Accepting Credit Card Payments an Advantage to your Business

It is difficult to believe that many businesses still do not accept credit or debit cards for payments, while most customers preferred using cards for the following reasons.

• Doesn’t want to carry cash.
• Security and Protection offered by card issuers.
• Desire to earn reward points.

Some of the many advantages for businesses that accept credit card payments include:

Easy and cost efficient – credit card processing has become a highly competitive industry. NTC offers the latest in EMV and NFC technologies that allows businesses to accept contactless payment like Apple and Android Pay. NTC integrates with most POS systems.

Essential for online sales – internet selling is growing. The Internet makes it possible for a small business in a remote location to offer its products to potential customers throughout the nation and even across the world, almost all of those transactions require a credit or debit card.

Increases revenue – people like the convenience and security of paying with a credit or debit card. In fact, 66 percent of point-of-sale transactions use credit, debit or gift cards.

Merchant services accelerate cash flow – credit card transactions process quickly, with proceeds generally available in a bank account within two days or less. That eliminates the time it normally takes checks to clear. It also reduces or eliminates billing and the time spent waiting to receive payment checks from customers.

Reduce transaction risks – Check fraud remains a major problem for U.S. businesses, 77% of businesses were victims of check fraud, only 34% experienced credit card fraud and 92% said they believe new EMV chip and pin, credit cards will significantly reduce fraud at the point of sale.

Setting up a merchant account for your business is as simple as contacting a merchant service provider. A merchant service provider process payments and make sure the money is appropriately withdrawn from a credit card account and placed into the business’s merchant account.

For more details about setting up an account give us a call now! at 888-996-2273.

 

Posted in Best Practices for Merchants Tagged with: (POS) systems, Android Pay, Apple, Chip and PIN, contactless payment, credit card, debit cards, EMV, Gift Cards, merchant, merchant account, merchant service provider, merchant services, NFC technologies, payments, point of sale

How to SetUp A Merchant Account

Setting up a merchant account.

• First find a Merchant Service Provider.
• Then setup your Business Profile.

Put together your business profile so you can start applying for a merchant account. There are questions that you’ll need to answer, that way merchant account providers have an idea of how they should setup your account.

Some of the questions are:

• Is your business seasonal? For Travel Company it is seasonal, there will be high and low volume. NTC works with  seasonal downtime.
• How do you intend to accept payments? Different business models require different methods of accepting payments. If you’re doing face to face transaction and have physical location then you need a credit card terminal. If you process checks, then you need Electronic Check and ACH Transfers. For e-Commerce shopping carts, wireless/mobile, you can check out our Converge Virtual Merchant and NTC e-Pay.
• How much volume do you plan on processing? Merchant account providers are going to want to know how much sales volume you plan on processing per month. New in the business – give just an estimate average of how much you’ll be processing (per month), within the first 6-months of operation. Been in the business – you’ll already have this number ready.
• What will be your average ticket price?

Example:

Total Sales Revenue = $150,000
Total Number of Sales = 500                                                                                               150,000/500 = $300 (Average Ticket Price)

If you need to setup an account give us a call now at 888-996-2273 or go to www.nationaltransaction.com to know more about our services.    

 

 

Posted in Best Practices for Merchants, e-commerce & m-commerce Tagged with: ach, Converge, credit card terminal, e-commerce, Electronic Check, merchant account, merchant service provider, NTC e-Pay, payments, Travel Company, virtual merchant

Understanding Card-Not-Present Fraud and How To Avoid It

Credit card fraud is much more difficult to prevent in a card-not-present transaction. In a face-to-face setting the merchant can inspect the card to ensure that it is valid and can verify that the cardholder is an authorized user on the account. None of these actions can be performed when the payment is submitted online or accepted by phone. As we moved in adopting EMV Technology, majority of fraud is going to migrate away from counterfeit and stolen cards towards the card-not-present transaction as happened in other countries.

A combination of best practices and fraud prevention tools can provide card-not-present merchants with strong fraud prevention capabilities.

