December 19th, 2013 by Elma Jane
10 Great Ecommerce & Mcommerce Ideas
Address Commonly-asked Questions
Instead of hiding commonly asked questions on an FAQ page somewhere on your site, display these answers in plain sight. Include your service agreement on every page, and provide frequent updates on orders in the mail, because one of the quickest ways to lose shoppers and sales is to make it difficult for them to do business with you.
Connect with Pinterest Influencers
Connect with the Pinterest influencers…accounts or boards with large followings…that relate to your product category. Ask for a pin here and there for a product you believe they would like. You’ll get large amounts of traffic, sales, and repins from their large followings. This method is repeatable and much quicker and cheaper than building a large following yourself.
Don’t Forget Comparison Shopping Engines
You’ve got a great ecommerce website. But is it hard to get traffic? Comparison shopping engines (CSEs)…like Google Shopping, Shopzilla, NexTag, Pronto, and Bing…deliver millions of shoppers to product pages every day. You list your items on the CSEs where purchase-ready shoppers will see them and click through to your site to complete the transaction. CSEs typically have a pay-per-click pricing model, and many merchants find it’s worth the cost.
Emphasize Product Photography
Whether you use high-quality renderings or actual product photography, make sure you take the time to present your products in the best possible manner. With the proliferation of product and photo sharing sites like Pinterest, The Fancy, Instagram, and OpenSky, having a beautiful product shot is imperative. Lifestyle shots of your product in use could also significantly increase conversion rates.
Make Research Easy for Prospective Buyers
Research (for buying decisions) is a massive resource cost to businesses around the world. It is also a primary reason for lost deals. Were you to provide comprehensive information that was easy to find and on which a buying decision can be made, then your close rate would substantially improve. Add to this, an easy purchasing process and, rather than scouring the web, a buyer would see your site as a preferred source.
Mimic the Brick-and-mortar Experience
Regardless of what channel they may be using to shop, online consumers are demanding the quality of the brick-and-mortar experience. They want to zoom in on a product, rotate it, change its colors…in short, they want to interact with the item as though they were physically in the same room with it. Retailers with rich interactive media that can offer this in omnichannel have a significant competitive advantage during the holiday season and can convert at rates of 30 percent higher than those that don’t.
Offer Support via Social Media
Nielson research discovered that in 2012 one-third of social media users prefer to contact a company via social media than by phone. On your support pages, provide links to your social media profiles. Set up notifications in the social media accounts so you know when someone contacts you. This way you provide timely customer support to those who want it…in the way they want it.
Stay Ahead of the Curve
“It doesn’t take a lot of time for cutting-edge to become old hat. Keep researching to be aware of the latest tools and technology. If you stay still, you will find that your competitors will quickly surpass you.
Take the ‘E’ out of ‘Ecommerce’
Retailers need to realize that the lines of commerce have been, as John Donahoe, CEO of eBay, said, obliterated. It’s no longer a world of online and offline commerce. It’s just commerce. Retailers are competing on a global scale with everyone, everywhere. You need to give shoppers a compelling reason to buy from you. Find a way to differentiate and make sure you can grab shoppers attention and keep them coming back.
Think Like a Shopper
Keep your site’s design simple and clean, make calls-to-action clear, and focus on the product. Go through the flows of your site: search, browse, and buy a product, or have a friend do it and watch him without helping. Pay attention to areas where anything is confusing, doesn’t work the way it should, or takes too many steps. Then make adjustments.
Posted in Credit card Processing, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Payments Tagged with: brick and mortar, buying, channel, consumers, conversion, convert, customer support, e-commerce, ecommerce, interactive, m-commerce, mcommerce, media, omnichannel, online, orders, photo, product, profile, purchasing, retailers, sales, shopping, site, social media, transaction
October 31st, 2013 by Elma Jane
While credit card processors and retailers have made strides to combat credit card fraud, it is still rampant across the U.S. In fact, credit card fraud jumped 17 percent between January, 2011, and September, 2012, according to the most recent data from the FICO Falcon Fraud Manager Consortium.
Debit cards obviously have better safeguard measures in place, since debit card fraud rose less than 1 percent between January, 2011, and September, 2012. Plus, the average fraud loss per compromised account fell by 3 percent.
