December 2nd, 2013 by Elma Jane
Europay, Mastercard, and Visa (EMV) standards. Considered safer and widely used across Europe and other nations, the chip-based cards require insertion of the card into a terminal for the duration of a transaction, a break here from our traditional swipe-and-buy behavior. That’s just one way in which EMV changes things here… but it’s not the only way, nor is it the most important way. By way of reminder, October 2015 is the date by which all restaurants and other merchants are due to have implemented these standards, or potentially be liable for counterfeit fraud, which primarily reflects a shift from magnetic-stripe credit cards to chip cards.
The main driver in the EMV migration is card-related financial fraud. As an example, and traditionally, card fraud in the United Kingdom has always been considerably higher than here in the States, primarily because the U.K. previously used offline card authorization as opposed to the online card methodology used here. As losses due to fraud rose steadily in Europe, despite the best efforts of global law enforcement agencies to reduce it, the pressure to find a solution built around some alternative authentication strategy mounted. From this concern, EMV was born.
Is it working? Recent statistics from the European Central Bank (ECB) revealed that, despite growing card usage, fraud in the Single Euro Payments Area (SEPA) – a mature EMV territory that includes all 28 members of the European Union, Finland, Iceland , Liechenstein, Monaco and Norway, – fell 7.6% between 2007 and 2011. This decline is underpinned by a slowdown in the growth of ATM fraud as well as a 24% drop in fraud carried out at point of sale terminals. The 2008 Canadian roll-out of Chip and PIN had a dramatic impact on fraud there. Card Skimming had accounted for losses totaling $142 million, but that figure dropped to $38.5 million in 2009, according to figures provided by the Interac Association. Some critics point to the fact that most of this decrease comes in the form of face-to-face card fraud, and that criminals merely shift their focus onto some other area that is less anti-fraud focused. Still, there are positive gains and as technologies improve, more successes are sure to follow.
Part of the reason why the U.S. not embraced EMV sooner is because our fraud problem, while significant, has typically been among the lowest rates in the world among highly developed economically mature countries. Much of that is due to the online authentication methods at work here. Here at home, our online authentication methodology permits authorizations to be done in real-time, thus thwarting a significant percentage of the fraudulent attempts at the point-of-sale, the best place to stop fraud. Our online authentication methods also incorporate multiple fraud and risk parameters as well as advanced neural networks that are ‘built-in’ to the approval process. It’s been a highly effective system that works well, when compared to most alternatives. The effectiveness of our authentication processes has helped fuel the resistance to full EMV adoption here. However, the EMV migration has gained momentum to the point where it is only a matter of time. The truth is that, despite the gains in preventing credit card fraud, and despite the best efforts of EMV’s backers to push acceptance through, global adoption of the EMV standard is still considerably less than 100%.
In England’s old offline authentication method, credit card transactions were gathered together at specific times- typically, at the end of the business day- and then batched over to the card issuers for authorization. It’s a method that gave those committing fraud a significant time lag between the transaction and the authorization, and this time lag contributed greatly to the higher levels of fraudulent activities in England. However, for Europe and for much of the rest of the world, adoption of the EMV technologies changes things dramatically, at least in terms of authentication protocols for both online and offline purchases. During an offline transaction using the EMV chip card, the payment terminal communicates with the integrated circuit chip (ICC), embedded in the payment card. This is a break from the old method which involved using telecommunications to connect with the issuing bank. The ICC / terminal connection enables real-time card authentication, cardholder verification, and payment authorization offline. Alternatively, in an online EMV transaction, the chip generates a cryptogram that is authenticated by the card issuer in real time.
Posted in Electronic Payments, EMV EuroPay MasterCard Visa, Financial Services, Near Field Communication, Payment Card Industry PCI Security, Visa MasterCard American Express Tagged with: authentication, batched, card, card authorization, card-related, chip cards, chip-based, credit cards, cryptogram, EMV, EuroPay, financial, fraud, fraudulent, icc, insertion, integrated, magnetic stripe, MasterCard, Merchant's, networks, online, payment, restaurants, Skimming, standards, swipe-and-buy, terminal, transaction, verification, visa
November 19th, 2013 by Elma Jane
ISIS Electronic Wallet
Available Nationwide Isis Mobile Wallet
Latest version of the Isis Mobile Wallet has been announced. This is now available to consumers for download in the Google Play app store and at thousands of AT&T, T-Mobile and Verizon Wireless retail stores nationwide. Isis Mobile Wallet allows customers to pay at contactless payment terminals, and to save money through special offers and loyalty cards at participating merchants – all from their Isis Ready smartphone.
