When you are first setting up a retail or an eCommerce endeavor, few decisions will be of as much importance as the payment provider that you choose. Your payment provider will handle each and every card transaction your online company makes, and if it doesn’t function properly, or if it has a lot of hidden fees, such as old legacy systems with long term contracts, you can be setting your business up to fail before you ever get started.
So, we are going to explain to you what you should be looking for when you reach this crucial decision in the setup phase of your business, and we will help you find a payment provider that meets your needs perfectly and sets you up to succeed in the business world.
As a general rule of thumb, there are three main factors that you really need to consider when you go to choose who you will be working with: The people involved in the transaction, the fees associated with each transaction, and how the transaction is handled behind the scenes. There are some smaller tidbits that can make a specific provider a better or worse choice, but those three factors will allow you to narrow your search down to a select few of top competitors that will truly help your company succeed.
The Parties Involved
Besides your bank and the customer’s bank, there are three different factors that go into every single one of your transactions, and a payment provider works with all three of them. There’s you, your customer, and the technology acting as a bridge between the two of you. We’ll go into more detail about all that, now.
The Customer
With this part of the transaction, we are really talking about the “issuing bank”. That’s your customer’s bank, and they handle lending the customer the money to make a purchase on your site, and they issue the card that the customer uses to make that purchase. This is your customer’s main form of interaction with the transaction process, and it’s one of the most important factors since it’s what starts the transaction in the first place. However, you have no control over this factor, and you can simply ensure that the technology, which we’ll talk about soon, makes their part of the transaction as smooth as possible.
The Merchant
This is you and your part in the transaction. You function as the merchant that the customer is engaging with, and in order to do that, you need a merchant bank to partner with and work as your company’s bank. A merchant bank functions differently than the bank you use in your day to day life. Instead of issuing you funds in advance for credit purchases and managing your checking and savings accounts, a merchant bank takes in your customers’ payments for you, and then puts those payments into a special merchant account that is a lot like a business’s checking account. Without a merchant bank, you won’t be able to succeed in the long-term with eCommerce.
The Technology Solution
Your technology, and the company handling it, is what makes a transaction possible in the first place, and there are two parts to this imperative factor: The payment processor and the payment gateway.
Processor
The payment processor is what actually handles the transaction. It moves the money between the different parties and delivers it to the banks and accounts involved. If your processor is subpar, your customer’s transaction experience will be, too. You need an up-to-date payment processor that functions smoothly and without any hassle placed on you or your customer to ensure that each customer enjoys a seamless transaction.
Gateway
The payment gateway is essentially what sends the transaction information to the payment processor. It links to your site’s shopping cart feature, and when a customer buys something, it connects to the payment processor and begins the transaction. In order to ensure that your transactions are smooth and effortless, this technological asset needs to be competent and able to easily satisfy your customers without being apparent.
How the Transaction Process Happens
The transaction process is fairly complicated, but it all takes place in a matter of seconds. In fact, it’s usually seemingly instantaneous.
Once a purchase is made, the payment gateway encrypts the transaction data to protect your customer and your business, and then it asks the customer’s bank if it will advance the funds for the customer’s purchase. If yes, the payment will be sent to your merchant account, and if not, the transaction will be denied and ended until a resolution can be found.
Once that step is completed, the funds typically end up being accessible by you the second your merchant bank acquires them and places them in your account, but you may be forced to keep a certain amount in the account to make sure you can cover any returns that pop up.
This part is not instantaneous. It can take a couple days to complete this part of the process.
Transaction Fees
This is easily the factor that you’ll want to pay attention to the most, because a lot of merchant service providers are downright misleading when they quote your rates, and you need to get a firm understanding of how a company sets up its fees to know what to actually expect from your bill.
Most often, companies will quote something like 1.8% rates to interest you and appeal to your more frugal side, but then they’ll apply all sorts of hidden fees that raise that rate as high as 11% without notifying you properly. As you can imagine, that can make your bill a bit more than what you thought it would be.
There are three rate models that are most often used:
Flat-Rate
You’re given a specific amount to pay, and whether that covers your total fees or not, that’s what you pay. You could be overpaying tremendously if you accept a quite a few low cost cards vs. the higher cost cards. The processor is banking on your acceptance of these lower cards to ensure all costs are covered.
Interchange Plus Pricing
This takes the interchange fee you pay and adds a small fixed rate on top of it. It’s not as consistent as a flat-rate fee because of the sheer amount of interchange fees out there and the number of different credit cards with all of the various reward and incentive programs.
