September 16th, 2014 by Elma Jane
Card-not-present merchants are battling increasingly frequent friendly fraud. That type of fraud..The I don’t recognize or I didn’t do it dispute. This occurs when a cardholder makes a purchase, receives the goods or services and initiates a chargeback on the order claiming he or she did not authorize the transaction.
This problem can potentially cripple merchants because of the legitimate nature of the transactions, making it difficult to prove the cardholder is being dishonest. The issuer typically sides with the cardholder, leaving merchants with the cost of goods or services rendered as well as chargeback fees and the time and resources wasted on fighting the chargeback.
Visa recently changed the rules and expanded the scope of what is considered compelling evidence for disputing and representing chargeback for this reason code. The changes included allowing additional types of evidence, added chargeback reason codes and a requirement that issuers attempt to contact the cardholder when a merchant provides compelling evidence.
The changes give acquirers and merchants additional opportunities to resolve disputes. They also mean that cardholders have a better chance to resolve a dispute with the information provided by the merchant. Finally, they provide issuers with clarity on when a dispute should go to pre-arbitration as opposed to arbitration.
Visa has also made other changes to ease the burden on merchants, including allowing merchants to provide compelling evidence to support the position that the charge was not fraudulent, and requiring issuers to a pre-arbitration notice before proceeding to arbitration, which reduces the risk to the merchant when representing fraud reason codes.
The new “Compelling Evidence” rule change does not remedy chargebacks but brings important changes for both issuers and merchants. Merchants can provide information in an attempt to prove the cardholder received goods or services, or participated in or benefited from the transaction. Issuers must initiate pre-arbitration before filing for arbitration. That gives merchants an opportunity to accept liability before incurring arbitration costs, and Visa will be using information from compelling evidence disputes to revise policies and improve the chargeback process
Visa made those changes to reduce the required documentation and streamline the dispute resolution process. While the changes benefit merchants, acquirers and issuers, merchants in particular will benefit with the retrieval request elimination, a simplified dispute resolution process, and reduced time, resources and costs related to the back-office and fraud management. The flexibility in the new rules and the elimination of chargebacks from cards that were electronically read and followed correct acceptance procedures will simplify the process and reduce costs.
Sometimes, an efficient process for total chargeback management requires expertise or in-depth intelligence that may not be available in-house. The rules surrounding chargeback dispute resolution are numerous and ever-changing, and many merchants simply do not have the staffing to keep up in a cost-effective and efficient way. Chargebacks are a way of life for CNP merchants; however, by working with a respected third-party vendor, they can maximize their options without breaking the bank.
Reason Code 83 (Fraud Card-Not-Present) occurs when an issuer receives a complaint from the cardholder related to a CNP transaction. The cardholder claims he or she did not authorize the transaction or that the order was charged to a fictitious account number without approval.
The newest changes to Reason Code 83, a chargeback management protocol, offer merchants a streamlined approach to fighting chargebacks and will ultimately reduce back-office handling and fraud management costs. Independent sales organizations and sales agents who understand chargeback reason codes and their effect on chargeback rates can teach merchants how to prevent chargebacks before they become an issue and successfully represent those that they can’t prevent.
Posted in Best Practices for Merchants, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: account, account number, acquirers, agents, Back Office, card, card holder, card-not-present, Card-not-present merchants, cardholder, cards, chargeback, chargeback fees, chargeback rates, cnp, CNP merchants, CNP transaction, fees, fraud, fraud management, Independent sales, independent sales organizations, issuer, management protocol, Merchant's, organizations, protocol, purchase, Rates, resolution, resolution process, resources, risk, sales agents, services, transaction, visa
September 16th, 2014 by Elma Jane
When plastic cards become digital tokens, they become virtual. So how do you say that the Card is Present or Not Present. The legendary regulatory difference that the cards industry has relied on to differentiate between interchange fees for Card Present and Card Not Present transactions.