Today’s Isis Mobile Wallet nationwide launch is a milestone for consumers, merchants and banks. It’s the start of a smarter way to pay.
Together with Isis partners, a seamless mobile commerce experience have been built. Isis pleased to bring the magic and simplicity of the Isis Mobile Wallet to consumers across the U.S.
The redesigned Isis Mobile Wallet features a simplified user interface with a clean, white background and easy-to-navigate toolbars. Starting today, customers with one of the more than 40 Isis Ready smartphones available from AT&T, T-Mobile or Verizon Wireless can receive a free enhanced SIM card from their wireless carrier and download the Isis Mobile Wallet for free from Google Play. Integration with American Express Serve makes it convenient for Isis Mobile Wallet users to load funds to their American Express Serve Account from a U.S. debit or credit card, bank account, or through direct deposit, as well as pay bills online and send money to friends and family using an American Express Serve Account.
Posted in Digital Wallet Privacy, Electronic Payments, Mobile Payments, Near Field Communication, Smartphone, Visa MasterCard American Express Tagged with: American Express, AT&T, banks, bills, carrier, contactless, debit or credit, google, interface, ISIS, loyalty cards, Merchant's, mobile wallet, online, payment terminal, play app, smartphone, T-Mobile, Verizon, wireless
November 11th, 2013 by Elma Jane
MasterCard is releasing a new program for its corporate clients that allows them to closely monitor and control their travel expenses online. The program, known as Travel Controller, lets businesses track all of their individual travel accounts under one system, giving owners a chance to reduce those travel expenses.
Typically, travel and entertainment is the second-largest controllable expense after salaries and benefits, and yet companies worldwide are overwhelmed with huge amounts of travel spend data requiring expense reconciliation said, head of travel and entertainment at MasterCard. “With minimal upfront investment and systems integration, Travel Controller gives companies the opportunity to remedy this pain point.
This program is somewhat an extension of the Smart Data service that MasterCard launched in July. This program lets company treasurers analyze business-wide spending by assessing big data from all employees.
MasterCard’s Travel Controller is not scheduled to be on the market until early 2014, but it is currently being used as a pilot at a select group of banks. With this program, business owners can gain a better understanding of how their travel expenses are being spent. If an employee is spending more than the amount dictated by the company’s travel policy, the Travel Controller will show that information.
Posted in Credit card Processing, Travel Agency Agents, Visa MasterCard American Express Tagged with: accounts, benefits, control, corporate, entertainment, expenses, investment, market, MasterCard, online, pilot, reconcilliation, remedy, salaries, systems integration, travel, travel controller, upfront
November 8th, 2013 by Elma Jane
If you want to make the most out of your shopping adventures, you need to have a credit card that helps you save money. The question is, which option is better for you? Some people automatically think about store credit cards, and others go for cash back credit cards. Before you apply for a card, assess which type of card would be more beneficial for your personal needs.
Cash Back Credit Cards
The main perk to having a cash back credit card is the fact that you can use it anywhere. It still acts as a traditional credit card. The only difference is that you get rewards from the money you spend on it. The average cash back credit card offers 1% cash back on all purchases. Some may also pay an additional 2% to 5% cash back on select purchases made with the card. Example, the Citi ThankYou Preferred Card offers 2 reward points per $1 spent on dining and entertainment. Blue Cash Everyday card from American Express offers 3% cash back at supermarkets, 2% cash back at gas stations and 1% on all other purchases. You could earn a great deal of your money if you choose the right cash back card and use it correctly.
The problem with cash back credit cards is that the rewards structure can sometimes be confusing. The Discover It Card features an attractive rewards program, but its 5% cash back offer changes every three months. It may be on home improvement purchases during one quarter, but during another quarter, it may be applicable on purchases at gas stations and for holiday shopping. You have to keep up with the rewards calendar to get the most out of your credit card. You also have to consider any fees associated with your credit card. Some cash back cards on the market have an annual fee, and many have a slightly higher interest rate than the average card. Review the terms of any card you are considering for so you can pick the perfect one for you.
