September 10th, 2014 by Elma Jane
Merchant go into business to make a sale. They go to great length to advertise their business and then they make a sale and don’t track it… They don’t track the very customer they went into business to attract…That seems crazy…But now more companies are embracing the practice of collecting email addresses at the point of sale (POS) and they’re doing so with increasing regularity. An example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts
Confidently collect email addresses at POS:
Your email service provider should be able to implement a text-to-join acquisition program for you that executes quickly and can be built specifically to mitigate the risks around POS data collection.
Instead of relying on sales associates to accurately input email addresses, your customers can use SMS to text their email addresses to your short code.
Customers receive an immediate SMS reply message letting them know to check their email for their receipt.
A mobile-optimized receipt is immediately emailed to the address.
This can be followed by an email inviting customers to join your company’s email program. Offering a purchase discount can increase opt-ins. New joiners can be sent an age verification email, if relevant.
Your welcome email, including discount coupon, is sent and the relationship starts off on the right foot.
Increasing your confidence about POS email address collection, a text-to-join program can increase your acquisition rates. It can engage those customers who prefer to provide their information privately via their mobile devices. It can help protect companies against potential blacklisting because of typos and confirmed opt-ins. It can even reduce overhead costs by saving sales associates valuable time. Understanding these important email address collection issues and adopting the prescribed best practices are critical to ensuring customers have a safe, positive and valuable experience with your company at the point of sale and beyond.
Virtual Merchant can collect data too, and as a provider we can help merchant use that data. We are committed to providing appropriate protection for the information that is collected from customers who visit the website and use the Virtual Merchant payment system. Policy Privacy is updated from time to time.The website is provided to our customers as a business service and use of the site is limited to customers only.
If the merchant never makes a sale before 10 why do they open at 9 ?? This is only one small example on how collecting data first and then analyzing that data can shape businesses and find money you may be throwing away ….
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: brick and mortar, business, cash, cash register, customers, data, discount, discount coupon, email, merchant, mobile, Mobile Devices, payment, payment system, point of sale, policy, POS, provider, purchase, Rates, receipts, sale, service, sms, store's, virtual merchant, website
September 4th, 2014 by Elma Jane
The move to mobile point of sale (mobile POS) is radically changing the face of customer interactions and payments, as both customers and merchants grow increasingly comfortable with the concept of mobile payments. In the current, crowded marketplace most mobile payment solutions are not compatible with each other. Instead of unifying the payment experience they create islands separated by technology or usage that are tailored to individual providers in the market. Multiple devices are currently needed in-store to process different payment types and the challenge is how they can make payments unified in such a way that only one device is needed in store.
The use of cash by customers also adds a level of complication to the mobile POS story. The removal of IDM terminals, removal of customer queues and ability for customers to simply walk up and pay an assistant or to leave a store and have their bank card automatically debited certainly suits the expectations of customers today, however a large number of customers still use traditional cash methods to pay for goods and services. A number of stores that have gone down the route of implementing mobile POS now have a problem dealing with cash because the wandering shop assistants and personal shoppers can only accept card or web-based payment options. The future for mobile POS has potential to be bright, a dominant player will have to emerge in the market. This will break down the technology barriers and usage barriers between different players. The success to mobile POS lies in the payment process being truly unified with one device in one place and very seamless workflow. This will be very complicated thing to achieve, there have been a lot of attempts and a lot of false starts in the history of mobile POS. MPOS will be the future. Five years from now people will be amazed that they did transactions with landlines. NO child will ever see a telephone with a cord attached. Never a popcorn on top of the stove since we developed microwave ovens. Technology changes, and we are slow to adopt new stuff. Once we change we don’t know how we did without it.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Point of Sale, Smartphone Tagged with: bank, card, cash, customer, devices, IDM terminals, Merchant's, mobile, mobile point of sale, MPOS, payment solutions, payment types, payments, point of sale, POS, provider's, services, technology, terminals, web-based payment
September 2nd, 2014 by Elma Jane
While Apple doesn’t talk about future products,latest report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication or NFC. Apple is hosting an event on September 9th, that’s widely expected to be the debut of the next iPhone or iPhones. Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved.
Apple’s embrace of mobile payments would represent a watershed moment for how people pay at drugstores, supermarkets or for cabs. The technology and capability to pay with a tap of your mobile device has been around for years, you can tap an NFC-enabled Samsung Galaxy S5 or NFC-enabled credit card at point-of-sale terminals found at many Walgreen drugstores, but awareness and usage remain low. Apple has again the opportunity to transform, disrupt and reshape an entire business sector. It is hard to overestimate what impact Apple could have if it really wants to play in the payments market.