Steps to avoid fraud and protect your business for a card-not-present transaction:

• Email Verification: Send a message to the email address provided by the customer requesting that the customer verify the email address is correct, you can ensure that the email is associated with the other information provided.   
• Maintain PCI compliance:All merchants accepting card payments are now required to be compliant with the requirements of the PCI DSS (Payment Card Industry Data Standard) which sets the rules for data security management, policies, procedures, network architecture, software design and other protective measures.
• Security Code Verification. Requesting the three digit security code on the back of a credit card. Visa (CVV2), MasterCard (CVC 2) and Discover (CID) cards, and the 4-digit numbers located on the front of American Express (CID) cards. Card Security Codes help verify that the customer is in a physical possession of a valid card during a card-not-present transaction.
• Use an Address Verification Service (AVS): Enables you to compare the billing address provided by your customer with the billing address on the card issuer’s file before processing a transaction. AVS is good protection against card information obtained through means like phishing and malware because fraudster might not know the billing address.
• Use 3D Secure Service: MasterCard and Verified by Visa enable cardholders to authenticate themselves to their card issuers through the use of personal passwords they create when they register their cards with the programs. The liability of any fraudulent charges through the 3D service is picked up by the issuer, not the merchant.
• Verify the phone number and transaction information.Prior to shipping your products, call the phone number provided by the customer and verify the transaction information. Criminals may be unable to verify such information, because in their haste to max out the credit line before the fraud is discovered, they often order at random and do not keep records.

 

 

 

Posted in Best Practices for Merchants, e-commerce & m-commerce, Mail Order Telephone Order, Payment Card Industry PCI Security, Travel Agency Agents Tagged with: American Express, card-not-present, card-security, cardholder, cnp, credit card, Discover, EMV, MasterCard, merchant, Payment Card Industry, payments, PCI, visa

EMV Liability Shift and Terminal Upgrade

If you accept credit cards and don’t know what EMV is here is what you need to know.

EMV stands for Europay, MasterCard and Visa. A credit card that had a chip embedded in it is an EMV. EMV Cards have been standard in Europe for more than 10 years because they’re more secure than magnetic stripe cards. Magnetic stripe cards doesn’t change, it has static data, which makes them easy to clone. The chip embedded card makes it more difficult and costly to counterfeit because the data that is transmitted changes each time the card is read. This means less fraud.

Liability Shift rules set by Visa and MasterCard as of October 1st. The liability for fraud carried out in physical stores with counterfeit cards belongs to the merchant if it has not yet upgraded its POS system to accept EMV-enabled chip cards.

• Calculate your risk – Consider the cost of replacing your point-of-sale (POS) terminal vs. potential risk. Whether you replace it now or at a later time, eventually all businesses will have to replace their POS terminals.
• Educate your staff – Educated employees translate to better-educated customers. Merchants can help customers better understand this change and what it means for them.
• Upgrade your POS system – Consider using an EMV compliant credit-card reader on a wireless device for an ultra-secure mobile solution. This is also a chance to upgrade other options, such as near field communication NFC technology, which lets consumers use their mobile devices to make payments at the point of sale.

National Transaction Terminals with EMV and NFC (near field communication) Capability To accept Apple Pay, Android Pay and other NFC Transactions at your business. You will need to adopt point-of-sale devices with NFC/contactless readers. 

National Transaction offer a range of options to suite your specific needs.

If you’re using Virtual Merchant Mobile now called Converge please contact our office at 888-996-2273 to know your options.  

Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa Tagged with: Android Pay, Apple Pay, chip cards, contactless readers, Converge, credit cards, EMV, EuroPay, magnetic stripe, MasterCard, merchants, Near Field Communication, nfc, payments, POS, terminal, Virtual Merchant Mobile, visa

Competing for Dominance in Mobile Payments Technology

 

There are three contenders competing for dominance in mobile payments.

NFC – or near-field communication, is a contactless data transfer system similar to RFID. When two NFC-enabled devices come into range, you can transfer data from one to the other (such as bringing a phone in range of a credit card terminal).

NFC is found in a lot of phones, especially the flagship devices from Samsung, LG, and Sony. Apple finally jumped into the NFC game in 2014, and Google relaunched its mobile payments service as Android Pay in 2015. Samsung also launched its own app, aptly named Samsung Pay, in 2015.

NFC is a safe method for payments. Sensitive data is stored in a secure element, either built into the SIM card of a phone or placed in a separate chip. In most cases, retailers never actually see your card or bank account data.