Store Credit Cards
Store credit cards are usually easy to apply for and just as easy to obtain. Some of them can be used like regular credit cards, and others have to be used at a specific store. For instance, the traditional Walmart credit card can only be used at Walmart, but the Walmart Discover card can be used anywhere Discover is accepted. You need to know this about your card before applying for it. Many people get a store credit card because they receive some type of introductory offer when they apply for one. You might be able to save 10-15% off your initial purchase, or you might get a certain amount of cash back after making your first purchase. These offers are designed to lure you into getting a card, even though you may never use it again. What you may not realize in the euphoria of the introductory offer is the very high interest rate you typically have on a store credit card.
When you start looking at store credit cards, consider what kind of rewards you can get and how those rewards are accumulated. Do they only come from purchases at that store, or do they come from any transaction? Are you required to use rewards in the store, or can you use them online? Does the card have an annual fee? You must go through this type of analysis before deciding if a store credit card is worth getting.
Are Cash Back Credit Cards Better Than Store Credit Cards?
In our opinion, yes. This isn’t because we’re biased towards cash back cards. We just like the idea that you can earn rewards wherever you make a transaction. You aren’t limited to one store, either in the way you spend money or the way you collect your rewards. In addition, store cards usually have a higher interest rate. With that said, there are people who benefit from store credit cards because they shop at those stores all the time. If you spend thousands of dollars a year at Lowe’s for your construction company, a Lowe’s credit card may provide substantial savings for your business.
Don’t get overly excited when you reach the checkout counter. That one-time savings on a store credit card may not be worth it in the end. Think over your shopping habits and see if a cash back credit card is more suited for your needs. If so, you have plenty of them to choose from.
Posted in Electronic Payments, Financial Services, Gift & Loyalty Card Processing, Visa MasterCard American Express Tagged with: %, accumulated, American Express, annual, assesses, average, beneficial, calendar, cash, cash back, checkout, credit cards, dining, Discover, earn, entertainment, fee, improvement, interest, lowe's, market, money, online, pay, points, preferred, purchases, quarter, rate, rewards, savings, shopping, store, traditional, transaction, walmart
October 29th, 2013 by Elma Jane
Three dimensions merchants must look for in a payment system PSP and ISO:
1. Ability to adapt and customize the solution.
2. Solutions that support broad range of payment methods.
3. Supports a full set of different channels and devices.
Difference between a PSP and ISO in the payments ecosystem? Online and Mobile Payments:
There are two types of merchant service providers and not all service providers are made equal, Processors and Resellers:
Resellers are known in the industry as Independent Sales Organizations (ISO’s) and/or Merchant Service Providers (MSP’s).
1) Resellers or ISOs – ISOs resell the products or services of one or multiple processors. They can also develop their own or aggregate other value added products and services. ISO’s range from a little sketchy to best in class providers.
2) Processors – Also known as Acquirers, processors are distinguished by their ability to actually process a transaction. To be a processor, a company must have the technical capability to receive transaction data from a merchant via a telephone line or the internet and then communicate with the appropriate financial institutions to approve or decline transactions. Processors must also be able to settle completed transactions through financial institutions in order to deposit funds into the merchant’s bank account.
Processors can be banks or non-banks. While processors do maintain a direct sales force of their own, they primarily work through ISOs to acquire and maintain their merchant base. A processor’s business model is really one of economies of scale. They’re volume shops. They essentially outsource the sales function to ISOs. The processing industry is highly concentrated with the top five processors maintaining over 70% of all transaction volume.
Types of ISOs:
1. Banks – Banks of all shapes and sizes are ISOs. Banks entered into the merchant services business because it was a natural fit with their product and service offerings. It’s a way to increase revenue per customer. Most, but not all banks, will private label the services so that it’s difficult to distinguish whether they are a processor or ISO. The benefit of working with a bank is that you can consolidate your financial services. The drawback is, the you usually get out of the box solutions and service.
2. Non-banks – These types of ISOs range from some of the most dynamic and capable providers to firms who don’t represent the industry very well.
Industry Dynamics – There are a few dynamics that make the industry landscape quite interesting. First, there are very barriers to entry due to the lack of certifications, licenses, and capital requirements. Secondly, there really is no active regulatory body that oversees and enforces acceptable practices. So naturally, with these two market conditions, merchants need to be mindful and thorough in selecting a provider.
