June 12th, 2014 by Elma Jane
QR: The Bridge to the Modern World
Involvement devices have come a long way from the time of Clearinghouse mailings, where you would peel off a label and stick it onto another page before dropping it back in the mail.
Today, print’s best involvement device is the QR code. It works as a portal or bridge into the mobile online world where the cataloger’s brand lives and breathes in real time. Even better, it can lead the customer from the catalog page to the checkout button on their smartphone within minutes.
The printed catalog delivers rich colors and a personal, tactile experience still not attainable through any mobile device. In many ways, though, it is a vestige of a bygone era, and an expensive one at that. Catalogers know this. Even the U.S. Postal Service also knows this. That’s why the USPS is running a postage discount promotion for the second year in a row this summer to encourage the use of QR codes by direct mailers.
Let’s take a quick look at the way a few catalogers are using QR codes.
Anthropologie
Anthropologie’s marketing strategy is more about selling a lifestyle than selling products. That explains why making it easy for customers to move toward actually buying something doesn’t seem like such a big priority in their catalog. They did not include a QR code anywhere. The closest they came was one line next to the address: For store information, go to www.anthropologie.com. Their 800 number, they do take phone orders is printed only once in tiny type, so having no QR code seems to fit in with their attempts to play hard to get. Marketing critique aside, by not using a QR code on their catalog, they are missing the opportunity to draw customers into closer involvement with their brand, whether or not they intend to make an immediate sale.
Best Practices
With these few examples in mind, it’s time to look at best practices for using QR codes in catalogs, which can be a two-sided equation. There is the technical aspect and the branding/selling aspect. As far as the technical side goes, customers need to use their smartphone to scan the code successfully, and the destination on the other end must be optimized for mobile access. Sometimes the hardest part is organizing the resources required to execute the backend side of things, especially if the goal is to make an immediate sale.
The main thing to consider is that QR codes work as a bridge and that bridge is a smartphone, iPad, or some other tablet with all their usual constraints (screen size, internet connection, quality of camera, QR reader app, user proficiency, etc.). Also, don’t assume that everyone has a QR reader or even knows what a QR code is. Especially in catalogs, where customers have been seeing postal service barcodes for years, people may assume that the pixelated square thing is just something else for the USPS to lose money on. Instead, including a brief call to action to scan the QR code should do the trick.
Crossing the Bridge
Getting customers to scan the QR code is only half the battle. Now you need to make sure they feel it was worth their while to scan. It’s all about the next steps in your customer relationship. If you have an Apple or Android app, then that’s where to send people if you know that you can convert sales successfully on mobile devices. Sending them to your Facebook fan page is an option too, but not a big win if a majority of your customers are already fans.
Special promotions, optimized for mobile access, will certainly earn your QR its keep. If your goal is to inspire a trip to one of your stores, then do what Brookstone does and send customers to a Google map with all store locations within a hundred miles. It’s also possible to send scanners to a dedicated page, again, optimized for mobile where you give them a number of options: Facebook, shop, app, etc.
Delia’s
By appealing to fashion-hungry American teens via retail stores, web, and catalog, Delia’s sold over $220 million in 2011. In the single catalog we looked at, Delia’s had a QR code on its back cover. When scanned, the code points to Delia’s Facebook page. That’s certainly one way to build involvement with the Delia’s brand, but it may not be the best. Delia’s has an Apple app with full e-commerce capabilities, so Delia’s could be missing out on the opportunity to help the customer cut to the chase and get straight to their virtual shopping bag. Still, at least they’re using the code.
King Schools
Unless you’re a pilot in training or know one fairly well, you have probably never heard of King Schools. They offer more than 90 flight training courses, plus all sorts of accessories for pilots-in-training. They have no retail stores, but that’s all the more reason to mention them here, retailers can learn a lot from King Schools about how to use QR codes in their catalogs.