Apple won’t be the first to enter the mobile-payments arena. Google introduced its Google Wallet service in May 2011. The wireless carriers formed their joint venture with the intent to create a platform for mobile payments. Apple tends to stay away from new technologies until it has had a chance to smooth out the kinks. It was two years behind some smartphones in offering an iPhone that could tap into the faster LTE wireless network. NFC was rumored to be included in at least the last two iPhones and could finally make its appearance in the iPhone 6. The technology will be the linchpin to enabling transactions at the checkout.
Struggles
The notion of turning smartphones into true digital wallets including the ability to pay at the register, has been hyped up for years. But so far, it’s been more promise than results. There have been many technical hurdles to making mobile devices an alternative to cash, checks, and credit cards. NFC technology has to be included in both the smartphone and the point-of-sale terminal to work, and it’s been a slow process getting NFC chips into more equipment. NFC has largely been relegated to a feature found on higher-end smartphones such as the Galaxy S5 or the Nexus 5. There’s also confusion on both sides, the merchant and the customer, on how the tech works and why tapping your smartphone on a checkout machine is any faster, better or easier than swiping a card. There’s a chicken-and-egg problem between lack of user adoption and lack of retailer adoption. It’s one reason why even powerhouses such as Google have struggled. Despite a splashy launch of its digital wallet and payment service more than three years ago, Google hasn’t won mainstream acceptance or even awareness for its mobile wallet. Google hasn’t said how many people are using Google Wallet, but a look at its page on the Google Play store lists more than 47,000 reviews giving it an average of a four-star rating.
The Puzzle
Apple has quietly built the foundation to its mobile-payment service in Passbook, an app introduced two years ago in its iOS software and released as a feature with the iPhone 4S. Passbook has so far served as a repository for airline tickets, membership cards, and credit card statements. While it started out with just a handful of compatible apps, Passbook works with apps from Delta, Starbucks, Fandango, The Home Depot, and more. But it could potentially be more powerful. Apple’s already made great inroads with Passbook, it could totally crack open the mobile payments space in the US. Apple could make up a fifth of the share of the mobile-payment transactions in a short few months after the launch. The company also has the credit or debit card information for virtually all of its customers thanks to its iTunes service, so it doesn’t have to go the extra step of asking people to sign up for a new service. That takes away one of the biggest hurdles to adoption. The last piece of the mobile-payments puzzle with the iPhone is the fingerprint recognition sensor Apple added into last year’s iPhone 5S. That sensor will almost certainly make its way to the upcoming iPhone 6. The fingerprint sensor, which Apple obtained through its acquisition of Authentic in 2012, could serve as a quick and secure way of verifying purchases, not just through online purchases, but large transactions made at big-box retailers such as Best Buy. Today, you can use the fingerprint sensor to quickly buy content from Apple’s iTunes, App and iBooks stores.
The bigger win for Apple is the services and features it could add on to a simple transaction, if it’s successful in raising the awareness of a form of payment that has been quietly lingering for years. Google had previously seen mobile payments as the optimal location for targeted advertisements and offers. It’s those services and features that ultimately matter in the end, replacing a simple credit card swipe isn’t that big of a deal.
Posted in Best Practices for Merchants, Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: app, Apple, card, card swipe, cash, checkout machine, checks, chips, credit, credit card swipe, credit-card, customer, debit card, Digital wallets, fingerprint recognition, fingerprint sensor, Galaxy S5, Google Wallet, iOS, Iphone, market, merchant, mobile, mobile device, mobile payment, mobile wallet, Near Field Communication, network, Nexus 5, nfc, payment, payment service, platform, point of sale, products, sensor, services, smartphone, software, statements, swiping card, terminals, transactions, wireless technology
August 27th, 2014 by Elma Jane
Backoff malware that has attacked point of sale systems at hundreds of businesses may accelerate adoption of EMV chip and PIN cards and two-factor authentication as merchants look for ways to soften the next attack. Chip and PIN are a big thing, because it greatly diminishes the value of the information that can be trapped by this malware, said Trustwave, a security company that estimates about 600 businesses have been victims of the new malware. The malware uses infected websites to infiltrate the computing devices that host point of sale systems or are used to make payments, such as PCs, tablets and smartphones. Merchants can install software that monitors their payments systems for intrusions, but the thing is you can’t just have anti-virus programs and think you are safe. Credit card data is particularly vulnerable because the malware can steal data directly from the magnetic stripe or keystrokes used to make card payments.
