February 24th, 2016 by Elma Jane
Merchants can bring in new customers and encourage repeat business by using their point-of-sale terminal as a marketing tool. A point-of-sale terminal allows you to process payment and accept debit and credit cards, and generate more business by using the right tools.
Customize Receipts – a customized receipt becomes an advertisement. The customer knows where that receipt is from should they want to contact you.
Gift Cards Program – Gift card recipient are likely to spend over the face value of the card. Customers will appreciate simplified gift shopping.
Loyalty Program – Loyalty program makes customers think of your business first and encourages them to come back often to earn a reward.
Referral Rewards – Print an offer to reward referrals, so they can send people to you.
A merchant account is not just an expense by finding the right tool you can generate more income for your business!
visit www.nationaltransaction.com today, or call 888-996-2273 Extension 1
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Point of Sale Tagged with: credit cards, customers, debit, gift Card, loyalty program, merchant account, merchants, payment, point of sale, terminal
December 16th, 2015 by Elma Jane
Google’s contactless payment solution, Android Pay, will now be available through the mobile checkouts of several Android apps in the U.S.
With this addition, it avoids having to pull out your card everytime you make a purchase, meaning card data never makes it to the merchants. A good news for anyone who is concerned about privacy.
Android Pay is compatible with all Near Field Communication (NFC) or Host Card Emulation (HCE) enabled devices using any OS released since KitKat.
With Coca-Cola signing up as the first merchant in the Google program, a new loyalty program was recently released for the mobile wallet, by tapping your phone on an NFC-enabled Coke vending machine, you’ll get a Coke and get points added into your Android Pay Account for future purchases.
http://www.pymnts.com/news/payment-methods/2015/android-pay-now-in-app-payment-option/
Posted in Best Practices for Merchants, Credit Card Security, Mobile Payments, Smartphone Tagged with: Android Pay, card, card data, contactless payment, HCE, host card emulation, loyalty program, merchants, mobile wallet, Near Field Communication, nfc, payment
June 16th, 2015 by Elma Jane
When you own a travel agency, a merchant account can take the worry out of the financial side of your business. Since many people prefer to pay for their vacation services with a credit card, your Merchant Account will ensure that you’re able to process those payments as easily and efficiently as possible.
Merchant accounts generally work in real time. Payment processing occurs immediately, with quick authorization, you and your customer will know right away that the payment has gone through. These types of accounts allow your business to accept almost every major brand of credit card. This further benefits your customers by allowing them to pay through the cards that they have.
You can also offer your customers advanced payment processing solutions that include more than simple credit card payments. That’s important in this economic climate, when many people are turning from credit cards to other methods of payment.
Debit cards, checks, pre-paid cards, and electronic transfers are all available through Merchant Accounts.
Debit cards are somewhat treated like credit cards when you have a Merchant Account, ensuring that you’ll receive the promised funds before your client sets foot on their cruise ship or the airplane.
New business should lead to repeat business, and with a loyalty program set up through your Merchant Account, it will! Your merchant account provider can customize a loyalty program for you.
Creating a loyalty program will bring repeat business, increase the amount of money that customers spend with you, attract new customers to your business and, most importantly, keep them coming back.
Online payments are another benefit you’ll enjoy when you set up a Merchant Account. With online payments, your customers can click on your website, set up their own vacation itineraries, and pay for their trips simply by entering their payment data into a secure online form. The payments will be validated instantly, so your customers will know that their vacation has been authorized within seconds, and you will have access to those funds by the following day.
Finally, one of the best things about a merchant account is that the funds will be available to you the next day. Your customer pays you today and you can access the funds tomorrow. This improves your cash flow and makes it possible for you to take care of your business expenses in a timely manner. And, as you know, paying for things on time usually means those things cost you less money.
You’ll save money and time by setting up a merchant account, and you can do it today with National Transaction! (888)-996-2273 www.nationaltransaction.com
Posted in Best Practices for Merchants, Merchant Account Services News Articles, Travel Agency Agents Tagged with: checks, credit card, credit card payments, debit cards, electronic transfers, loyalty program, merchant account, merchant account provider, online payments, payment data, payment processing, payments, pre-paid cards
September 10th, 2014 by Elma Jane
If your businesses considering an iPad point-of-sale (POS) system, you may be up for a challenge. Not only can the plethora of providers be overwhelming, but you must also remember that not all iPad POS systems are created equal. iPad POS systems do more than process payments and complete transactions. They also offer advanced capabilities that streamline operations. For instance, they can eliminate manual data entry by integrating accounting software, customer databases and inventory counts in real time, as each transaction occurs. With these systems, you get 24/7 access to sales data without having to be in the store. The challenge, however, is knowing which provider and set of features offer the best iPad POS solution for your business. iPad POS systems vary in functionality far more than the traditional POS solutions and are often targeted at specific verticals rather than the entire market. For that reason, it’s especially important to compare features between systems to ultimately select the right system for your business.