Tiered Pricing
This is when the provider creates a few tiers of fees and charges you based on the tier your fees are in rather than each individual fee. The only bad thing about this is that the provider decides which fees go into which tier.
Other Important Things to Consider
Does your processor provide Data Security/PCI protection? What about financial breach protection, in the event you are breached?
Any business or other entity that stores, processes or transmits cardholder data must ensure that their processes meet the Payment Card Industry / Data Security Standard (PCI/DSS). Failure to do so can result in heavy fines being levied.
Understanding PCI/DSS
The PCI/DSS is a global standard defining acceptable practice for any entity involved in the storage, transmission or processing of cardholder data.
In recognition of the sensitive, confidential and valuable nature of this data the standard imposes strict regulations which must be met in full. The full requirements are detailed but are covered by 12 broad requirements. These are grouped into 6 broad control objectives as follows:
1. Build and Maintain a Secure Network and Systems – Install and maintain a firewall configuration to protect data – Do not use vendor-supplied defaults for system passwords and other security parameters
2. Protect Cardholder Data – Protect stored data (use encryption) – Encrypt transmission of cardholder data and sensitive information across public networks
3. Maintain a Vulnerability Management Program – Use and regularly update anti-virus software – Develop and maintain secure systems and applications
4. Implement Strong Access Control Measures -Restrict access to data by business need-to-know -Assign a unique ID to each person with computer access -Restrict physical access to cardholder data
5. Regularly Monitor and Test Networks -Track and monitor all access to network resources and cardholder data -Regularly test security systems and processes
6. Maintain an Information Security Policy -Maintain a policy that addresses Information Security
Any entity handling card transactions must meet the standard and be able to demonstrate (certify) that it does so. The level of certification is flexible and depends on how transactions are processed and in what volume.
A Summary of Benefits
Achieving full compliance with PCI/DSS standards is more than an obligation. It delivers genuine benefits to businesses:
– Lessen the risk of fraudulent transactions
– Prevent security breaches
-Lessen the impact should a breach occur
– Reduce your business’ exposure to risk and liability
– Provide peace of mind for your customers
– Avoid the negative PR associated with data loss
Why are These Requirements in Place?
Card transactions have grown enormously in recent years as cards become the number 1 preferred form of payment. Since no physical money is handled or exchanged as part of these transactions they are dependent on the transfer of data.
That data therefore becomes sensitive and valuable and must be protected. Failure to protect this data can lead to fraud and theft. These crimes often impact both the card holder and the merchant directly. They can also damage or even destroy the reputation of businesses or organizations involved in hacks or data breaches.
More widely card fraud has the long-term detrimental effect of eroding consumer confidence and trust – both in the individual companies affected and in the card payment industry more widely.
Millions of consumers and organizations worldwide are choosing to pay by card. And millions of businesses, professionals, traders and organizations are accepting and handling these payments. Instead of allowing an ad-hoc approach where each business sets its own level of security the PCI / DSS was imposed. This ensures a uniformly high level of data security throughout the worldwide card payment industry.
Keep your Data Secure – Don’t get caught without PCI Data Breach Protection
It is difficult to believe that many businesses still do not accept credit or debit cards for payments, while most customers preferred using cards for the following reasons.
Doesn’t want to carry cash.
Security and Protection offered by card issuers.
Desire to earn reward points.
Some of the many advantages for businesses that accept credit card payments include:
Easy and cost efficient – credit card processing has become a highly competitive industry. NTC offers the latest in EMV and NFC technologies that allows businesses to accept contactless payment like Apple and Android Pay. NTC integrates with most POS systems.
Essential for online sales – internet selling is growing. The Internet makes it possible for a small business in a remote location to offer its products to potential customers throughout the nation and even across the world, almost all of those transactions require a credit or debit card.
Increases revenue – people like the convenience and security of paying with a credit or debit card. In fact, 66 percent of point-of-sale transactions use credit, debit or gift cards.
Merchant services accelerate cash flow – credit card transactions process quickly, with proceeds generally available in a bank account within two days or less. That eliminates the time it normally takes checks to clear. It also reduces or eliminates billing and the time spent waiting to receive payment checks from customers.
Reduce transaction risks – Check fraud remains a major problem for U.S. businesses, 77% of businesses were victims of check fraud, only 34% experienced credit card fraud and 92% said they believe new EMV chip and pin, credit cards will significantly reduce fraud at the point of sale.
Setting up a merchant account for your business is as simple as contacting a merchant service provider. A merchant service provider process payments and make sure the money is appropriately withdrawn from a credit card account and placed into the business’s merchant account.
