September 10th, 2014 by Elma Jane
Merchant go into business to make a sale. They go to great length to advertise their business and then they make a sale and don’t track it… They don’t track the very customer they went into business to attract…That seems crazy…But now more companies are embracing the practice of collecting email addresses at the point of sale (POS) and they’re doing so with increasing regularity. An example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts
Confidently collect email addresses at POS:
Your email service provider should be able to implement a text-to-join acquisition program for you that executes quickly and can be built specifically to mitigate the risks around POS data collection.
Instead of relying on sales associates to accurately input email addresses, your customers can use SMS to text their email addresses to your short code.
Customers receive an immediate SMS reply message letting them know to check their email for their receipt.
A mobile-optimized receipt is immediately emailed to the address.
This can be followed by an email inviting customers to join your company’s email program. Offering a purchase discount can increase opt-ins. New joiners can be sent an age verification email, if relevant.
Your welcome email, including discount coupon, is sent and the relationship starts off on the right foot.
Increasing your confidence about POS email address collection, a text-to-join program can increase your acquisition rates. It can engage those customers who prefer to provide their information privately via their mobile devices. It can help protect companies against potential blacklisting because of typos and confirmed opt-ins. It can even reduce overhead costs by saving sales associates valuable time. Understanding these important email address collection issues and adopting the prescribed best practices are critical to ensuring customers have a safe, positive and valuable experience with your company at the point of sale and beyond.
Virtual Merchant can collect data too, and as a provider we can help merchant use that data. We are committed to providing appropriate protection for the information that is collected from customers who visit the website and use the Virtual Merchant payment system. Policy Privacy is updated from time to time.The website is provided to our customers as a business service and use of the site is limited to customers only.
If the merchant never makes a sale before 10 why do they open at 9 ?? This is only one small example on how collecting data first and then analyzing that data can shape businesses and find money you may be throwing away ….
Posted in Best Practices for Merchants, Mobile Point of Sale, Point of Sale Tagged with: brick and mortar, business, cash, cash register, customers, data, discount, discount coupon, email, merchant, mobile, Mobile Devices, payment, payment system, point of sale, policy, POS, provider, purchase, Rates, receipts, sale, service, sms, store's, virtual merchant, website
October 24th, 2013 by Elma Jane
Buoyed by an improving economy, business travelers are once again taking to the skies and spending more on corporate travel. The Global Business Travel Association has projected that $273.3 billion in travel dollars will be spent in 2013, and “that’s a whole lot of spending for corporate travel managers and individual business travelers to evaluate and track.”
Recognizing this problem, MasterCard launched Travel Controller on October 21. The new product is designed to give corporate users greater control over their travel expenses by directly addressing data concerns.
“Companies today are more than ever looking for more and better ways to help manage their corporate travel expense, to manage travelers that are outside of policy, and most importantly, reduce the amount of money they spend on travel.
Travel Controller is designed to be a modern solution to the problems posed by traditional lodge cards. Unlike these options, Travel Controller allows corporate users to identify individual travelers, trips and transactions, providing businesses greater insight into this spending than the available offerings that dominate the market.
Travel controller uses latest virtual card technology to generate a unique account number for each individual transaction, each hotel reservation and each ticket that’s purchased. And when its generating that card, it captures that data that’s important to the company for how they manage that.
Whether that’s the details of the transaction or things more specific to the trip or traveler or the way the company manages its budgets, all of this information is provided 100 percent of the time. This removes the headaches associated with central travel while still giving that control element that companies are looking for.
Travel Controller is around the goals of an end user organization, as a company that’s trying to manage their travel expenses more effectively.
There is a defined data set, and built in flexibility for companies to define their own customer-specific fields, that are important so that the data you get back isn’t just thousands of pieces of information, but rather its those things that are most important and its brought to you in a way that makes it easy to take advantage of.
Posted in Best Practices for Merchants, Credit card Processing, Financial Services, Merchant Services Account, Travel Agency Agents, Visa MasterCard American Express Tagged with: account, addressing, amount, association, business, card, controller, corporate, data set, dollars, dominate, element, expenses, generating, global, improving, individual, information, lodge, market, MasterCard, money, policy, reduce, spend, spending, traditional, transactions, travel, travelers, trips, unique, virtual
