October 18th, 2013 by Elma Jane
Verifone Ruby 2 POS
VeriFone Systems, announced today the availability of Commander Site Controller, the company’s next generation site management solution, and Ruby2 a touch-screen point of sale (POS) solution, both designed to provide greater efficiency, faster payment acceptance and new management capabilities that maximize profit potential for convenience store retailers.
Commander Site Controller is purpose-built for rugged c-store environments and combines site, payment and forecourt control in one device, creating additional flexibility in store configuration. Its future-proof system architecture includes expansion slots and ports for additional capacity and functionality. Additionally, Commander Site Controller features 100 percent IP communication for increased speed of EMV transactions.
Ruby2 is the next evolution of VeriFone’s Ruby POS platform, a 20-year leader in the petroleum industry. It features a fully-touchscreen console that increases checkout speed by providing fast and efficient order and payment processing, and a smaller footprint for increased counter space. Ruby2 is compatible with the latest VeriFone product offerings, including customer engagement media solutions, site management software to efficiently manage multiple locations seamlessly, and the latest in fuel control management.
VeriFone is taking petroleum retail and c-store operations to new heights of efficiency and manageability. These next-generation systems build on the success of Sapphire site controller and original Ruby POS systems with the ability to expand in order to meet customers’ future needs.
Commander Site Controller’s cloud based management software platform – Commander Console—enables owners to remotely and simultaneously complete PLU price changes, tax rate adjustments, fuel price changes and promotional updates in real time for multiple site locations from any web enabled device or mobile app for iOS and Android tablets and smartphones.
Ruby2 will be available this fall on certain networks while Commander Site Controller is available today on certain networks.
Posted in Credit card Processing, Electronic Payments, Mobile Point of Sale, Point of Sale Tagged with: acceptance, app, architecture, capabilities, capacity, command site controller, convenience, EMV, engagement, expansion, forecourt, iOS, management, mobile, networks, payment, plu, point of sale, POS, retailers, ruby 2, rugged, seemlessly, site, Smartphones, store, systems, touch-screen, touchscreen, transactions, verifone
September 30th, 2013 by Elma Jane
Future of Marketing Lies in Mobile Payments…Why?
Marketing and payments might seem like strange bedfellows to the average retailer, but in fact, they are converging rapidly to bring more value to consumers and merchants alike. Here are 10 reasons why the future of marketing is inextricably linked to payments innovation:
1. Cross-Platform Acceptance
Better yet, these targeted offers can be acquired and redeemed through different mediums…online, offline and mobile…and utilized interchangeably. This makes life easier on the consumer and thus makes them more likely to engage with new loyalty and rewards programs. Moreover, as the Internet and mobile solutions continue to merge, the digital “wallets” that many of us use online today (think PayPal) are, logically, moving to our phones. When these payment and marketing applications are accessible from the same device, customers can seamlessly receive pertinent offers and pay for goods at the same time in the same place. Other apps will give consumers the ability to shop in one medium and buy in another, simplifying omni-channel marketing to affect commerce across all channels. This kind of convenience and value is a win for both customer and merchant.
2. Loyalty and Rewards get Simpler
The reality is that it’s much easier to issue and redeem loyalty rewards, gift cards and discounts when they are integrated into the POS experience and don’t require customers or merchants to alter the existing in-store purchase or checkout stream. You can see these simplified applications already in practice at chains like Starbucks, as well as independent merchants that use systems like LevelUp.
3. Merchant adoption
The payment technologies that succeed will be the ones that are ultimately adopted by merchants, which in turn will lead to consumer usage. Key technologies that will likely facilitate widespread adoption of mobile payments…either proactively because merchants want to see what they can offer them, or passively as they upgrade devices…include:
EMV (chip and pin), which will force merchants to update their POS systems, likely catalyzing them to update all points of interaction.
NFC – Cloud Computing – Geofencing – QR Codes and even Basic Bar Codes
4. More Value for Consumers
And for consumers, the convergence of payments and marketing should deliver highly valuable deals, offers, comparisons information and more, ultimately providing drastic improvement of the buying and shopping experience.