For more details about setting up an account give us a call now! at 888-996-2273.
Put together your business profile so you can start applying for a merchant account. There are questions that you’ll need to answer, that way merchant account providers have an idea of how they should setup your account.
Some of the questions are:
Is your business seasonal? For Travel Company it is seasonal, there will be high and low volume. NTC works with seasonal downtime.
How do you intend to accept payments? Different business models require different methods of accepting payments. If you’re doing face to face transaction and have physical location then you need a credit card terminal. If you process checks, then you need Electronic Check and ACH Transfers. For e-Commerce shopping carts, wireless/mobile, you can check out our Converge Virtual Merchant and NTC e-Pay.
How much volume do you plan on processing? Merchant account providers are going to want to know how much sales volume you plan on processing per month. New in the business – give just an estimate average of how much you’ll be processing (per month), within the first 6-months of operation. Been in the business – you’ll already have this number ready.
What will be your average ticket price?
Example:
Total Sales Revenue = $150,000
Total Number of Sales = 500 150,000/500 = $300 (Average Ticket Price)
If you need to setup an account give us a call now at 888-996-2273 or go to www.nationaltransaction.com to know more about our services.
Chip cards are here to provide advanced security with every transaction. Accepting chip cards could be as simple as changing your payment terminal.
What do you need to know about Chip Card and EMV? Chip cards are payment cards that have an embedded chip, which offers advanced security when you use the card to pay in store. Chip cards are based on a global card payment standard called EMV (Europay, MasterCard and VISA) currently used in more than 80 countries.
Why Is it More Secured? Chip card transactions offer you advanced security for in store payments by making every transaction unique, and, more difficult to counterfeit or copy. If the card data and the one-time code are stolen, the information cannot be used to create counterfeit cards and commit fraud.
How do you know if a customer has a Chip Card? The customer’s card will have chip on the front of it, magnetic stripe remains on the back.
How to use Chip Card at the POS? Swipe the card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it instead. The customer should insert their card with chip toward terminal, facing up. The chip card should not be removed until the customer is prompted.
Customer will provide their signature or PIN as prompted by the terminal.
Some transactions may not require either.
When the terminal says the transaction is complete, the customer can remove their card.
Chip-enabled terminals will still accept magnetic stripe card payments for customers who do not have a chip card.
What does a chip-enabled terminal look like? They have all of the features you are used to with a payment terminal, with the addition of a slot for the customer to insert their card. The slot is typically located at the bottom or the top of the payment terminal.
How will you know if a terminal accepts chip card? During the transition to chip, customers are being told to swipe their card as they normally would and follow the prompts. If the terminal is chip-enabled, it will prompt them to insert it instead. If you have chip-enabled terminals, you can tell your customer to insert their card for a chip transaction, if a customer has a chip card.
How can you get a chip-enabled terminal? Contact your acquirer or merchant service provider.
Show your customers that you care about their information security by making the move to chip. This will ensure that your business and your customers are protected from fraud. Start accepting chip cards!
You may be liable for fraud if you don’t make the change from chip terminal. Starting October 2015, rules are changing. Merchants that accept chip will be protected from fraud losses resulting from in store counterfeit magnetic stripe card transactions just as you are today. However, liability will shift from issuers to merchants if their payment terminals are not chip-enabled for in store transactions. Fraud liability for lost or stolen cards varies by payment network. Contact your acquirer or payment services providers for more information.
Electronic Check also known as Echeck – is an electronic version of a Paper Check. Electronic Checks allow merchants to convert paper check payments made by customers to electronic payments that are processed through the (ACH) Automated Clearing House Network. It’s a fast, efficient, and secure way to process check payments.
Because of the many benefits and increased security methods that electronic checks offer, this method of payment is quickly growing in popularity. In 2007, electronic check conversion increased by 30%, with more than 3.1 billion paper checks converted to echecks through in-store transactions. Familiarizing yourself with how electronic checks work, the benefits and security features they offer, and how you can get started with electronic check conversion will save you time and money and help you provide greater protection for your business and your customers.
How it works:
Electronic check conversion is a simple method of processing payments, and the changes to how you do business are minimal. One of this method’s greatest advantages is that you can electronically submit checks instead of having to physically take them to the bank, saving you time and increasing employee efficiency.
When you receive a paper check payment from your customer, you will run the check through an electronic scanner system supplied by yourmerchant service provider likeNational Transaction Corporation (NTC). This virtual terminal captures the customer’s banking information and payment amount written on the check. The information is transferred electronically via the Federal Reserve Bank’s ACH Network, which takes the funds from your customer’s account and deposits them to yours.
