November 22nd, 2013 by Admin

As we move to smartphones and tablets as payment methods security and privacy concerns are a real issue. With recent NSA leaks shedding light on our data and the access others have to it, we have to consider security, privacy and health implications. This year alone e-commerce transactions on smartphones and tablets during the holiday season are set to grow by 15%. Although tablets, not smartphones will drive the bulk of that growth, smartphones are set to overtake mobile-commerce payments over the next 5 years. Tablet payments in the U.S. alone are expecting to reach $26 billion in transactions. Currently tablets are more convenient for m-commerce due to their size, but as far as the future of electronic payment processing, smartphones are where it’s at.

The smart merchant sees this coming and realizes frictionless transactions increase sales. The more comfortable and less complicated a transaction is for a customer, the better. Smartphones, tablets, PCs, laptops and more can already process electronic transactions from credit and debit cards, gift cards, electronic checks and more. Money movement is easier than ever and more convenient than cash. Cash is king however in situations where internet connectivity and power are an issue. In India for example, a poor electric grid makes power outages a common occurrence. During natural disasters, when resources are badly needed, power outages or severed internet communications mean no electronic transactions can be processed. So physical currency remains a must, in the future we may see payment technology evolve to where digital money like crypto currency (BitCoin) may be stored on the device itself similar to having cash. As these electronic payment systems evolve, merchants need to position themselves to accept what their market prefers to transact with.

The smart citizen also sees this coming and has concerns that things like a National ID program being established may compromise their privacy.
As an extreme example of electronic transactions, a nightclub in Spain used subdermally implanted RFID chips in a woman that allowed patrons to pay for food and beverages without a credit card.

Posted in e-commerce & m-commerce, Electronic Check Services, Electronic Payments, Gift & Loyalty Card Processing, Merchant Services Account, Near Field Communication, Smartphone Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

November 19th, 2013 by Elma Jane
ISIS Digital Wallet

ISIS Electronic Wallet

Available Nationwide Isis Mobile Wallet

Latest version of the Isis Mobile Wallet has been announced. This is now available to consumers for download in the Google Play app store and at thousands of AT&T, T-Mobile and Verizon Wireless retail stores nationwide. Isis Mobile Wallet allows customers to pay at contactless payment terminals, and to save money through special offers and loyalty cards at participating merchants – all from their Isis Ready smartphone.

Today’s Isis Mobile Wallet nationwide launch is a milestone for consumers, merchants and banks. It’s the start of a smarter way to pay.

Together with Isis partners, a seamless mobile commerce experience have been built. Isis pleased to bring the magic and simplicity of the Isis Mobile Wallet to consumers across the U.S.

The redesigned Isis Mobile Wallet features a simplified user interface with a clean, white background and easy-to-navigate toolbars. Starting today, customers with one of the more than 40 Isis Ready smartphones available from AT&T, T-Mobile or Verizon Wireless can receive a free enhanced SIM card from their wireless carrier and download the Isis Mobile Wallet for free from Google Play. Integration with American Express Serve makes it convenient for Isis Mobile Wallet users to load funds to their American Express Serve Account from a U.S. debit or credit card, bank account, or through direct deposit, as well as pay bills online and send money to friends and family using an American Express Serve Account.

 

Posted in Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Smartphone, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , ,

November 15th, 2013 by Elma Jane

November 7, 2013 –  Payment Card Industry (PCI) Council’s recent acceptance of the world’s first Point-To-Point Encryption-validated solution is great news for both acquirers and merchants, and will aid in reducing merchant scope and increasing business security worldwide. If your P2PE know-how is a little spotty, here are the basics.

What is P2PE?

Point-To-Point Encryption (P2PE) is the combination of hardware and processes that encrypts customer credit/debit card data from the point of interaction until it reaches a merchant solution provider’s environment for processing. Because card data is immediately encrypted as the card is swiped (or dipped), it prevents clear-text information from residing on the payment environment. Encrypted card data is then transferred to, decrypted by, and processed through the solution provider processor who is the sole holder of the decryption key.