Processors versus ISOs In comparing the two, ISOs offer all of the products and services that processors do (because they are reselling) but processors can’t always offer the same products and services as ISOs. This is because ISOs can resell for multiple processors and can either develop their own technologies or aggregate solutions from other providers. ISOs have largely been the most successful creators of value-added services. ISO’s also tend to be smaller, which usually (but not always) leads to better customer service.
Processors are usually a safer bet for newer merchants that are still learning about the industry. Most still maintain what consider less-than-upfront pricing practices, but with their services it is less common to hear about some of the more serious problems that merchants encounter when they deal with the wrong ISO. As for price, in most cases, there really is very little to no difference. I argue, and fully disclose my vested interest, that in nearly any situation a best in class, non-bank ISO can provide more value than a processor.
Posted in Best Practices for Merchants, Credit card Processing, Electronic Payments, Financial Services, Mail Order Telephone Order, Merchant Services Account, Visa MasterCard American Express Tagged with: account, acquirers, aggregate, approve or decline, bank, best in class, channels, customize, data, deposit, devices, financial, independent sales organizations, internet, ISO, merchant service providers, Merchant's, mobile, msp, non-banks, online, payment methods, payment system, payments, processors, psp, resellers, solution, telephone, transaction, value added
October 29th, 2013 by Elma Jane
In addition to my article about Credit Card Purchases give way to Tap and Go.
I would like to add an example of contactless payments which was introduced in 1997 called Speedpass.
Speedpass is a keychain RFID (Radio Frequency Identification Device) introduced in 1997 by Mobil Oil Corp. (which merged with Exxon to become ExxonMobil in 1999) for electronic payment. It was originally developed byVerifone. As of 2004, more than seven million people possess Speedpass tags, which can be used at approximately 10,000 Exxon, Mobil and Esso gas stations worldwide. Speedpass has also been previously available through a Speedpass Car Tag and Speedpass-enabled Timex watch.
Speedpass is another example of “contactless” payment system that provides members with a quick and easy way to pay for purchases at participating Exxon and Mobil stations nation-wide. Speedpass is similar to the electronic toll technology successfully used on subway, bus, and highway systems around the world.
Speedpass key tag has a built-in chip and radio frequency antenna that allows it to communicate with Speedpass readers at gasoline pumps, convenience store terminals, and car wash kiosks at Exxon and Mobil locations.
A quick wave of your Speedpass key tag in front of the reader initiates the automatic transmission of a unique identification and security code to the Speedpass payment system so your account can be located. Your payment is instantly processed using the credit/debit card that is linked to your Speedpass. If the transaction is approved, you will receive a payment confirmation and you can be quickly on your way.
You can securely access your Speedpass account and change the credit/debit card that is linked to your device. You can also specify whether or not you would like to receive a receipt for gasoline purchases made at the pump using your Speedpass. Even if you change your receipt settings to specify that you don’t want a printed receipt, you can always view your complete Speedpass transaction history and all electronic receipts online by logging into your account at any time.
Speedpass is safe and secure. Your card information, preferences, and personal details are not stored in your Speedpass device, so your information is protected from unauthorized use.
Speedpass is a cool payment method for people on the go! You can use your Speedpass to pay for gasoline, food, merchandise, and car washes at participating Exxon and Mobil locations nation-wide.
Speedpass Benefits:
Fast and Convenient
Simply wave your Speedpass key tag across the area of the gasoline pump, convenience store terminal, or car wash kiosk that says “Place Speedpass Here”.
Free
There are no fees to acquire or use Speedpass key tags.
Easy and Simple
When you use Speedpass, there is no need to sign a receipt.
Online Account Access
If you are an existing Speedpass member, you can login to speedpass.com to access your account 24/7. You can review your purchase history, access electronic receipts, update your contact information, change the credit/debit card that is linked to your device, and more! If you are an existing member, but don’t yet have a username and password, setup your online profile today by clicking on the My Account button on this site.
Safe and Secure
Your credit/debit card number and personal information are not stored in
your Speedpass device.
Posted in Electronic Payments, Mobile Point of Sale, Near Field Communication Tagged with: antenna, built-in-chip, communicate, confirmation, contactless, convenience store, credit card purchases, electronic, electronic toll, exxon, fees, keychain, kiosks, locations, logging into, merchandise, mobil oil corp, nation-wide, online, payments, radio frequency identification device, receipts, RFID, security code, speedpass, Tags, tap and go, terminals, timex, transaction, unauthorized, verifone, watch, wave
October 25th, 2013 by Elma Jane
Some brands have managed to pull themselves together to mobilize their online sites…that’s design them to be visually friendly to mobile users.