In the one catalog, King used a QR code on the front cover and the back cover. Now, the iPad shows enormous potential for use in general and commercial aviation, so King is smart to use their QR codes to point customers directly toward their mobile apps and offerings. In fact, King Schools uses QR codes on the Take Courses on Your iPad landing page itself.
In most cases it seems counterintuitive to display a QR code on a website for people to scan. After all, they’re already there. It’s a smart use of codes in this case, for two reasons. First, the codes lead the customer directly to the Apple app store, so it actually makes sense to scan the codes even though the customer is already on their website. The customer is now just a few clicks away from buying and installing the app. Second, there is one QR code for their app store in general, and then there are unique codes for individual apps.
Technicalities
The content in a QR code tops out at 4,296 alphanumeric characters, but catalogers only need a fraction of that to get the customer to where they want them. However, even when the character count is down to a few dozen, size does matter, because QR codes with more data embedded in them are more complex visually. This means that even smartphones with the latest and greatest optics will have trouble reading densely populated codes. Make sure the QR code is big enough. Even the simplest codes will frustrate the scanning process if they are too small or if there isn’t enough white space around them. Maybe a QR code isn’t the most photogenic thing in the world, so it’s a good challenge for catalog art directors to incorporate it into the design without shrinking it into oblivion.
More sophisticated catalogers will want to use personalized QR codes. Today, even local printers are likely to have the means to print unique QR codes for each recipient in a mailing. This creates the ability to track scans back to the individual, a marketer’s dream when it comes to one-to-one marketing relationships.
Innovation can get you traction within the social media realm and that’s money in the bank. Whether you’re a major catalog player or using QR for something completely different, always consider getting the marketing and PR people involved to leverage any novelty aspects of the application.
The benefits pile up quickly to those catalogers who take the time to get smart about QR codes. Thick catalog books can be thinned down a bit if QR codes succeed in pulling customers from the page and onto their site or apps, cutting postal costs for the millions of mailings every year. And, even if the cataloger doesn’t go to the extreme of printing unique QR codes, the branding value of offering that connection from the old-style printed piece to the dynamic world of interactive mobile technology makes it well worth the effort.
The ink needed to print a QR code on a major retailer’s catalog might weigh only a fraction of an ounce, but when used right, it’s worth its weight in gold. Too bad the majority of catalogs seem to be squandering the opportunity by underutilizing the code or worse, not including any at all. In a world where an integrated multi-channel approach is a must-have for any retailer to survive, the stakes of leveraging every opportunity for interaction are higher than ever.
Posted in Best Practices for Merchants, Smartphone Tagged with: Android app, Anthropologie, app, Apple, bank, barcodes, Best Practices, Brookstone, clearinghouse, code, commercial aviation, Crossing the Bridge, customer relationship, data, data embedded, Delia’s, e-commerce, Facebook, google, Google map, interactive mobile technology, ipad, King Schools, marketing, mobile, mobile access, mobile device, mobile online, mobile technology, multi-channel, phone, portal, Postal Service, QR code, QR reader, retail stores, scan, scanners, smartphone, social media, tablet, USPS, virtual shopping, web, website
February 20th, 2014 by Elma Jane
Android-iPhone-Credit-Card-Reader
Several options exist for mobile credit card processing.
Credit card processing on iPhone/ipad/Android/BlackBerry or Tablets – Using NTC’s portable credit card readers, merchants can now swipe credit cards on iPad or Android tablet devices. NTC’s Virtual Merchant solution allows users to download a secure application to interfere your smartphone with our merchant account services seamlessly. The application and credit card processing data on the carriers network or a WiFi connection to the internet.
NTC’s MagTek Bullet Swipe Credit Card Reader for Android Phones and Tablets.
Using any Android 2.2. or higher device you can process credit card transactions securely to the smartphone via Bluetooth and utilize wireless devices internet connection (WiFi or Carrier) to send the credit card processing data encrypted for processing approval.