Once the echeck has been processed and approved, the virtual terminal will instantly print a receipt for the customer to sign and keep. Employees should mark the paper check as “void” and return it to the customer. Your merchant transactions will be available online for viewing with customized detailed reporting, which may vary in features depending on the merchant service provider you choose.
Using electronic check conversion to process your customers’ payments holds many benefits over paper checks:
Benefits:
1. Received Funds Sooner. Businesses that use electronic check conversion have funds deposited almost twice as fast as those using the traditional check processing method, with billing companies often receiving payments within one day.
2. Reduced Fraud and Fewer Errors. Echecks are processed using an automated system, which cuts down the number of people who must handle the check, reducing the potential for error and fraud. Merchant service providers (NTC) also maintain, monitor, and check files against negative account databases that store information about individuals or companies that have past records of fraud to help decrease fraudulent activity.
3. Reduced Processing Costs. In general, the cost to process an echeck is substantially less than that of paper check processing or credit card transactions. Echecks require less manpower to process and eliminate incidental costs such as deposit and transaction fees that accompany paper checks. With Echecks, you can save up to 60% in processing fees.
4. Sales Increase. If your business didn’t accept paper checks in the past, you can expand the payment options available to your customers and increase sales by offering echecks. If you are converting from accepting paper checks to echecks, you can still expand your customer base by being able to accept international and
out-of-state checks without the worry of fraud. Echecks require account validation and customer authentication processes that identify bad checks within seconds.
5. Safe, Simple and Smart. Electronic check conversion is easy to set up and relies on the ACH Network for processing, the same reliable and trusted funds transfer system that handles Direct Deposit and Direct Payment. Plus, echecks are a smart choice for the environment, helping to reduce more than 67.4 million gallons of fuel used and 3.6 million tons of greenhouse gas emissions created by transporting paper checks.
Increase security with electronic checks – Electronic check conversion leverages the latest information protection features such as encryption and message authentication. Because of this, many retail merchants, merchant service providers, and financial institutions consider it to be one of the most secure payment methods in the electronic payment processing industry.
Authentication – Merchants must verify that the person providing the checking account information has the authority to use that checking account. There are a number of authentication services and products available to merchants, including:
Digital Signatures or Digital Certificates are a way of Encrypting information that gives the receiver a more reliable indication that the information was sent by the claimed sender. They are used by programs on the Internet to confirm the identity of a customer to concerned third parties, serving a similar purpose as a handwritten signature. Digital Signatures cannot be easily tampered with or imitated and are easily transportable, thereby making them a reliable method for verifying identity when implemented correctly. Digital Signatures are often used to implement Electronic Signatures, a broader term that refers to any Electronic Data that carries the intent of a signature.
Duplicate Detection and prevention is another way to reduce fraudulent activities. Financial institutions have software and operational controls in place to prevent duplication of the scanned electronic representations of customer checks.
Encryption The ACH Network automatically encrypts messages using 128-bit encryption and a secure sockets layer (SSL).
Public Key Cryptography is an Encryption/Decryption Security Method that uses one key to Encrypt a sent message and another to Decrypt it. With Electronic Check Conversion, the Private Key is a secret mathematical calculation used to create the digital signature on the Echeck, and the Public Key is the corresponding key given to anyone who needs to verify that the sender signed the echeck and that the electronic transfer has not been tampered with. Public Key Cryptography is another way to ensure authenticity of the Electronic Transfer of Funds.
What is the (ACH) Automated Clearing House Network?
The Automated Clearing House (ACH) Network is a funds distribution system that moves funds electronically from one entity to another. This highly reliable and efficient nationwide electronic network is governed by the rules established by the National Automated Clearing House Association (NACHA) and the Federal Reserve (Fed). The ACH payment system also handles debit card transactions; direct deposits of payroll, Social Security, and other government benefits; direct debit payments; and business-to-business payments.
How to get started with Echeck:
Useful advice to help make the implementation of electronic check conversion at your business run smoothly:
Choose a processing company that is well established in the market. While a competitive pricing package may also be of importance, having a processor that is reliable with a good reputation is essential.
Look for a processorthat enables you to easily align your current business processes with your new electronic processing system. Ensure that you can easily export customer data and smoothly integrate the electronic payment processing system with your business management software.
Notify your customers that your business will begin using electronic check conversion to process payments. Federal rules require you to post a notification about this change in practice as well as to give your customers a takeaway copy of the notification. You must also provide customers a telephone number to request more information about electronic check conversion.
