January 27th, 2016 by Elma Jane
MasterPass To Make Booking Travel Experience Even Easier For JetBlue
MasterCard today added JetBlue as its latest merchant to accept digital payments with MasterPass. MasterPass will be available later this year on the airline’s website and mobile app, giving customers the opportunity to speed up their booking travel experience, according to a press release.
With MasterPass, shoppers can pay for the things they want at thousands of merchants with the security they demand, anywhere online or in app, using any device. The wallet securely stores shoppers’ preferred payment and shipping information which is readily accessible when they click on the “Buy with MasterPass” button and sign into their account.
U.S. consumers can sign up for a MasterPass account by visiting the MasterPass website or through a participating bank. Launched in 2013, MasterPass by MasterCard is free, easy to set up, and available anywhere you see the Buy with MasterPass button. It is currently available in 29 countries and is accepted at 250,000 merchants globally.
Accepting MasterPass by MasterCard on JetBlue’s online and in-app properties expands the relationship between the two companies. JetBlue announced in October 2015 that MasterCard would be its network partner for its co-brand portfolio.
Posted in Travel Agency Agents Tagged with: bank, customers, digital payments, merchant, mobile, mobile app, online, payments, Security, travel
January 26th, 2016 by Elma Jane
The convenience, simplicity and security of Apple Pay are now available to customers who use U.S. Bank FlexPerks American Express Cards.
U.S. Bank which is the fifth-largest bank in the nation will add TouchID biometric capabilities to its mobile app in March.
The company made the disclosure as part of a notable iOS app update released last Friday. Release appears to include, among other enhancements, improvements such as easier navigation, quicker accessibility to account information, and the ability to search transactions from previous months.
U.S. Bank Minneapolis did not give many details about how TouchID will be used within its iOS app, other than to say for fingerprint authentication for enabled devices.
Many major banks already have TouchID implemented in their mobile apps, including Citibank, Wells Fargo and Bank of America. Citibank, for example, implemented TouchID last July. Apple introduced TouchID in mid-2013.
Last week, U.S. Bank enabled for Apple Pay use the last of its debit and credit cards that had not been Apple Pay-capable. Apple Pay relies on TouchID for security and authentication.
Apple Pay is now available with the:
- U.S. Bank FlexPerks Reserve American Express Card.
- U.S. Bank FlexPerks Travel Rewards American Express Card.
- U.S. Bank FlexPerks Select+ American Express Card.
Posted in Best Practices for Merchants Tagged with: account, bank, biometric, cards, credit cards, customers, debit, mobile, mobile app, Security, transactions
September 29th, 2014 by Elma Jane
If your retail business products sells only in-store, then you’re falling behind. Consumers in the digital age expect options when they shop, and if you’re not offering those choices, your customers may pass you by for a more tech-savvy competitor. Consumers go into stores, evaluate products and buy online, or research online and go into the store for purchase. The two worlds have merged, if you’re not covering both spectrums, you’re missing out.
Recent research by UPS showing 40 percent of today’s shoppers use a combination of online and in-store interactions to complete their purchases. The days of physical stores being separated from online shopping are over. They’re no longer channels that are happening on their own. The UPS survey found that a large chunk of online shoppers cross channels during their shopping path. Be present on both channels and take advantage of that.
It’s not always possible or economic for an online-only retailer to open up a physical storefront, but existing brick-and-mortar stores or wholesalers can easily introduce an e-commerce component to their sales to expand their customer reach. Online sales help reach consumers that may not otherwise be able to purchase your products. Even if your company’s main focus is creating a personalized in-store experience, there are still ways to capture the online shopper market. In addition to giving consumers a way to research your products before coming in-store to purchase your offerings, you can offer people a way to conveniently buy items they already know they want.
For all the advantages a multi-channel sales strategy can give a retailer, there are still some challenges to this approach. Managing inventory versus cash flow and ensuring even demand on both channels have been company’s two greatest challenges in balancing in-store and online sales. Creating demand is how companies set themselves apart from competition. The secret sauce. The challenge is making sure that retail operations have a turnover ratio that works for the shipping schedules from the main warehouse. This isn’t a problem for e-commerce businesses, because product can be packaged and shipped as fast as it gets produced. But an omnichannel company has to take retail and e-commerce into account when stocking a warehouse.