The point of sale system is low-hanging fruit because a lot of businesses don’t own their own POS system. They rent them, or a small business may hire a third party to implement their own point of sale system. The Payment Card Industry Security Standards Council issued new guidance this month to address security for outsourced digital payments. EMV-chip cards, which are designed to deter counterfeiting, would gut the value of any stolen data. With this magnetic stripe data, the crooks can clone the card and sell it on the black market. With chip and PIN, the data changes for each transaction, so each transaction is unique. Even if the malware grabs the data, there not a lot the crooks can do with it. The EMV transition in the U.S. has recently accelerated, driven in part by recent highprofile data breaches. Even with that momentum, the U.S. may still take longer than the card networks’ October 2015 deadline to fully shift to chip-card acceptance.
EMV does not by itself mitigate the threat of breaches. Two-factor authentication, or the use of a second channel or computing device to authorize a transaction, will likely share in the boost in investment stemming from data security concerns. The continued compromise of point of sale merchants through a variety of vectors, including malware such as Backoff, will motivate the implementation among merchants of stronger authentication to prevent unauthorized access to card data.
Backoff has garnered a lot of attention, including a warning from the U.S. government, but it’s not the only malware targeting payment card data. It is not the types of threats which are new, but rather the frequency with which they are occurring which has put merchants on their heels. There is also an acute need to educate small merchants on both the threats and respective mitigation techniques.. The heightened alert over data vulnerability should boost the card networks’ plans to replace account numbers with substitute tokens to protect digital payments. Tokens would not necessarily stop crooks from infiltrating point of sale systems, but like EMV technology, they would limit the value of the stolen data. There are two sides to the equation, the issuers and the merchants. To the extent we see both sides adopt tokenization, you will see fewer breaches and they will be less severe because the crooks will be getting a token instead of card data.
Posted in Best Practices for Merchants, Credit Card Security, Payment Card Industry PCI Security, Point of Sale Tagged with: access, account, account numbers, anti-virus programs, authentication, Backoff, card, card networks, chip, credit, Credit card data, credit-card, data, data breaches, devices, digital payments, EMV, magnetic stripe, Malware, Merchant's, Payment Card Industry, payments, PCs, PIN, PIN cards, point of sale, POS, POS system, programs, Security, security standards, Smartphones, software, system, tablets, tokenization, tokens, transaction, Trustwave, websites
August 21st, 2014 by Elma Jane
Package delivery giant UPS has become the latest company to admit that customer payment card details may be at risk after it discovered malware at 51 of its US stores. In a statement, UPS says that customers who used credit and debit cards at 51 of its 4470 franchised sites between 20 January and 11 August are at risk. Names, postal and email addresses and payment card information may all be compromised, but UPS says that it has no evidence of any fraud, and that the malware has now been eliminated. Earlier this month the US government took the step of putting out an alert warning retailers about a new family of malware, dubbed Backoff, targeting point-of-sale systems. The UPS Store, received a bulletin from the government among many other US retailers that made them aware of the problem. As soon as they became aware of the potential malware intrusion, they deployed extensive resources to quickly address and eliminate the issue. Customers can be assured that they have identified and fully contained the incident. US merchants have found themselves under siege from hackers in recent months, with the most notable case seeing thieves use a vendor’s credentials to infect POS devices with malware and steal the details of around 40 million Target customer cards.
Posted in Best Practices for Merchants, Credit Card Security Tagged with: card, card details, card information, credit, customer, customer cards, debit cards, devices, fraud, Malware, Merchant's, payment, point of sale, POS, retailers
August 7th, 2014 by Elma Jane
Recent high-profile cyberattacks at retail giants like Target and Neiman Marcus have highlighted the importance of protecting your business against point-of-sale (POS) security breaches. Often, the smallest merchants are the most vulnerable to these types of cyberthreats. The latest of these POS attacks is known as Backoff, a malware with such brute force that the U.S. Department of Homeland Security (DHS) has gotten involved. The DHS recently released a 10-page advisory that warns retailers about the dangers of Backoff and tells them how they can protect their systems. Backoff and its variants are virtually undetectable low to zero percent by most antivirus software, thus making it more critical for retailers to make sure their networks and POS systems are secure.