5. More Value for Merchants
So what does this value look like? For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers, and provide more customer data. It should also create a more streamlined multi-channel experience so consumers have little barrier to adoption.
6. No Single Technology will Win
These new technologies introduce an interesting question: What should merchants do to prepare for this brave new world where payments and marketing collide? For one, merchants should avoid betting on any one technology. In fact, the POS needs to morph into something a little more complex, becoming instead a POI, where a broad variety of payment types, loyalty programs, coupons and more can be redeemed. Merchants should be in a position to choose what types of payment they want to accept and in what medium, and not be limited to fixed payment tenders.
When the convergence of marketing and payments will happen
The increasing adoption of mobile payments by merchants and consumers, when combined with new POS environments, will jump-start the convergence of marketing and payments. However, we’re still in the early stages.
Mobile commerce technologies are widespread but still working to gain traction from consumers en masse. Additionally, merchants haven’t yet felt the need to upgrade their POS systems to accept mobile payments
However, the October 2015 EMV Liability Shift, a date set by Visa and MasterCard for certain charge-back liabilities to fall to the merchant unless they have upgraded to EMV-capable POS systems, is likely to push merchants to upgrade their systems.
Once merchants begin to upgrade these POS systems, the smart ones will take the opportunity to add more features and functionality to the systems, including the ability to accept payment…and marketing-driven solutions from mobile handsets. That’s when we’ll see the value of two-way communication between merchants and consumers dramatically change the shopping experience and bring payments into the marketing mix.
7. Smartphone Adoption is Speeding Up
Consumers’ mobile phones are already equipped to deliver highly valuable offers, and adoption is increasing at a rapid pace. Smartphones bring with them new app technologies that include not only mobile payments but also loyalty and rewards programs that are designed to drive preference for stores, good and services.
8. Targeted Offers and Single-Use Applications
Of course, these solutions are still in their infancy. Elegant single-use applications, such as mobile wallets and gift cards, will soon grow to provide highly targeted offers that take into account everything from shopping preferences to location, providing incentives as a customer walks the aisle of a store. Just about every player in the payments ecosystem is thinking about these new commerce technologies. The winners will be those that demonstrate clear value for both the merchants and customers.
9. The “POS” is now a “POI”
A point-of-sale (POS) solution used to be a place where goods were purchased and money traded hands. Usually, this took the form of a cash register or credit card machine. Though these still exist, a wave of new value-added marketing services, such as targeted offers, discounts and highly valuable loyalty applications, have led to the transformation of the POS into a point-of-interaction (POI), a place where consumers and merchants meet to exchange value for value.
10. Two-way communication
When embedded in smartphones, new technologies…like near-field communication (NFC), QR codes, geofencing and cloud authentication solutions…allow for two-way communication between the consumer and the POS solution, enabling merchants to deliver coupons and offers directly to customers’ mobile phones through targeted integrated programs.
Posted in Digital Wallet Privacy, e-commerce & m-commerce, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: bar codes, cloud, device, EMV, handsets, innovation, loyalty, marketing, merchants, mobile, nfc, offline, omni-channel, online, payments, PayPal, phones, POI, point of interaction, POS, qr codes, rewards
In discussions about merchant service providers, Square and PayPal entering talks is a given. Sqaure offers free credit card readers to entice merchants to switch their credit card processing to them. PayPal recently launched an initiative to expand it’s reach into retail stores and offers to waive processing fees through 2013. With the coming rush to mobile transaction processing more companies are entering the fray. AT&T, Verizon, T-mobile and Sprint are looking to get into the credit card transaction processing gig as they already carry that data over their cellular networks. ISIS Wallet and Google’s digital wallet bring credit card transactions to Android smartphones and tablets, and Visa is expected to launch its Visa Ready program as it rolls out test merchants. Read more of this article »
Posted in Mobile Payments Tagged with: Android, bluetooth, Chip & PIN, credit card processing, Digital Wallet, EMV, fees, google, ISIS, m-commerce, merchant, merchant account, nfc, payment processor, PayPal, Rates, Square, transactions, Visa MasterCard American Express