Earlier this month the quick-service restaurant debuted a new item on its menu…the Smoke Brisket Sandwich…with a campaign that involved a number of social media components. Included among those were a game that awards points based on a customer’s tweets, the online challenges he or she wins and the photos uploaded to Instagram.
It starts with a purchase of the sandwich at an Arby’s outlet. When the customers receives her receipt she takes a picture of it and uploads it to mobile site PunchTab created for the campaign.
What sets this campaign apart from many others is that it is coordinated at the point of sale.
For this campaign, PunchTab created mobile Web onto which Arby’s customers upload a receipt. When users make a purchase, they can take a picture of their receipt and submit it via the mobile website. From there, points are dispersed, the players advance…and hopefully, return to Arby’s for more purchases, err, points.
Helping Business
There’s definitely been a trend in the POS and payments industry to add value offerings by helping businesses better understand their customers. This trend is built on the wealth of transactional data being collected by POS and payments companies, and the goal is to present simplified consumer behavior analyses that can be used by merchants to generate more revenue.
Looking ahead, more and more retailers will understand the value that capturing this customer data can unlock for this business, and will put the software in place to tap into a customer’s purchase history and thus their preferences.
Now the focus is on salespeople delivering a personalized experience to customers. The next stage, will focus on extending to individual customers the inside track on new products that will appeal to them and complement or replace things they have previously purchased.
Pimping Out The POS
Engaging with the customer at the point of sale is hardly a new idea. It certainly is an established practice in traditional brick and mortar operations…think credit card solicitations and offers for loyalty points and cards…as we all as e-commerce sites, where a customer is usually presented with several offers before the checkout is complete.
Now CRM is making its way into the mobile POS and customers are finding that there are a number of unique benefits to the model.
In the case of PunchTab, it ties the receipt-scanning functionality that doesn’t require an app…not to mention several other benefits to the system.
For example, Marketers get greater insight into purchasing behavior because a receipt is usually involved. Consumers are right there and thinking about the campaign…which they wouldn’t necessarily be when they got home to go online, and it is relatively easy system to set up.
Arby’s for example, has 40 POS systems and because it is a franchise, it requires coordinating with multiple owners. For them, mobile is the best and easiest way to engage with customers at the point of sale.
Real-Time Offers
Other companies…such as Groupon with its Breadcrumb mobile app…are adding even more advanced CRM capabilities, such as reporting at the mobile point of sale.
It is a growing trend for all mobile applications and most especially apps in the mobile POS to bring more CRM capabilities into their service platform.
Eventually, some of these CRM-infused mobile POS systems will be able to make offers in real time to customers based on their purchase at the moment and accumulated knowledge about the preferences of other customers that make similar purchases. Example it might be noted that in 20 percent of all purchases of a particular type of coffee the customer also purchase a biscotti, then the server can offer up the option as a reminder for purchase/order.
The example assumes the mobile POS system has access to customer data about purchase and preferences…which is somewhat rare now, but a trend gaining momentum.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Point of Sale Tagged with: app, awards, brick and mortar, crm, customers, data, design, franchise, functionality, mobile, mobile pos, mobilize, online, payments, payments industry, point of sale, points, POS, purchase/order, purchases, receipt, receipt-scanning, restaurant, retailers, revenue, social media, transactional, uploaded, users, web, website
October 24th, 2013 by Elma Jane
Reflecting recent research that concludes mobile payment adoption remains low, Total System Services Inc. (TSYS) issued results from a survey that confirm consumers prefer banking applications other than payments for their mobile devices.
While reinforcing the dominance of debit and credit cards as payment mechanisms, the TSYS 2013 Consumer Payment Choice Study revealed that mobile devices are used as a tool for ancillary financial services, such as checking account balances and accessing discounts and rewards.
“For now, the hype largely remains hope for mobile from a payments standpoint,” the survey said. “On a relative basis, consumers would overwhelmingly prefer to have the ability to use their smartphone to monitor transaction activity or prevent fraud versus using their mobile phone as a form factor in a transaction.”