QR Codes – or quick-response codes, have the sort of ubiquity that NFC lacks. They work a bit like your standard bar codes, except that instead of relying on one-dimensional analog scanning, they are digital. That means that with a QR code reader app, your smartphone’s camera can be temporarily converted into a scanner. QR codes can embed way more information than your standard bar codes, which gives them the power to do things like open mobile sites, direct you to YouTube Videos, and even enable you to complete mobile payments.

iBeacon – is an Apple-developed technology that uses Bluetooth Low-Energy (BLE, or sometimes also called Bluetooth Smart). Unlike the other two types of technology, it’s really still in the developmental stages. While it can be used for mobile payments, at the moment the biggest application for iBeacon is actually as proximity alert or geo-fence that can go where GPS doesn’t.

It works like this: iBeacon units are set up throughout a building (such as a department store). When someone with an iBeacon-enabled device comes into range of those beacons, they transmit information. Some of the ways this technology could be used would be to transmit mobile coupons or other special offers, to guide customers throughout the store by department, or even to help them find specific items on a shopping list.

NFC devices need to be within 8 inches (though 2 inches is really most effective). iBeacons, on the other hand, have a range of 50 meters, or about 165 feet.

For payments, iBeacons would work nearly the same as NFC: the phone would wirelessly transmit payment information to the terminal or beacon via Bluetooth.

It’s also worth noting that while iBeacons are Apple technology, they are not exclusive to iOS devices. The phone just needs to have Bluetooth Smart and the appropriate app.

Samsung announced its own version of the iBeacon, called Proximity, at its 2014 developer conference in November. it works the same way as iBeacons, but rather than going through an app, Proximity works directly with the phone’s hardware.

 

 

Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Android Pay, Apple, bank, card, credit card terminal, google, iBeacon, LG, Mobile Payments, Near Field Communication, nfc, payments, qr codes, Samsung, Samsung Pay, Sony

Questions to ask to help you decide about terminal upgrade

If you accept credit cards and don’t know what EMV is here is what you need to know.

EMV stands for Europay, MasterCard and Visa. A credit card that had a chip embedded in it is an EMV. EMV Cards have been standard in Europe for more than 10 years because they’re more secure than magnetic stripe cards. Magnetic stripe cards doesn’t change, it has static data, which makes them easy to clone. The chip embedded card makes it more difficult and costly to counterfeit because the data that is transmitted changes each time the card is read. This means less fraud.

Questions to ask to help you decide about terminal upgrade.

• Calculate your risk – Consider the cost of replacing your point-of-sale (POS) terminal vs. potential risk. Whether you replace it now or at a later time, eventually all businesses will have to replace their POS terminals.
• Educate your staff – Educated employees translate to better-educated customers. Merchants can help customers better understand this change and what it means for them.
• Upgrade your POS system – Consider using an EMV compliant credit-card reader on a wireless device for an ultra-secure mobile solution. This is also a chance to upgrade other options, such as near field communication NFC technology, which lets consumers use their mobile devices to make payments at the point of sale.

 

 

Posted in Best Practices for Merchants, Credit Card Reader Terminal, Credit Card Security, EMV EuroPay MasterCard Visa, Mobile Point of Sale, Near Field Communication, Point of Sale Tagged with: chip, credit card reader, credit cards, data, EMV, emv cards, EuroPay, magnetic stripe cards, MasterCard, merchants, Mobile Devices, Near Field Communication, nfc, payments, point of sale, POS terminal, visa

Things you should know about Near-Field Communication (NFC)

 

Posted in Best Practices for Merchants, Near Field Communication Tagged with: credit card, Mobile Payments, Near Field Communication, nfc, NFC payments, payments, swipe, terminal

Converge Payment Platform

Converge Powers Potential          

Over the next several weeks, we’ll focus on a series of topics to hopefully provide a better understanding of the payment capabilities

Converge can bring you customers. In this article, we’ll zoom in on the card-present product enhancements of Converge first, including bringing EMV and mobile wallet capabilities to in-person payments, and ultimately VirtualMerchant Mobile later this year.

New Peripherals Added to Converge – Ingenico iSC250 and Star                                 Micronics TSP650II Printer

Ingenico iSC250 Signature-Capture PIN Pad – is a signature-capture PIN pad offering the ability to accept PIN-based transactions, like debit card and Electronic Benefit Transfer (EBT), as well as EMV chip card and mobile wallet payments.