Apple secured Card Present preferential rates for transactions acquired by iTunes on the basis that the card’s legitimacy is verified with the issuer at the time of registration and the token minimizes probability of fraud. If an API call to the issuing bank is sufficient to say that the Card is Present, who is to say that the same logic can’t apply to online merchants who also verify the authenticity of Cards on File when they tokenize them? How can one arbitrarily say that the transaction processed with token from an online merchant is Card Not Present, but the one processed with Apple Pay is Card Present even though both might have made the same API call to the bank to verify the card’s validity?
In the Apple case, a physical picture of the card is taken and used to verify that the person registering the card has it. It is not that hard for an online merchant to verify that the Card on File converted as a token does belong to the person performing an online transaction.
As we move towards chip and pin the card present merchants will spend substantial money upgrading their hardware and POS systems. That expense will be offset by that savings in losses due to fraud. MOTO and e-commerce transactions ( card NOT present ) will always have a higher cost because the nature of processing is NON face to face transactions. Of course the fraud and losses are higher when the card is manually entered or given to someone over the phone……Face to face will always have the lowest cost per transaction because it is usually the final step in the sale. Restaurants are low risk because you had the transaction AFTER you eat. If there is a dispute it happens before the merchant even sees the credit card.
In the long run, as cards become digital and virtual through tokens, we are all going to wonder if card is present or not present. May be some will say. Card is a ghost.
Posted in Best Practices for Merchants, Credit card Processing, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: (POS) systems, API call, Apple secured Card Present, bank, Card Not Present transactions, card present, card present merchants, cards, cards industry, chip, credit-card, digital and virtual, digital tokens, e-commerce transactions, fees, fraud, hardware, industry, interchange, interchange fees, issuer, issuing bank, low risk, Merchant's, moto, NON face to face transactions, online, online merchants, online transaction, PIN, Processing, Rates, token, transactions
September 4th, 2014 by Elma Jane
EMV, which stands for Europay, MasterCard and Visa, and is slated to be mandated across the United States starting in October 2015 and automated fuel dispensers have until October 2017 to comply. Unlike magnetic swipe cards, EMV chip cards encrypt data and authenticate communication between the card and card reader. Additionally, chip card user is prompted for a PIN for authentication.
Why are those dates important? Companies lose $5.33 billion to fraud today, with card issuers and merchants incurring 63 and 37 percent of these losses, respectively. Under the EMV mandate, merchants who do not process chip cards will bear the burden of the issuer loss. By accepting chip card transactions, merchants and issuers should see a reduction in fraud.
Overcoming Barriers to EMV Adoption
Given the significant barriers to EMV adoption, it may be tempting for merchants to meet minimum requirements for accepting EMV payments. However, medium to large retailers should also consider the bigger picture of customer security and peace of mind.
Some key critical success factors for a payment initiative of this size include:
Business Continuity Architecture: As with all payment systems, it is imperative to have the EMV system running at all times. The solution should preferably have Active-Active architecture across multiple data centers and have a low Recovery Point Objective (the point in time to which the systems and data must be recovered after an outage).
Cost Benefit Analysis: Take a top down approach and decide accordingly on the scope of the analysis. This will ensure that decisions on scope are made on basis of quantitative data and not just qualitative arguments.
Phased Approach: To overcome time or cost overage in a project of this scope and complexity, retailers should try using an iterative approach for development. The rollout can be divided into multiple releases of six to seven months, which will provide the opportunity to review, capture lessons learnt, and improve subsequent releases.
Proactive Monitoring Alerts: Considering the criticality of business function carried out by EMV, tokenization and payment gateway, a vigorous supervising environment must be defined to perform proactive and reactive monitoring. It should take into consideration the monitoring targets, tools, scope and methods. This will provide advance visibility to the failure points and better ensuring maximum system availability.
Resilience Testing: Typically in a software project, the testing is limited to the unit, integration, performance and user acceptance. However, due to the critical nature of the applications and systems involved, robust resiliency testing is vital. This will ensure that there are no single points of failure and the system remains available when running in error conditions.