There are a few different strategies retailers can use to help keep their sales operations well-balanced. Offering different items online versus in-store, to avoid inventory competition (i.e., selling seasonal or discontinued items online and current items in-store). Requiring a minimum order for online purchases or grouping products together rather than selling them individually to make e-commerce more worth your while.
The best way to balance a multi-channel sales strategy is to take a unified view of consumers online and offline by connecting their on- and offline behaviors via technology. Some of the retailers questions have is how to connect a person offline with what they buy online, how to recognize who they are in the store and know what they look at on your website, because people are switching back and forth. Link behaviors online with a unique ID through email or a mobile app, since 66% of customers use smartphones in-store.
Even if your business can’t actually sell and ship products via e-commerce,it’s still important to be in tune and up-to-date with the way customers want to interact with you on the Web. People are on the go, researching on phones and tablets. If you’re not savvy to what’s happening out there and don’t have the best-in-class SEO, you’ll miss out. You still need to engage in the digital world, even if it’s not always obvious.
Posted in Best Practices for Merchants, e-commerce & m-commerce Tagged with: brick and mortar, business products, consumers, customers, digital world, e-commerce, email, mobile app, multi-channel sales, online and in-store, online shoppers, online shopping, phones, products, retail business, SEO, shoppers, Smartphones, tablets, web
September 19th, 2014 by Elma Jane
MasterCard is claiming a 98% success rate for pilot trials of a biometric verification system combining both voice and facial recognition.
It recently held a closed pilot to understand the consumer experience around voice and facial recognition.
A beta mobile app was tested in an e-commerce environment on over 14,000 transactions. The test group, used both Android and iOS operating systems. The results, yielding a successful verification rate of 98%, mixing a combination of voice and facial recognition. The process usually took less than 10 seconds.
With the first wave of apps utilising Apple’s TouchID fingerprint recognition system coming to market – both US neo-bank Simple and PFM outfit Mint have shipped their first iOS upgrades to incorporate the technology. Biometric verification is beginning to gain currency among businesses and consumers as a useful tool in the fight against fraud.
The launch of Apple Pay will start to bring true scale to the next generation of payments authentication. The challenge is to take lessons from the different applications of biometrics already in place and elevate them into the next generation of authentication, not just for one platform, but for the mass market globally.
MasterCard already has first hand experience of a mass-market implementation of biometric card technology with the recent launch of the Nigerian eIDcard, which combines payment card functionality with a mix of fingerprint, facial and iris recognition.
Posted in Best Practices for Merchants, EMV EuroPay MasterCard Visa, Visa MasterCard American Express Tagged with: Android, Android and iOS operating systems, Apple Pay, Apple's TouchID, beta mobile app, biometric card, biometric card technology, biometric verification, biometric verification system, card, card technology, consumer, currency, e-commerce, facial recognition, fingerprint recognition, fingerprint recognition system, fraud, iOS, iOS operating systems, iris recognition, mass market, MasterCard, mobile app, payments authentication, platform, rate, transactions, verification rate, verification system, voice and facial recognition
September 17th, 2014 by Elma Jane
Host Card Emulation (HCE) offers virtual payment card issuers the promise of removing dependencies on secure element issuers such as mobile network operators (MNOs). HCE allows issuers to run the payment application in the operating system (OS) environment of the smart phone, so the issuing bank does not depend on a secure element issuer. This means lower barriers to entry and potentially a boost to the NFC ecosystem in general. The issuer will have to deal with the absence of a hardware secure element, since the OS environment itself cannot offer equivalent security. The issuer must mitigate risk using software based techniques, to reduce the risk of an attack. Considering that the risk is based on probability of an attack times the impact of an attack, mitigation measures will generally be geared towards minimizing either one of those.
To reduce the probability of an attack, various software based methods are available. The most obvious one in this category is to move part of the hardware secure element’s functionality from the device to the cloud (thus creating a cloud based secure element). This effectively means that valuable assets are not stored in the easily accessible device, but in the cloud. Secondly, user and hardware verification methods can be implemented. The mobile application itself can be secured with software based technologies.
