November 13th, 2015 by Elma Jane
It’s important for merchants to understand the basic of how a credit card terminal works. It is the channel through which the process flows and the merchants can choose the right one for their processing needs, whether they use a point-of-sale (POS) countertop model, a cardreader that attaches to a smartphone or mobile device, a sleek handheld version for wireless processing or a virtual terminal for e-commerce transactions.
A credit card terminal’s function is to retrieve the account data stored on the payment card’s EMV microchip or a magnetic stripe and pass it along to the payment processing company (also known as merchant account provider).
For card-not-present (CNP) – mail order, telephone order and online transactions – the merchant enters the information manually using a keypad on the terminal, or the e-commerce shopper enters it on the website’s payment page. The back half of the process remains the same.
The actual data transmission goes from the terminal through a phoneline or Internet connection to a Payment Processing Company, which routes it to the bank that issued the credit card for authorization.
In card-present transactions where the card and cardholder are physically present, the card is connected to the reader housed in the POS terminal. The data is captured and transmitted electronically to the merchant account provider, who handles the authorization process with the issuing bank and credit card networks.
A POS retail terminal with a phone or Internet connection works best in a traditional retail setting that deals exclusively in card present transactions. For a business with a mobile sales, a mobile credit card processing option like Virtual Merchant Converge Mobile relies on a downloadable app to transform a smartphone or tablet into a credit card terminal equipped with a USB cardreader.
Wireless Terminals are compact, allowing you to accept credit cards in the field without relying on a phone connection. If you process debit cards, you’ll need a PIN pad in addition to your terminal so cardholders can enter their personal identification number to complete the sale.
Selecting the right terminal for your credit card processing needs depends largely on the type of business you run and the sorts of transactions you process. Terminals are highly specialized and provide different services. At National Transaction we offer a broad range of terminals with NFC (near field communication) Capability to accept Apple Pay, Android Pay and other NFC/Contactless payment transactions at your business. An informed business decision benefits your bottom line. Start accepting credit cards today with National Transaction.
Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, EMV EuroPay MasterCard Visa, Mobile Point of Sale, Point of Sale Tagged with: Android Pay, Apple Pay, card-not-present, card-present transactions, cardholder, cardreader, cnp, contactless payment, Converge Mobile, credit card, credit card networks, credit card terminal, debit cards, e-commerce, EMV, magnetic stripe, mail order, merchant account provider, merchants, microchip, mobile credit card processing, mobile device, Near Field Communication, nfc, online transactions, payment processing company, PIN pad, point of sale, POS, POS terminal, smartphone, telephone order, virtual merchant, virtual terminal, wireless processing
October 22nd, 2015 by Elma Jane
Adoption of EMV technology in the U.S is important, because it provides protection against losses from counterfeit cards.
EMV, or chip cards, are the standard for secure point-of-sale (POS) transactions. Unlike magnetic stripe cards, chip cards are very difficult to counterfeit because of an embedded microchip that exchanges unique, dynamic data with a terminal each time it’s used.
To encourage the timely adoption of EMV, the leading payment networks have implemented an EMV Fraud Liability Shift that began in October 2015.
Both parties, card issuer and the merchant need to invest with EMV technology. If only one party has adopted EMV technology, the party that didn’t make the investment will be held liable.
For the card issuer, they came out with the chip cards, where all credit and debit cards have this security chips that are harder to counterfeit than magnetic strips.
For the merchant, an EMV capable terminals or POS hardware that can take advantage of the card’s security chip is needed.
With any new technology, there is a learning curve, and here are the things that you need to know.
For cardholders – with a chip card instead of swiping your card, you are going to do what is called card dipping; by inserting your card face-up and chip-first into the terminal slot. Wait and follow the terminal prompts, and only remove your card once the transaction is complete.
If you did a swipe on a chip card, an EMV-enabled terminal should prompt you to insert the card instead. If the terminal is not enabled for chip, you can still be able to swipe your card.
Employees will benefit from training – Once a merchant enables their EMV terminals, it is important to train your staff with talking points about why chip cards benefit consumers with greater security, and how they are used by helping customers with the new checkout process.
New mobile payment methods leverage both EMV and NFC, so the industry is now seeing greater interest in mobile payments among merchants and consumers.
There’s a lot of resources out there to help businesses make the transition with this EMV technology.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Near Field Communication Tagged with: card issuer, chip cards, debit cards, EMV, magnetic stripe, merchants, microchip, Mobile Payments, nfc, payment networks, point of sale, POS, terminal slot