Stakeholder Identification: This is a key step to ensure that you have varied perspectives from all departments and their support. It will keep your organization from being blindsided and reduce the risk of disagreements in later stages of the program. Key stakeholders should include Store Operations, Card Accounting, Loss Prevention, Contact Center and IT & Data Security.
Organizations should adopt a five step approach to implement a secure, robust and industry-leading payment solution:
Encryption – Point to point encryption will ensure card data is secure and encrypted from the point of capture to the processor. Usually, merchants use data encryption that is not point to point, rendering their organization vulnerable to data breaches. Software encryption is the most common form of encryption, as it is easily installed and quires little or no hardware upgrades; however, it is less secure, may expose encryption keys, and is prone to memory scanning attacks. Hardware encryption is considered more secure but requires more costly terminal upgrades. Hardware encryption is designed to self-destruct the keys if tampered, but is not well-defined as very limited headway has been made in this space.
Tokenization – Build a Card Data Environment (CDE) that will host a centralized card data storage solution. Only limited applications with firewall access and capability to mutually authenticate via certificates can access CDE and receive card data. The rest of the applications will have tokens which are random numbers. This architecture will ease the merchant’s burden with existing and emerging PCI Data Security Standards.
Payment Gateway – Perform a risk assessment on the current payment gateway and identify gaps in functionality, manageability, compliance, scalability, speed to market and best practices. Determine the alternatives to mitigate the risks. Some of the important aspects of a leading payment gateway solution are support for all forms of credit, debit, gift cards and check transactions. Its ability to work with any acquirer, in-built encryption abilities, support for settlement and reconciliation must also be kept into consideration.
Settlement, Funding and Reconciliation – A workflow-based system to handle chargebacks and the automation of chargeback processing will greatly reduce labor-intensive work and enhance the quality of data used for settlement and reconciliation. Upgrades to the existing receipt retrieval system may be needed.
Card fraud is on the rise in the U.S., and merchants are the primary target for stealing information. With the EMV deadline just over a year away, the responsible retailer must take steps to prepare now. Although EMV implementation might seem overwhelming to merchants, they should start their journey to secure payments rather than wait for a looming deadline. Solutions such as data encryption and tokenization should be used in combination with EMV to implement a robust payment solution to better protect merchants against fraud. By proactively adopting EMV payment solutions, merchants can stay ahead of the regulatory curve and better protect their customers from fraud.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Payment Card Industry PCI Security, Visa MasterCard American Express Tagged with: authentication, automation, card, card data, Card Data Environment, card fraud, card issuers, card transactions, CDE, chargeback, chargeback processing, check, check transactions, chip, chip cards, credit, customer, customer security, data, data breaches, data encryption, data security, debit, EMV, emv chip cards, EuroPay, fraud, gateway, Gift Cards, host, integration, magnetic swipe cards, MasterCard, Merchant's, payment, payment gateway, payment solution, payment systems, PCI, PCI Data Security Standards, PIN, processor, retailers, Security, software, swipe, terminal, tokenization, tools, visa
August 28th, 2014 by Elma Jane
Merchants are still using pedestrian passwords that crooks can easily break, security company Trustwave has found. Of the nearly 630,000 stored passwords that Trustwave obtained during penetration tests in the past two years, its technicians were able to crack more than half in just a few minutes and 92% within 31 days. Even though adding new information about weak passwords or ongoing malware investigations gets frustrating because the same problems facing the financial and payments industries persist, it does not surprise Trustwave researchers. For a lot of software or hardware developers, their main concern is availability of the service. They want to make sure their POS is available and running to accept credit cards, often at the cost of a lot of security controls. It is difficult to implement security and to do it correctly.