Should an attack occur, several approaches exist for mitigating the Impact of such an attack. On an application level, it is straightforward to impose transaction constraints (allowing low value and/or a limited number of transactions per timeframe, geographical limitations). But the most characteristic risk mitigation method associated with HCE is to devaluate the assets that are contained by the mobile app, that is to tokenize such assets. Tokenization is based on replacing valuable assets with something that has no value to an attacker, and for which the relation to the valuable asset is established only in the cloud. Since the token itself has no value to the attacker it may be stored in the mobile app. The principle of tokenization is leveraged in the cloud based payments specifications which are (or will soon be) issued by the different card schemes such as Visa and MasterCard.
HCE gives the issuer complete autonomy in defining and implementing the payment application and required risk mitigations (of course within the boundaries set by the schemes). However, the hardware based security approach allowed for a strict separation between the issuance of the mobile payment application on one hand and the transactions performed with that application on the other hand. For the technology and operations related to the issuance, a bank had the option of outsourcing it to a third party (a Trusted Service Manager). From the payment transaction processing perspective, there would be negligible impact and it would practically be business as usual for the bank.
This is quite different for HCE-based approaches. As a consequence of tokenization, the issuance and transaction domains become entangled. The platform involved in generating the tokens, which constitute payment credentials and are therefore related to the issuance domain, is also involved in the transaction authorization.
HCE is offering autonomy to the banks because it brings independence of secure element issuers. But this comes at a cost, namely the full insourcing of all related technologies and systems. Outsourcing becomes less of an option, largely due to the entanglement of the issuance and transaction validation processes, as a result of tokenization.
Posted in Best Practices for Merchants, Credit Card Security, EMV EuroPay MasterCard Visa, Near Field Communication, Visa MasterCard American Express Tagged with: (MNOs), (OS), assets, bank, card, card issuers, cloud, cloud based payments, cloud based secure element, cloud-based, hardware secure element, Host Card Emulation (HCE), issuing bank, MasterCard, mobile, mobile app, mobile application, mobile network operators, mobile payment, mobile payment application, nfc, operating system, payment application, payment transaction, payments, platform, risk, secure element, smart phone, software, software based technologies, token, tokenization, transaction, virtual payment, visa
September 10th, 2014 by Elma Jane
If your businesses considering an iPad point-of-sale (POS) system, you may be up for a challenge. Not only can the plethora of providers be overwhelming, but you must also remember that not all iPad POS systems are created equal. iPad POS systems do more than process payments and complete transactions. They also offer advanced capabilities that streamline operations. For instance, they can eliminate manual data entry by integrating accounting software, customer databases and inventory counts in real time, as each transaction occurs. With these systems, you get 24/7 access to sales data without having to be in the store. The challenge, however, is knowing which provider and set of features offer the best iPad POS solution for your business. iPad POS systems vary in functionality far more than the traditional POS solutions and are often targeted at specific verticals rather than the entire market. For that reason, it’s especially important to compare features between systems to ultimately select the right system for your business.
To help you choose a provider, here are things to look for in an iPad POS system.
Backend capabilities
One of the biggest benefits of an iPad POS system is that it offers advanced features that can streamline your entire operations. These include backend processes, such as inventory tracking, data analysis and reporting, and social media integration. As a small business, two of the most important time saving and productivity-boosting features to look for are customer relationship management (CRM) capabilities and connectivity to other sales channels. You’ll want an iPad POS that has robust CRM and a customizable customer loyalty program. It should tell you which products are most and least frequently purchased by specific customers at various store locations. It should also be able to identify the frequent VIP shoppers from the less frequent ones at any one of your store locations, creating the ultimate customer loyalty program for the small business owner. If you own an online store or use a mobile app to sell your products and services, your iPad POS software should also be able to integrate those online platforms with in-store sales. Not only will this provide an automated, centralized sales database, but it can also help increase total sales. You should be able to sell effortlessly through online, mobile and in-store channels. Why should your customers be limited to the people who walk by your store? Your iPad POS should be able to help you sell your products through more channels, online and on mobile. E-commerce and mobile commerce (mCommerce) aren’t just for big box retailers.
