June 25th, 2015 by Elma Jane
A product or service using a credit card or debit card should be efficient, fast and most importantly safe. There are a lot of regulations in place to make sure that the processing of payments using a card is safe and secure. One of the way is the EMV (Europay, MasterCard and Visa) technology, where payment cards used in an ATM and POS Terminals have been embedded with microchips. This form of payment technology has long been in use and is widely accepted in many regions such as Europe, Canada and Asia Pacific. The US, which is considered to be the largest number of plastic card users is one of the countries that have not yet fully optimized this otherwise global standard.
Advantages Of EMV – EMV embedded chip is a lot more secure than the traditional magnetic stripe, especially when it comes to face-to-face credit/debit card transactions. Credit card fraud is rampant, but using this embedded chip has added another layer of protection against consumer fraud. Once the card has been inserted into a terminal, the payment will then be authenticated and processed using the EMV network. The chip within the card is hard to duplicate.
What Does This Mean For Your Business? – You will create more credibility and garner more customers in the market place by utilizing this more safe and secure payment method. There will be increased in consumer confidence.
What Happens When You Don’t Upgrade? – There is a Liability Shift. Currently, If a payment processing transaction has been approved and it turns out to be fraud, it’s the card issuer loss. With the new rule, liability shifts to merchants who has not implemented the EMV technology. When fraud happens, the responsibility falls on the business owner who makes the transaction.
How To Prepare Your Business For EMV? – Upgrade your terminal. Contact National transaction and we’ll help you prepare your business for the EMV migration.
Upgrading your current payment processing system is easy with NTC.
Give Us A Call Now! 888-996-2273
Check our website http://nationaltransaction.com click Demos and Videos to learn more!
Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Point of Sale Tagged with: atm, card, chip, credit card, Credit card fraud, debit card, Debit Card transactions, EMV, EMV migration, EMV network, EuroPay, magnetic stripe, MasterCard and VISA, merchants, microchips, payment, payment cards, payment processing, payment technology, payments, POS terminals, terminal
With the EMV migration just a few months away, Visa is stepping up its merchant education efforts, by launching an online portal for merchants featuring a background on chip cards, demonstrations on proper usage, and tips for implementation.
Visa also kicked off its 20-City Small Business Chip Education Tour expounding on the benefits and necessity of chip cards to local small businesses.
Visa is bringing payment industry experts to connect directly with merchants to answer their questions on the transition across the United States.
Merchant education will be a herculean task, but payments industry stakeholders should make every effort to make sure chip cards are adopted and used effectively by both merchants and consumers.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: cards, chip, chip cards, consumers, EMV, EMV migration, Merchant's, payment, payment industry, visa
May 4th, 2015 by Elma Jane
The rate of payments fraud is steadily decreasing, the current frequency stands at 0.06 percent or six basis points.
The perception of risks associated with card payments are much larger than the actual threat or reported losses. But the lack of trust that comes from such perception could impact the growth of the payments industry.
Recent advancements in payments security, such as tokenization and multiple tier authentication protocols, have contributed to the manageable number of fraudulent transactions. The EMV migration is expected to push the figure even lower, as chip-enabled technology spreads to over 50 percent of the US by the end of 2015.
For criminals, breaking into robust financial systems is becoming more costly and time consuming, which has discouraged many from attempting such unlawful acts.
Fraud is something that we can’t say will be eliminated completely. But efforts by all stakeholders in the industry can contain it to the minimum.
Counterfeit cards and payments data falling into the wrong hands are the two most common types of fraud that consumers are facing today. The surge in e-commerce has been linked to greater risks of fraud in the online channel, and while counterfeiting cards may be more difficult with EMV in place, online fraud has historically increased in its place.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa Tagged with: card payments, cards, consumers, data, e-commerce, EMV, EMV migration, fraud, payments, payments industry, Payments Security, tokenization, transactions