Trustwave recommends longer passwords with more characters, rather than shorter ones with letters and numbers. A longer password that is a phrase not easily figured out is better than a shorter, complex password. These findings have been added to an online version of the 2014 Trustwave Global Security Report. To accommodate the fast changing nature of security threats, Trustwave is regularly updating its research and making the information available to consumers and payments industry stakeholders on the company’s site. The criminals stealing data are a constantly moving target. It no longer made sense for those interested in our research to have to wait a year to see new statistics. Having access to updated security reporting should be helpful to merchants. They can see how trends are tracking over time, instead of constantly having to go online to see what is relevant to them or rely on the trade groups to keep them informed. This provides one switch to keep them in the know, so there is some value there and it’s a smart move on Trustwave’s part. Since the new Payment Card Industry security requirements call for security measures to be embedded in software development lifecycles, there is some utility in Trustwave’s new approach to sharing research information.
Trustwave said the trend of businesses detecting breaches continues to rise, with 29% of businesses doing so in 2013 compared to only 9% in 2009. Trustwave compiled that data from 691 post-breach forensics investigations conducted in 2013. The report also indicated e-commerce breaches are increasing, with 54% of all breaches targeting e-commerce sites in 2013, compared to only 9% in 2010. More regions, including the U.S., being in various stages of converting to EMV chip-based cards for card-present transactions fuels the criminals’ shift to e-commerce fraud. Additionally, the company is working with law enforcement officials after discovering a control center of eight servers behind what is being called Magnitude, an exploit kit of Russian origin that has led to thousands of attacks and millions of attempted malware attacks globally.
Posted in Best Practices for Merchants, Payment Card Industry PCI Security, Point of Sale Tagged with: breaches, card, card-present transactions, company, credit cards, data, e-commerce, EMV chip-based cards, financial, fraud, Global Security, hardware, industry, Malware, Merchant's, online, passwords, payment, Payment Card Industry security, payments, payments industries, POS, Security, servers, software
August 21st, 2014 by Elma Jane
Package delivery giant UPS has become the latest company to admit that customer payment card details may be at risk after it discovered malware at 51 of its US stores. In a statement, UPS says that customers who used credit and debit cards at 51 of its 4470 franchised sites between 20 January and 11 August are at risk. Names, postal and email addresses and payment card information may all be compromised, but UPS says that it has no evidence of any fraud, and that the malware has now been eliminated. Earlier this month the US government took the step of putting out an alert warning retailers about a new family of malware, dubbed Backoff, targeting point-of-sale systems. The UPS Store, received a bulletin from the government among many other US retailers that made them aware of the problem. As soon as they became aware of the potential malware intrusion, they deployed extensive resources to quickly address and eliminate the issue. Customers can be assured that they have identified and fully contained the incident. US merchants have found themselves under siege from hackers in recent months, with the most notable case seeing thieves use a vendor’s credentials to infect POS devices with malware and steal the details of around 40 million Target customer cards.
Posted in Best Practices for Merchants, Credit Card Security Tagged with: card, card details, card information, credit, customer, customer cards, debit cards, devices, fraud, Malware, Merchant's, payment, point of sale, POS, retailers
August 20th, 2014 by Elma Jane
Loyalty Rewards Program and Gift Card Processing
GIFT CARD PROGRAMS
You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits for your customers are obvious, they are easy to buy, use, and offer your customers an incredible variety of choices. As a business owner, plastic gift cards offer increased security from fraud, the ability to track sales and buying trends, and gauge the effectiveness of your promotions. Electronic gift card processing increases revenue and attracts new customers. They also reduce labor associated with traditional paper gift certificates. National Transaction offers customized gift card processing merchant services tailored to your gift card processing needs. Gift cards provide added incentives to your customers and employees. Because no cash back required, Returns stay on the card and never leave your business.
LOYALTY CARD PROGRAMS
What are your best customers worth? Reward them and keep them coming back. NTC’s programs give you the information you need to maximize the impact of every marketing dollar spent by targeting your marketing efforts toward your current customers. Whether you are implementing a new customer loyalty program or trying to make your existing program more successful. NTC will work with you to create a system that is right for you and your customers. Let us assist you in all aspects of your reward program: Design, implementation and follow through.
