August 20th, 2014 by Elma Jane

Loyalty Rewards Program and Gift Card Processing

GIFT CARD PROGRAMS

You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits for your customers are obvious, they are easy to buy, use, and offer your customers an incredible variety of choices. As a business owner, plastic gift cards offer increased security from fraud, the ability to track sales and buying trends, and gauge the effectiveness of your promotions. Electronic gift card processing increases revenue and attracts new customers. They also reduce labor associated with traditional paper gift certificates. National Transaction offers customized gift card processing merchant services tailored to your gift card processing needs. Gift cards provide added incentives to your customers and employees. Because no cash back required, Returns stay on the card and never leave your business.

LOYALTY CARD PROGRAMS

What are your best customers worth? Reward them and keep them coming back. NTC’s programs give you the information you need to maximize the impact of every marketing dollar spent by targeting your marketing efforts toward your current customers. Whether you are implementing a new customer loyalty program or trying to make your existing program more successful. NTC will work with you to create a system that is right for you and your customers. Let us assist you in all aspects of your reward program: Design, implementation and follow through.

Posted in Gift & Loyalty Card Processing, Mail Order Telephone Order Tagged with: , , , , , , , , , , , , , , , , ,

October 3rd, 2013 by Elma Jane

National Transaction Gift Card Programs

Features & Benefits

Why National Transaction Gift Card? A gift card program offers you a great opportunity to boost sales by increasing customer loyalty and enhancing your business brand. Gift cards are used like credit cards and can be loaded with any dollar amount. NTC offers customized gift card processing merchant services tailored to your gift card processing needs. It’s secured and easy to manage.

 Benefits to Consider:

 Brand Building and Loyalty                                                                                                                          Gift cards can be a great source of advertising for your business.                                                                Gift cards are re-loadable; customers often reload them and continue to use them.

 Cash Flow Enhancement                                                                                                                            Prepaid gift cards are purchased prior to customers receiving their goods and services from you.  You can re-invest these dollars back into your business.                                                                                Earn money; research shows that customers tend to spend more than the value of the gift card.

 Easy to Manage                                                                                                                                              Merchant gift cards are easy for your customers to use and easy for your employees to issue and redeem, as they work similar to credit cards.

 Eliminate or Remove Cashback                                                                                                                  Don’t have to use the full balance of the card – the balance remains on the card.                                        It can be issued for returned merchandise, thereby reducing fraud.                                                              Gift cards can only be activated by swiping through a POS terminal.

Get and Bring New Customers                                                                                                                   Using gift cards as presents (e.g. Showers, Mother’s Day, Birthdays, Graduation and Christmas) is more popular than ever before.                                                                                                                         Offering a gift card program can help bring new customers to your business, thereby increasing sales.

 Increasing Brand Awareness                                                                                                                        Gift cards customized with your business name or logo are an effective way to advertise your  business and leave a lasting impression with customers.

Electronic gift card vs paper certificates?                                                                                                 An electronic gift card solution provides a number of benefits over certificates, such as:

Minimize Fraud – card are difficult to duplicate while paper certificates can be photocopies or duplicated.     Save Money – cards can be reloaded. Paper certificates can only be used once.                                   Save Time and Maximize Efficiency – gift cards can be loaded and redeemed easily, and provide electronic reporting. Paper certificates require manual work.

NTC Gift Card Operations                                                                                                                                                                                                                                                                                     How does a Gift Card work?                                                                                                                         Cards are activated through your NTC merchant account with a dollar value requested by your customer and not dependent on things like proprietary equipment. Once the card is activated, it’s ready to use as payment at your location.

Are my Gift Cards reloadable?                                                                                                                   Yes, and may be reloaded as many times as you wish. You may consider offering an incentive to thank your customers for their loyalty. Incentives can range from providing a free product or service from your store.

What NTC Merchant Services terminals do I need to process NTC Gift Cards?
Your NTC Gift Card will function on any Standalone, Wireless and Bluetooth terminals.

Card Ordering/Design

What is the standard gift card size?                                                                                                       Most gift cards are the exact same size as a credit card:

What options do I have to advertise my business name on my cards?
To help promote and advertise your business brand on your cards, you can choose one of these options:

Basic – Include your company’s name, address and phone number on a pre-selected style.                 Standard – You can choose from an attractive selection of pre-designed card styles.                             Add a single color logo or customized text in your choice of font style and color.
Custom Cards – Custom cards designed by you or with our help, invest with style.

How long does it take for me to be set-up and receive my gift cards?
Your application and set-up on NTC systems will take approximately 5 – 7 business days.                       Non-peak times (outside Christmas) – 2 weeks                                                                                           Peak times – 4 to 6 weeks

How many cards I can order?                                                                                                         Quantities of 50 for Basic, 100, 1,000 for Standard.

Posted in Best Practices for Merchants, Electronic Payments, Gift & Loyalty Card Processing, Merchant Services Account Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,