Cloud-based
The functions of an iPad POS solution don’t necessarily have to stop in-store. If you want to have anytime, anywhere access to your POS system, you can use one of the many providers with advanced features that give business owners visibility over their stores, its records and backend processes using the cloud. The best tablet-based POS systems operate on a cloud and allow you to operate it from any location you want. An iPad POS provider, with a cloud-based iPad POS system, businesses can keep tabs on stores in real time using any device, as well as automatically back up data. This gives business owners access to the system on their desktops, tablets or smartphones, even when not inside their stores. Using a cloud-based system also protects all the data that’s stored in your point of sale so you don’t have to worry about losing your data or, even worse, getting it stolen. Because the cloud plays such a significant role, businesses should also look into the kind of cloud service an iPad POS provider uses. In other words, is the system a cloud solution capable of expanding, or is it an app on the iPad that is not dependent on the Internet? Who is the cloud vendor? Is it a premium vendor? The type of cloud a provider uses can give you an idea about its reliability and the functions the provider will offer.
Downtime and technical support
As a small business, you need an iPad POS provider that has your back when something goes wrong. There are two types of customer support to look for: Downtime support and technical support.
iPad POS systems are often cheaper and simpler than traditional systems, but that doesn’t mean you can ignore the product support needs. The POS is a key element of your business and any downtime will likely result in significant revenue loss. You could, for instance, experience costly downtime when you lose Internet connectivity. iPad POS systems primarily rely on the Web to perform their core functions, but this doesn’t mean that when the Internet goes down, your business has to go down, too. Many providers offer offline support to keep your business going, such as Always on Mode. The Always on Mode setting enables your business to continue running even in the event of an Internet outage. Otherwise, your business will lose money during a loss of connectivity. Downtime can also happen due to technical problems within the hardware or software. Most iPad POS providers boast of providing excellent tech support, but you never really know what type of customer service you’ll actually receive until a problem occurs.
Test the friendliness of customer service reps by calling or emailing the provider with questions and concerns before signing any contracts. This way, you can see how helpful their responses are before you purchase their solution. Your POS is the most important device in your store. It’s essentially the gateway to all your transactions, customer data and inventory. If anything happens to it, you’ll need to be comfortable knowing that someone is there to answer your questions and guide you through everything.
Grows with your business
All growing businesses need tech solutions that can grow right along with them. Not all iPad POS systems are scalable, so look for a provider that makes it easy to add on more terminals and employees as your business expands. Pay attention to how the software handles growth in sales and in personnel. As a business grows, so does it sales volume and the required software capabilities. Some iPad POS solutions are designed for very small businesses, offering very limited features and transactions. If you have plans for growth, look for a provider that can handle the changes in transactions your business will be going through. Find out about features and customization. Does the system do what you want it to do? Can it handle large volume? How much volume? What modules can you add, and how do you interface to third parties? You should also consider the impacts of physical expansion and adding on new equipment and employees. If there are plans in the future for you to open another store location, you’ll need to make sure that your point of sale has the capabilities of actually handling another store location without adding more work for you. If you plan on hiring more employees for your store, you’ll also want to know that the solution you choose can easily be learned, so onboarding new staff won’t take up too much of your time.
Security
POS cyber attacks have risen dramatically over the past couple of years, making it more critical than ever to protect your business. Otherwise, it’s not just your business information at risk, but also your reputation and entire operations. iPad POS system security is a bit tricky, however. Unlike credit card swipers and mobile credit card readers that have long-established security standards namely, Payment Card Industry (PCI) compliance — the criteria for the iPad hardware itself as a POS terminal aren’t quite so clear-cut. Since iPads cannot be certified as PCI compliant, merchants must utilize a point-to-point encryption system that leaves the iPad out of scope. This means treating the iPad as its own system, which includes making sure it doesn’t save credit-card information or sensitive data on the iPad itself. To stay protected, look for PCI-certified, encrypted card swipers.