In a POS environment, merchants often store decryption keys on their backend servers. Bad idea. If a cybercriminal hacks into that environment, they not only have access to the encrypted card numbers, but the decryption key as well. Hacker jackpot. Many question the difference between P2PE and typical point of sale (POS) encryption.

The reason P2PE is arguably the most secure way to process is because merchants don’t have access to decryption keys. If a hacker breaches a merchant using a validated P2PE solution, he/she will only recover a long string of useless encrypted card numbers with no way to decode them.

Why use P2PE?

Basically, P2PE increases data security and has the ability to make a merchant’s job of reaching PCI compliance easier. The main point of using a P2PE-valiated solution is to significantly lessen the scope of security efforts through PCI Data Security Standard (DSS) requirement and P2PE Self-Assessment Questionnaire (SAQ) reduction. Compared to the 80+ questions required of mainstream merchant SAQs, the P2PE-HW SAQ only requires merchants to answer 18 questions.

Are all P2PE solutions created equal?

Answer is no. Many P2PE solution vendors claim their solution reduces scope, but in order for a merchant to qualify, they must select only P2PE-validated solutions listed on the PCI Council’s website.

To get P2PE solutions and applications listed on the approved website, solution provider processors must go through a rigorous testing process performed by a qualified P2PE Qualified Security Assessor (QSA). P2PE QSAs help entities thorough the 210-page document of P2PE requirements, testing procedures, and controls required to keep cardholder data secure – a task which only a few companies in the world can do.

As of this post, the only P2PE hardware solution approved by the PCI Council is European Payment Services’ (EPS) Total Care P2PE solution, validated by P2PE QSA SecurityMetrics. A number of other P2PE solutions are currently undergoing the review process and will be added to the list once approved.

Posted in Best Practices for Merchants, Credit card Processing, Credit Card Security, Electronic Payments, Merchant Services Account, Payment Card Industry PCI Security, Point of Sale, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

November 14th, 2013 by Elma Jane

Los Angeles-based company Verifi, providing antifraud and risk-management services recently secured a patent for its dispute-resolution technology that enables merchants to avoid chargebacks by turning them into refunds earlier in the process. According to the patent abstract, the patent covers “receiving, at the partner platform, an inquiry/dispute event notification,” and “refunding the transaction or canceling future or recurring charges associated with the transaction.”

Verifi noted in the patent application, consumers are increasingly contacting their issuing bank first in the case of a disputed credit or debit card charge, cutting the merchant out until later in the process. The patent in question, in addition to streamlining the process for issuers engaged in the dispute process, helps recurring merchants by removing cardholders from the recurring payment program during the resolution process so additional charges will not come into question until the original dispute is settled.

 

Posted in Best Practices for Merchants, Credit card Processing, Payment Card Industry PCI Security Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

October 29th, 2013 by Elma Jane

Three dimensions merchants must look for in a payment system PSP and ISO:

1. Ability to adapt and customize the solution.

2. Solutions that support broad range of payment methods.

3. Supports a full set of different channels and devices.

Difference between a PSP and ISO in the payments ecosystem? Online and Mobile Payments:

There are two types of merchant service providers and not all service providers are made equal, Processors and Resellers:

Resellers are known in the industry as Independent Sales Organizations (ISO’s) and/or Merchant Service Providers (MSP’s).

1) Resellers or ISOs – ISOs resell the products or services of one or multiple processors. They can also develop their own or aggregate other value added products and services. ISO’s range from a little sketchy to best in class providers.

2) Processors – Also known as Acquirers, processors are distinguished by their ability to actually process a transaction. To be a processor, a company must have the technical capability to receive transaction data from a merchant via a telephone line or the internet and then communicate with the appropriate financial institutions to approve or decline transactions. Processors must also be able to settle completed transactions through financial institutions in order to deposit funds into the merchant’s bank account.

Processors can be banks or non-banks. While processors do maintain a direct sales force of their own, they primarily work through ISOs to acquire and maintain their merchant base. A processor’s business model is really one of economies of scale. They’re volume shops. They essentially outsource the sales function to ISOs. The processing industry is highly concentrated with the top five processors maintaining over 70% of all transaction volume.