Security anywhere. With the BulleT Secure Credit Card Reader Authenticator (SCRA), security comes with the flexibility and portability of a Bluetooth wireless interface. Small enough to fit into the palm of your hand, the BulleT enables secure wireless communications with a PC or mobile phone using the popular Bluetooth interface. Not only does the BulleT encrypt card data from the moment the card is swiped, but it also enables card authentication to immediately detect counterfeit or altered cards.
Ideal for merchant services accounts and financial institutions’’ mobile credit card processing, NTC’s BulleT offers MagnaSafe credit card processing security features with the convenience of a Bluetooth interface. This powerful combination assures credit card data protection, transaction security and convenience needed to secure mobile credit card processing with strong encryption and 2-factor authentication. The BulleT is specifically designed to leverage the existing magnetic stripe credit card reader as a secure token empowering cardholders with the freedom and confidence of knowing that their credit card transactions are secure and protected anytime, anywhere. Android Credit Card Swipe Reader for Android Phones and Tablets on your wireless mobile merchant account.
NTC’s MagTek iDynamo Credit Card processing swipe reader for iPhone and Ipad.
Credit card processing on an iPhone has never been easier. Simply attach NTC’s iDynamo card reader to your iPhone or iPad device, install our Virtual Merchant software from the App Store and you’re ready to go. Take advantage of lower credit card processing rates by processing swiped transactions instead of keying the credit card in later and get paid faster. From the company that leads with Security from the Inside MagTek has done it again with the iDynamo, a secure card reader authenticator (SCRA) designed to work with the iPhone and iPad. The iDynamo offers MagnasafeTM security and delivers open standards encryptions with simple, yet proven DUKPT key management, immediate tokenization of card data and MagnePrint card authentication to maximize data protection and prevent the use of counterfeit cards. Mobile merchants can now leverage the power of their iPhone/iPod Touch products without the worries of handling or storing sensitive card data at any time. Ideal for wireless mobile merchant accounts and mobile credit card processing, the iDynamo offers MagneSafe security features combined with the power of iPhone and iPod Touch products. This powerful combination assures convenience and cost savings, while maximizing credit card data protection and credit card transaction security from the moment the card is swiped all the way to authorization. No other credit card reader beats the protection offered by a MagnaSafe product.
Other credit card devices claim to encrypt data in the reader. NTC’s iDynamo encrypts the data inside the read head, closest to the magnetic stripe and offers additional credit card security layers with immediate tokenization of card data and MagnePrint card authentication. This layered approach to security far exceeds the protection of encryption by itself, decreases the scope of PCI compliance, and reduces fraud.
NTC’s iDynamo is rugged and affordable, so it not only withstands real world use, it performs to the high standards set by MagTek as the leader in magnetic credit card swipe reading products for nearly 40 years.
Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Merchant Services Account, Mobile Payments, Mobile Point of Sale, Payment Card Industry PCI Security, Smartphone Tagged with: Android, android phones and tablets, authenticator, blackberry, bluetooth, card authentication, credit card processing data, devices, encrypt card data, encrypted, internet, ipad, Iphone, magnetic stripe, magtek bullet, merchant account, merchant services accounts, Merchant's, mobile credit card processing, portable credit card readers, process credit card transactions, processing approval, secure, secure application, secure token, smartphone, swipe credit card reader, swipe credit cards, tablets, transaction security, virtual merchant, wifi, wireless devices internet connection
October 22nd, 2013 by Elma Jane
Sponsored by Artisan Mobile, this webinar on Nov. 7, 2013 from 2 p.m. – 3 p.m. will cover the challenges and opportunities that will come with the transition to iOS as well as what it means for retailers and marketers that rely on the mobile medium for success.
The iOS 7 release is the most significant mobile operating system update since the launch of the iPhone. And while mobile developers are testing new features and debating the merits of Apple’s latest overhaul, it is not clear that C-level executives are aware of the enormity of the effect that iOS 7 will have on retailers and marketers.