Columbus, Georgia-based processor TSYS found in its third annual survey that, out of 1,000 consumers surveyed online in the summer of 2013, 40 percent of respondents were interested in using mobile devices to instantly stop illegitimate transactions. Additionally, 37 percent indicated that the ability to view in real-time the transactions made with debit and credit cards was also an important feature.
Receiving instant offers and promotions from stores being visited (33 percent); temporarily blocking and unblocking purchases using certain bankcards (29 percent); and paying for purchases using reward/loyalty points (28 percent) rounded out the top payment-related uses for smartphones.
At the bottom of the scale was to pay for purchases with mobile wallets (25 percent) and to use credit or debit card-funded prepaid accounts for the same purpose (22 percent). “Industry observers regard mobile payments as an assumed eventuality,” TSYS stated. “Our survey results indicate that consumers are presently more interested in increased non-payment functionality on their mobile device.”
But the processor remains optimistic about the promise of mobile payments. “We believe that as the infrastructure matures and the ability to use mobile payments becomes more widespread, this trend will change,” TSYS said.
Prepaid undermarketed?
In addressing the role of prepaid cards in the payment mix, TSYS expressed surprise that prepaid cards are apparently not being marketed aggressively by financial institutions. The processor noted that major banks jumped into the prepaid card industry in 2012 to offer general-purpose reloadable (GPR) prepaid cards as checking account alternatives.
But TSYS found that just over 10 percent of survey respondents indicated they had received GPR card offers from their banks. TSYS attributed that low percentage to the fact that the survey respondents were by default credit and debit card users, while GPR cards are primarily targeted to individuals without access to credit or debit cards.
Regardless, survey respondents aged 35 and younger accounted for 64 percent of those who had received such offers. “It could be that the younger demographic on average represents a less profitable checking relationship for banks, or that banks perceive them to be more receptive to the offering,” TSYS said.
Steady goes debit and credit
Consumer payment preferences in 2013 remain relatively unchanged from previous years, according to TSYS. Debit still trumps credit as the preferred payment instrument overall, with both methods being favored by every eight of 10 survey respondents. Debit is still the clear winner when it comes to supermarket shopping and gas purchasing, while credit is preferred when dining out and shopping in department stores. But when it comes to fast food cravings, cash is still king.
On the opposite end of the spectrum, and also consistent with TSYS’ 2012 report, only 11 percent of respondents said being able to set up text message alerts for account balances and transactions was most valuable, and a mere 6 percent valued the ability to register payment cards in mobile wallets.
However, credit tops debit for online purchases, TSYS said. Further of note is that PayPal Inc.’s digital wallet service rivals debit online, with both payment methods favored by roughly one-fifth of respondents. But for small-dollar purchases, like coffee and donuts, cash remains the preferred payment vehicle, despite innovative mobile schemes offered by companies like Starbucks and Dunkin’ Donuts.
Posted in Credit card Processing, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mail Order Telephone Order, Merchant Services Account, Mobile Payments, Smartphone Tagged with: account, adoption, applications, banking, checking, consumers, credit cards, debit, devices, discounts, financial services, form factor, general-purpose, gpr, infrastructure, low percentage, mechanisms, mobile, mobile wallets, non-payment, offers, online, payment, payment related, phone, prepaid, processor, profitable, promotions, real-time, reloadable, reward/loyalty, rewards, smartphone, transaction, tsys
October 24th, 2013 by Elma Jane
You will be happy to learn that these days there is less hassle when setting up credit card payments online. In the past, companies were required to open a merchant account through a bank in order to be able to accept credit cards. Today, several services enable you to accept credit cards online without opening your own merchant account.
With more than 50 million users worldwide, Paypal is probably the most widely used such service. The company’s Payflow service is a turn-key solution with several added advantages such as recurring billing and fraud protection.
If you still want to take actual credit card payments online, a merchant account service is your best option. To open an Internet merchant account, you must fill in a merchant application and provide support documents. First, you must supply proof that you established a checking account for your Internet business.
If you have sole proprietorship or a micro business, you can open either a personal checking account or business checking account. If you opt for a personal checking account, the account must be in the name of the sole proprietor. If your internet business is a corporation, you must set up a corporate checking account.
This account will be used to deposit sales generated through your internet merchant account, but also to withdraw fees such as online payment gateway fees.
