October 23rd, 2015 by Elma Jane
Loyalty programs continue to change and evolve, with the new and more powerful technology available today, rewarding customers is becoming easier and more targeted.
If you’re starting a new loyalty program or looking to maximize an existing one check this out.
Communication Is Key
Consumer-facing technology is playing a big role in today’s loyalty and rewards programs. Communication with customers is one of the most important marketing tools in loyalty, including digital coupons, direct communication and mobile payment via smartphones and apps.
Keep It Simple
The message to the customer should be simple, as loyalty and rewards programs may be complex and detailed on the backend. Employees should be able to easily communicate how the program works and it should be easy for consumers to understand.
Make It Mobile
Mobile apps, can connect with loyal customers on the go, and utilize messaging and notifications to communicate relevant promotions. The next wave of mobile will be mobile wallet integration, utilizing the big platforms like Google Pay and Apple Pay.
Personalize Offers
Loyalty and rewards programs are becoming more personal. With data and analytics can target promotions and offers based on customer behavior.
Top-Down Approach
When launching or building a loyalty or rewards program, companies need to get everyone on board, explain the goals of the program and what it will look like for customers. Everyone should understand the program and how it works.
For more information about Loyalty Rewards Program and Gift Card Processing you can give us a call now at 888-996-2273 or go to https://www.nationaltransaction.com/merchant-services/gift-card-loyalty-rewards-processing.html
Posted in Best Practices for Merchants, Gift & Loyalty Card Processing Tagged with: Apple Pay, data, Google Pay, Loyalty Rewards Programs, mobile payment, mobile wallet