November 17th, 2015 by Elma Jane
Within the payment processing industry, Merchant accounts are categorized according to how they process their transactions.
There are two primary merchant account categories:
Swiped (Card Present) and Keyed (Card-Not-Present).
Swiped or Card-Present Transactions: Are those in which both the card and the cardholder are present at the time the payment is processed, they physically swipe their customers credit card through a terminal or point-of-sale system.
The sub-categories within this group include:
Retail Merchants – Normally conduct their business in an actual storefront or office space. They primarily use counter-top terminals or Point-of-Sale systems. Restaurant Merchants – Requires a special set-up that allows for tips to be added to the final sale amount by settling the transaction with an adjusted price that will include the tip amount.
Wireless / Mobile Merchants – They use wireless terminals or mobile phones to run these transactions in Real-Time. Have the ability to accept credit cards transactions wherever they are located out on the road.
Hotel / Lodging Merchant – Will authorize a customer’s credit card for a certain sale amount.
Card-Present Transactions also include grocery stores, department stores, movie theaters, etc. Card acceptance settings where cardholders use unattended point-of-sale (POS) terminals, such as gas stations, are also defined as card-present transactions.
Keyed-In or Card-Not-Present Transactions: Whenever the transaction is completed and the cardholder (or his or her credit card) is not physically present to hand to the seller.
The sub-categories within this group include:
Mail Order / Telephone Order (MOTO) – The customers card information is gathered via over the phone, fax, email or internet and then manually key-entered into a terminal or payment gateway software. Once the transaction is approved and completed, the product is then shipped to the customer for delivery.
eCommerce / Internet – Conduct ALL of their business over the internet through a web site. So all credit card transactions are processed online via a payment gateway in real-time. The payment gateway is integrated into the web sites shopping cart. The cardholders card is charged instantly.
Travel Merchants is one example of Keyed or Card-Not-Present Transactions.
Start processing credit card payments today whether Swiped or Keyed.
Give us a call now at 888-996-2273 so more details!
Posted in Best Practices for Merchants, e-commerce & m-commerce, Mail Order Telephone Order, Mobile Payments, Mobile Point of Sale, Point of Sale, Smartphone, Travel Agency Agents Tagged with: Card Not Present transactions, card present, card-not-present, card-present transactions, cardholder, credit card, credit card payments, credit card transaction, ecommerce, keyed, Lodging Merchant, mail order, merchant accounts, merchants, mobile merchants, moto, payment gateway, payment processing, point of sale, POS terminals, Restaurant Merchants, Retail Merchants, shopping cart, swiped, telephone order, terminal, transactions, travel merchants
October 1st, 2015 by Elma Jane
The day the payments industry has pointed to for several years arrives today, a turning point in the U.S.‘s migration to EMV chip-and-PIN cards.
Rules set by Visa and MasterCard as of today, the liability for fraud carried out in physical stores with counterfeit cards belongs to the merchant if it has not yet upgraded its POS system to accept EMV-enabled chip cards. Banks will be issuing EMV Chip Cards.
An enormous change, as everyone learns to deal with the new technology that requires consumers to insert their cards and leave them in the store machines throughout a payment transaction, rather than swipe.
In a recent survey, less than a third of merchants overall have invested in EMV-compliant technology, and one study said 80 percent of small and midsize merchants have not upgraded their systems as of today’s liability shift.
Issuers are claiming to be more prepared than merchants, but according to the Smart Card Alliance, around 200 million chip cards have been issued to U.S. cardholders. That, however, is less than 17 percent of the approximately 1.2 billion payment cards in circulation.
What is clear is that today does not represent the end of the journey. The lack of preparedness at the physical point of sale, however, may be beneficial for card-not-present merchants.
Over the past few months, the mainstream media has awoken to the fact that implementing EMV does not mean fraud will disappear. Fraudsters quickly adapted to the difficulty of counterfeiting cards by attacking Card-Not-Present channels, where a chip has no effect.
In other markets, fraud migrated quite rapidly to card-not-present channels. It is necessary on e-commerce merchants to protect themselves with an array of tools, like device authentication, one-time passwords, randomized PIN pad and biometrics. Fraud mitigation tools like data analytics, address and CVV verification, 3D secure and tokenization. These services should be available from their merchant acquirer processor or gateway.
There should be a gradual reduction in card fraud over the next 12-18 months in spite of the delays in this country’s EMV migration. It’s going to take time for the technology to be adopted.
U.S. Merchants’ overall relative lack of preparedness for EMV may give e-commerce and mobile merchants time they didn’t think they would have to explore the options.
Sophisticated authentication technologies such as biometrics will help increase the security of card transactions. Device-based verification could be easily incorporated in an EMV transaction.
Banks have expressed interest more in using the phone as a biometrics. It’s all going to depend on what is the most convenient way to access your funds. The nice thing about biometrics is it’s meant to enable more convenience and stronger security.
Posted in Best Practices for Merchants, e-commerce & m-commerce, EMV EuroPay MasterCard Visa, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: banks, biometrics, card fraud, card-not-present, chip cards, chip-and-PIN cards, e-commerce, EMV, gateway, merchant acquirer, merchants, mobile merchants, payments industry, point of sale, POS system, processor, tokenization, Visa and MasterCard