To help you choose a provider, here are things to look for in an iPad POS system.
Backend capabilities
One of the biggest benefits of an iPad POS system is that it offers advanced features that can streamline your entire operations. These include backend processes, such as inventory tracking, data analysis and reporting, and social media integration. As a small business, two of the most important time saving and productivity-boosting features to look for are customer relationship management (CRM) capabilities and connectivity to other sales channels. You’ll want an iPad POS that has robust CRM and a customizable customer loyalty program. It should tell you which products are most and least frequently purchased by specific customers at various store locations. It should also be able to identify the frequent VIP shoppers from the less frequent ones at any one of your store locations, creating the ultimate customer loyalty program for the small business owner. If you own an online store or use a mobile app to sell your products and services, your iPad POS software should also be able to integrate those online platforms with in-store sales. Not only will this provide an automated, centralized sales database, but it can also help increase total sales. You should be able to sell effortlessly through online, mobile and in-store channels. Why should your customers be limited to the people who walk by your store? Your iPad POS should be able to help you sell your products through more channels, online and on mobile. E-commerce and mobile commerce (mCommerce) aren’t just for big box retailers.
Cloud-based
The functions of an iPad POS solution don’t necessarily have to stop in-store. If you want to have anytime, anywhere access to your POS system, you can use one of the many providers with advanced features that give business owners visibility over their stores, its records and backend processes using the cloud. The best tablet-based POS systems operate on a cloud and allow you to operate it from any location you want. An iPad POS provider, with a cloud-based iPad POS system, businesses can keep tabs on stores in real time using any device, as well as automatically back up data. This gives business owners access to the system on their desktops, tablets or smartphones, even when not inside their stores. Using a cloud-based system also protects all the data that’s stored in your point of sale so you don’t have to worry about losing your data or, even worse, getting it stolen. Because the cloud plays such a significant role, businesses should also look into the kind of cloud service an iPad POS provider uses. In other words, is the system a cloud solution capable of expanding, or is it an app on the iPad that is not dependent on the Internet? Who is the cloud vendor? Is it a premium vendor? The type of cloud a provider uses can give you an idea about its reliability and the functions the provider will offer.
Downtime and technical support
As a small business, you need an iPad POS provider that has your back when something goes wrong. There are two types of customer support to look for: Downtime support and technical support.
iPad POS systems are often cheaper and simpler than traditional systems, but that doesn’t mean you can ignore the product support needs. The POS is a key element of your business and any downtime will likely result in significant revenue loss. You could, for instance, experience costly downtime when you lose Internet connectivity. iPad POS systems primarily rely on the Web to perform their core functions, but this doesn’t mean that when the Internet goes down, your business has to go down, too. Many providers offer offline support to keep your business going, such as Always on Mode. The Always on Mode setting enables your business to continue running even in the event of an Internet outage. Otherwise, your business will lose money during a loss of connectivity. Downtime can also happen due to technical problems within the hardware or software. Most iPad POS providers boast of providing excellent tech support, but you never really know what type of customer service you’ll actually receive until a problem occurs.
Test the friendliness of customer service reps by calling or emailing the provider with questions and concerns before signing any contracts. This way, you can see how helpful their responses are before you purchase their solution. Your POS is the most important device in your store. It’s essentially the gateway to all your transactions, customer data and inventory. If anything happens to it, you’ll need to be comfortable knowing that someone is there to answer your questions and guide you through everything.
Grows with your business
All growing businesses need tech solutions that can grow right along with them. Not all iPad POS systems are scalable, so look for a provider that makes it easy to add on more terminals and employees as your business expands. Pay attention to how the software handles growth in sales and in personnel. As a business grows, so does it sales volume and the required software capabilities. Some iPad POS solutions are designed for very small businesses, offering very limited features and transactions. If you have plans for growth, look for a provider that can handle the changes in transactions your business will be going through. Find out about features and customization. Does the system do what you want it to do? Can it handle large volume? How much volume? What modules can you add, and how do you interface to third parties? You should also consider the impacts of physical expansion and adding on new equipment and employees. If there are plans in the future for you to open another store location, you’ll need to make sure that your point of sale has the capabilities of actually handling another store location without adding more work for you. If you plan on hiring more employees for your store, you’ll also want to know that the solution you choose can easily be learned, so onboarding new staff won’t take up too much of your time.
Security
POS cyber attacks have risen dramatically over the past couple of years, making it more critical than ever to protect your business. Otherwise, it’s not just your business information at risk, but also your reputation and entire operations. iPad POS system security is a bit tricky, however. Unlike credit card swipers and mobile credit card readers that have long-established security standards namely, Payment Card Industry (PCI) compliance — the criteria for the iPad hardware itself as a POS terminal aren’t quite so clear-cut. Since iPads cannot be certified as PCI compliant, merchants must utilize a point-to-point encryption system that leaves the iPad out of scope. This means treating the iPad as its own system, which includes making sure it doesn’t save credit-card information or sensitive data on the iPad itself. To stay protected, look for PCI-certified, encrypted card swipers.