The iSC250 will initially ship EMV-capable meaning it’s physically configured with a slot to accept an EMV chip card, but it does not yet have the EMV application to process a chip card transaction.

A simple download process later in the year will allow customers to accept chip cards. The good news is customers can accept NFC contactless payments right away, including Apple Pay and Google Wallet.

Key features of the Ingenico iSC250 include:

• EMV-capable smart card reader to support EMV chip cards; EMV-enabled with a download later in the year
• NFC-enabled for contactless cards and Apple Pay and Google Wallet mobile wallets
• Magnetic stripe capture for all standard mag stripe cards
• Encryption technology to help secure cardholder data at point of entry and throughout the payment network
• Signature Area Display for signature capture with electronic stylus
• Bright color 4.3″ display and backlit key pad for ease of use

Star Micronics TSP650III:

In addition to the new iSC250PIN pad, a new USB printer were also added to the lineup of Converge supported peripherals, the Star Micronics TSP650II receipt printer. Now customers have two options for thermal receipt printing!

ConvergeConnect Makes Device Setup a Snap

A new peripheral and device management software called ConvergeConnect to make it easier for your customers to setup their devices quickly as well as add additional peripherals as their business needs grow. It will be the go-forward device management application, and we’ll be able to bring more and more EMV and NFC devices to market faster, giving our customers even more in-store payment processing options.

Legacy peripherals, like magnetic stripe card readers, check imagers and the Epson ReadyPrint T20 printer will continue to be managed using the Device Assistant.

Customers may have to use both ConvergeConnect and Device Assistant depending on their peripheral configuration.

A new Peripheral Device Installation and Setup Guide was developed to help customers install and manage their peripherals for both applications.

Converge Mobile with EMV on the Horizon

Work continues on the new VirtualMerchant Mobile app to be branded as Converge Mobile, and releasing the Ingenico iCMP in the third quarter. The Ingenico iCMP accepts EMV and NFC transactions, including contactless cards and mobile wallets, like Apple Pay. Stay tuned as more information becomes available.

Posted in Best Practices for Merchants, Credit Card Reader Terminal, EMV EuroPay MasterCard Visa, Mobile Payments, Near Field Communication Tagged with: card-present product, cardholder, chip card, contactless payments, data, debit card, EBT, Electronic Benefit Transfer, EMV, mag stripe cards, mobile wallet, nfc, NFC transactions, payment network, payments, PIN pad, PIN-based transactions, smart card reader, VirtualMerchant Mobile

Are New Payment Methods Worth the Investment for Merchants?

The digital payments landscape is changing at a rapid pace. Consumers are finally adopting digital wallets, like Apple Pay and Android Pay.

The deadline for merchants to become EMV compliant, the global standard that covers the processing of credit and debit card payments using a card that contains a microprocessor chip, is quickly approaching.

Today’s consumers show an increasing desire to use new payment methods because they’re convenient. However, this presents a challenge to merchants, as many have not made the switch to the modern technology required to accept these methods since they’re generally hard-wired to resist technology changes.

Merchants must evolve with technology or they’ll find themselves unable to compete and in danger of losing customers.

Looking long term, the benefits of adopting new payment technology will outweigh the cost of transitioning. The fact is that new payment technology will reduce fraud risk due to counterfeit cards, provide greater insight into shoppers with sophisticated data and will ultimately lower costs for merchants over time.

The value merchants will get out of new payment methods: 

Security

Investing in new payment technology will help reduce the risk of fraud. EMV, as an example. Beginning in October 2015, merchants and the financial institutions that have made investments in EMV will be protected from financial fraud liability for card-present fraud losses for both counterfeit, lost, stolen and non-receipt fraud.

EMV is already a standard in Europe, where fraud is on the decline. In turn, American credit card issuers are being pressured to replace easily hacked magnetic strips on cards with more secure “chip-and-PIN” technology. Europe has been using Chip, and Chip & Pin for years.

There’s nothing that can guarantee 100 percent security, but when EMV is coupled with other payment innovations, like tokenization that separate the customer’s identity from the payment, much of the cost and risk of identity theft is eliminated. If hackers get access to the token, all they get is information from one transaction. They don’t have access to credit card numbers or banking accounts, so the damage that can be done is minimal.

