Let’s talk about your money and how to make more of it.

Let’s talk about your money, and how to make more of it. It used to be a person went to a store or a restaurant and spent money, hard cash. Today money is taking on a new form. It’s digital, it’s electronic and it’s everywhere and anywhere 24/7/365.

Aren’t you stunned when you go to a store and see a line at the cash register and 9 others that have no one working them? Wouldn’t you be just as stunned if you handed a dollar bill and they refused your sale because they couldn’t make change? The point is that payment acceptance is key to making more money. Read more of this article »

Posted in Merchant Services Account Tagged with: credit cards, debit cards, ebt cards, electronic payments, gift Card, loyalty cards and electronic checks

Tablets and Mobile Payments Get Competitive.

Mobile payment processing is getting heated competition as priority in the electronic payment industry begins to shift. Retailers and restaurants are switching to cheaper solutions like smartphones and tablets linked to a mobile point of sale system or MPOS. These MPOS applications have devices that connect to a smartphone or tablet via Bluetooth wireless interfaces or through a standard headphone jack on the device. Read more of this article »

Posted in Mobile Payments Tagged with: bluetooth, Chip and PIN, EMV, gift Card, Mobile Payments, MPOS, nfc, PayPal, QR Code Payments, retailers, smartphone, Square, tablet, Tap to Pay

Adding Tokenization Service

Adding Tokenization Service

Important notes when adding tokenization:  

– Tokens replace credit or gift card numbers.

– The terminal must be enabled to accept tokenization.

– Tokens are unique for each merchant, for example:

The same card will produce a different token for each merchant.

– Merchants with multiple terminals sharing tokenization domains will receive the same token for a unique card and the token can be used across their stores if they wish to do so.

– Merchants may supply the token in place of card information in any subsequent transaction.

– Tokenization is supported for both credit cards and gift cards.

Tokenization protects card data when it’s in use and at rest. It converts or replaces cardholder data with a unique token ID to be used for subsequent transactions. This eliminates the possibility of having card data stolen because it no longer exists within your environment.

Tokens can be used in card not present environments such as e-commerce or mail order/telephone order (MOTO), or in conjunction with encryption in card present environments.

Tokens can reside on your POS/PMS or within your e-commerce infrastructure “at rest” and can be used to make adjustments, add new charges, make reservations, perform recurring transactions, or perform other transactions “in use”.

For Electronic Payment Set up with Tokenization call now 888-996-2273

or click here NationalTransaction.Com 

Posted in Best Practices for Merchants Tagged with: card present, card-not-present, credit, e-commerce, electronic payment, encryption, gift Card, merchant, moto, POS, terminals, tokenization, tokens, transaction

ACCEPTING NON-CASH PAYMENTS

Accepting non-cash payments from your customers are valuable. If you don’t, you will miss out on sales; because of the growing numbers of customers who only carry plastic or wish to pay online. Today, you have many payment solution options.

Credit Card Terminals – you might remember the beginning of the credit card era and i’ts evolution with today’s countertop terminals. From the traditional swipe of their credit, debit or even gift card to make a purchase to today’s modern terminals. Like accepting EMV chip cards (to be in compliance with a PCI mandate) and NFC payments like Apple Pay.

Beyond the basics; these systems are generally supported by reporting sites that can help you monitor sales, and assist you with maintaining customer loyalty programs.

E-Commerce Solutions – online sales are growing every year. If you are considering an expansion of your business online; you need a complete hosted payment solution for transactions in all payment environments. Including in-store, back office mail/telephone order (MO/TO), mobile and e-commerce, that make your customers’ experience as intuitive and efficient as possible.

Point of Sale Systems  – smart registers have evolved into high-tech point-of-sale (POS) systems due to technology advances. Not only taking customer payments; but it can transform your business with an advanced marketing programs, inventory management and sales and profitability tracking and reporting. Over the past years these advanced systems have become cost-effective and easy to use.

Wireless Terminals – in today’s hardware you have the option of accepting payments wirelessly, through a full-service terminal that is smaller than a countertop model, or through a mobile card reader plugin for a smartphone or tablet.

The advantage of a full-service wireless terminal is that it allows for receipt printing on the spot through the device and most modern full-service wireless terminals are EMV compliant and accept both EMV (chip card) and NFC payment types.

Call now 888-996-2273 and speak to our payment consultant to know which solution is best for you.

Posted in Best Practices for Merchants, Credit Card Reader Terminal, e-commerce & m-commerce, EMV EuroPay MasterCard Visa, Mail Order Telephone Order, Near Field Communication, Payment Card Industry PCI Security, Point of Sale Tagged with: card reader, chip cards, credit card, debit, e-commerce, EMV, gift Card, mobile, moto, nfc, online, payment solution, payments, PCI, point of sale, smartphone, terminals, transactions

GIFT CARD TIPS

Gaining new customers? Gift cards are a great way for your business!

The gift card is your first opportunity to make an impression. Displaying your gift cards at your checkout counter in front of your point of sale terminal is a good idea, even if the customer doesn’t buy a gift card that day, they know that they have the option in the future.

Offering a special discount for purchasing a gift card such as 10% off the next purchase or a $5 certificate. This will bring your customer back.