Types of ISOs: 

1. Banks – Banks of all shapes and sizes are ISOs. Banks entered into the merchant services business because it was a natural fit with their product and service offerings. It’s a way to increase revenue per customer. Most, but not all banks, will private label the services so that it’s difficult to distinguish whether they are a processor or ISO. The benefit of working with a bank is that you can consolidate your financial services. The drawback is, the you usually get out of the box solutions and service.

2. Non-banks – These types of ISOs range from some of the most dynamic and capable providers to firms who don’t represent the industry very well.

Industry Dynamics – There are a few dynamics that make the industry landscape quite interesting. First, there are very barriers to entry due to the lack of certifications, licenses, and capital requirements. Secondly, there really is no active regulatory body that oversees and enforces acceptable practices. So naturally, with these two market conditions, merchants need to be mindful and thorough in selecting a provider.

Processors versus ISOs In comparing the two, ISOs offer all of the products and services that processors do (because they are reselling) but processors can’t always offer the same products and services as ISOs. This is because ISOs can resell for multiple processors and can either develop their own technologies or aggregate solutions from other providers. ISOs have largely been the most successful creators of value-added services. ISO’s also tend to be smaller, which usually (but not always) leads to better customer service.

Processors are usually a safer bet for newer merchants that are still learning about the industry. Most still maintain what consider less-than-upfront pricing practices, but with their services it is less common to hear about some of the more serious problems that merchants encounter when they deal with the wrong ISO. As for price, in most cases, there really is very little to no difference. I argue, and fully disclose my vested interest, that in nearly any situation a best in class, non-bank ISO can provide more value than a processor.

Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Financial Services, Mail Order Telephone Order, Merchant Services Account, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

October 22nd, 2013 by Elma Jane

The best place to start understanding your customer is to put yourself into every step of a buying cycle and analyze what influences various purchase decisions.

Who is your customer?

Basic demographics and usually includes the following: 

Age range                                                                                                                                            Education level                                                                                                                                        Gender                                                                                                                                                   Income level                                                                                                                                            Location                                                                                                                                                 Marital status                                                                                                                                          Profession

Many of these basic demographics can be inferred from your interactions with customers. In many cases, you can simply ask them.

Beyond the basics, you will also benefit from more personal data, such as the following:

Interests                                                                                                                                                 Activities                                                                                                                                                 Political affiliation

That data is harder to access, but there are databases that will allow you to target individuals based on those criteria. Facebook’s ad platform provides an incredible amount of targeting data. You can infer your customer profiles by the types of results you get by running ads aimed at specific target markets. That will help identify the interests of your customers.

What? consider what consumers need to know about a product to make a purchase.

Are there ongoing costs?                                                                                                                                Does it need anything else to make it work?                                                                                      How big is it?                                                                                                                                           How does it function?                                                                                                                               How long will it last?                                                                                                                                How much does it cost?                                                                                                                           Is there a warranty?                                                                                                                                 What are its specs?                                                                                                                                 What does it look like?                                                                                                                             What options are there?                                                                                                                           What sizes and colors are available?

To find those details, shoppers will seek different sources: articles, websites, blogs, and actually looking at products and trying them on. Make sure you understand the “what” questions for your products. Then, provide answers to those questions.

Why? The “why” questions are important. Do you know why your customers buy your products?

It could be for the following reasons.

Address an immediate need or desire.                                                                                                        Loyal to a particular brand or store.                                                                                                                Need flexibility to return products.                                                                                                            Need product occasionally or on a regular schedule.                                                                                  Purchase because product is cool or trendy.                                                                                                Seek bargains.                                                                                                                                              Seek high-quality products                                                                                                                        Seek little or no shipping or sales tax.                                                                                                    Seek the lowest price possible.                                                                                                                Shop around every time they buy.

Answers will surely vary. Consider also, what motivates your customers to purchase the products you sell and also why they purchase them from your company versus your competitor. This will help you better refine your value proposition of why shoppers choose your company.

How? This area is the most significant change in a consumer’s shopping cycle. As recently as 15 years ago, most product research was done in stores or catalogs or magazines. Today, product research is done in many ways. In the living room, in the boardroom, at the hospital, you name it. Most shoppers start their search at Amazon.com or on Google by searching on a product.