The Apple update brings along with it a new mobile user interface, new gestures, more sophisticated background processing support and auto-layout updates. The changes will not only affect existing iPhone and iPad applications, but will significantly shape app design strategies moving forward.
Posted in Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: app, Apple, application, auto-layout, design, developers, executives, iOS, ios 7, ipad, Iphone, marketers, medium, mobile, Processing, retailers, strategies, success, update, webinar
September 30th, 2013 by Elma Jane
Mind-Blowing 3D Trickery for Work or Play Occipital Promises
Get in on the ground floor as we look at the most exciting crowdfunded tech projects out there. Structure Sensor, which is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile tablets and phones that allows the user to capture spatial models of objects and indoor areas.
If you’ve ever used Microsoft’s Kinect motion-sensing input device for the Xbox 360 game console, you’ll have an initial grasp of how Occipital’s 3D scanner for mobile devices, called “Structure Sensor”, functions. Whereas game add-on Kinect is a sensor for detecting and interpreting movement, new Kickstarter crowdsourced funding project Structure Sensor is for mapping three-dimensional spaces or objects.
What Is It? Occipital’s Structure Sensor is pitched as the world’s first 3D sensor for mobile devices. The device is designed to be an attached-hardware add-on for mobile devices that allows the user to capture spacial models of indoor areas – 3D models of objects – and perform augmented reality. The creator uses rooms, furniture and augmented reality games as examples. The captured 3D models can then be imported into CAD software of the kind used by architects and designers, or to a 3D printer to be replicated.
Technical Details Structure Sensor contains a precision infrared emitter, camera and optics that are housed in an anodized aluminum shell. The shell affixes to a bracket designed to clip to the 4th Generation Apple iPad. Data-streaming connectivity is with Apple’s Lightning Connector. Hardened glass is used to protect the dual infrared lenses. Range is from 40 cm to 3.5 m. Some iOS demo apps included in the package consist of an object scanner; room capture; Fetch, which is a virtual pet; and Ball Physics, an augmented reality demo with virtual balls. An SDK is available.
The Downsides The creator has recently said that the technology is still in development and some planned features haven’t been implemented yet. We’re concerned about the lack of software or brackets for any Android devices, even though the creator has said it will be producing open-source drivers. We would also like to see more work go into precision measurement because we think that an architect planning a remodel, for example, is going to want the same kind of tolerances as are available in laser measurement.
The Upsides Occipital has been involved in panorama-creation apps and a successful shopping-scanner app, so it’s familiar with the spatial and optical-scanning area. The project creator has said it has already inked agreements with manufacturers and suppliers and is almost ready to start manufacturing a run of beta sensors. We like the way that the creator has plans to simply redesign the bracket rather than the entire scanner assembly as new mobile devices come to market.
The Numbers After launching a Kickstarter project on Sept. 17, Occipital already had more than 2,000 backers a week later pledging more than US$700,000 of a $100,000 goal. So, its funding goal has been achieved. The funding period ends Nov. 1. Pledge rewards range from a T-shirt for $25 to a Structure Sensor in your choice of silver or blue, a USB hacker cable, drivers and open CAD models for $349 — everything, in other words, that you need to develop with the iPad.
Underlying Concepts Kinect and Structure Sensor both work on the same principal – one shared also with golfing and shooting-sports range finders – in that they send out radio signals, like laser, or infrared frequencies that bounce off objects. The returned signal is then interpreted to calculate gestures in 3D for gaming, map an object – in the case of Structure Sensor – or measure golf-hole distance. Varying levels of sophistication are employed in the resulting rendering, depending on software, that can include 3D reconstructed images and so on.
Conclusion Pre-beta, and with available demo apps only, this product is at a supremely early product life-cycle stage, but is a potentially exciting product, particularly for software and app developers.
