October 3rd, 2018 by Admin
October comes and so does breast cancer awareness month. As a company supporting entrepreneurs in their dreams, we want to take this opportunity to highlight famous and strong entrepreneurs that are also breast cancer survivors.
Being an entrepreneur is a journey like no other and we applaud and admire those amazing warriors who took another journey alongside them. Here is a humble list of the ladies who are Breast Cancer Survivors and have left their mark in the business world.
1. Jaclyn Smith: Jaclyn is best known for her role as Kelly Garrett in the TV Show Charlie’s Angels. In addition to this role and other films, she develops and markets her own brands of clothing and perfumes; introducing her first collection of women’s apparel for Kmart.
2. Suzanne Somers: Best known for her roles in Three’s Company and Step by Step, Sommers is also an author, singer, and health spokesperson.
3. Georgia Frontiere: A businesswoman and entertainer, she was the majority owner and chairperson of the Los Angeles/St. Louis Rams football team. It is interesting to note that the Rams made the playoffs 14 seasons, reached the Super Bowl three times and won the championship game once in 2000 while Frontiere was in charge.
4. Naomi Sims: She was the first African American model to appear on the cover of Ladies’ Home Journal in 1968. In 1973 she retired from modeling and started her own business which eventually expanded into a multimillion-dollar empire.
5. Evelyn Lauder: She was the Senior Corporate Vice President of the Estee Lauder Companies. She also created the Clinique brand name and developed its product line.
6. Carly Fiorina: The first women to lead a Top-20 company, Fiorina was the CEO for Hewlett-Packard (HP) from 1999-2005. She’s also served as Fund Chair for One Woman Initiative (OWI) and is Chair and CEO of the Fiorina Foundation.
7. Teresa Heinz: She serves as the Chair of the Heinz Endowments and the Heinz Family Philanthropies and has received honorary doctoral degrees in 12 institutions.
While there are many more successful and amazing entrepreneurs, we want to pay respect to these strong ladies in their journeys and all entrepreneurs whose have gone through breast cancer. National Transaction always supports all who want to pursue their dreams.
Posted in Daily Inspiration Tagged with: actress, african american, bossbabe, business, business woman, business women, corporate, estee lauder, Football, Heinz, Hewlett-Packard, inspiration, list, model, ntc, october breast cancer awareness, pink ribbon, Rams, step by step, Super Bowl, three's company, TV
October 21st, 2013 by Elma Jane
Retailers today collect email at every point of interaction. Collecting customer information in the store at the point of sale (POS) offers the greatest potential to build retailer’s email list quickly and to drive timely offers and communications that increase customer loyalty and retention.
The practice of collecting email addresses at the point of sale (POS) isn’t a new one. However, more companies are embracing the trend, and they’re doing so with increasing regularity.
E-Receipts
One popular technique among retailers is to ask shoppers if they would like a receipt emailed to them. It is important to note that an agreement to receive an e-receipt should not be necessarily interpreted as consent to be added to a commercial email list unless this intent is adequately communicated to the consumer and they consent. It always best practice to reference their consent to marketing emails at the same time as the e-receipt request.
It is possible to collect (PII) Personally Identifiable Information at the counter in a
careful and conscientious manner if you follow guidelines.
1. Be transparent about the commercial intent. A consumer who feels misled is more likely to complain and to seek redress under the consumer protection laws. If following different scripts is a challenge, apply the same disclosure/request script for both credit and cash transactions.
2. Consider using the credit card terminal or other touchpad device for customers to enter their email rather than using the sales associate. The device should first prompt the customer to consent to receiving an in-store e-receipt and/or marketing communications, ideally before proceeding with the transaction, it could be after as well.
3. Decouple PII collection from the credit card purchase. Ask customers for their email addresses before taking their credit cards or after they sign off on the purchase so it is clear that email is not required as part of the transaction.
4. Fulfill any incentives offered at the counter through email. Provide each consumer with a dynamic and unique link. A consumer will have less of a reason to give you a valid email address if you offer and fulfill the incentive at POS. Limiting the use of the incentive to email will help you avoid incentive abuse.
5. Send a welcome permission pass. Don’t assume that the customer wants anything more than an in-store e-receipt even if you can legally claim to have this right. Let the customer make an informed decision at the counter or in a subsequent email.
6. Validate submitted data. Ask customers to verify the accuracy of their PII before submitting. Use appropriate list management tools to prevent avoidable domain errors.
Clients that take the proper steps to overcome POS challenges and risks will reap the rewards of subscriber loyalty, a stronger reputation and better inbox performance in the long run.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Gift & Loyalty Card Processing, Point of Sale Tagged with: associate, best practice, cash, commercial, communications, companies, consumer, credit, credit-card, customer, e-receipts, email, emailed, incentive, interaction, list, loyalty, offers, personally identifiable information, pii, point, point of sale, POS, retailers, rewards, sales, script, subscriber, timely, touchpad, transactions, transparent