How Backoff works
Backoff infiltrates merchant computer systems by exploiting remote desktop applications, such as Microsoft’s Remote Desktop, Apple Remote Desktop, Chrome Remote Desktop, Splashtop 2 and LogMeIn, among others. Attackers then use these vulnerabilities to gain administrator and privileged access to retailer networks. Using these compromised accounts, attackers are able to launch and execute the Backoff malware on POS systems. The malware then makes its way into computer and network systems, gathers information and then sends the stolen data to cybercriminals. The advisory warns that Backoff has four capabilities that enable it to steal consumer credit card information and other sensitive data: scraping POS and computer memory, logging keystrokes, Command & Control (C2) communication, and injecting the malware into explorer.exe. Although Backoff is a newly detected malware, forensic investigations show that Backoff and its variants have already struck retailers three times since 2013, the advisory revealed. Its known variants include goo, MAY, net and LAST.
Prevent a Backoff attack
To mitigate and prevent Backoff malware attacks, the DHS’ recommendations include the following:
Configure network security. Reevaluate IP restrictions and allowances, isolate payment networks from other networks, use data leakage and compromised account detection tools, and review unauthorized traffic rules.
Control remote desktop access. Limit the number of users and administrative privileges, require complex passwords and two-factor authentication, and automatically lock out users after inactivity and failed login attempts.
Implement an incident response system. Use a Security Information and Event Management (SIEM) system to aggregate and analyze events and have an established incident response team. All logged events should also be stored in a secure, dedicated server that cannot be accessed or altered by unauthorized users.
Manage cash register and POS security. Use hardware-based point-to-point encryption, use only compliant applications and systems, stay up-to-date with the latest security patches, log all events and require two-factor authentication.
Posted in Point of Sale Tagged with: (POS) systems, antivirus software, Apple Remote Desktop, Backoff, cash register, Chrome Remote Desktop, credit-card, cyber attacks, cybercriminals, data, data leakage, Department of Homeland Security, desktop applications, DHS, goo, LAST, LogMeIn, Malware, MAY, Merchant's, Microsoft's, Neiman Marcus, net, network security, network systems, networks, payment networks, point of sale, point-to-point encryption, POS, remote, retailer networks, retailers, security breaches, Splashtop 2, target
August 6th, 2014 by Elma Jane
Scanning your groceries yourself with the supermarket’s handheld scanner is something you may well have already done. Instead of waiting in line for a cashier to scan, tally and bag your groceries, you save time by scanning as you go and doing your own check-out. However, now in certain grocery stores you can go even further by using a bar code scanner app in your own smartphone to scan each grocery item you’re buying and to expand your shopping experience by receiving personalized offers, syncing with loyalty cards and tracking your budget while you shop. The first supermarket company in the United States to make this available to customers has been the Stop & Shop Supermarket Company LLC, with its Scan It! Mobile app service. Starting with three grocery stores and plans to roll out the capability to 45 more of its stores in Massachusetts, Rhode Island and Connecticut. The company could extend the service to the 400 or so grocery stores it operates in total, including the other states of New Hampshire, New York and New Jersey.
How Can You Use a Bar Code Scanner App?
By using a grocery shopping app like this in your smartphone, you can not only get directions on how to find the store in the first place, but once you’re there, you can also get relevant and specific offers according to where you are in the store and what you’ve already bought. With targeted coupons being sent to your smartphone for each shopping trip, you can save money as well; Stop & Shop estimates possible savings for customers on groceries of between $250 and $500 per year. The grocery shopping app also gives customers access to online accounts, including checking for gas points, A+ School Rewards and personalized savings, as well as to daily information about sales promotions for stores in general. To use the app to scan your groceries, you aim the camera of your phone at the bar code of a grocery item to see the price on your phone screen and to add it to an electronic shopping basket. When you’ve finished shopping, the bar code scanner app transmits the information via the supermarket’s Wi-Fi network to the point of sale, where you pay as you would normally. The same wireless network also allows the retailer to send you personalized information.
Happy customers and increased sales are not the only benefits for grocery stores making such bar code scanner apps available to customers with smartphones. Because the customer has in effect already financed the scanning device (the smartphone), grocery stores can envisage making corresponding savings by reducing the amount of in-store scanners they have to buy, as well as decreasing labor costs, which are typically between 12% and 15% of their total expenses.
Check Your Smartphone Compatibility
Using your mobile to do this means having a compatible smartphone. Currently for the Scan It! Mobile grocery shopping app you’ll need either an iPhone 3GS or 4G, or a compatible Android device. The list validated so far includes Android 2.2 running on Nexus One, Motorola Droid1, Samsung Galaxy, and HTC Thunderbolt 4G. The app can be downloaded for free at the Apple App Store or the Android Market.