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: (POS) systems, accounting, app, business, card, cloud-based, credit, credit card readers, credit-card, crm, customer, customer relationship management, customer support, data, data analysis, database, desktops, e-commerce, inventory, iPad Point-Of-Sale, loyalty program, mcommerce, mobile, mobile app, mobile commerce, online, online platforms, Payment Card Industry, payments, PCI, platforms, POS, POS solution, products, sales, Security, security standards, services, Smartphones, social media, software, tablets, terminal, transactions, web
August 20th, 2014 by Elma Jane
Loyalty Rewards Program and Gift Card Processing
GIFT CARD PROGRAMS
You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits for your customers are obvious, they are easy to buy, use, and offer your customers an incredible variety of choices. As a business owner, plastic gift cards offer increased security from fraud, the ability to track sales and buying trends, and gauge the effectiveness of your promotions. Electronic gift card processing increases revenue and attracts new customers. They also reduce labor associated with traditional paper gift certificates. National Transaction offers customized gift card processing merchant services tailored to your gift card processing needs. Gift cards provide added incentives to your customers and employees. Because no cash back required, Returns stay on the card and never leave your business.
LOYALTY CARD PROGRAMS
What are your best customers worth? Reward them and keep them coming back. NTC’s programs give you the information you need to maximize the impact of every marketing dollar spent by targeting your marketing efforts toward your current customers. Whether you are implementing a new customer loyalty program or trying to make your existing program more successful. NTC will work with you to create a system that is right for you and your customers. Let us assist you in all aspects of your reward program: Design, implementation and follow through.
Posted in Gift & Loyalty Card Processing, Mail Order Telephone Order Tagged with: Brand, card, cash back, customers, Electronic gift card, fraud, gift Card, Gift Card Processing, gift certificates, Loyalty Card, loyalty program, merchant, merchant services, program, rewards, Rewards Program, sales, Security
July 21st, 2014 by Elma Jane
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancellation PayPal’s previous loyalty program, PayPal Advantage. As PayPal looks to continue to build its volume of use on mobile devices off of eBay, driving repeat use and loyalty will be key. The challenges for the offer part will be the same as any other deal/offer program – namely the quality of the offers and inbox-offer fatigue. Like any big-screen concept that gets downscaled onto mobile, there is the challenge of how to hook people in the first couple of screens. CreditCall is not involved with PayPal Select. The payment platform is a division of San Jose, CA-based online auction giant eBay. It offers both a mobile app and an m-dot site for mobile payments.
Posted in Mobile Payments, Smartphone Tagged with: CreditCall, digital-payments network, ebay, loyalty program, m-dot site, mobile, mobile app, Mobile Devices, Mobile Payments, PayPal, PayPal Advantage, PayPal Select, rewards
June 5th, 2014 by Elma Jane
The days of salespeople peddling point of sale terminals by simply pulling hardware out of a box are numbered. That model is being replaced by integrated payments from software developers who add payment capabilities to applications that run at the point of sale, in the back office or on mobile devices.
Integrated payments are becoming common in the restaurant industry, where systems are developed to combine payment acceptance with the ability to manage orders, tables and food delivery. As integrated payments become more common, companies working in the payments industry will seek ways to offer marketing analytics. You tie that type of data to the payment mechanism and you can learn more about your business and your customers.
There is a place in the ecosystem for traditional payment acceptance, but today, when a retailer shops for a point of sale terminal or other business solutions, they expect payments to be part of the integrated bundle. Many of these systems are now delivered in a software-as-a-service model or through tablets, making them cost-effective for businesses of any size.
Integrated commerce includes mobile acceptance, offers, coupons and loyalty. It enables a merchant to buy a point of sale system for the physical store, website and mobile environment at the same time. Then the merchant can send out offers and begin running a loyalty program, while accepting NFC transactions all at once. Merchants can also review transactions from all channels directly from their offices to monitor against data breaches. With those integrated services becoming more readily available for merchants, it is not surprising that the topic comes up when executives discuss their company’s goals.
Relationships with merchants through integrated payments tend to be sticky because it is an embedded solution. You tend to get better pricing because it’s not necessarily an acquiring decision but a POS software/hardware decision and acquiring is part of that package. Payments as a service will be an important global product, selling a terminal now means selling data security, warranty and service, and numerous merchant tools.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Point of Sale Tagged with: breaches, coupons and loyalty, data, data breaches, data security, global product, integrated bundle, Integrated commerce, integrated payments, integrated services, loyalty program, marketing analytics, merchant, merchant tools, mobile, Mobile Devices, NFC transactions, payment, payment mechanism, payments industry, point of sale, POS software/hardware, Security, tablets, terminal, terminals, traditional payment, warranty and service, website and mobile environment