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: (POS) systems, accounting, app, business, card, cloud-based, credit, credit card readers, credit-card, crm, customer, customer relationship management, customer support, data, data analysis, database, desktops, e-commerce, inventory, iPad Point-Of-Sale, loyalty program, mcommerce, mobile, mobile app, mobile commerce, online, online platforms, Payment Card Industry, payments, PCI, platforms, POS, POS solution, products, sales, Security, security standards, services, Smartphones, social media, software, tablets, terminal, transactions, web
August 6th, 2014 by Elma Jane
Scanning your groceries yourself with the supermarket’s handheld scanner is something you may well have already done. Instead of waiting in line for a cashier to scan, tally and bag your groceries, you save time by scanning as you go and doing your own check-out. However, now in certain grocery stores you can go even further by using a bar code scanner app in your own smartphone to scan each grocery item you’re buying and to expand your shopping experience by receiving personalized offers, syncing with loyalty cards and tracking your budget while you shop. The first supermarket company in the United States to make this available to customers has been the Stop & Shop Supermarket Company LLC, with its Scan It! Mobile app service. Starting with three grocery stores and plans to roll out the capability to 45 more of its stores in Massachusetts, Rhode Island and Connecticut. The company could extend the service to the 400 or so grocery stores it operates in total, including the other states of New Hampshire, New York and New Jersey.
How Can You Use a Bar Code Scanner App?
By using a grocery shopping app like this in your smartphone, you can not only get directions on how to find the store in the first place, but once you’re there, you can also get relevant and specific offers according to where you are in the store and what you’ve already bought. With targeted coupons being sent to your smartphone for each shopping trip, you can save money as well; Stop & Shop estimates possible savings for customers on groceries of between $250 and $500 per year. The grocery shopping app also gives customers access to online accounts, including checking for gas points, A+ School Rewards and personalized savings, as well as to daily information about sales promotions for stores in general. To use the app to scan your groceries, you aim the camera of your phone at the bar code of a grocery item to see the price on your phone screen and to add it to an electronic shopping basket. When you’ve finished shopping, the bar code scanner app transmits the information via the supermarket’s Wi-Fi network to the point of sale, where you pay as you would normally. The same wireless network also allows the retailer to send you personalized information.
Happy customers and increased sales are not the only benefits for grocery stores making such bar code scanner apps available to customers with smartphones. Because the customer has in effect already financed the scanning device (the smartphone), grocery stores can envisage making corresponding savings by reducing the amount of in-store scanners they have to buy, as well as decreasing labor costs, which are typically between 12% and 15% of their total expenses.
Check Your Smartphone Compatibility
Using your mobile to do this means having a compatible smartphone. Currently for the Scan It! Mobile grocery shopping app you’ll need either an iPhone 3GS or 4G, or a compatible Android device. The list validated so far includes Android 2.2 running on Nexus One, Motorola Droid1, Samsung Galaxy, and HTC Thunderbolt 4G. The app can be downloaded for free at the Apple App Store or the Android Market.
Posted in Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Android device, Android Market, app, Apple App Store, bar code, bar code scanner app, coupons, electronic shopping, HTC Thunderbolt, in-store scanners, Iphone, loyalty cards, mobile app, Mobile app service, Mobile grocery shopping app, Motorola Droid1, Nexus One, online accounts, point of sale, Samsung Galaxy, scan, scanner, shopping app, smartphone, Stop & Shop, Wi-Fi, Wi-Fi network, wireless network
July 21st, 2014 by Elma Jane
PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancellation PayPal’s previous loyalty program, PayPal Advantage. As PayPal looks to continue to build its volume of use on mobile devices off of eBay, driving repeat use and loyalty will be key. The challenges for the offer part will be the same as any other deal/offer program – namely the quality of the offers and inbox-offer fatigue. Like any big-screen concept that gets downscaled onto mobile, there is the challenge of how to hook people in the first couple of screens. CreditCall is not involved with PayPal Select. The payment platform is a division of San Jose, CA-based online auction giant eBay. It offers both a mobile app and an m-dot site for mobile payments.
Posted in Mobile Payments, Smartphone Tagged with: CreditCall, digital-payments network, ebay, loyalty program, m-dot site, mobile, mobile app, Mobile Devices, Mobile Payments, PayPal, PayPal Advantage, PayPal Select, rewards
July 15th, 2014 by Elma Jane
Businesses only stand to benefit by making themselves accessible via mobile devices. With a mobile website or mobile app, businesses can boost sales, retain loyal customers and expand their reach. The question is, which type of mobile presence is best for your business Or should you have both? Both mobile websites and mobile apps let customers find and access your business from devices they use the most, but a mobile website and mobile app are not the same thing. To help you decide, check out the differences between the two and how they can benefit your business.
