June 6th, 2014 by Elma Jane
In business, Your website is often the first place consumers will go to find you. Your site is your chance to make a good first impression on potential leads and bring back existing customers, it’s important to make sure your website keeps its visitors interested and engaged.
Most brands are aware of the need to create an engaging Web presence, but smaller ones typically don’t think they have the time or resources to create a website at all. A trend among smaller business is to create just a Facebook page with no website. This is a great place to start, but to gain “customer trust”, having a website is important. It shows you’re an established company. A company’s website can be its “number 1” driver of business with the right tools and strategies. Building a great website doesn’t have to be expensive or time-consuming.
Optimize your Web presence for maximum customer engagement
Make your website experience match your customer-service experience.Consumers have come to expect the same type of experience with a brand online as they would in-store, enabling features on your website that allow visitors to complete as many interactions as possible for a seamless customer-service experience. These features can include detailed descriptions of each of your products and services, easy-to-access contact and purchase information, and a way for customers to reach you quickly, such as a live-chat function or links to your social media pages.
Personalize your website in ways that make sense for your business.Enhance customers’ experience on your website by customizing it to their needs. Use personalization tactics that make sense for you. Big Data analytics and voluntary surveys can help you send customized offers based on consumers’ past shopping habits and preferred contact methods which can help with sales conversions.
Use social media as a communication tool.The role of social media for businesses has evolved considerably. A way to share and promote content on your website, social media can and should be used as an extension of your customer service. Your website should be the focal point for your brand’s information. If you can get beyond that, social media should be a way to reach out to clients in a cost-effective way. By using Facebook, Twitter and other sites as a line of communication between your brand and your customers, you can drive them to your website in unique ways, such as by sharing a blog post that will help answer a customer’s question.
Posted in Small Business Improvement Tagged with: big data, Big Data analytics, blog, communication tool, consumers, customer service, customers, Data analytics, Facebook, leads, live-chat, products and services, resources, sales conversions, social media, tool, tools, twitter, website