Posted in Gift & Loyalty Card Processing, Mail Order Telephone Order Tagged with: Brand, card, cash back, customers, Electronic gift card, fraud, gift Card, Gift Card Processing, gift certificates, Loyalty Card, loyalty program, merchant, merchant services, program, rewards, Rewards Program, sales, Security
August 11th, 2014 by Elma Jane
Tokenization technology has been available to keep payment card and personal data safer for several years, but it’s never had the attention it’s getting now in the wake of high-profile breaches. Still, merchants especially smaller ones haven’t necessarily caught on to the hacking threat or how tools such as tokenization limit exposure. That gap in understanding places ISOs and agents in an important place in the security mix, it’s their job to get the word out to merchants about the need for tokenization. That can begin with explaining what it is.
The biggest challenge that ISOs will see and are seeing, is this lack of awareness of these threats that are impacting that business sector. Data breaches are happening at small businesses, and even if merchants get past the point of accepting that they are at risk, they have no clue what to do next. Tokenization converts payment card account numbers into unique identification symbols for storage or for transactions through payment mechanisms such as mobile wallets. It’s complex and not enough ISOs understand it, even though it represents a potential revenue-producer and the industry as a whole is confused over tokenization standards and how to deploy and govern them.
ISOs presenting tokenization to merchants should echo what security experts and the Payment Card Industry Security Council often say about the technology. It’s a needed layer of security to complement EMV cards. EMV takes care of the card-present counterfeit fraud problem, while tokenization deters hackers from pilfering data from a payment network database. The Target data breach during the 2013 holiday shopping season haunts the payments industry. If Target’s card data had been tokenized, it would have been worthless to the criminals who stole it. It wouldn’t have stopped malware access to the database, but it would been as though criminals breaking into a bank vault found, instead of piles of cash, poker chips that only an authorized user could cash at a specific bank.
A database full of tokens has no value to criminals on the black market, which reduces risk for merchants. Unfortunately, the small merchants have not accepted the idea or the reality and fact, that there is malware attacking their point of sale and they are being exposed. That’s why ISOs should determine the level of need for tokenization in their markets. It is always the responsibility of those who are interacting with the merchant to have the knowledge for the market segment they are in. If you are selling to dry cleaners, you probably don’t need to know much about tokenization, but if you are selling to recurring billing or e-commerce merchants, you probably need a lot more knowledge about it.
Tokenization is critical for some applications in payments. Any sort of recurring billing that stores card information should be leveraging some form of tokenization. Whether the revenue stream comes directly from tokenization services or it is bundled into the overall payment acceptance product is not the most important factor. The point is that it’s an important value to the merchant to be able to tokenize the card number in recurring billing, but ISOs sell tokenization products against a confusing backdrop of standards developed for different forms of tokenization. EMVCo, which the card brands own, establishes guidelines for EMV chip-based smart card use. It’s working on standards for “payment” tokenization with the Clearing House, which establishes payment systems for financial institutions. Both entities were working on separate standards until The Clearing House joined EMVCo’s tokenization working group to determine similarities and determine whether one standard could cover the needs of banks and merchants.
Posted in Best Practices for Merchants Tagged with: account numbers, bank, billing, card, card brands, card number, card present, Clearing House, data, data breaches, database, e-commerce, EMV, emvco, fraud, ISOs, Malware, Merchant's, mobile wallets, network, payment, Payment Card Industry, Security, smart card, target, tokenization, transactions
August 8th, 2014 by Elma Jane
Visa Inc., the global leader in payments, is helping U.S. fuel retailers prevent credit and debit card fraud at the pump with intelligent analytics that identify higher-risk transactions that may be fraudulent. Visa Transaction Advisor uses sophisticated analytics based on the breadth and scale of VisaNet data to flag the riskiest transactions by working with fuel companies to understand their needs, creating a new service that builds on Visa’s predictive analytics capabilities, providing fuel merchants with more intelligence to prevent fraud and improve their bottom line. While global fraud rates across the Visa payment system remain near historic lows, less than 6 cents for every $100 transacted – fuel pumps can be targets for criminals because they are often self-service terminals. The new solution, Visa Transaction Advisor (VTA), enables merchants to use real-time authorization risk scores to identify transactions that could involve lost, stolen or counterfeit cards. A pilot test of the new service showed a 23 percent reduction in the rate of fraudulent transactions – all without costly infrastructure upgrades or disruption of the customer experience.