Posted in Smartphone Tagged with: 35, 3D Printer, Apple, architects, CAD, camera, iOS, ipad, Mobile Devices, object scanner, occipital, optics, sensor, shopping, tablet
August 30th, 2013 by Admin
According to a poll by OnePoll on behalf of I Love Velvet titled “Consumer Mobile Point-of-Sale (MPOS) Attitudes Report” over half of retail customers think cash registers are outdated. The poll found that 51% of Americans think the cash register could soon be gone altogether as retailers opt for mobile point of sale systems. Consumers seem to favor MPOS systems allowing the shoppers to check out from anywhere in the store and that they return more often to stores with modern electronic payment technologies. Thirty five percent cited they would shop more often at stores with mobile point of sale payment systems. An additional 17% said they would share their shopping experience via social networking sites and 35% report they likely would tell a friend or recommend stores with these technologies. Forty six percent say that stores that have mobile payment systems seem to be more tech savvy and even more (56%) praise the store for making the experience more convenient and secure. Retailers are struggling to modernize their payment platforms to cut down long lines at registers, and place staff on the floor for better customer access. “It’s a great opportunity for retail store owners to dip into the mobile point of sale arena” said Richard Delos Santos of National Transaction Corporation.
Mobile point-of-sale equipment and software manufacturers are stepping up to the security plate as they seek to pass PCI DSS and other security related issues. As new mobile kiosks and point of sale hardware and software evolve so do the security challenges used to thwart credit card fraud and identity theft. The challenge for point of sale system providers is to create an increasingly secure and convenient way for customers to make electronic payments in-store or on their mobile devices. iPads, iPhones and Android tablets are often used by curious shoppers to compare and contrast features, prices and availability, why not let digital wallets be used to close the transaction? The use and connectivity of these new devices mean more complex security measures are needed to thwart attackers, crackers, and hackers.
In the coming years everything from NFC, to fingerprint readers in smartphones and tablets and even QR codes will change the landscape of mobile payment transaction processing and things are beginning to heat up. An estimated $17 Trillion of mobile transactions are predicted by 2020 and security and adoption will reign king on the streets. It might be time to look into the security and features that a mobile point-of-sale system can add over any existing point of sale systems and cash registers. Mobility is a great tool for a sales force, but security and convenience for the customer is a necessity that will only grow in the future.
Posted in Credit Card Reader Terminal, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale Tagged with: Android, ipad, Iphone, mobile, MPOS, payments, point of sale, Processing, smartphone, tablet, transaction
August 6th, 2013 by Admin
In Canada, the game to corner mobile payment systems and the Digital Wallet is being played seriously. PayPal and Square are present but the 800 pound gorilla may have just entered the ring. Canadian banks are presenting merchant accounts capable of handling tap to pay transactions competing directly with Square and PayPal. Royal Bank of Canada has launched a mobile payment solution to provide contactless payment using Near Field Communication (NFC) enabled smartphones and tablets. Shoppers can simply wave their smartphone over a cash register or payment terminal and be on their way. No more swiping a credit card into a terminal or punching keys into a terminal and no more fumbling with cash or coins to settle a payment. Read more of this article »
Posted in Credit card Processing Tagged with: bank, bankers, blackberry, Canada, Canadian, Canadian travel agency agents, digital, electronic, financial services, ipad, Iphone, mobile, nfc, payments, PayPal, Rogers Communications, Royal Bank, smartphone, Square, tablet, travel
As a society, our smartphones are increasingly becoming a more important in our daily lives. Already replacing watches, alarm clocks, wallets and calendars today we carry our smartphones with us everywhere, including the bathroom. While smartphone users are traveling everywhere with their smartphones, are they actually booking travel with their smartphones? eMarketer asked that very question in a survey of 1,200 internet users and asked about their travel booking habits on the internet. The responses indicate that 40% of digital travel researchers will use their smartphones and tablets and mobile payments to complete travel bookings. Read more of this article »
Posted in Merchant Services Account Tagged with: agencies, agent, agents, credit card, e-commerce, gateway, ipad, Iphone, laptop, merchant account, notebook, smartphone, tablet, ticketless, travel