Posted in Mobile Payments, Mobile Point of Sale, Smartphone Tagged with: Android device, Android Market, app, Apple App Store, bar code, bar code scanner app, coupons, electronic shopping, HTC Thunderbolt, in-store scanners, Iphone, loyalty cards, mobile app, Mobile app service, Mobile grocery shopping app, Motorola Droid1, Nexus One, online accounts, point of sale, Samsung Galaxy, scan, scanner, shopping app, smartphone, Stop & Shop, Wi-Fi, Wi-Fi network, wireless network
June 5th, 2014 by Elma Jane
The days of salespeople peddling point of sale terminals by simply pulling hardware out of a box are numbered. That model is being replaced by integrated payments from software developers who add payment capabilities to applications that run at the point of sale, in the back office or on mobile devices.
Integrated payments are becoming common in the restaurant industry, where systems are developed to combine payment acceptance with the ability to manage orders, tables and food delivery. As integrated payments become more common, companies working in the payments industry will seek ways to offer marketing analytics. You tie that type of data to the payment mechanism and you can learn more about your business and your customers.
There is a place in the ecosystem for traditional payment acceptance, but today, when a retailer shops for a point of sale terminal or other business solutions, they expect payments to be part of the integrated bundle. Many of these systems are now delivered in a software-as-a-service model or through tablets, making them cost-effective for businesses of any size.
Integrated commerce includes mobile acceptance, offers, coupons and loyalty. It enables a merchant to buy a point of sale system for the physical store, website and mobile environment at the same time. Then the merchant can send out offers and begin running a loyalty program, while accepting NFC transactions all at once. Merchants can also review transactions from all channels directly from their offices to monitor against data breaches. With those integrated services becoming more readily available for merchants, it is not surprising that the topic comes up when executives discuss their company’s goals.
Relationships with merchants through integrated payments tend to be sticky because it is an embedded solution. You tend to get better pricing because it’s not necessarily an acquiring decision but a POS software/hardware decision and acquiring is part of that package. Payments as a service will be an important global product, selling a terminal now means selling data security, warranty and service, and numerous merchant tools.
Posted in Best Practices for Merchants, Credit Card Reader Terminal, Point of Sale Tagged with: breaches, coupons and loyalty, data, data breaches, data security, global product, integrated bundle, Integrated commerce, integrated payments, integrated services, loyalty program, marketing analytics, merchant, merchant tools, mobile, Mobile Devices, NFC transactions, payment, payment mechanism, payments industry, point of sale, POS software/hardware, Security, tablets, terminal, terminals, traditional payment, warranty and service, website and mobile environment
June 4th, 2014 by Elma Jane
Zavers, the online coupon program that was launched through Google 17 months ago, is just going to be one of those things that didn’t work out. Google announced yesterday that it is pulling the program, due to lack of interest. Zavers allowed users to clip coupons online and use them in-store. It was intended to help merchants’ build more targeted and effective loyalty and reward programs.
Zavers was basically a coupon program tied with the merchant point-of-sale system. The integration process with the POS systems were proving to be challenging and retailers were not too keen on sharing their data with Google.
Google has said it will continue to work closely with users through the transition away from Zavers and that it continues to move forward with greater focused on more successful areas of their initial entrance into payments such as product listing ads, Google Shopping Express and Google Wallet.
Posted in Uncategorized Tagged with: (POS) systems, coupon program, data, google, Google Shopping Express, Google Wallet, integration, loyalty and reward programs, merchant point-of-sale system, Merchant's, online coupon program, payments, point of sale, POS, retailers
May 29th, 2014 by Elma Jane
A point-of-sale facial recognition system that uses NFC to help combat card fraud has been created during a recent company hack-a-thon, together with a group of engineers and designers from Logic PD. Hackathon was an opportunity for experts to explore the possibilities of useful solutions to today’s challenges, with the recent significant breaches in security at leading retailers, the need for this type of solution is particularly meaningful.
The solution, is a multi-modal security platform for card purchases, uses NFC authentication combined with camera imaging to protect users. When users make a mobile payment at the point of sale, the kiosk snaps a picture of the purchaser. This image can be incorporated via the cloud into the user’s digital transactional record, which was stored and distributed via SeeControl in this example, allowing users to identify who made each purchase, and easily identify those that are fraudulent even before banks and financial institutions.
Posted in Credit Card Security, Mobile Payments, Mobile Point of Sale, Point of Sale, Smartphone Tagged with: banks, breaches, card, card fraud, card purchases, cloud, digital, facial recognition system, financial institutions, mobile payment, nfc, NFC authentication, platform, point of sale, retailers, Security, security platform