How It Works
After a cardholder inserts the card at the pump, Visa analyzes multiple data sets such as past transactions, whether the account has been involved in a data compromise and nearly 500 other pieces of data to create a risk score. This allows merchants to identify those transactions with a higher risk of fraud and perform further cardholder authentication before gas is pumped. The time and costs associated with resolving fraudulent transactions can be substantial for both merchants and financial institutions and inconvenient for cardholders, which is one of the reasons why fraud prevention is critical. Visa’s solution is easy to implement, using existing message fields and formats as well as pump software or hardware to ensure minimal impact to merchants and acquirers. Several fuel merchants who piloted the technology over the last several months noticed a decrease in fraud, without negatively impacting their consumers’ experience. VTA as a tool help mitigate fraudulent transactions. A 23 percent reduction in the rate of fraudulent chargebacks during a pilot program in Los Angeles. This was done with minimal impact to the customer experience, making secure payment at the pump as convenient as possible. Providing fuel to millions of customers each month through approximately 15,000 service stations in the United States, said US Credit Card Operations Manager, from Shell, considering new solutions and technology it has to have a clear business benefit, be customer-centric and easy to implement. With no infrastructure investment, testing VTA as part of proactive fraud prevention tool-set to better identify fraudulent card activity earlier in the transaction cycle, without inconveniencing customers.
Visa Transaction Advisor is available to merchants through participating U.S. acquirers. Visa has partnered with Vantiv and is also working with other acquirers to offer the service to its fuel clients. Ease of implementation is a critical requirement whenever talking about a new merchant service. Visa Transaction Advisor builds on existing payment infrastructure, is easy to implement and flexible enough to allow customization by merchants.
Posted in Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: account, acquirers, analytics, authorization, card, cardholder, counterfeit cards, credit, Credit Card Operations, customer, data, debit, financial institutions, fraud, higher-risk transactions, Merchant's, payments, Rates, retailers, terminals, transactions, visa, Visa payment, Visa Transaction, Visa Transaction Advisor, VisaNet, VTA
June 20th, 2014 by Elma Jane
A recent survey said, 82 percent of e-commerce merchants who currently do not employ a consumer authentication solution are afraid that such solutions will scare off online shoppers, but with more and more fraud expected to migrate online in the coming years, the payments industry needs to do a better job of informing merchants why authentication in the card-not-present realm is crucial to data security.
While a majority of payment service companies employ some type of 3-D Secure online authentication, and most large merchants do likewise, the rest of the merchant population, especially in North America, apparently do not. 55 percent of merchants surveyed, a majority of which are U.S.-based, do not use online authentication, noting that North America is the only world region where less than half of merchants use the technology. The reason so many U.S. merchants eschew consumer authentication is they see it as a sales killer.
The main reason appears to be fear, uncertainty and doubt (FUD) about how consumer authentication will impact sales conversion and user experience, 43 percent of merchant respondents are FUD-preoccupied, with 20 percent concerned about the effect of the technology on sales conversion, 13 percent worried about changing the user experience and 10 percent simply want nothing to do with consumer authentication. Beyond the FUD concerns, there is also a very real perception with merchants and service providers that integration is long and difficult, adding that 21 percent of merchants who do not employ authentication, citing the time and/or cost of integration as the barrier.