Mobile App – is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed, typically from an app marketplace, such as the Apple App Store or Android’s Google Play store.
Mobile Website – is designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets. It can be accessed using any mobile devices Web browser, like Safari on iOS and Chrome on Android. Users simply type in the URL or click on a link to your website, and the website automatically detects the mobile device and redirects the viewer to the mobile version of your website.
Mobile website’s benefits
The primary benefit of a mobile website is that it makes regular websites more accessible for mobile users. It can have all the same elements as the regular version of the website, such as its look and feel, pages, images and other content, but it features a mobile-friendly layout that offers improved readability and functionality when viewed on a smartphone or tablet. By having a mobile website, customers can access your website anytime, anywhere using any device, without compromising the user experience.
Mobile app’s benefits
Although a mobile app functions a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a customer’s device, because users have to download and install the app, businesses have more control over their presence on a device than they would with a mobile website. For instance, a mobile app can be closed or inactive, but still work in the background to send geo-targeted push notifications and gather data about customer’s preferences and behaviors. Moreover, mobile apps make it easy to deploy loyalty programs and use mobile payments using a single platform. It’s also much easier to access a mobile app than a mobile website all it takes is one tap, versus having to open a Web browser then type in a URL.
Mobile website and Mobile app features
Although mobile websites and mobile apps aren’t the same thing, they generally offer the same features that can help grow your business by making it easier for customers to find and reach you.
Features include the following:
Click-to-map: Users can use their devices’ GPS to locate your business and instantly get directions, without having to manually input your address.
Mobile commerce: Take your online store mobile with e-commerce-capable mobile websites and apps, such as with Buy Now buttons and mobile carts.
One-click calling: Users can call your business simply by tapping on your phone number from your website or app.
Social sharing: This feature integrates social media apps and websites to enable users to easily share content with friends and followers.
Mobile marketing: This lets users sign up for marketing lists and loyalty programs while enabling businesses to easily launch location-based text-message marketing and email marketing campaigns.
How to build a mobile app
Just like the options available for building a mobile website, businesses can either hire an app developer to build a mobile app or take the budget-friendly DIY mobile app maker route.
How to build a mobile website
To build a mobile website, one option is to hire a mobile Web developer to create one from scratch or convert an existing website into a mobile-friendly one. A more affordable option is to build one yourself with a free DIY mobile website builder, which uses a drag-and-drop platform that doesn’t require programming or Web design skills.
Posted in Uncategorized Tagged with: Android's Google Play, Apple App, Chrome, customers, data, devices, e-commerce, email marketing, GPS, iOS, mobile, mobile app, mobile carts, Mobile Devices, mobile website, platform, programs, Safari, smartphone, tablet, URL, Web browser
June 10th, 2014 by Elma Jane
David Marcus, president of eBay Inc.’s PayPal division, plans to leave the payments company to join Facebook Inc. The move is effective June 27. Marcus will oversee the social network’s messaging products division, including the Facebook Messenger app, which lets users send messages to their friends. Marcus had been in his position at PayPal since April 2012. Prior to working for eBay, he was founder and CEO of Zong, a mobile payments provider for gaming and social networking companies that eBay acquired in August 2011. As the head of PayPal, David helped make a great business better, reinvigorating product design and innovation and energizing the team to deliver compelling consumer experiences. Making the move was a difficult decision, Marcus writes in a Facebook post. After much deliberation, I decided now is the right time for me to move on to something that is closer to what I love to do every day. Facebook says it processes 12 billion messages daily and its Messenger smartphone app which consumers can use independently of Facebook even though it is integrated with the social network has more than 200 million users. We’re excited by the potential to continue developing great new messaging experiences that better serve the Facebook community and reach even more people and David will be leading these efforts. Marcus will oversee the social network’s messaging products division, which includes Facebook’s Messenger app. The mobile app has more than 200 million users.
Posted in Uncategorized Tagged with: eBay Inc., Facebook Inc, Facebook Messenger app, Messenger smartphone app, mobile app, Mobile Payments, mobile payments provider, payments company, PayPal, smartphone app