Card-not-present (CNP) fraud is the biggest challenge by far, accounting for 47 percent of all credit card fraud. CNP fraud – which includes payments via the internet, mail and phone – grew 25 percent over the two-year period. So, where the problems with credit cards lie.
Unfortunately, CNP fraud may get worse before it gets better, in FICO’s Banking Analytics Blog. This problem may even intensify as the US moves away from magnetic stripe and toward EMV [chip] card technology. In other countries adopting chip-based authentication technology, we’ve seen counterfeit fraud decline, but as a counterbalance, fraudsters often ramp up efforts around CNP fraud.
However, there was a glimmer of light in the credit card fraud fiasco. While card fraud attempts rose, the average loss per compromised account dropped 10 percent. Plus, the ratio of fraud to non-fraud spending remained constant. “In other words, the volume of card fraud increased proportionally to the volume of consumer credit card spending.
Even though many retailers have implemented successful fraud prevention programs, Visa provides retailers with the warning signs for CNP fraud, including:
Multiple cards used from a single IP address. Orders made up of “big ticket” items. Orders that include several of the same item. Shipping to an international address. Transactions with similar account numbers.
Posted in Digital Wallet Privacy, EMV EuroPay MasterCard Visa, Mail Order Telephone Order, Payment Card Industry PCI Security Tagged with: account, analytics, authentication, banking, big ticket, card-not-present, chip card, chip-based, cnp, counterfeit, credit-card, debit cards, EMV, fraud, fraudsters, international, internet, magnetic stripe, mail, non-fraud, orders, payments, phone, prevent, processors, retailers, safeguard, spending, transactions, visa
October 10th, 2013 by Elma Jane
Amazon has launched a service that enables its customers to pay on other e-commerce sites via their Amazon account data. Called ‘Login and Pay with Amazon,’ the service sells payment processing for participating retailers.
Amazon has more than 215 million active customer accounts. The Amazon payment service works on personal computers, smartphones and tablets. Site developers employ Amazon widgets and APIs, or application programming interfaces.
Login and Pay with Amazon enables companies to make millions of customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.
Amazon previously called its payment service Checkout by Amazon, but rebranded it Amazon Payments. In May, Internet Retailer wrote about Autoplicity.com’s experiences adding the Amazon payment tool.
Amazon says it will not share customers’ credit card information gained via the payment tool, and that it will cover purchases made through the service in the same way purchases are covered from Amazon.com.
“This [newly launched] service is more of a repackaging of Checkout by Amazon than as something new,” says a payments industry analyst. “Amazon has been a challenger to PayPal for some time in the Internet payments arena, but PayPal has the dominant market share. One key reason is that PayPal is not viewed as a direct competitor to the merchants it serves while Amazon often is.”
PayPal, part of eBay, is the clear leader in so-called alternative payments, used by 84% of consumers who pay online with alternatives to payment cards, according to a report earlier this year from Javelin Strategy & Research. The report, based on a 2012 survey, also showed that 42% of consumers pay with credit cards when making online retail and travel purchases, up from 40% in the 2011 survey, and 29% pay with debit cards, down from 30%.
The new Amazon service is a “great deal” more than a warmed-over Checkout.
He points out that the number of Amazon’s active accounts is much more than the active users of all eBay’s payment services. Including consumers with PayPal or Bill Me Later accounts, that base totaled 132.4 million in the second quarter, up nearly 17% from 113.2 million a year earlier, according to eBay. And Amazon’s customers trust the security of making payments through the e-retailer, and have grown accustomed to the convenience of doing so. Amazon is No. 1 in the Internet Retailer.
For e-retailers, it’s yet another payment method they might want to evaluate. “Amazon is a damn big brand. If you bring that many users along with [the payment service], then e-retailers will give it serious consideration. It will give PayPal some competition.
Posted in e-commerce & m-commerce, Electronic Payments, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Amazon, amazon.com, api, application programming interface, checkout, credit cards, customers, debit cards, e-commerce, e-retailer, ebay, internet retailer, online, orders, payment methods, payment processing, payment service, PayPal, purchase, shoppers, travel purchases