As card fraud rises, there’s a strong case to upgrade to a payment system that works with a smartphone or tablet and accepts both EMV chip cards and tokens.

Insight into Customer Behavior

In addition to added security, upgrading to new payment technology opens up a door to greater customer insights, improved consumer engagement and enables merchants to grow revenue by providing customers with receipts, rewards, points and coupons. By collecting marketing data at the point of sale a business can save on that data that they only dreamed of buying.

Investment Outweighs the Cost

New technology does have upfront costs, but merchants need to think about it as an investment that will grow top-line revenue. Beware of providers offering free hardware. Business can benefit by doing some research on the actual cost of the hardware.

By increasing security, merchants are further enabling mobile and emerging technologies, which will make shopping easier.

Customers will also be more confident in using their cards.

As an added bonus to merchants, most EMV-enabled POS equipment will include contactless technology, allowing merchants to accept contactless and mobile payments. This will result in a quicker check-out experience so merchants can handle more transactions.

Faster customer checkout.                                               

The best system for is the one that makes the merchant as efficient and profitable as possible, as well as improves the customer checkout experience.

Retail climate is competitive, merchants have two choices:

Do nothing or embrace the fact that payments are changing. Transitions from old systems to new ones require work and risk, but merchants who use modern technology are investing in the future and will certainly outperform those who choose to do nothing.

Posted in Best Practices for Merchants, EMV EuroPay MasterCard Visa, Mobile Payments, Near Field Communication, Point of Sale Tagged with: American credit card, card, card present, chip, Chip and PIN, contactless technology, credit, data, debit card, digital payments, Digital wallets, EMV, EMV compliant, EMV EuroPay MasterCard Visa, merchants, Mobile Payments, payment innovations, payment methods, payment technology, payments, point of sale, POS, provider's, smartphone, tablet, token, tokenization, transaction

What Your Business Can Gain from Accepting Credit Cards with NTC

If you own a business, you should consider opening a merchant account. If you accept credit cards for transactions, you will take your business to a higher level, increase your revenue, and gain new customers. Most people nowadays use credit cards and debit cards to pay for their purchases, so no business should go without processing card payments. Electronic, Credit card processing payments are a must-have for any kind of business including Internet businesses.

If you accept several forms of payments, you will provide your customers with multiple options and you will enhance their experiences. If you do not accept credit cards, the people who prefer to pay for their purchases with credit cards and debit cards will go somewhere else, and you will lose the transaction. So many benefits are attached with merchant accounts and millions of small business owners have found success with them. If you have a merchant account, you will be able to accept Discover, MasterCard, Visa, and American Express from your customers.

With National Transaction, securing Electronic, Credit card payment processing service instore, online and on the go are easy to acquire. It will boost your income, so it is worth the investment. You can apply online for a merchant account, the applications will only take you a few minutes to complete, and you will find out if you have been approved for a merchant account in a day or so.

A credit card processing service will also protect your business and valued customers against fraud. Customers feel safe using credit cards because they know that if their cards get stolen, they can cancel them, dispute the purchases, and get their money back. Your customers will feel safe when they make purchases. Some consumers will not purchase from a company that does not accept credit/debit card.

National Transaction offers advanced payment processing solutions like Currency Conversion, EBT and Debit Cards Processing, E-commerce Gateways, Electronic Check and ACH Transfers, Gift Loyalty Card Programs, Loans and Advances, Mobile Processing and MediPaid, you will definitely benefit from opening a merchant account. National Transaction offers Free CRM and we can even help promote your business through Social Media Sites. We offer a very competitive rate and Customer/Technical Support to our Partners because we answer our phone.

Merchant accounts are a necessity for any kind of business, so don’t wait. Sign up for a merchant account right now and discover what your business can gain from accepting credit cards! With 73 percent of American households owning a credit card, it’s easy to think that everyday credit card usage is a way of life.

Give us a call 888-996-2273 or check our website www.nationaltransaction.com

 

Posted in Best Practices for Merchants Tagged with: ACH Transfers, Advances, card payments, credit card processing, credit cards, crm, Currency Conversion, debit cards, Debit Cards Processing, e-commerce, EBT, Electronic Check, gateways, Gift Loyalty Card, loans, MediPaid, merchant account, Mobile Processing, payments, transactions