you will not use, a Hot Topic gift card, for instance, when you are more of an L.L.Bean type, use one of the many card-swapping and card-selling sites to get what you really want.
That is because with a Wendy’s and a Walgreens on practically every corner, such lower-end cards simply are more convenient to use. They also offer more value for your card. If you give a Wal-Mart gift card to your mailman, there are plenty of things to use it on.
Posted in Best Practices for Merchants, Gift & Loyalty Card Processing Tagged with: card-selling, card-swapping, cardholder, cards, consumers, Credit CARD Act, credit card companies, credit-card, customer service, customers, drawbacks, e-mail program, fees, gift card industry, Gift Cards, inactivity fees, lower-end cards, open-loop cards, retailers, startup fees, Wal-Mart gift card
September 12th, 2014 by Elma Jane
Over the last couple of years, Big Data has become a huge buzzword in the business world. Whether this data comes from social networks, purchase histories, Web browsing patterns or surveys.
The vast amount of consumer information that brands can gather and analyze has allowed them to improve and personalize their customers’ experiences. But for all the attention Big Data has received, many companies tend to forget about one application of it…Employee Engagement.
When done in the right way, tracking, analyzing and sharing employee performance metrics can be very beneficial for both you and your staff. One of the things that is very powerful is being able to analyze real-time information, boil it down into performance data and empower employees with reports from that data. If you can provide employees with data to do their job better in a succinct, actionable way, it’s very motivating.
The more Big Data can be incorporated into an intimate individual experience, the better. This demonstrates to the employee that the experience is not just off the shelf and that it is relevant to the person. This personal relevance is shown to deliver higher engagement.
Applying Big Data analytics to employees’ performance helps identify and acknowledge not only the top performers, but the struggling or unhappy workers as well.
If you want to introduce analytics technology to your employee engagement strategies, below are a few tips to help you.
Find a program that integrates with your current systems. For any new software that you implement within your company, it’s important to make the transition as seamless and simple for your employees as possible.
The software has to work where the employees work already. You can’t make them switch tasks and go to another platform to aggregate the data stream. The software should genuinely assist the end user. Your choice of software should be a grassroots decision, and you should have buy-in from your employees before you ask them to use the new system.
Consider how employees will view themselves and others. Once you introduce performance and engagement analytics into your company, you’ll have to consider how that program fits into employee relationships and workplace culture as a whole.
A company needs to take into consideration the actions of the employee’s co-workers and how to make these data points of interest to the employee. This helps to foster a respected and trusting engagement experience and data needs to be used to build trust. No matter what solution you choose, an analytics program moves you away from the traditional manual reporting process of performance measurement; helping make your staff more efficient, motivated and engaged.
Business software is in the beginning stages of being useful for performance measurement. Businesses have not pushed for innovation as hard as consumers have, but now that’s starting to change. Think about business processes in a different way and gather data in a way that matters.
Select and focus on the most important metrics.Analytics programs can pull and process data for a large number of metrics. Even when applying Big Data to customer service, many businesses struggle to keep up with the volume of information pouring in. Narrowing down your focus to only the most important key performance indicators (KPIs). Don’t introduce too many metrics, it becomes too difficult and confusing. If you can boil it down to some very simple statistics, like a score that incorporates the elements you want, everyone can focus on consolidated KPIs.
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