June 25th, 2015 by Elma Jane
A product or service using a credit card or debit card should be efficient, fast and most importantly safe. There are a lot of regulations in place to make sure that the processing of payments using a card is safe and secure. One of the way is the EMV (Europay, MasterCard and Visa) technology, where payment cards used in an ATM and POS Terminals have been embedded with microchips. This form of payment technology has long been in use and is widely accepted in many regions such as Europe, Canada and Asia Pacific. The US, which is considered to be the largest number of plastic card users is one of the countries that have not yet fully optimized this otherwise global standard.
Advantages Of EMV – EMV embedded chip is a lot more secure than the traditional magnetic stripe, especially when it comes to face-to-face credit/debit card transactions. Credit card fraud is rampant, but using this embedded chip has added another layer of protection against consumer fraud. Once the card has been inserted into a terminal, the payment will then be authenticated and processed using the EMV network. The chip within the card is hard to duplicate.
What Does This Mean For Your Business? – You will create more credibility and garner more customers in the market place by utilizing this more safe and secure payment method. There will be increased in consumer confidence.
What Happens When You Don’t Upgrade? – There is a Liability Shift. Currently, If a payment processing transaction has been approved and it turns out to be fraud, it’s the card issuer loss. With the new rule, liability shifts to merchants who has not implemented the EMV technology. When fraud happens, the responsibility falls on the business owner who makes the transaction.
How To Prepare Your Business For EMV? – Upgrade your terminal. Contact National transaction and we’ll help you prepare your business for the EMV migration.
Upgrading your current payment processing system is easy with NTC.
Give Us A Call Now! 888-996-2273
Check our website http://nationaltransaction.com click Demos and Videos to learn more!
Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Point of Sale Tagged with: atm, card, chip, credit card, Credit card fraud, debit card, Debit Card transactions, EMV, EMV migration, EMV network, EuroPay, magnetic stripe, MasterCard and VISA, merchants, microchips, payment, payment cards, payment processing, payment technology, payments, POS terminals, terminal
Cashless electronic payments are the latest rage. Estimates for smartphone payments using NFC chips is expected to explode, though many estimates are being adjusted. The technology seems to be expected but digital wallet offerings are lacking for sure. AT&T customers still cannot use the default Google Wallet app, and ISIS is in a forever Beta mode. Starbucks seems to have embraced NFC based electronic transactions as well as digital wallet providers Lemon, LevelUp and others. Sprint adopted Google Wallet early on, while Verizon, AT&T and T-Mobile users have been waiting for ISIS to come out of beta in Texas and Utah test beds. The other half of the problem, adoption, is slow as merchants need to invest in new credit card terminals and readers that incorporate the NFC technology to be able to accept these digital payments. Read more of this article »
Posted in Electronic Payments Tagged with: AT&T, Cashless electronic payments, Debit Card transactions, Gift Cards, Google Wallet app, GPS, Lemon, LevelUp, Loyalty Programs, MicroChip Payments, nfc, NFC chips, Offerings, RFID, smartphone, T-Mobile
