November 8th, 2013 by Elma Jane
If you want to make the most out of your shopping adventures, you need to have a credit card that helps you save money. The question is, which option is better for you? Some people automatically think about store credit cards, and others go for cash back credit cards. Before you apply for a card, assess which type of card would be more beneficial for your personal needs.
Cash Back Credit Cards
The main perk to having a cash back credit card is the fact that you can use it anywhere. It still acts as a traditional credit card. The only difference is that you get rewards from the money you spend on it. The average cash back credit card offers 1% cash back on all purchases. Some may also pay an additional 2% to 5% cash back on select purchases made with the card. Example, the Citi ThankYou Preferred Card offers 2 reward points per $1 spent on dining and entertainment. Blue Cash Everyday card from American Express offers 3% cash back at supermarkets, 2% cash back at gas stations and 1% on all other purchases. You could earn a great deal of your money if you choose the right cash back card and use it correctly.
The problem with cash back credit cards is that the rewards structure can sometimes be confusing. The Discover It Card features an attractive rewards program, but its 5% cash back offer changes every three months. It may be on home improvement purchases during one quarter, but during another quarter, it may be applicable on purchases at gas stations and for holiday shopping. You have to keep up with the rewards calendar to get the most out of your credit card. You also have to consider any fees associated with your credit card. Some cash back cards on the market have an annual fee, and many have a slightly higher interest rate than the average card. Review the terms of any card you are considering for so you can pick the perfect one for you.
Store Credit Cards
Store credit cards are usually easy to apply for and just as easy to obtain. Some of them can be used like regular credit cards, and others have to be used at a specific store. For instance, the traditional Walmart credit card can only be used at Walmart, but the Walmart Discover card can be used anywhere Discover is accepted. You need to know this about your card before applying for it. Many people get a store credit card because they receive some type of introductory offer when they apply for one. You might be able to save 10-15% off your initial purchase, or you might get a certain amount of cash back after making your first purchase. These offers are designed to lure you into getting a card, even though you may never use it again. What you may not realize in the euphoria of the introductory offer is the very high interest rate you typically have on a store credit card.
When you start looking at store credit cards, consider what kind of rewards you can get and how those rewards are accumulated. Do they only come from purchases at that store, or do they come from any transaction? Are you required to use rewards in the store, or can you use them online? Does the card have an annual fee? You must go through this type of analysis before deciding if a store credit card is worth getting.
Are Cash Back Credit Cards Better Than Store Credit Cards?
In our opinion, yes. This isn’t because we’re biased towards cash back cards. We just like the idea that you can earn rewards wherever you make a transaction. You aren’t limited to one store, either in the way you spend money or the way you collect your rewards. In addition, store cards usually have a higher interest rate. With that said, there are people who benefit from store credit cards because they shop at those stores all the time. If you spend thousands of dollars a year at Lowe’s for your construction company, a Lowe’s credit card may provide substantial savings for your business.
Don’t get overly excited when you reach the checkout counter. That one-time savings on a store credit card may not be worth it in the end. Think over your shopping habits and see if a cash back credit card is more suited for your needs. If so, you have plenty of them to choose from.
Posted in Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: %, accumulated, American Express, annual, assesses, average, beneficial, calendar, cash, cash back, checkout, credit cards, dining, Discover, earn, entertainment, fee, improvement, interest, lowe's, market, money, online, pay, points, preferred, purchases, quarter, rate, rewards, savings, shopping, store, traditional, transaction, walmart
October 3rd, 2013 by Elma Jane
National Transaction Gift Card Programs
Features & Benefits
Why National Transaction Gift Card? A gift card program offers you a great opportunity to boost sales by increasing customer loyalty and enhancing your business brand. Gift cards are used like credit cards and can be loaded with any dollar amount. NTC offers customized gift card processing merchant services tailored to your gift card processing needs. It’s secured and easy to manage.
Benefits to Consider:
Brand Building and Loyalty Gift cards can be a great source of advertising for your business. Gift cards are re-loadable; customers often reload them and continue to use them.
Cash Flow Enhancement Prepaid gift cards are purchased prior to customers receiving their goods and services from you. You can re-invest these dollars back into your business. Earn money; research shows that customers tend to spend more than the value of the gift card.
Easy to Manage Merchant gift cards are easy for your customers to use and easy for your employees to issue and redeem, as they work similar to credit cards.
Eliminate or Remove Cashback Don’t have to use the full balance of the card – the balance remains on the card. It can be issued for returned merchandise, thereby reducing fraud. Gift cards can only be activated by swiping through a POS terminal.
Get and Bring New Customers Using gift cards as presents (e.g. Showers, Mother’s Day, Birthdays, Graduation and Christmas) is more popular than ever before. Offering a gift card program can help bring new customers to your business, thereby increasing sales.
Increasing Brand Awareness Gift cards customized with your business name or logo are an effective way to advertise your business and leave a lasting impression with customers.
Electronic gift card vs paper certificates? An electronic gift card solution provides a number of benefits over certificates, such as:
Minimize Fraud – card are difficult to duplicate while paper certificates can be photocopies or duplicated. Save Money – cards can be reloaded. Paper certificates can only be used once. Save Time and Maximize Efficiency – gift cards can be loaded and redeemed easily, and provide electronic reporting. Paper certificates require manual work.
NTC Gift Card Operations How does a Gift Card work? Cards are activated through your NTC merchant account with a dollar value requested by your customer and not dependent on things like proprietary equipment. Once the card is activated, it’s ready to use as payment at your location.
Are my Gift Cards reloadable? Yes, and may be reloaded as many times as you wish. You may consider offering an incentive to thank your customers for their loyalty. Incentives can range from providing a free product or service from your store.
What NTC Merchant Services terminals do I need to process NTC Gift Cards?
Your NTC Gift Card will function on any Standalone, Wireless and Bluetooth terminals.
Card Ordering/Design
What is the standard gift card size? Most gift cards are the exact same size as a credit card:
What options do I have to advertise my business name on my cards?
To help promote and advertise your business brand on your cards, you can choose one of these options:
Basic – Include your company’s name, address and phone number on a pre-selected style. Standard – You can choose from an attractive selection of pre-designed card styles. Add a single color logo or customized text in your choice of font style and color.
Custom Cards – Custom cards designed by you or with our help, invest with style.
How long does it take for me to be set-up and receive my gift cards?
Your application and set-up on NTC systems will take approximately 5 – 7 business days. Non-peak times (outside Christmas) – 2 weeks Peak times – 4 to 6 weeks
How many cards I can order? Quantities of 50 for Basic, 100, 1,000 for Standard.
Posted in Best Practices for Merchants, Electronic Payments, Gift & Loyalty Card Processing, Merchant Services Account Tagged with: advertising, bluetooth, certificates, credit cards, earn, electronic, function, gift, gift Card, loyalty, merchant account, ntc, payment, POS, Processing, re-loadable, reload, reporting, secured, standalone, Swiping, terminal, terminals, value, wireless