Many searches start with an opportunistic email promoting a product. From there, we may find the shopper looking at the item on that store’s website.

Consumers likely check product reviews, from other consumers. They may read professional reviews. Browse the Internet on SmartPhone.

The point is to understand your customer’s research process. It will vary widely. But in many cases it’s something like this.

An event triggers an interest in a product.                                                                                                       Check other brands or alternative products.                                                                                                     Conduct research by looking at a product’s pictures, reading descriptions.                                               Evaluate the product’s real value, and eventually make a purchase decision.                                             Narrow your selection and shop for price.                                                                                                   Seek out reviews or ask friends.

Where? That leads us to the where customers are researching. They could be reading relevant blogs, going to brick and mortar stores, checking comparison shopping engines, and reading trade publication articles. They may be looking at Pinterest boards, Facebook posts, and checking with their network of friends on Twitter.

They will be using tablets (increasingly the shopper’s preference), smartphones, laptops, desktops, Xboxes, and store visits.

Can an ecommerce merchant be in all of these places with your message? Likely no. But you can identify where your customers are looking for information as they move through their cycle and try to make sure you are seen. You can also ensure that your messaging and content are mobile friendly.

To compete in the future, your store needs to provide input and information to support all those steps. If you lack reviews, your customers will seek them out elsewhere.

Most ecommerce merchants can describe their customers in a general way. They likely know basic demographics –  age range, gender, income level. But, do they understand the “why, where, when, and how”  their customers make their purchases? These basic tenants of marketing are more important than ever.

The buying process has never been more complex. Consumers have hundred of places online to purchase products that meet their needs. They may shop at home, at work, in the grocery store. They may be using an Android phone, an iPhone, or an Xbox.

Posted in e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Point of Sale, Point of Sale, Smartphone Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

October 3rd, 2013 by Elma Jane

Here’s how typical credit card transaction works:
When a consumer pays with a credit card, the merchant sends the details of the transaction along with the credit card information to the merchant’s bank. The merchant’s bank forwards the information to the cardholder’s bank for approval. If approved, the cardholder’s bank sends the required amount to the merchant’s bank, minus the merchant discount rate. The credit card companies don’t receive any revenue directly from interchange rates. Instead they make their money by charging the banks fees for networks, transactions and other kinds of services.

Up until April 2008, interchange rates were simple and inflexible. At that point, the company decided to move to a more dynamic system.

Interchange rates now vary from card to card, depending on the types of services and incentives offered. Typically, premium cards, which come with rewards for things like travel, cost merchants more to process. The rates also vary by type of transaction, and even by type of retailer. At times, the card companies have, for example, set special rates for grocery and gas retailers in a bid to boost credit-card use in locations where cash and debit traditionally dominated. The card companies have also introduced a growing number of premium and even super-premium cards that cost merchants more to process. The cards appeal to consumers because they contain a number of attractive incentives, such as travel and other rewards. The changes in the rate structure followed a change in the credit card companies’ business model in the mid 2000s.

Visa and MasterCard evolved from private associations owned mainly by the banks they serviced to publicly traded, profit-driven entities beholden to a wide range of shareholders. Merchants say the fees they pay to accept credit cards are rising as a result and have become increasingly unpredictable. Critics of the credit card companies say the merchant is a powerless middleman in a system that entices consumers to use their cards and banks to reap the benefits.

The credit card companies say the system benefits everyone, including merchants, by providing a rapid, secure form of payment.

Every time you use your credit card to make a purchase, the merchant pays what is called the “merchant discount fee.” The merchant discount fee is calculated as a percentage of the good or service purchased. It can range from 1.5 per cent to 3 per cent. On a $100 item, for example, the merchant could pay a fee of between $1.50 and $3.The merchant discount fee covers a number of things, such as terminal rentals, fraud protection and transaction slips. But the biggest component of it is based on the interchange rate, which is set by the credit card companies.

In a complicated twist, the credit card companies don’t make any money from the interchange rate. The banks do. The interchange rate is what makes the credit card system work.  This rate ensures the banks have a financial incentive to issue and accept credit cards.

Posted in Credit card Processing, Electronic Payments, Merchant Services Account, Visa MasterCard American Express Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,