Posted in Best Practices for Merchants, Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Visa MasterCard American Express Tagged with: accept, application, checking account, companies, credit-card, deposit, fraud protection, internet business, merchant account, merchant account service, micro business, online, payment gateway fees, payments, PayPal, recurring billing, sales, support, turn-key, worldwide
October 22nd, 2013 by Elma Jane
The best place to start understanding your customer is to put yourself into every step of a buying cycle and analyze what influences various purchase decisions.
Who is your customer?
Basic demographics and usually includes the following:
Age range Education level Gender Income level Location Marital status Profession
Many of these basic demographics can be inferred from your interactions with customers. In many cases, you can simply ask them.
Beyond the basics, you will also benefit from more personal data, such as the following:
Interests Activities Political affiliation
That data is harder to access, but there are databases that will allow you to target individuals based on those criteria. Facebook’s ad platform provides an incredible amount of targeting data. You can infer your customer profiles by the types of results you get by running ads aimed at specific target markets. That will help identify the interests of your customers.
What? consider what consumers need to know about a product to make a purchase.
Are there ongoing costs? Does it need anything else to make it work? How big is it? How does it function? How long will it last? How much does it cost? Is there a warranty? What are its specs? What does it look like? What options are there? What sizes and colors are available?
To find those details, shoppers will seek different sources: articles, websites, blogs, and actually looking at products and trying them on. Make sure you understand the “what” questions for your products. Then, provide answers to those questions.
Why? The “why” questions are important. Do you know why your customers buy your products?
It could be for the following reasons.
Address an immediate need or desire. Loyal to a particular brand or store. Need flexibility to return products. Need product occasionally or on a regular schedule. Purchase because product is cool or trendy. Seek bargains. Seek high-quality products Seek little or no shipping or sales tax. Seek the lowest price possible. Shop around every time they buy.
Answers will surely vary. Consider also, what motivates your customers to purchase the products you sell and also why they purchase them from your company versus your competitor. This will help you better refine your value proposition of why shoppers choose your company.
How? This area is the most significant change in a consumer’s shopping cycle. As recently as 15 years ago, most product research was done in stores or catalogs or magazines. Today, product research is done in many ways. In the living room, in the boardroom, at the hospital, you name it. Most shoppers start their search at Amazon.com or on Google by searching on a product.
Many searches start with an opportunistic email promoting a product. From there, we may find the shopper looking at the item on that store’s website.
Consumers likely check product reviews, from other consumers. They may read professional reviews. Browse the Internet on SmartPhone.
The point is to understand your customer’s research process. It will vary widely. But in many cases it’s something like this.
An event triggers an interest in a product. Check other brands or alternative products. Conduct research by looking at a product’s pictures, reading descriptions. Evaluate the product’s real value, and eventually make a purchase decision. Narrow your selection and shop for price. Seek out reviews or ask friends.
Where? That leads us to the where customers are researching. They could be reading relevant blogs, going to brick and mortar stores, checking comparison shopping engines, and reading trade publication articles. They may be looking at Pinterest boards, Facebook posts, and checking with their network of friends on Twitter.
They will be using tablets (increasingly the shopper’s preference), smartphones, laptops, desktops, Xboxes, and store visits.
Can an ecommerce merchant be in all of these places with your message? Likely no. But you can identify where your customers are looking for information as they move through their cycle and try to make sure you are seen. You can also ensure that your messaging and content are mobile friendly.
To compete in the future, your store needs to provide input and information to support all those steps. If you lack reviews, your customers will seek them out elsewhere.
Most ecommerce merchants can describe their customers in a general way. They likely know basic demographics – age range, gender, income level. But, do they understand the “why, where, when, and how” their customers make their purchases? These basic tenants of marketing are more important than ever.
The buying process has never been more complex. Consumers have hundred of places online to purchase products that meet their needs. They may shop at home, at work, in the grocery store. They may be using an Android phone, an iPhone, or an Xbox.
Posted in e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Point of Sale, Point of Sale, Smartphone Tagged with: alternative, Android, brick and mortar, comparison, competitor, consumers, content, costs, customers, cycle, data, databases, desktops, ecommerce, Facebook's, flexibility, Iphone, laptops, leads, Merchant's, mobile, ongoing, online, phone, pinterest, platform, price, product, profiles, purchase, selection, shop, shoppers, smartphone, store's, tablets, target, trigger, value, websites, xbox
