May 6th, 2014 by Elma Jane
Boston-based Loop has released its LoopWallet app for storing magnetic-stripe cards on smartphones and using them in contactless payments at regular POS terminals.
Loop is a Level One PCI certified payment provider. Its technology has applications for turning loyalty cards into contactless cards and can also be used to generate dynamic card data every time a payment is made, preventing the creation of cloned cards.
The Loop Fob contains a microprocessor and magnetic induction loop and can be used without a phone, in which case payment would be taken from a designated card.
Mag-stripe cards for payment, gift, loyalty, ID or membership are read by the Loop Fob, a small audio jack magnetic-stripe reader, and then card data is encrypted and stored on the user’s smartphone. The LoopWallet app allows users to view their cards and select the one they wish to use.
To make a payment at the point of sale, the phone sends a signal, using Loop’s Magnetic Secure Transmission technology. MST emulates the signal generated when a mag-stripe card is swiped across a POS terminal’s read head. The signal is received by any mag-stripe card reader without requiring modifications to the POS terminal or processing system.
The free LoopWallet App for iOS 7 is available in the Apple App Store, with an Android version planned for release in April 2014. The app is only available to U.S. consumers.
.
Posted in Best Practices for Merchants, Credit card Processing, Digital Wallet Privacy, Electronic Payments, EMV EuroPay MasterCard Visa Tagged with: contactless, mag-stripe readers, magnetic stripe, mobile wallet, PCI