End to FUD
The solution to merchant adoption of some form of 3-D Secure technology is apparently education. Many FUD concerns are related to a hangover effect caused by bad experiences with previous iterations of consumer authentication. But the report provides evidence that the FUD factor can be overcome because of the happiness factor that authentication-using merchants express. 81 percent of merchant respondents showing satisfaction with the solutions they have employed.
The report said nearly half of merchants surveyed said authentication had no effect on sales conversion, either positive or negative; however, almost 20 percent believe it has had a positive effect on sales. The positive result seems to be related to merchants who use authentication selectively, on specific transactions rather than on all of them. Additionally, the technology results in many merchants experiencing lower numbers of chargebacks. Amongst merchants, 59 percent overall say the authentication program brought a decrease in chargebacks and this is true for more than half of merchants from each geographic region.
FYI on FUD
The adoption is very low because not many people understand it. Online verification does retard the checkout process as a second screen pops up that consumers must navigate in order to proceed with the purchase. However, these barriers can be overcome with education and simply getting people comfortable with the technology. If we had this solution from day one on all e-commerce sites today nobody would be complaining because people would be used to doing it. It is a question of achieving ubiquity rather than taking a piecemeal approach to implementation. It is a matter of if you do it at one place or every place. If you have to do it at only one location that makes that site really secure. If all sites ask the same question, you get used to it.
Consumer authentication is also something that requires buy-in from issuers, acquirers and merchants. It is a participation solution where the issuer and the acquirer have to be participating in it. If you are an e-commerce site and you are certified with Verified by Visa the card brands proprietary version of 3-D Secure, if the card issuer has not embraced that, then the security will not happen.
Increasing number and frequency of breaches is slowly eroding consumers’ trust in the safety of e-commerce It’s not good for the whole ecosystem. At some point people will come back and say, this is too risky to do online transactions with cards. Before that point is reached, businesses should improve their online defenses, and consumer authentication is central to that defense. With the U.S. payments infrastructure in the process of transitioning to the Europay/MasterCard/Visa (EMV) chip card standard at the physical POS, fraud in the United States will sharpen its focus on the less secure online channel. EMV will do a lot of good in terms of card present security, but it does not do anything for card-not-present environments. So how are we going to contain the online fraud? We have to go to a 3-D Secure type solution
Posted in Best Practices for Merchants Tagged with: 3-D Secure online authentication, card, card present security, card-not-present, chargebacks, chip, chip card, consumer, data security, e-commerce, e-commerce merchants, EMV, Europay/MasterCard/Visa, fraud, Merchant's, online authentication, online channel, online fraud, online shoppers, online transactions, payment service, payments industry, POS, sales conversion, technology, Verified, visa
May 29th, 2014 by Elma Jane
New enhancements intended to provide its U.S. cardholders with greater protection from fraud and identity theft has been announced by MasterCard.
All MasterCard credit, debit, prepaid and small business cards issued in the U.S. will now carry Identity Theft Resolution assistance. MasterCard new program will provide help in canceling missing cards and alerting credit reporting agencies, as well as targeting searches to detect if stolen personal and confidential data appears online. The new Identity Theft coverage extension begins in July 2014.
MasterCard is also extending its zero liability policy in the U.S. to include all MasterCard PIN-based and ATM transactions. This is in addition to coverage already provided on signature debit and credit transactions. The Zero Liability coverage extension takes effect in October 2014.
Fraud prevention and detection is a 24/7 job at MasterCard. The changes in cardholder protection is a combined efforts to move the U.S. payments industry to EMV chip technology will help deliver safer shopping experiences to consumers. MasterCard noted that tanks and financial institutions issuing MasterCard-branded cards provide financial indemnity against fraud.
Posted in Credit card Processing, Credit Card Security, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: ATM transactions, business cards, cardholders, credit, credit reporting agencies, credit transactions, data, debit, EMV, EMV chip technology, financial institutions, fraud, Fraud prevention, identity theft, Identity Theft Resolution assistance, MasterCard, payments industry, PIN, prepaid, zero liability policy