Having a stock of customized gift cards is a great way to show that your cards are for every occasion. (Birthday, Anniversary, Get Well Soon and Congratulations cards)

Posted in Best Practices for Merchants, Gift & Loyalty Card Processing Tagged with: customer, gift Card, point of sale, terminal

WHAT IS BIN CARDHOLDER LOOKUP?

Bank Identification Number or (BIN) is the link between the customer and their credit, debit, prepaid or gift card.This help merchants identify the card, its owner, and the issuing bank. The first six digits are used to identify the issuing bank. These six digits are the Bank Identification Number (BIN).

What is a BIN LookUp and how can it help merchant?
The BIN and additional data about the card and the bank can be stored in a database since every card is associated with a bank. BIN lookup allows any merchant or institution doing card based transaction to check more about the transaction other than ensuring that the correct pin has been provided.

BIN LookUp gives the merchant added security and a number of benefits.

• Protection against fraud and reversals of payments. Bank institution allow merchants a limited number of reversals and fraud before stopping their card privileges, and each card chargeback costs you money.
• Permits a closer monitoring of the sales process. Who, what and where? Using these details you can service your customers better.
• You can also gain from using the BIN system if you issue your customers’ gift card or pre-loaded cards.

How Can BIN LookUp or Cardholder Bank LookUp Help Merchants?
Utilize the Cardholder Bank Lookup when you need to inquire about which bank issued a particular card. Simply enter the first six digits on the card and you will receive the information on the issuing bank, including contact information. Merchant Connect BIN lookup data is accurate, it is an added protection to your business, assets, and your financial transactions.

For your payments technology needs, give us a call at 888-996-2273

Posted in Best Practices for Merchants, Travel Agency Agents Tagged with: bank, cardholder, chargeback, credit, customer, database, debit, financial, fraud, gift Card, merchants, payments, prepaid, Security, transaction

POS TERMINAL YOUR MARKETING TOOL

Merchants can bring in new customers and encourage repeat business by using their point-of-sale terminal as a marketing tool. A point-of-sale terminal allows you to process payment and accept debit and credit cards, and generate more business by using the right tools.

Customize Receipts – a customized receipt becomes an advertisement. The customer knows where that receipt is from should they want to contact you.

Gift Cards Program – Gift card recipient are likely to spend over the face value of the card. Customers will appreciate simplified gift shopping.

Loyalty Program – Loyalty program makes customers think of your business first and encourages them to come back often to earn a reward.

Referral Rewards – Print an offer to reward referrals, so they can send people to you.

A merchant account is not just an expense by finding the right tool you can generate more income for your business!

visit www.nationaltransaction.com today, or call 888-996-2273 Extension 1

Posted in Best Practices for Merchants, Credit Card Reader Terminal, Point of Sale Tagged with: credit cards, customers, debit, gift Card, loyalty program, merchant account, merchants, payment, point of sale, terminal

NewsLetter

Posted in Best Practices for Merchants, nationaltransaction.com Tagged with: card, chip card, Electronic gift card, EMV, gift Card, merchant, mobile, payment, payment technology, processor, travel, travel industry

WALMART’S QR CODE

WALMART LAUNCHES QR CODE MOBILE PAYMENTS SERVICE

Customers at US retail giant Walmart will soon be able to pay for purchases by scanning a QR code at the point of sale using Walmart Pay. Walmart Pay will be integrated into the Walmart app, the retailer’s own mobile payment service introduced in selected stores this month, with a nationwide launch expected in the first half of next year.

With this launch, Walmart becomes the only retailer to offer its own payment solution that works with any iOS or Android device, at any checkout lane, and with any major credit, debit, prepaid or Walmart gift card all through the Walmart mobile app.

Walmart Pay will allow for the integration of other mobile wallets in the future.

http://www.nfcworld.com/2015/12/10/340527/walmart-launches-qr-code-mobile-payments-service-in-the-us/

Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: credit, debit, gift Card, mobile payment, mobile payment service, mobile wallets, payment service, payment solution, point of sale, prepaid

National Transaction And Your Gift Card Processing Needs

Credit: Flickr

Electronic gift card processing increases revenues and attracts new customers. They also reduce the fraud and labor with traditional paper gift certificates.

National Transaction offers customized gift card processing merchant services tailored to your gift card processing needs.

Gift cards provide added incentives to your customers and employees such as:

Bring in New Customers – Cards given by loyal customers to friends and family increase your exposure to your intended market. Gift Cards are ideal for promotion through mailings, corporate gifts, charitable donations and many other marketing efforts.

Encourage Repeat Business – For regular customers, enable them to retain a prepaid balance for recurring services. Promote come back rewards such as receive $5 off of your next purchase of $50 or more.

Great for Gifts – Gift Cards are the perfect gifting solution for the holidays. They get to choose their own present. Attract new customers and boost sales all year long. Perfect for showers, Mother’s Day, Birthdays and Graduations.

Increased Sales and Profits – Gift Card Holders spend on average 25% more than the total value of the card. Because no cash back required, returns stay on the card and never leave your business.

Popular with your Employees – Employees love incentives. Provide bonuses and rewards to keep them happy and revenue within the business.

By issuing gift cards and not refund you get the money back into your store from returns and refunds. Gift cards are given to your new customers many times. You pay top dollar for advertising. Gift cards escort new customers in the door!

Posted in Best Practices for Merchants Tagged with: Electronic gift card, gift Card, Gift Card Processing, gift certificates, merchant, merchant services